"Luxury" and "pickup" are not mutually exclusive. The truck's interior includes full-grain leather massaging front seats and a premium microsuede headliner.

The Automotive Agency of the Year award goes to Saatchi & Saatchi, the lead agency of record for Toyota.

Materazzo will receive the honor April 5 during a Q&A with MediaPost Automotive Editor Tanya Gazdik at the MediaPost conference during the New York auto show.