- NFL Post Season: Lower Viewership Per Game, Higher Ad Revenues
Television News Daily, Wayne Friedman - Wednesday, January 20, 2021
The second round of the four divisional games was down 7% ...
- FuboTV Buys Sports Betting-Gaming Company Vigtory To Up Engagement
Television News Daily, Wayne Friedman - Wednesday, January 13, 2021
Company executives say a key to its growth is augmenting its programmi ...
- Lower TV Upfront Deals In 2021, CTV And Cord-Cutting On Rise
Television News Daily, Wayne Friedman - Tuesday, January 12, 2021
Nearly 60% of TV advertisers are making less traditional TV upfront commitmen ...
- Coors Light Pushes To Finally Get Tom Flores Into NFL Hall Of Fame
Marketing Daily, P.J. Bednarski - Thursday, January 7, 2021
An ad plays up his nickname -- The Iceman, for his co ...
- Nielsen's Gracenote To Provide Real-Time Sports Data For Smart TV, Connected Auto Systems
Television News Daily, Wayne Friedman - Wednesday, January 6, 2021
Live sports data will be integrated into smart TV sets and connect ...
- Discover, Honda, MassMutual, Scotiabank Sponsor NHL Divisions
Marketing Daily, Tanya Gazdik - Tuesday, January 5, 2021
One All-Division Team will be selected for each of the four divisio ...
- Dentsu Reorganizes Far-Flung Sports Marketing Operations
Mediapsssst, Richard Whitman - Tuesday, January 5, 2021
The holding company has sports and entertainment subsidiaries across the Americas, Europ ...
- vMVPDs Are A Bad Media Business To Be In: Analyst
Television News Daily, Wayne Friedman - Tuesday, January 5, 2021
vMVPDs don't have much to offer consumers, don't drive big profits a ...
- NBA's First-Week Ratings Highest Since 2012
Television News Daily, Wayne Friedman - Wednesday, December 30, 2020
National TV ratings for Week 1 of the NBA season showed stro ...
- Even With A COVID Vaccine, Live Entertainment Has a Long Road Ahead
TV Watch, Wayne Friedman - Thursday, December 31, 2020
The worldwide business has lost a massive $30 billion this year ...
- Amazon, Twitch Score Highest Viewing For Streaming NFL Game -- 4.8M 'Average Minute' Viewers: NFL
Television News Daily, Wayne Friedman - Tuesday, December 29, 2020
Saturday's NFL regular-season game posted 4.8 million "average minute" viewers on Amaz ...
- Live TV Sports: What's The Real Value In A Virtual Or Legacy Pay TV World?
TV Watch, Wayne Friedman - Wednesday, December 30, 2020
Sports networks looking for carriage know their worth -- and it ...
- Goodyear Preps Cotton Bowl Promos
Marketing Daily, Tanya Gazdik - Tuesday, December 29, 2020
AT&T Stadium's jumbotron will feature a virtual tribute to healthcare workers a ...
- NHL Thinks With Its Head: Sells Ad Space On Helmets
TV Watch, Wayne Friedman - Tuesday, December 29, 2020
NHL commissioner Gary Bettman said the move was made as an "unusu ...
- Pandemic-Plagued NFL Viewing Is Down Vs. 2019
Television News Daily, Wayne Friedman - Thursday, December 24, 2020
One of the biggest losers is NBC's "Sunday Night Football," which dropp ...
- COVID Stimulus Bill Increases Criminal Penalties For Streaming Piracy
Digital News Daily, Wendy Davis - Tuesday, December 22, 2020
The "Protecting Lawful Streaming Act" makes it a felony to operate ...
- Guaranteed Rate Inks NHL Deal, Extends NASCAR Relationship
Marketing Daily, Tanya Gazdik - Tuesday, December 22, 2020
The retail mortgage lender has been expanding its national presence with vario ...
- FuboTV Mulls Exclusive Live Sports And Sports Wagering Deals
Television News Daily, Wayne Friedman - Tuesday, December 22, 2020
FuboTV is considering exclusive partnership deals for live sports. It has existi ...
- Toyota Affirms Commitment To U.S. Olympics, Paralympics
Marketing Daily, Tanya Gazdik - Thursday, December 17, 2020
The extensions will allow the automaker "to develop plans that will garn ...
- Major TV Broadcast Networks See Double-Digit Viewing Declines, News Networks Soar
Television News Daily, Wayne Friedman - Friday, December 18, 2020
The top four networks collectively are down 17% in Nielsen-measured average prime-ti ...
- Study Examines How Pandemic Has Impacted Sports Fans, Advertising
MAD, Larissa Faw - Wednesday, December 16, 2020
The study shows ads performed well in both fanless and recorded f ...
- Cleveland Indians Confirm Name Change In The Works
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, December 15, 2020
The Major League Baseball team in Cleveland will no longer be kno ...
- Boomers Become YouTube Innovative Content Creators In 2020
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 14, 2020
With 58% of people open to watching digital content made by creato ...
- Taking TV Sports Marketing To Extremes
TV Watch, Wayne Friedman - Monday, December 14, 2020
How about umpire uniforms for the professional sport of cricket? ...
- Fall TV Sports Return Sees Light, Medium Viewers Decline, Heavy Viewers Still Strong: Nielsen
Television News Daily, Wayne Friedman - Thursday, December 10, 2020
Overall sports viewing sank 8% to 245.6 million minutes in September-October, whi ...
- Teens Tune Out of Pro Sports
Marketing Insider, Aaron Paquette - Thursday, December 10, 2020
What can marketers learn from sports leagues' efforts to win back te ...
- Brands Discuss The Email Outlook For 2021
Email Marketing Daily, Ray Schultz - Tuesday, December 8, 2020
Purple and The PGA Tour both hope to become more sophisticated wi ...
- COVID Fatigue And The Return To Sports Venues
Marketing Insider, Jon Last - Tuesday, December 8, 2020
What's behind the contradiction of consumers' buy-in to the threat of COV ...
- 'Thrillist' Launches New Vertical, 'Detroit Bureau' Sold To Three Ships
Publishers Daily, Sara Guaglione - Wednesday, December 2, 2020
"The New Gameplan" hub will cover sports fans in the time ...
- Reality TV Is The One Thing America Can Agree On
Television News Daily, Kelsey Chickering, Alex Stoller - Wednesday, December 2, 2020
While America's obsession with reality TV may go back decades, our belov ...