Tag results for "sports"
- NFL Post Season: Lower Viewership Per Game, Higher Ad RevenuesThe second round of the four divisional games was down 7% ...
- FuboTV Buys Sports Betting-Gaming Company Vigtory To Up EngagementCompany executives say a key to its growth is augmenting its programmi ...
- Lower TV Upfront Deals In 2021, CTV And Cord-Cutting On RiseNearly 60% of TV advertisers are making less traditional TV upfront commitmen ...
- Coors Light Pushes To Finally Get Tom Flores Into NFL Hall Of FameAn ad plays up his nickname -- The Iceman, for his co ...
- Nielsen's Gracenote To Provide Real-Time Sports Data For Smart TV, Connected Auto SystemsLive sports data will be integrated into smart TV sets and connect ...
- Discover, Honda, MassMutual, Scotiabank Sponsor NHL DivisionsOne All-Division Team will be selected for each of the four divisio ...
- Dentsu Reorganizes Far-Flung Sports Marketing OperationsThe holding company has sports and entertainment subsidiaries across the Americas, Europ ...
- vMVPDs Are A Bad Media Business To Be In: AnalystvMVPDs don't have much to offer consumers, don't drive big profits a ...
- NBA's First-Week Ratings Highest Since 2012National TV ratings for Week 1 of the NBA season showed stro ...
- Even With A COVID Vaccine, Live Entertainment Has a Long Road AheadThe worldwide business has lost a massive $30 billion this year ...
- Amazon, Twitch Score Highest Viewing For Streaming NFL Game -- 4.8M 'Average Minute' Viewers: NFLSaturday's NFL regular-season game posted 4.8 million "average minute" viewers on Amaz ...
- Live TV Sports: What's The Real Value In A Virtual Or Legacy Pay TV World?Sports networks looking for carriage know their worth -- and it ...
- Goodyear Preps Cotton Bowl PromosAT&T Stadium's jumbotron will feature a virtual tribute to healthcare workers a ...
- NHL Thinks With Its Head: Sells Ad Space On HelmetsNHL commissioner Gary Bettman said the move was made as an "unusu ...
- Pandemic-Plagued NFL Viewing Is Down Vs. 2019One of the biggest losers is NBC's "Sunday Night Football," which dropp ...
- COVID Stimulus Bill Increases Criminal Penalties For Streaming PiracyThe "Protecting Lawful Streaming Act" makes it a felony to operate ...
- Guaranteed Rate Inks NHL Deal, Extends NASCAR RelationshipThe retail mortgage lender has been expanding its national presence with vario ...
- FuboTV Mulls Exclusive Live Sports And Sports Wagering DealsFuboTV is considering exclusive partnership deals for live sports. It has existi ...
- Toyota Affirms Commitment To U.S. Olympics, ParalympicsThe extensions will allow the automaker "to develop plans that will garn ...
- Major TV Broadcast Networks See Double-Digit Viewing Declines, News Networks SoarThe top four networks collectively are down 17% in Nielsen-measured average prime-ti ...
- Study Examines How Pandemic Has Impacted Sports Fans, AdvertisingThe study shows ads performed well in both fanless and recorded f ...
- Cleveland Indians Confirm Name Change In The WorksThe Major League Baseball team in Cleveland will no longer be kno ...
- Boomers Become YouTube Innovative Content Creators In 2020With 58% of people open to watching digital content made by creato ...
- Taking TV Sports Marketing To ExtremesHow about umpire uniforms for the professional sport of cricket? ...
- Fall TV Sports Return Sees Light, Medium Viewers Decline, Heavy Viewers Still Strong: NielsenOverall sports viewing sank 8% to 245.6 million minutes in September-October, whi ...
- Teens Tune Out of Pro SportsWhat can marketers learn from sports leagues' efforts to win back te ...
- Brands Discuss The Email Outlook For 2021Purple and The PGA Tour both hope to become more sophisticated wi ...
- COVID Fatigue And The Return To Sports VenuesWhat's behind the contradiction of consumers' buy-in to the threat of COV ...
- 'Thrillist' Launches New Vertical, 'Detroit Bureau' Sold To Three Ships"The New Gameplan" hub will cover sports fans in the time ...
- Reality TV Is The One Thing America Can Agree OnWhile America's obsession with reality TV may go back decades, our belov ...
