- FuboTV Changes Name To Fubo, Launches Ryan Reynolds Maximum Effort Campaign
Television News Daily, Wayne Friedman - Tuesday, March 21, 2023
FuboTV is changing its name to just Fubo, with a push ...
- TikTok Announces Partnership With Major League Soccer
Digital News Daily, Colin Kirkland - Friday, March 17, 2023
The multiyear partnership with Major League Soccer offers TikTok users exclusive conten ...
- AT&T's Lily Joins NCAA Stars In March Madness Ad Blitz
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 17, 2023
Featuring NCAA basketball legends, the campaign showcases how AT&T products and servic ...
- Merkle Creative Swings With Grant Thornton On Business-to-Human TV Spots
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 20, 2023
Grant Thornton launched PGA television spots in March during the PLAYERS Championshi ...
- National TV Advertising For NBA '22-'23 Regular Season 28% Higher So Far
Television News Daily, Wayne Friedman - Friday, March 17, 2023
National TV advertising is 28% higher to an estimated $656.9 million ...
- YouTube TV Price Hike Amid Cord-Cutting: Virtuals Making Their Channel Cuts?
TV Watch, Wayne Friedman - Monday, March 20, 2023
YouTube TV has become one of the priciest virtual pay TV provider ...
- betJACK Gambles On Go-To Option For Ohio Sports Fans
MAD, Fern Siegel - Thursday, March 16, 2023
Since Jan. 1, both online and retail sports betting outlets are accepti ...
- Hormel Smokes March Madness Basketball Courts For 'Hardcourt' Bacon
Marketing Daily, Steve Ellwanger - Thursday, March 16, 2023
"Using the real hardwood from the most elite floors in college basketba ...
- Baseball On TV? Change The Game - One Marketing Pitch At A Time
TV Watch, Wayne Friedman - Thursday, March 16, 2023
If Diamond Sports continues to go south, there's a plan by M ...
- ESPN Sells Out Women's NCAA Championship Broadcast Inventory
Digital News Daily, Karlene Lukovitz - Wednesday, March 15, 2023
Coverage has drawn 15 broadcast sponsors and nearly 100 advertisers. ...
- Under Armour Brings Back 'Protect This House'
Marketing Daily, Sarah Mahoney - Tuesday, March 14, 2023
The athletic brand reinvents the 20-year-old campaign in time for March Madnes ...
- Diamond Sports Group Files For Chapter 11 Bankruptcy
Television News Daily, Wayne Friedman - Wednesday, March 15, 2023
Diamond Sports says it will continue to air games from Major Leag ...
- NY Mets Mount Amazin' Citywide Campaign
Marketing Daily, Les Luchter - Monday, March 13, 2023
Team will mark the 2023 Major League Baseball season with a d ...
- Pepsi Zero Sugar Asks Fans To Predict March Madness Losers
Marketing Daily, Steve Ellwanger - Monday, March 13, 2023
The prize is $100,000 for correctly predicting teams that lost each rou ...
- NASCAR Enters Roblox With Immersive Gaming Experience
Digital News Daily, Colin Kirkland - Friday, March 10, 2023
NASCAR Speed Hub is an immersive experience that invites players to desi ...
- Buick Extends 'See Her Greatness' Effort, Adds TikTok
Marketing Daily, Tanya Gazdik - Sunday, March 12, 2023
The TikTok challenge encourages users to share their own moments of greatne ...
- GM Highlights HBCU Commitment In First Work From Majority
Marketing Daily, Tanya Gazdik - Thursday, March 9, 2023
"We wanted to show the stories that few get to witness: t ...
- Burn 'Em? Give 'Em Away? Adidas' Billion Dollar Dilemma
Marketing Daily, Sarah Mahoney - Thursday, March 9, 2023
As Adidas' wrestles with its post-Yeezy dilemma, its new leader promises double-dig ...
- With 'Sports Change Lives,' Dick's Builds On Winning Results
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, March 9, 2023
The sporting goods giant, which just notched record sales, is rolling o ...
- FanDuel Bets On Horizon Next, Names It Lead 'Paid Media' Shop
MediaDailyNews, Joe Mandese - Friday, March 10, 2023
Responsibilities include media strategy and buying for TV, OTT and out-of-home med ...
- NCAA's March Madness Near Sellout Levels
Television News Daily, Wayne Friedman - Wednesday, March 8, 2023
Despite an overall slowdown in near-term national TV ad sales, the NC ...
- Nielsen's Mazumdar Joins Fox As First Chief Ad Research Officer
Television News Daily, Wayne Friedman - Tuesday, March 7, 2023
As Fox Advertising Sales' first EVP, chief ad research and analytics office ...
- Canadian Food Delivery Partners With Maple Leafs Player On Virtual Restaurant
Around the Net In Brand Marketing, Tanya Gazdik - Saturday, March 4, 2023
Canadian food delivery network SkipTheDishes has launched a virtual restaurant in partnersh ...
- Roots' New 'Sports Metaverse' Partnership Aims For Gen Z Crowd
Digital News Daily, Colin Kirkland - Friday, March 3, 2023
The partnership allows Roots customers to shop the brand's apparel and accessori ...
- Nissan Returns To March Madness With TikTok
Marketing Daily, Tanya Gazdik - Monday, March 6, 2023
The TikTok Now activation is designed to build fan engagement throughout t ...
- 'Sports Illustrated' Partners On A Gaming Casino
Publishers Daily, Ray Schultz - Thursday, March 2, 2023
Publication is working with gaming firm 888 Holdings. ...
- ESPN Reportedly Planning 'Hub' Feature For Sports Streamers
Television News Daily, Wayne Friedman - Friday, March 3, 2023
ESPN wants to be a distribution "hub" leader for all sports streame ...
- New MLB Rules To Shorten And Enhance Games Are Good News For TV
TVBlog, Adam Buckman - Friday, March 3, 2023
Major League Baseball is seeking to up the ante on action th ...
- ESPN Reorganizes, Names Content, Acquisitions Chiefs
Digital News Daily, Karlene Lukovitz - Thursday, March 2, 2023
Rosalyn Durant's responsibilities will include overseeing ESPN+, as well as programming a ...
- Pro Sports And Media Dominate Social Post Volume, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, March 2, 2023
Media drives an average of 334 social engagements per day, Sprout Soci ...