Toyota North America is kicking off its fourth season as the
official automotive partner of the NFL with a campaign featuring not only football’s biggest names, but also the stars of tomorrow.
Creative aims to celebrate the people
and passion driving the game forward. It focuses on the belief that every football journey begins with a light inside — one that can be passed to the next generation.
The
first 30-second spot, “The Game Won’t Stop,” from Saatchi & Saatchi, launches Sept. 9 during NBC’s NFL Kickoff broadcast. Team Toyota athletes Eli Manning and Brock Purdy
join young NFL Flag athletes in a celebration of football’s endless energy. As day turns to night, Toyota vehicles illuminate a flag game that never stops, symbolizing the passion that drives
players to keep competing, improving and inspiring the next generation.
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A second 30-second spot, “Let It Shine,” breaks Sept. 17. It follows Team Toyota athlete Jordan
Love as he reflects on the moments that shaped his football journey. As he drives to an NFL Flag clinic, memories from his own path unfold beside him, reminding viewers that every athlete
carries a light sparked by those who believed in them first. The story comes full circle as Love encourages a young flag player to “light ‘em up,” passing that passion on to the next
generation.
Shot in Los Angeles with local youth, the campaign also brought Manning behind the camera, with his Ten Till Productions serving as a production partner.
Nearly $4 million in support from Toyota and its dealers has helped NFL’s flag football program reach more than 418,000 young athletes nationwide.
Toyota
Gameday Giveaways return with opportunities to win a trip to Super Bowl LXI, a Toyota vehicle and tickets to a 2027 NFL game. New this year, fans can unlock additional prize opportunities by building
hot streaks with five, 10 or every weekly challenge picked correctly in a row. Fans who correctly pick every week will be entered to win tickets to Super Bowl LXII in 2028 in Atlanta.