- DirecTV Inks Deal To Keep Distributing NFL Sunday Ticket To Public Venues
Digital News Daily, Karlene Lukovitz - Friday, May 26, 2023
While it lost the package's other rights to YouTube, DirecTV will ke ...
- The Most Valuable Cable TV Network Thinks About Going It Alone: Are You Game?
TV Watch, Wayne Friedman - Monday, May 22, 2023
ESPN is preparing for a world that has complete dependency on streamin ...
- Peacock To Be First Streamer With NFL Playoff Game Exclusive
Digital News Daily, Karlene Lukovitz - Tuesday, May 16, 2023
NBCUniversal's streamer will carry the Wild Card Weekend playoff game on Ja ...
- Amazon Unveils Streaming TV, Live Sports Content, Ad Tech, Measurement At NewFronts
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 1, 2023
Amazon unveiled a slate of streaming content and ad capabilities at t ...
- NFL Sunday Ticket, Red Zone Pricing Spikes For Consumers Under YouTube
Television News Daily, Wayne Friedman - Wednesday, April 12, 2023
YouTube is increasing regular pricing by around 16% to 20% versus wh ...
- Sports Gambling/Gaming Continues To Fuel More Sharp National TV Ad Growth
Television News Daily, Wayne Friedman - Friday, April 7, 2023
Through the NFL, NCAA basketball season and NBA pre-playoff action, online gambling/gami ...
- Hertz Dresses Up With Tom Brady, Heads To The Speedway
Marketing Daily, Sarah Mahoney - Wednesday, March 1, 2023
The rental-car company is heading to the legendry Le Mans 24 Hour ...
- Dove's Post-Super-Bowl Medicine: Hugs For Philly Fans
Marketing Daily, Sarah Mahoney - Tuesday, February 21, 2023
Dove Men+Care knows losing is rough on fellas. So it sent ...
- Despite Legal Threats From The NFL, You Can Say 'Super Bowl'
Around the Net In Brand Marketing, Tanya Gazdik - Monday, February 13, 2023
Although the NFL is known for aggressive policing of its trademarks ...
- Roblox Brings Dave & Buster's Into The Metaverse
Digital News Daily, Colin Kirkland - Friday, February 10, 2023
Dave & Buster's is launching a branded world filled with updated class ...
- Taboola Stats: Super Bowl LVII Topics Attracting Fans
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 10, 2023
To learn more about Super Bowl buzz and what people want ...
- Three-Quarters Of Americans Say They Watch Live Football
Research Intelligencer, Robert Williams - Friday, February 10, 2023
Watching football brings people together, even when they don't enjoy other activiti ...
- Snapchat Invites Super Bowl Fans To Win $10,000 With New NFL Lenses
Digital News Daily, Colin Kirkland - Wednesday, February 8, 2023
Snapchat is using AR technology to expand its NFL partnership and givi ...
- YouTube Introduces Cost-Per-Hour Masthead Ahead Of Super Bowl LVII
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 8, 2023
The masthead, piloted in Q4 2022, aims to reach viewers during momen ...
- DAZN Snags 10-Year Streaming Rights To NFL International Game Pass
Digital News Daily, Karlene Lukovitz - Wednesday, February 8, 2023
The deal spans more than 200 countries and regions, excluding China. ...
- With Custom-Made Suits, Men's Wearhouse Enters The Era Of New Rules
Retail Insider, Sarah Mahoney - Wednesday, February 8, 2023
With the new Michael Strahan Custom Made to Measure Suiting Program, t ...
- Rakuten Combines New York Fashion Week Message In Super Bowl Ad
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 6, 2023
How does a brand or company attract more attention? It combines t ...
- Fox Sells Out Super Bowl, Peak :30s Go For $7M+
Television News Daily, Karlene Lukovitz - Monday, February 6, 2023
The cryptocurrency "implosion" and advertisers' concerns about the global economy slowed t ...
- Do Super Bowl Ads Drive Performance?
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 2, 2023
A study suggests that the millions of dollars brands spend for o ...
- Instacart Delivers Shoppable TV Commercials For Michelob ULTRA
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 1, 2023
In its first major CPG co-marketing campaign, Instacart fulfilled on a long-ti ...
- Alicia Silverstone Returns As Cher For Rakuten Super Bowl Ad
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 1, 2023
Cher Horowitz, played by Alicia Silverstone, is back and ready to sho ...
- Streaming To Be The Big Winner For The Super Bowl: Are TV Consumers Playing Ball?
TV Watch, Wayne Friedman - Thursday, February 2, 2023
Last year there were 98.1 million average minute viewers watching the b ...
- Eli Manning Plugs Verizon's Super Bowl Sweepstakes
MAD, Fern Siegel - Monday, January 30, 2023
Verizon is giving away 20 pairs of tickets to the Super Bo ...
- YouTube Launches AdBlitz Channel As Super Bowl LVII Gets Underway
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 31, 2023
Super Bowl LVII fans can now watch the first teasers and a ...
- Annual Rite Of Winter: The Thrills And Terror Of NFL Football
TVBlog, Adam Buckman - Friday, January 27, 2023
The thrill of NFL football seems more terrifying this winter in t ...
- NFL Playoffs: Down 3% To 31.6M Viewers, National TV Revenue Estimated At $1.1B
Television News Daily, Wayne Friedman - Tuesday, January 24, 2023
The NFL Playoffs were down 3% in viewership for the first t ...
- Campbell's 'Chunky' Launches NFL Metaverse Game In Fortnite
Digital News Daily, Colin Kirkland - Thursday, January 12, 2023
As "official soup sponsor of the NFL," Campbell's is building up ...
- YouTube Testing Free Streaming Channels
Inside Performance, Laurie Sullivan - Friday, January 13, 2023
YouTube is testing free, ad-supported streaming channels, putting it in direct competiti ...
- Dietz & Watson Bird Dogs The Philadelphia Eagles
MAD, Fern Siegel - Wednesday, January 11, 2023
The hot dog campaign will continue as long as the Eagles st ...
- Amazon Refunding Advertisers On 25% 'Thursday Night Football' Audience Miss: Report
Digital News Daily, Karlene Lukovitz - Wednesday, January 11, 2023
Amazon set a high $60- to $80 CPM on 'TNF' inventory, a ...