- When It Comes To ESPN's NBA Wagering Game, Who Really Wins?
TV Watch, Wayne Friedman - Friday, April 16, 2021
With the influx of sports betting/gaming growing in conjunction with content ...
- Procter & Gamble Partners With Major League Soccer
Marketing Daily, Tanya Gazdik - Tuesday, April 13, 2021
P&G will collaborate with MLS "to bring even more accessibility and inclusi ...
- ESPN TO Offer Separate 'BetCast' Feed For NBA Wagering Fans
Digital News Daily, Karlene Lukovitz - Tuesday, April 13, 2021
While traditional coverage airs on ESPN's cable network, wagering types can ta ...
- In Star-Obsessed Sports Culture, Does Emperor Have No Clothes?
Marketing Insider, Jon Last - Tuesday, April 13, 2021
Teams win championships, not media stars. But too many continue to embra ...
- Aaron Rodgers As Permanent 'Jeopardy' Host? Dear God, No
TVBlog, Adam Buckman - Tuesday, April 13, 2021
According to recent news stories, Green Bay Packers quarterback Aaron Rodgers wou ...
- The Olympics: Play Or Pass?
Marketing Insider, Chelsea Cannon - Friday, April 9, 2021
The Olympics is a global stage equipped for global impact. Can y ...
- Could The Pandemic Or A Boycott Trip Up Another Olympics?
TV Watch, Wayne Friedman - Friday, April 9, 2021
It's not just the virus. It's also the issue of human righ ...
- Rockies Bumps Atlanta To Host All-Star Game
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, April 7, 2021
Colorado Rockies’ stadium Coors Field will host July’s All-Star Game after t ...
- Roku: NCAA Men's Tournament Streaming Time Up 75%, Reach Up 87%, Vs. 2019
Digital News Daily, Karlene Lukovitz - Thursday, April 8, 2021
Roku also reports that about 58% of those who watched the 20 ...
- 'Godzilla vs. Kong' Scores At Box Office, Heavy National TV Sports Advertising
MediaDailyNews, Wayne Friedman - Monday, April 5, 2021
Surprising movie analysts, "Godzilla vs. Kong" scored an unexpectedly strong box-office resul ...
- Sinclair's Bally Sports RSNs Look For Better Days -- And More Virtual Pay TV Carriage
Television News Daily, Wayne Friedman - Friday, April 2, 2021
Heading into the new baseball season, Sinclair's Bally Sports has some hurdl ...
- NFL Gets More Game, Ups Ad Intake
TV Watch, Wayne Friedman - Friday, April 2, 2021
In the grab for more TV shelf space, The NFL is n ...
- Molson Coors 'Sparks' Deal With WNBA Team That Includes Non-Alcoholic Brands
Marketing Daily, P.J. Bednarski - Wednesday, March 31, 2021
Molson Coors Beverage Co., will become the first-ever beer partner in t ...
- NHL, MassMutual Seek Community Heroes
Marketing Daily, Tanya Gazdik - Thursday, April 1, 2021
They're sponsoring nominations for an award named for Willie O'Ree, the fir ...
- Spotify Buys Locker Room Live Audio App Owner, Vevo Ad Inventory Now On FreeWheel Platform
Digital News Daily, Karlene Lukovitz - Wednesday, March 31, 2021
Spotify plans to expand Locker Room's content and audience well beyond sport ...
- Scotts Signs As First Sponsor Of MLB's TikTok Channel
Digital News Daily, Karlene Lukovitz - Wednesday, March 31, 2021
Both MLB and Scotts are looking to woo the next generation ...
- TV Networks Continue To Hype Sports Betting Businesses
TV Watch, Wayne Friedman - Wednesday, March 31, 2021
Virtually all TV-centric sports operations have some wagering/gaming connections. That includes ESP ...
- Streamers' Soccer Wins: CBS, Paramount+ Land Serie A In U.S., DAZN Bests Comcast's Sky In Italy
Digital News Daily, Karlene Lukovitz - Monday, March 29, 2021
Paramount+ will stream more than 400 of Italy's Serie A matches ...
- First Half Of March Madness Down 18% From 2019
Television News Daily, Wayne Friedman - Friday, March 26, 2021
CBS viewing sank 20% to 4.7 million (vs. 5.9 million in 201 ...
- Are Adidas' Kermit The Frog Kicks Gen Z Catnip?
Marketing Daily, Sarah Mahoney - Thursday, March 25, 2021
It's the first sustainable model for a Stan Smith/Kermit sneaker collab, a ...
- NCAA March Madness Mobile Betting Big Business
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, March 24, 2021
Office pools seem absolutely quaint these days. With online gambling now leg ...
- Nissan Extends Formula E Commitment
Marketing Daily, Tanya Gazdik - Wednesday, March 24, 2021
Nissan is using Formula E to demonstrate the power and performance ...
- NFL, TV's Premiere Content Supplier, Flexes Its Muscles
TVBlog, Adam Buckman - Thursday, March 25, 2021
The league won its new rights deals by realizing it held a ...
- Disney's ESPN, ABC Are Big Winners In NFL Deal
Television News Daily, Wayne Friedman - Monday, March 22, 2021
Disney gained in the number of actual games, including two Super Bowl ...
- In Sales Surprise, Nike Slips
Marketing Daily - Top of the News, Sarah Mahoney - Monday, March 22, 2021
Bottlenecks in its supply chain caught up with Nike, which posted ...
- How Amazon's NFL Deal Could Redefine 'Prime' Time
RTBlog, Joe Mandese - Monday, March 22, 2021
"It's Amazon's world, and other rights holders are living in it," Grou ...
- NFL Strikes $100B+ Rights Deal, Amazon To Stream 'Thursday Night Football'
Television News Daily, Wayne Friedman - Thursday, March 18, 2021
Three TV networks will witness an eye-popping 100% increase in sports-rights fe ...
- Kendall-Jackson, La Crema Wines To Show And Place at Kentucky Derby
Marketing Daily, P.J. Bednarski - Tuesday, March 16, 2021
This is a hoped-for bounceback year for the Kentucky Derby, which la ...
- Buffalo Wild Wings Laces Up Dancing Shoes
Marketing Daily, Tanya Gazdik - Tuesday, March 16, 2021
The #BDubsDanceCam TikTok Challenge urges fans to put on their dancing sho ...
- Why These Markets Attract And Keep Consumers On Sites Longest
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 23, 2021
The data is the basis for a report published today by Perficie ...