Automakers Use CES As Alternate January Auto Show

With the North American International Auto Show in Detroit shifted from January to June, the Consumer Electronics Show in Las Vegas is getting more automotive news than ever.   

My co-workers have already written about Fisker and Honda, here’s what some of the other automakers are up to. 

Toyota and Hyundai both have press conferences planned for this afternoon in Las Vegas. 

Toyota plans to provide additional information pertaining to its new mobility ecosystem strategy. The conference begins at 4 p.m. ET and is being live streamed on YouTube.  At the Toyota booth, visitors will experience a visual depiction of Toyota’s ecosystem plans along with mobility products including Walking Area Battery Electric Vehicles, which are designed to provide short-distance mobility while limiting impact on the environment.

Hyundai will present its “human-centered future mobility vision” and cities of the future in a live-streamed press conference at 6 p.m. ET.  The automaker will showcase “innovative smart mobility solutions, including Personal Air Vehicle (PAV), Purpose Built Vehicle (PBV) and the Hub, as part of its vision of cities of the future.”

General Motors CEO Mary Barra was supposed to speak at the show and unveil an autonomous electric vehicle and possibly others. But the vehicle won’t be ready in time due to the United Auto Workers strike shut down U.S. plants for 40 days this fall. Instead, GM is using CES to demonstrate Amazon Alexa integration on the Cadillac CT5 sedan.

Land Rover is showcasing the new dual eSIM connectivity in the 2020 Land Rover Defender. It is the first vehicle with two embedded LTE modems for enhanced connectivity, while the vehicle’s new Pivi Pro infotainment system shares electronic hardware with the latest smartphones. With two LTE modems, the New Defender can download Software-Over-The-Air updates without interruption and while streaming music and apps through the vehicle’s new Pivi Pro infotainment system.

The new Defender features 16 electronic modules that can be updated remotely, and uses cloud-based technology from CloudCar to provide personalization, content and services.

“You could liken the design to a brain, with each half enjoying its own connection for unrivaled and uninterrupted service. Like the brain, one side of the system looks after logical functions, like SOTA, while the other takes care of more creative tasks,” says Peter Virk, director of connected car and future technology, Jaguar Land Rover, in a release. 

Audi will display "futuristic vision vehicles" along with technologies ready for production vehicles. The fully automated Audi AI:ME represents a personal “third living space,” alongside our homes and workplaces, that is familiar with the desires and needs of its users. Passengers can use eye tracking to communicate with the show car intuitively and have it order their favorite food, for example. The delivery of the ordered food is coordinated by the AI:ME on the basis of the users’ personal preferences and the car’s navigation data.

Nissan is bringing a touch of Japanese hospitality to CES 2020 with exhibits that show the brand's vision for the future of mobility including the Nissan Ariya Concept, which is making its North American debut. 

Nissan has also taken technologies out of the car and developed creative uses for them. Nissan is showing these at CES so our guests can experience them through everyday activities. To welcome CES visitors, the design and layout of Nissan's booth – and even the fragrance (a subtle scent of bergamot and green tea) -- reflect traditional Japanese hospitality and attention to detail.

"Omotenashi is a Japanese philosophy of hospitality that manifests in careful attention to detail that may be undetectable to guests, but contributes to the most memorable experience possible," says Alfonso Albaisa, senior vice president for global design at Nissan, in a release. "That's what we want to offer our customers, and of course our guests at our booth. We've tried to create an immersive experience that gives you the same feeling of hospitality, excitement and Japanese craftsmanship that you will feel behind the wheel of our latest vehicles and technologies that bring the future to life today.”

Come back to MediaPost for all the latest CES coverage. 

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