"Lincoln has created an engaging, emotionally appealing marketing program that brings to life its 'American Luxury' positioning," says AMCI's Ian G. Beavis.
More than two in three Instagram users (68%) log on specifically to interact with social media influencers.
Hyundai's Boston-centric spot will star actors Chris Evans, John Krasinski and Rachel Dratch and baseball legend David Ortiz.
Audi will display "futuristic vision" vehicles like the Audi AI:ME while the Nissan Ariya Concept makes its North American debut.
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