- Stagwell Lines Up Big Names, Blue Chip Sponsors For Sport Beach '24 At Cannes
Mediapsssst, Richard Whitman - Friday, April 26, 2024
NFL quarterback Joe Barrow of the Cincinnati Bengals and World Champion ski ...
- Ferrari, HP Announce Title Partnership
Marketing Daily, Tanya Gazdik - Thursday, April 25, 2024
The companies will also work together to expand educational initiatives within the ...
- Caitlin Clark Is Likely To Drive Higher WNBA Viewership
Research Intelligencer, Robert Williams - Friday, April 26, 2024
About 37% of Americans said they're at least somewhat likely to wat ...
- Nike Reportedly Signs Caitlin Clark In Landmark Deal
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, April 24, 2024
Nike's relationship with Clark began in 2022 during her time in colle ...
- NBA Looks To Go Yards Better Than The NFL - Speaking Exclusively
TV Watch, Wayne Friedman - Wednesday, April 24, 2024
The NBA is looking at the next round of TV contracts, whi ...
- Caleb Williams Will Likely Be Top NFL Draft Pick; How's His Commercial Appeal?
Mediapsssst, Richard Whitman - Monday, April 22, 2024
Pretty darn good, according to marketing agency TMA, who has assessed Willia ...
- Networks' Ad Spend Falls 1% So Far In 2024, Ad Airings Up 5%
Television News Daily, Wayne Friedman - Monday, April 22, 2024
National TV ad airings are up 5% among the top 15 broadcast/cab ...
- NHL Scores Best TV Viewing In 8 Seasons
Television News Daily, Wayne Friedman - Tuesday, April 23, 2024
Looking at just cable networks ESPN and TNT, ratings were 8% high ...
- Ford, Toyota Play Up NFL Ties
Drive Time, Tanya Gazdik - Monday, April 22, 2024
The Detroit Lions, owned by the Ford family, unveiled their new Nike-design ...
- NBA Regular Season: Flat Ad Spend At $670M, Ratings Inch Up
Television News Daily, Wayne Friedman - Thursday, April 18, 2024
This trend follows average regular-game viewership on ABC, ESPN, TNT, and N ...
- WNBA Players' Salary Needs Bounce: Rising TV Brands For The Assist?
TV Watch, Wayne Friedman - Friday, April 19, 2024
Top rookie WNBA players make a base salary of $76,535 a yea ...
- Live Sports Ad Placements Still Remain Strong: Streaming Has A 10% Share
Advanced TV Insider, Wayne Friedman - Thursday, April 18, 2024
Live sports have gained more exposure on streaming networks, but linear ...
- Target, Tennis Brand Prince Launch Pickleball Collection
Marketing Daily, Sarah Mahoney - Wednesday, April 17, 2024
The collaboration aims to inject tennis style into the fast-growing sport. ...
- Nike Criticized For Skimpy Women's Olympic Team Outfit
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, April 17, 2024
"Following the reveal of the showy unitard, athletes quipped that they wou ...
- Rebecca Clancy Named 'Autosport' Editor In Chief
Publishers Daily, Ray Schultz - Wednesday, April 17, 2024
Writer Ben Hunt is also joining the "Autosport" team. ...
- 'Crazy' For You: NHL Campaign Highlights Obsessive Fans
MAD, Fern Siegel - Tuesday, April 16, 2024
Chad Broude, co-founder of Highdive, said the spots were inspired by tr ...
- Body Armor Becomes NHL's Official Sports Drink Partner
Marketing Daily, Erik Oster - Tuesday, April 16, 2024
In addition to product placement during NHL games, the deal includes collaborati ...
- Lay's Reimagines Popular Soccer Chant In Ad Starring Lionel Messi
Marketing Daily, Erik Oster - Tuesday, April 16, 2024
The campaign also includes a sweepstakes tied to Messi's 2024 soccer sea ...
- TikTok Expands Ticket-Selling Integrations Through AXS Partnership
MediaDailyNews, Colin Kirkland - Tuesday, April 16, 2024
TikTok is expanding its in-app ticket-selling integrations through the partnership with U. ...
- TMA's Top WNBA Draft Prospects By Commercial Appeal
Mediapsssst, Richard Whitman - Monday, April 15, 2024
Caitlin Clark (Iowa) is expected to be the league's overall number o ...
- Applebee's Scores First NFL 'Casual Dining' Sponsorship
QSR Insider, Teresa Buyikian - Tuesday, April 16, 2024
"Come Sundays or Thursdays or Mondays, when NFL games are on, we' ...
- Nike Heads To Paris With 'Nike On Air'
Marketing Daily, Sarah Mahoney - Friday, April 12, 2024
The athletic company has been on the back foot, and hopes ...
- Homa Takes 'Joy Ride' After Perfect Shot
Out to Launch, Fern Siegel - Friday, April 12, 2024
Homa experiences the delight of a perfect tee shot in his n ...
- 'Arizona Republic' Redesigns Its Sunday Edition
Publishers Daily, Ray Schultz - Sunday, April 14, 2024
The reimagined product will work in tandem with the newspaper's website. ...
- Amazon Hires Former NBCU Exec Bhatia For Global Video Advertising
Television News Daily, Wayne Friedman - Friday, April 12, 2024
Bhatia will oversee Amazon's TV ad business including live sports, Amazon Freeve ...
- For Three Decades, TV And O.J. Simpson Were Intertwined
TVBlog, Adam Buckman - Friday, April 12, 2024
O.J. Simpson's criminal and civil trials stemming from the murder of h ...
- Chipotle Goes Green, Partners With Golfer Max Homa
Marketing Daily, Teresa Buyikian - Wednesday, April 10, 2024
In honor of the Masters, six-time winner Homa will be featured ...
- March Madness Showcases Growth In Women's Sports Viewership
Research Intelligencer, Robert Williams - Friday, April 12, 2024
Viewership for the women's final between Iowa and South Carolina was 2 ...
- Second Fired Executive Files Suit Against The Arena Group
Publishers Daily, Ray Schultz - Tuesday, April 9, 2024
Andrew Kraft says he is owed $2 million, according to federal compla ...
- NBCU Projects Record Olympic Ad Sales, $1.2B To Date
Television News Daily, Wayne Friedman - Tuesday, April 9, 2024
NBCU Prime Pods intended to slim down the ad glut on NB ...