Football season is here. To promote ESPN's SEC Network, newly
appointed Atlanta-agency Dagger kicked off the "We Love It Here: Fall Anthem" campaign. The work extends SEC's (Southeastern Conference) existing platform.
The 30-second spot opens
with a view of Georgia’s Sanford Stadium, packed with fans on game day. Then, electric highlights from an array of SEC games — Oklahoma football to Texas’ women's basketball wins
— are shown.
All imagery builds to the ongoing tagline:“We love it here.”
The SEC Network campaign runs across TV, OTT, social, digital, in-stadium and OOH.
Al Patton, Chief Creative Officer at Dagger, said: “We want SEC fans to see this work and recognize themselves in it. If they see this campaign and think yep, that’s us, then we know
we’ve done our job.”
advertisement
advertisement
"‘We love it here’ has been central to the SEC Network’s identity since 2019,” said Lauren Taylor, director of sports marketing at
ESPN. “This campaign captures the passion of SEC fans and the traditions, rivalries and moments that bring them together, In the SEC, it’s not a matter of if the magic will happen, but
when.”
Dagger's creative work includes Aflac, IHG/Holiday Inn Europe, Piedmont Hospital and Autotrader.