- Report: Gen Z Rejects Fandom's Hidebound Traditions
Mediapsssst, Richard Whitman - Thursday, July 23, 2026
According to the research, traditional sports fandom was founded on team loyal ...
- Future Of Local TV Sports: Sharing Rights?
TV Watch, Wayne Friedman - Friday, July 24, 2026
The biggest regional sports network cable TV group, Main Street Sports, ...
- Automotive TV Spending Dips Nearly 17% YTD
Marketing Daily, Tanya Gazdik - Wednesday, July 22, 2026
Notably, the Spanish-language broadcasts of FIFA World Cup generated a larger sha ...
- ESPN Layoffs Include Baseball, NFL Broadcasters
Around the Net In Media, Ray Schultz - Tuesday, July 21, 2026
ESPN has laid off dozens of employees as it rolls out changes ...
- Not In-Game? Gen Z Scores Legacy Media Sports Points
TV Watch, Wayne Friedman - Wednesday, July 22, 2026
Gen Z may be the next generation of sports fans - b ...
- Sports Fans Are More Than Just An Audience, They're A Renewable Resource
Research Intelligencer, Rob Williams - Tuesday, July 21, 2026
Sports remains one of the last places where millions of people voluntari ...
- Firehouse Subs Knocks It Out Of The Park With Multiyear MLB Deal
Marketing Daily, Teresa Buyikian - Friday, July 17, 2026
If an MLB game goes into extra innings on Friday, Saturday ...
- TikTok To Showcase NBA, WNBA Content Via Multi-Year Partnership
MediaDailyNews, Colin Kirkland - Friday, July 17, 2026
TikTok has forged a multi-year partnership with the NBA and WNBA, offeri ...
- New York Didn't Sell the World Cup. Visitors Sold It For Them
Brand Insider Podcast, Erin Everhart - Friday, July 17, 2026
The World Cup Finals are this Sunday in New York. We chatt ...
- NFL's 'Casual' Fans Lead All Major Sports
Advanced TV Insider, Wayne Friedman - Wednesday, July 15, 2026
S&P says 'casual' sports fans are those who watch less than fi ...
- Women's Pro Baseball League Debuts, Arrivals + Departures Creates Team Branding
MAD, Fern Siegel - Thursday, July 16, 2026
The four teams are named for an outstanding woman who broke barri ...
- Nike Celebrates England Fans, AT&T Gets Stadium Back
Marketing Daily, Tanya Gazdik - Wednesday, July 15, 2026
The spot celebrates the unwavering faith of the now-heartbroken England fans, w ...
- Snapchat, Dick's Partnership Aims To Bridge Retail Media Ad Gap
MediaDailyNews, Colin Kirkland - Wednesday, July 15, 2026
The strategic partnership with Dick's Sporting Goods' media division focuses on providi ...
- Partnership Expands Ad Options For F1, Yahoo Sports TV
MediaDailyNews, Laurie Sullivan - Thursday, July 16, 2026
C15 Studio, which holds media rights to F1 TV and Yahoo Spor ...
- Ogilvy Kicks Off 'Thanks World,' Major League Soccer's Largest Marketing Campaign
MAD, Fern Siegel - Monday, July 13, 2026
Creative debuts during Fox's coverage of the FIFA World Cup semifinal a ...
- Google, Pele Brand Reconstruct Legendary 1959 Lost Goal
MediaDailyNews, Laurie Sullivan - Tuesday, July 14, 2026
Google DeepMind collaborated with Pele's family, historians and eyewitnesses, using advanced ...
- Ranch Dressing Steals World Cup Spotlight
Marketing Daily - Top of the News, Tanya Gazdik - Saturday, July 11, 2026
International World Cup fans are so obsessed with the condiment, the T ...
- Netflix Viewership Concerns: A Remedy? Think France's TF1
TV Watch, Wayne Friedman - Monday, July 13, 2026
Netflix is looking to amp up live TV content - major spor ...
- Tiger Woods-Backed Golf Tech Company Sold
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, July 9, 2026
Woods invested in Full Swing in 2015 and has served as i ...
- Rights For 2030 World Cup: As Much As $2B
TV Watch, Wayne Friedman - Thursday, July 9, 2026
Netflix, YouTube, Disney (Disney+, Hulu, ABC, ESPN) and existing media partners F ...
- New Balance Gets Boost As Coco Gauff Advances At Wimbledon
Marketing Daily, Sarah Mahoney - Tuesday, July 7, 2026
As the 22-year-old cruises into the semis, the New Balance x M ...
- World Cup Loss To Belgium Scores 42M U.S. Viewers
Television News Daily, Wayne Friedman - Tuesday, July 7, 2026
Fox, FS1, and digital services posted 30 million average viewers - wi ...
- Health-Tracking Wearable Whoop Jumps On FIFA World Cup Bandwagon
Marketing Daily - Top of the News, Tanya Gazdik - Friday, July 3, 2026
The spot reveals Portuguese soccer star Cristiano Ronaldo's Whoop age to ...
- U.S. Win Over Bosnian World Cup Team Sets Record 24.4M Viewers
Television News Daily, Wayne Friedman - Friday, July 3, 2026
With 24.4 million viewers, the Fox Television Network telecast was the most-watch ...
- World Cup Brand Ads Getting Higher 'Attention'
Television News Daily, Wayne Friedman - Thursday, July 2, 2026
On Fox networks, the average attention index for marketers is 121. Wor ...
- Omnicom Wins $560 Million Adidas Media
MAD, Steve McClellan - Wednesday, July 1, 2026
The global account has been handled by WPP agencies for the la ...
- Wimbledon Enlists IBM For AI-Powered Fan Experiences
Marketing Daily, Tanya Gazdik - Sunday, June 28, 2026
Highlights include Key Moments, an AI-powered feature that helps explain the pivot ...
- Superstition + Lucky Fan Index = Grand Prix
MAD, Steve McClellan - Thursday, June 25, 2026
The creative challenge was to harness soccer fan superstition that their presen ...
- NHL, Tech Provider Presidio Renew Multiyear Partnership
Marketing Daily, Tanya Gazdik - Thursday, June 25, 2026
Presidio and the NHL have modernized how live hockey content is deliver ...
- Dick's, Adidas Turn Shoe Shopping Into A Soccer Dream
MAD, Fern Siegel - Wednesday, June 24, 2026
OBB Bolded "Kicks Off" cross-platform campaign capitalizes on World Cup fever. ...