The vehicle, which starts at $55,400, is designed to appeal to customers who want to play in the dirt and have all-electric adventures.

Rivian is planning an "electric roadhouse," described as "a neon wonderland with live music and guest speakers."

Stellantis Global Chief Marketing Officer Olivier Francois was emphatic that the Super Bowl spot isn't intended to be political.

Savvas will receive the honor April 16 during MediaPost's conference at the New York International Auto Show.