Tag results for "automotive"
- Where Is TV's Biggest Ad Category - Autos - Driving In Future?The good news, per the VAB, is that it appears TV advertising ...
- TV Ad Spend Appears To Boost Digital KPIs For Auto BrandsFor example, Toyota increased TV ad spend by 10%, and saw its ...
- Brand Lessons From Harley-Davidson's Road AheadHarley-Davidson has been front and center in the news recently, facing a ...
- Marketing Today: Toyota's Jack HollisJack Hollis, group VP/GM for the Toyota Division at Toyota North America, ...
- Nielsen, J.D. Power Team For Nielsen Auto CloudThe Nielsen Auto Cloud service combines audience data from Nielsen with buyer ...
- Mini Road Rally Fosters Owner Loyalty"We have this mantra: 'Mini is the only car that comes standard ...
- Porsche, Motor Trend Group Launch ShowPartnerships spread the message of Porsche in motorsport "both within our core ...
- Hyundai Celebrates Saudi Female DriversHyundai previously presented the #WhatsNext campaign teaser film on company-owned online channels, ...
- Ford Celebrates Production Of 10 Millionth MustangSixty Ford Mustang owners assembled for a tribute to the 10 millionth ...
- Samsung To Spend $22 Billion On AI, Auto Tech, 5GSamsung plans to invest $22 billion in artificial intelligence, automotive technology and ...
- IronSource Digs Into In-App Ad PreferencesA recently released platform takes metrics and tracking to another level. This ...
- Uber, Lyft Are Literally EverywhereQuaint, "up north" Traverse City, Mich. is finally embracing ridesharing, and the ...
- Cars.com Launches AI Matchmaking ExperienceThemed as the automotive industry's first online matchmaking experience, it is powered ...
- Infiniti, Motor Trend Group Bring Classic Japanese Cars To Pebble BeachThe invitational will display Japanese automobiles along with presentations from experts in ...
- Automakers Spend Big On Summer Sales Event CampaignsChevy was the top spender on a single ad, but Ford's number ...
- Online Search For Autos Holds Steady, Despite Expected Sales DropBuyer interest for new Crossover/SUVs is down 1.4 percentage points year-over-year, says ...
- Uber Shutters Self-Driving Truck BusinessUber is closing its self-driving trucks business as it centers its autonomous ...
- Cadillac Is Once Again At A CrossroadsEx-President Johan De Nysschen said re-establishing the brand would take as long ...
- Tesla Looks To KITT-Like AI For VehiclesIn a move to incorporate artificial intelligence in its vehicles, Tesla has ...
- General Motors Helps Owners Rent Out Their VehiclesThe Maven service has resulted in more than 300 million miles driven ...
- Genesis, Lincoln Navigator Top J.D. Power APEAL StudyThe Genesis brand achieved the highest ranking for the first time. Porsche ...
- Walmart To Transport Shoppers In Self-Driving Cars From WaymoWalmart is starting a pilot program using Waymo self-driving cars to transport ...
- Ford Plans $4 Billion For Autonomous Vehicles, Creates New CompanyFord Motor Company has created Ford Autonomous Vehicles LLC, a new organization ...
- Uber Self-Driving Cars Return To Pittsburgh; To Run In Manual Mode, With DriversUber's self-driving cars are getting back on the road. After the traffic ...
- Melody Lee To Exit Cadillac, 'Book' Project Moving Back To DetroitLee is one of a handful of marketing managers to leave or ...
- Hyundai Expands Amazon Partnership; Other Automakers Should Take NoteThis is not a short-lived trend; in fact, it's only the beginning, ...
- Fiat Chrysler Appoints New CEO"It's an end of an era with the iconic, highly quotable, sweater-wearing ...
- Autotrader Enlists Conan O'Brien For Branded ContentIn a 10-minute segment, O'Brien is on a quest to assist his ...
- Nissan Kicks, 'Billboard' Partner For August FestivalThroughout the festival, an immersive in-vehicle experience will be set up for ...
- Mini's Loyal Owners Roll Through The U.S.This rally includes the return of sponsors Shell, Pennzoil and Pirelli. New ...
