- JCPenney Drafts Teachers - And Football - In New Fashion Push
Marketing Daily, Sarah Mahoney - Thursday, September 24, 2026
Using "Thursday Night Football," Substack and educators with a fashion edge, t ...
- Streamers' Fall TV Ad Spending Down 29%
Television News Daily, Wayne Friedman - Wednesday, September 23, 2026
Streaming platforms are pulling back in overall national TV spend and med ...
- Dagger Shares SEC Network's 'Love' With Fans
MAD, Fern Siegel - Thursday, September 17, 2026
The Southeastern Conference covers football, baseball, women's basketball and more. ...
- NFL Opening Week Draws 19.5M Viewers, Down 13%
Television News Daily, Wayne Friedman - Thursday, September 17, 2026
The first week of the 2026 NFL regular-season fell 13% to ...
- Kraft Singles Drafts Coach Andy Reid For National Cheeseburger Day
Marketing Daily, Sarah Mahoney - Monday, September 14, 2026
The Kansas City Chiefs' leader is rallying fantasy fans for weekly "pi ...
- Cheez-It Welcomes New Era With Tube Packaging And A Couch Committee
CPG Insider, Sarah Mahoney - Friday, September 11, 2026
The "cheeziest" brand looks to tap college football fandom for new gro ...
- U.S. Bank Scores Younger Demos With Mendoza
MAD, Fern Siegel - Thursday, September 10, 2026
BarkleyOKRP handled the cross-platform creative spots. ...
- Hellmann's, Pepsi Wooing Football's Foodies
Marketing Daily, Sarah Mahoney - Thursday, September 10, 2026
Both companies are introducing new recipes to break through tailgate-culture clutter. ...
- Missed Field Goals Mean Big Prizes In Jim Beam's 'Hit the Beam' Campaign
Marketing Daily, Teresa Buyikian - Thursday, September 10, 2026
"Saturday Night Live"'s Ben Marshall plays an unqualified coach to former N ...
- Jameson Kicks Off Football Season With Eli Manning, $5M Bar Tab
Marketing Daily, Teresa Buyikian - Wednesday, September 9, 2026
With "America's Biggest Round," Jameson Irish Whiskey kicks off football season ...
- Google Search Introduces Live NFL Game Feed
MediaDailyNews, Laurie Sullivan - Wednesday, September 9, 2026
Google has added a live NFL game feed to search, allowing fa ...
- VML Leads 'Thirsty' Coke Work For Passionate Fans
MAD, Fern Siegel - Tuesday, September 8, 2026
The fan campaign spans TV, social, digital, experiential, retail and commerce. ...
- X Pushes Native Video Program With 'Inside The NFL' Anniversary
MediaDailyNews, Colin Kirkland - Tuesday, September 8, 2026
X is furthering its year-old "Originals" video program with a launch celebrati ...
- Super Bowl Dominates Earned Media Pull, Not Other Events
Around the Net In Media, Ray Schultz - Thursday, September 3, 2026
Of all earned media generated by 11 brands, 57% was related ...
- Toyota Launches Season-Long NFL Campaign
Marketing Daily, Tanya Gazdik - Thursday, September 3, 2026
Shot in Los Angeles with local youth, the campaign also brought E ...
- TikTok Forges NFL Partnership To Boost League's In-App Presence
MediaDailyNews, Colin Kirkland - Thursday, September 3, 2026
TikTok is looking to expand the NFL's presence across its platform v ...
- College Football Audiences Are Ready To Spend, Even If NIL Deals Often Fumble
Research Intelligencer, Rob Williams - Friday, August 28, 2026
College football offers brands a large and valuable audience. It just won ...
- This Football Season, State Farm Is Getting Personal
Marketing Daily, Sarah Mahoney - Wednesday, August 26, 2026
While Jake, Mahomes and Reid aren't going away, marketing chief Griffin h ...
- DAZN Buys Sports Commercial Distributor EverPass
Television News Daily, Wayne Friedman - Wednesday, August 26, 2026
One core EverPass program is as exclusive commercial distributor of "NFL Sund ...
- With Kansas City Chiefs, Mondelez Enters Phase 1 Of Year-Round Approach
Marketing Daily, Sarah Mahoney - Tuesday, August 25, 2026
Company's first NFL team deal and big college pacts acknowledge that fa ...
- NFL Returns With Humorous Player-Packed Creative
Marketing Daily, Tanya Gazdik - Thursday, August 20, 2026
The NFL built a life-sized "Celly Studio," where players rehearse their celebration ...
- Shane Gillis, Peyton Manning Return For Bud Light Football Effort
Marketing Daily, Teresa Buyikian - Tuesday, August 18, 2026
"The Move" and "Armchair" highlight the lengths the stars will go ...
- Carhartt Shows Off Buffalo Bills Stadium
Marketing Daily, Sarah Mahoney - Thursday, August 13, 2026
New campaign highlights the workwear brand's commitment to the just-finished Highmark Stad ...
- NFL 'Reach' - Having Broadcast Networks Is PR Key
TV Watch, Wayne Friedman - Friday, August 14, 2026
"The NFL values a few things more than most. One of th ...
- Netflix Wraps Upfront, Volume 'Nearly Doubled'
Television News Daily, Wayne Friedman - Monday, August 10, 2026
Netflix says it has "nearly doubled our ad commitments this year." ...
- NFL Wants More From TV, Streamers, May Have To Wait
TV Watch, Wayne Friedman - Monday, August 10, 2026
Two of the NFL's biggest deals with CBS and Fox have essential ...
- Co-Viewing Pricing Boost? NFL Wants A Big Piece
TV Watch, Wayne Friedman - Wednesday, July 8, 2026
Sports TV/streaming content is likely to see a major benefit from co-viewin ...
- AWS Invests $1B To Build An AI Engineering Outsource Team
MediaDailyNews, Laurie Sullivan - Tuesday, June 30, 2026
Amazon Web Services launched a $1 billion initiative to embed Forward Deploy ...
- All Quiet On The Upfront Front: Digital-First Players' Market Share?
TV Watch, Wayne Friedman - Tuesday, June 9, 2026
Could collective share grow to 50%-55% of overall upfront dollars - ...
- NFL Season Ad Spend Rises 7% To $5.9B
Television News Daily, Wayne Friedman - Wednesday, June 3, 2026
Regular NFL season TV ad revenue was up 6% to $4.1 billio ...