Tag results for "sports"
- Report: Disney May Sell Regional Sports Networks PiecemealFox's 22 regional sports networks are said to have a possible value ...
- Nets Post Big Ratings Losses, NFL Continues To ScoreNovember lost a collective 12% for all TV broadcast and cable networks ...
- Double-Edged Sword Of Tech Innovation In Sporting Goods MarketingThe pure science and engineering that go into product development often fly ...
- Weather Can Top Even Live TV EventsReality shows and hit sitcoms can spike, then lose ratings. The one ...
- Guinness Sponsors The Six NationsDiageo-owned Guinness has signed a six-year deal to sponsor the Six Nations ...
- NFL Selects 72andSunny As Its New Ad AgencyGrey was the incumbent on the account, which it first landed in ...
- Are Betting Firms Responsible, Or Scaling Down An Ad War?The rise of mobile led to an ad arms race in betting. ...
- Visa Expands Football Presence, NASCAR Announces Esports CollaborationVisa will have an expanded presence in new women's football events across ...
- Hang In With HBO's 'Momentum Generation' Until It Takes Off"Momentum Generation" starts off with backstories about folks you don't care about ...
- Betting Companies Agree A Ban On Ads During Live SportsThe UK's major sports betting companies have come together to voluntarily stop ...
- 'The Players Tribune' Acquires Unscriptd To Create Mobile App, Grow Athletic CommunityThis is the first media acquisition by The Players' Tribune. That includes ...
- Cycling TV: Remembering The Legacy Of Analyst Paul SherwenAfter a long career as a professional road cyclist, including completing seven ...
- NFL Season-To-Date Ratings Continue To ClimbNFL TV games' viewership keeps rising -- now up 5% through week ...
- MLB, MGM Ink Interactive Gaming DealThe deal "will extend the viewership of games through multiple innings, even ...
- Sports For U.S. TV Groups: Wherever You Can Get It, Even Outside The U.S.Discovery's golf programming outside the U.S. may be a way to keep ...
- DAZN To Bring Ads To Streaming PlatformExisting live sports include lots of advertising opportunities. DAZN will need to ...
- Tiger Woods, Phil Mickelson, And Why OTT Is About The Product As Much As The ContentFor technology-driven video companies like Netflix, Hulu, and YouTube, the product is ...
- NFL's TV Ratings Score 3% UptickTV ratings for the NFL continue to improve -- a reversal of ...
- Tech Bidder Attracted To Fox's RSNs, Possible Platform, Sports Model ShiftIt's only the first round of bidding, but Amazon's early success with ...
- Amazon Explores Buying Fox's Regional Sports NetworksCNBC reports Amazon is looking to make a bid on those networks, ...
- Lessons On Email Marketing From The Sports DailyThe Sports Daily runs a weekly email newsletter for sports fans. Based ...
- Basketball Star's Federal Lawsuit Accuses Adidas Of RacketeeringThe suit says Brian "Tugs" Bowen II was denied the chance to ...
- Google Search Gets Social, Results To Serve User CommentsReports surfaced this weekend that Google Search will add a feature allowing ...
- Amazon's 'Thursday Night Football' Stream Up 22%The double-digit growth is sure to be seen as a positive by ...
- DAZN Strikes Deal To Stream MLB Cut-Ins, Hopes to Grow AudienceDAZN's three-year deal with MLB is worth around $300 million, built around ...
- Yahoo Sports, RYOT Create Video Campaign With Pizza HutThe two-part series taps into viewers' love of the game, their local ...
- Is Nontraditional Sports Marketing The Way To Reach Gen Z?This demographic, which is on track to outnumber millennials by 1 million ...
- 'Cheddar Sports' Enters Arena With Esports Report Backed By LogitechLogitech, whose new Logitech G brand is the first mouse designed specifically ...
- Dick's Sweet Christmas Spot: Ping Pong Is ForeverDick's Sporting Goods is heading into the holidays with an ad meant ...
- Spartan Race Keeps Enthusiasts Engaged, Encourages NewcomersIn a fast-moving industry that is growing quickly, Spartan needed more than ...
