Tag results for "automotive"
- How Volvo Uses Marketing Mix Modeling To Build Brand Equity With SearchUsing its marketing mix model, which includes more than 100 variables that ...
- Volkswagen Takes Stake In Self-Driving StartupThe Volkswagen Group has made a "significant investment" in Aeva, a company ...
- Toyota CEO To Retire April 1Toyota Motor North America CEO Jim Lentz, 64, is stepping down next ...
- Hyundai Challenge Saves Nearly 800 Pounds Of PlasticThe automaker presented a $100,000 grant to Santa Clara University's Office of ...
- Beyond Short-Term Sales: Building Brand Equity In SearchMMM ... good! Oh, wait, not that. We were hearing about how ...
- Mercedes-Benz, Bosch Launch Driverless Ride-Hailing ServiceThe project is using Mercedes-Benz S-Class vehicles for a select group of ...
- Ford HQ Becomes Dog-FriendlyFord Motor Co.'s new chief financial officer has an impressive resume, including ...
- Hagerty Partners With MotorTrendMotorTrend Studios will also develop a Hagerty-branded video series slated for the ...
- 84% Of Americans See The Car As Essential To Getting AroundAs various business entities ranging from traditional automaker to tech companies pursue ...
- Land Rover Launches Ski-Themed CreativeThe campaign, themed "Play Harder This Winter," is led by a 30-second ...
- TEN Publishing To Shutter 19 Print Magazines By 2020Enthusiast publisher TEN Publishing will shutter the print editions of 19 of ...
- Correction: MotorTrend Group Is Not A Division Of TEN PublishingMotorTrend Group owns the brands and IP mentioned in the story; it ...
- 966 Million Connected Cars Projected In 10 YearsChina is projected to lead the number of connected vehicles on the ...
- Toyota Spends Most On TV In November, Chevy Most-Seen AdAutomakers spent an estimated $519 million on TV ads during November, a ...
- Cadillac Offers Digital Showroom ExperienceCadillac will run digital advertising from Publicis in five U.S. markets to ...
- Lincoln Sponsors 'Continental Canvas' Mural In MiamiThe installment, conceptualized by Lincoln AOR Hudson Rouge, was timed to coincide ...
- Elon Musk Has His Day(s) In CourtElon Musk has a history of letting loose via Twitter. Now, Tesla’s ...
- Elon Musks Has His Day(s) In CourtElon Musk has a history of letting loose via Twitter. Now, Tesla’s ...
- Toyota Pulls At Heartstrings With Holiday EffortThe ad aims to share a message "that brings people together and ...
- Hyundai To Invest $51B In Future Mobility Devices, ServicesThe company expects to develop "shopping, delivery, streaming and multi-modal mobility servic ...
- Ford Partners With McDonald's For Sustainability EffortMcDonald's expects to divert a significant portion of its coffee chaff in ...
- Audi Retains BBHAudi has decided to retain BBH after a review kicked off in ...
- Jaguar Enlists Hot Wheels For Vehicle DebutThe automaker created a short film showing tiny car's journey. The creative ...
- 'Outside,' Land Rover Team To Launch 4xFAR FestivalThe festival will celebrate Land Rover's new 2020 Defender. 'Outside' expects the ...
- What Is To Become Of Auto Shows?Mercedes-Benz reportedly pulling out of next year's New York International Auto Show, ...
- California Pulls In Over $50 Million A Year Selling Drivers' Data: StudyThe California DMV claims these sales further such objectives as risk assessment ...
- Audi Is Back On The Big ScreenThe video features super-spy Lance Sterling (voiced by Will Smith) in a ...
- Tesla Led Last Year's Black Friday For Luxury AutomakersTesla customers were the most brand-loyal, with 94% of those visiting a ...
- Ram Lands Prominent Role In Macy's ParadeBesides the trucks towing floats, the brand also provided 65 trucks and ...
- Hyundai Leading The Way For Black FridayOther auto brands on the Black Friday leaderboard, according to Captify, are ...
