- TikTok Aims To Bring New Voices To Aston Martin's F1 Racing Team
MediaDailyNews, Colin Kirkland - Wednesday, December 11, 2024
Aston Martin's Formula One racing team is partnering with TikTok to dri ...
- YouTube Sports Climbs 30%, Scores With 'NFL Sunday Ticket'
Television News Daily, Wayne Friedman - Wednesday, December 11, 2024
YouTube says all daily global streaming viewing is now over one billi ...
- College Football: TV Viewing Up 6%, 154 Billion Minutes Viewed After 14 Weeks
Television News Daily, Wayne Friedman - Wednesday, December 11, 2024
Since August 24, a total of $1.2 billion in national TV ...
- November Total TV Viewing Rose 5% - A 9-Month High
Television News Daily, Wayne Friedman - Tuesday, December 10, 2024
Streaming platforms grew not only in share versus that of broadcast a ...
- Meta Partners With James Cameron To Stoke Interest In VR
MediaDailyNews, Colin Kirkland - Friday, December 6, 2024
The partnership with the filmmaker's visual-effects company Lightstorm Vision is an effo ...
- Women's Sports Sees 200% Media Investment Gain: Horizon
Advanced TV Insider, Wayne Friedman - Wednesday, December 4, 2024
Overall U.S. TV viewership of women's sports is up 81% over t ...
- The Home Depot Signs On For 2026 FIFA World Cup
Retail Insider, Sarah Mahoney - Wednesday, December 4, 2024
With games in the U.S., Canada and Mexico, the retailer hopes ...
- Disney+ Places ESPN 'Tile' On Streaming Home Page - Joins Hulu Addition
Television News Daily, Wayne Friedman - Wednesday, December 4, 2024
Over the next 90 days, subscribers to the Disney+ bundle can acce ...
- AWS, Google Use AI For A New Spin On Searchable Video Content
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 3, 2024
Twelve Labs, a GAI startup working with AWS, developed technology that mak ...
- Where's The Legacy TV Networks/Pay Subscriber 'Floor'?
TV Watch, Wayne Friedman - Monday, December 2, 2024
The current level of around 72.6 million subscribers (55.3 million traditional cabl ...
- Robert Kraft's Antisemitism Group Unveils #TimeOut Against Hate Campaign
MAD, Steve McClellan - Wednesday, November 27, 2024
The group has formed an alliance with multiple sports leagues for ...
- Bud Light Taps Comedian Shane Gillis To Celebrate College Football
Marketing Daily, Teresa Buyikian - Monday, November 25, 2024
Gillis realizes he's in the wrong commercial, a high-fashion one for cologn ...
- NBCU, Walmart Make Thanksgiving 'Shoppable'
Television News Daily, Wayne Friedman - Tuesday, November 26, 2024
Brands can benefit from Walmart Connect - the retail media network ...
- With Ever Higher TV Viewership, NFL Looks To Tackle More Dollars
TV Watch, Wayne Friedman - Tuesday, November 26, 2024
One clue would be to analyze those more intense NFL consumers. Da ...
- Harry, Meghan Chukker Up For Netflix Polo Series
TVBlog, Adam Buckman - Tuesday, November 26, 2024
Prince Harry and his wife have chosen a decidedly upper-crust subject f ...
- NFL Thanksgiving Ad Price Soars 16% To $1.45M Per :30
Television News Daily, Wayne Friedman - Friday, November 22, 2024
Guideline says pricing for Thanksgiving weekend games is up 11% to $576,0 ...
- Tyson/Paul Fight Headache: Will Netflix NFL Games Duck The Buffering Punch?
TV Watch, Wayne Friedman - Thursday, November 21, 2024
"This unprecedented scale created many technical challenges," says Netflix's CTO Elizabeth Ston ...
- Sprite Casts Timberwolves' Anthony Edwards As 'Anta Claus'
Marketing Daily, Danielle Oster - Tuesday, November 19, 2024
Edwards delivers brand's seasonal offering to holiday revelers in ad that's ...
- Tyson/Paul Draws 108M, Touted As 'Most Streamed Sporting Event Ever'
Television News Daily, Wayne Friedman - Tuesday, November 19, 2024
Netflix says the Tyson/Paul fight pulled 65 million concurrent global household strea ...
- WBD Settles With NBA: But Is It Enough For Advertisers?
TV Watch, Wayne Friedman - Tuesday, November 19, 2024
WBD will get international games, expanded video clips rights, and other N ...
- Athletic Shoe Company On Credits Zendaya, Federer With 32% Sales Gain
Marketing Daily, Sarah Mahoney - Wednesday, November 13, 2024
The athletic shoe company says high-impact campaigns boosted awareness to 20% ...
- Total Wireless Partners With Puerto Rican Boxing Icon Amanda Serrano
Marketing Daily, Danielle Oster - Tuesday, November 12, 2024
With Serrano,Total Wireless gets a a top athlete in her sport w ...
- Sports Docuseries Prove Popular With Americans, Unexpected Fandoms
Research Intelligencer, Robert Williams - Wednesday, November 13, 2024
Docuseries are effective at introducing women audiences to a sport and i ...
- Fox Corp. Bets The House, Becoming A Licensed Gaming Operator
TV Watch, Wayne Friedman - Wednesday, November 6, 2024
Fox has started the process of becoming a licensed gaming operator, whi ...
- Forward Motion: Yard NYC Promotes New York Marathon
MAD, Fern Siegel - Thursday, October 31, 2024
The agency created an omnichannel campaign for Sunday's race. ...
- Barefoot Wine Promo With Simone Biles Gives Fans 'WAG' Experience
Marketing Daily, Teresa Buyikian - Thursday, October 31, 2024
Winner of contest gets to watch Nov. 17 NFL game with t ...
- OpenAI Turns On SearchGPT After Microsoft Allowed Investments To Impact Profits
MediaDailyNews, Laurie Sullivan - Thursday, October 31, 2024
ChatGPT is officially an AI-powered web search engine. The company is enabli ...
- Amazon Adds NBA Game To Black Friday Events
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, October 30, 2024
"On the day that officially starts the Christmas shopping season, the N ...
- Yakety Yak, But Can We Get Back To The Game, Please?
TVBlog, Adam Buckman - Thursday, October 31, 2024
Sports play-by-play announcers and analysts too often ignore games in favor ...
- Playing ARound: Princess Cruises, Uber Eats Launch AR Activations At SoFi Stadium
MAD, Steve McClellan - Monday, October 28, 2024
The ARound service started as an app-based in-stadium mobile experience. The enhancemen ...