- Pepsi Ends Super Bowl Halftime Deal, NFL Looks For Bigger Act
Television News Daily, Wayne Friedman - Wednesday, May 25, 2022
Pepsi is giving up its half-time musical sponsorship, but remains an N ...
- Hyundai Joins Honda As NHL Sponsor
Marketing Daily, Tanya Gazdik - Wednesday, May 25, 2022
Starting in 2022-23, Honda is the official automotive partner in the U. ...
- Rakuten Group, Golden State Warriors Deepen Multiyear Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 23, 2022
Rakuten and The Golden State Warriors renewed a partnership that will dri ...
- Sinclair's RSN Unit Hires Hulu Marketing Exec To Lead New D2C Division
Television News Daily, Wayne Friedman - Monday, May 23, 2022
Schneider will have oversight over the Bally Sports-branded D2C sports business conten ...
- Nielsen's The Gauge: Streaming Viewing Rises In April, Overall TV Viewing Down
Television News Daily, Wayne Friedman - Thursday, May 19, 2022
Streaming has now grown more than four share percentage points from ...
- Most Popular Streaming Platform For Live Sports? Not What You Might Think
Television News Daily, Wayne Friedman - Wednesday, May 18, 2022
One of the most popular streaming platforms for viewing live sports ...
- Broadcast Upfronts In An On-Demand Streaming World? Do The Math
TV Watch, Wayne Friedman - Thursday, May 19, 2022
Fox made a crucial change by not releasing its fall programming schedu ...
- Fox Prepared To Enter Upfront Facing 'Uncertainty,' Gambelli Says
Television News Daily, Wayne Friedman - Monday, May 16, 2022
At Fox's upfront prime-time press conference, Gambelli said Fox is seeing streng ...
- TV Ad Impressions Grow, Sports Programming Pushes Higher Results: iSpot.tv
Television News Daily, Wayne Friedman - Tuesday, May 17, 2022
Total day and prime-time TV ad impressions are higher this season ...
- Brands Activate For NHL Stanley Cup Playoffs, League Seeks Youth Advisors
Marketing Daily, Tanya Gazdik - Thursday, May 12, 2022
The NHL has more than two dozen partners, including Chipotle, Fastenal, Betw ...
- 'The Great Re-Prioritization' And Its Impact On Leisure
Marketing Insider, Jon Last - Tuesday, May 10, 2022
Even as we've begun to emerge from COVID, research has shown ...
- Nearly Two-Thirds Of Livestreamers Watch Sports
Video Insider, Karlene Lukovitz - Tuesday, May 10, 2022
Livestreaming is also an effective channel for reaching older audiences, according ...
- FuboTV Doubles Revenues In Q1 2022, But Net Losses Widen
Television News Daily, Wayne Friedman - Thursday, May 5, 2022
In its NewFronts presentation, fuboTV said that using first-party data, it c ...
- Snap Forms Partnership With Cameo, Intros New Ad Format, Expanded Programming
Digital News Daily, Colin Kirkland - Wednesday, May 4, 2022
The partnership will allow Snap advertisers to pay Cameo members to crea ...
- Twitter Unveils Deals With Fox Sports, iSpot, Conde Nast, Essence, E! News, Others
Digital News Daily, Karlene Lukovitz - Thursday, May 5, 2022
Fox Sports and Twitter will team to cover this year's FIFA Wor ...
- Google Analyzes NBA-Related Searches For Marketers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 4, 2022
Lotame this week released data showing how audience segments representing NFL enthusias ...
- Sports Leagues See Biggest Gains In TikTok Following
Research Intelligencer, Rob Williams - Wednesday, May 4, 2022
The social video app helped sports-related content to expand its global distribut ...
- Tegna To Launch Broader 24/7 Live Streaming For Its TV Stations
Television News Daily, Wayne Friedman - Tuesday, May 3, 2022
Tegna is rolling out new broader-reaching, 24/7 live, streaming OTT apps wi ...
- NHL Awards Prizes In Science Fair
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, April 28, 2022
In celebration of Earth Day, the NHL and NHLPA donated $2,500 ...
- Audi, MLS Plan Another Season Of Soccer Documentary
Marketing Daily, Tanya Gazdik - Thursday, April 28, 2022
Since the program kicked off in 2019, Audi has contributed more th ...
- Sprinting Toward Inclusion, Degree Hosts First-Ever Metaverse Marathon
Digital News Daily, Colin Kirkland - Tuesday, April 26, 2022
As part of Degree's mission to shape virtual world standards of inclusivi ...
- An Unhappy Apple Anniversary For Those Dealing With App Tracking Transparency
Inside Performance, Laurie Sullivan - Tuesday, April 26, 2022
A study released by Apple and conducted by a professor at Columb ...
- Can Anybody Win $15M In Bud Light's Perfect Draft Pick Contest?
Marketing Daily, Les Luchter - Monday, April 25, 2022
The odds of that actually happening seem about as likely as picki ...
- 'Golf Digest' Reports Record Engagement During Masters Tournament
Publishers Daily, Tony Silber - Friday, April 22, 2022
Brand also plans to introduce "a vertical specific for women golfers, ...
- Dodgers Seek Corporate Partner Sponsors For Field, Jerseys
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, April 21, 2022
The Los Angeles Dodgers are seeking two marquee corporate partner sponsors f ...
- Volkswagen, U.S. Soccer Aim To Raise Autism Awareness
Marketing Daily, Tanya Gazdik - Wednesday, April 20, 2022
VW created a video that is being shared on social media wi ...
- NBA, Google Virtual Pixel Arena Comes Alive During Basketball Playoffs
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 18, 2022
With the NBA Playoffs underway, the NBA and Google Pixel -- t ...
- Sinclair Strikes Broad Distribution Deal With Charter Including RSNs, But Problems Remain
Television News Daily, Wayne Friedman - Friday, April 15, 2022
The deal includes Sinclair's 19 Bally Sports RSN networks, Sinclair's owned loc ...
- USFL Starts With 3.0 Million Viewers Via NBC-Fox Simulcast
Television News Daily, Wayne Friedman - Sunday, April 17, 2022
This is the third time in four years that a spring profession ...
- Cracker Jill Takes To The Field In Celebration Of Women In Sports
Marketing Daily, Steve Ellwanger - Wednesday, April 13, 2022
First female mascot in 125-year-old snack's history, Cracker Jill honors women ...