- Fox Corp. Bets The House, Becoming A Licensed Gaming Operator
TV Watch, Wayne Friedman - Wednesday, November 6, 2024
Fox has started the process of becoming a licensed gaming operator, whi ...
- Forward Motion: Yard NYC Promotes New York Marathon
MAD, Fern Siegel - Thursday, October 31, 2024
The agency created an omnichannel campaign for Sunday's race. ...
- Barefoot Wine Promo With Simone Biles Gives Fans 'WAG' Experience
Marketing Daily, Teresa Buyikian - Thursday, October 31, 2024
Winner of contest gets to watch Nov. 17 NFL game with t ...
- OpenAI Turns On SearchGPT After Microsoft Allowed Investments To Impact Profits
MediaDailyNews, Laurie Sullivan - Thursday, October 31, 2024
ChatGPT is officially an AI-powered web search engine. The company is enabli ...
- Amazon Adds NBA Game To Black Friday Events
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, October 30, 2024
"On the day that officially starts the Christmas shopping season, the N ...
- Yakety Yak, But Can We Get Back To The Game, Please?
TVBlog, Adam Buckman - Thursday, October 31, 2024
Sports play-by-play announcers and analysts too often ignore games in favor ...
- Playing ARound: Princess Cruises, Uber Eats Launch AR Activations At SoFi Stadium
MAD, Steve McClellan - Monday, October 28, 2024
The ARound service started as an app-based in-stadium mobile experience. The enhancemen ...
- T-Mobile, Sheryl Crow 'Rallying For Hurricane Relief' During World Series
Marketing Daily, Danielle Oster - Monday, October 28, 2024
Effort includes a pledge to donate $25,000 for every homer hit ...
- Meta AI Search Engine Will Reduce Reliance On Google, Microsoft
MediaDailyNews, Laurie Sullivan - Monday, October 28, 2024
Meta AI Senior Engineering Manager Xueyuan Su is reportedly leading the proje ...
- GroupM Exceeds 2024-25 Women's Sports Ad-Spending Goal By More Than 15%
MediaDailyNews, Joe Mandese - Tuesday, October 29, 2024
More than 20 client brands have expanded their spending in women's spor ...
- Minute Media Teams Up With The Trade Desk For 'Sports Illustrated' Project
Publishers Daily, Ray Schultz - Monday, October 28, 2024
The integration will allow "Sports Illustrated" subscribers to easily log in a ...
- Verizon's Visible Calls Back To Classic Game Series 'NFL Blitz'
Marketing Daily, Danielle Oster - Friday, October 25, 2024
The ad pays homage to the series with mock gameplay, depicting ...
- Toyota Returns As Women's Sports Summit Sponsor
Marketing Daily, Tanya Gazdik - Friday, October 25, 2024
The event includes an AI-focused "Power Talk" with Carrie Parent, Google's gro ...
- Two Yankees-Dodgers World Series Games Up 66% In Viewers
Television News Daily, Wayne Friedman - Monday, October 28, 2024
World Series TV viewing has skyrocketed versus a year ago on F ...
- Global FAST Channel Viewing Climbs 38% In Q3, Ad Impressions 41% Higher
Television News Daily, Wayne Friedman - Friday, October 25, 2024
The U.S. and Canada have a commanding 66% share of all glob ...
- Who Doesn't Like Christmas Day Football On Netflix? Perhaps A Few
TV Watch, Wayne Friedman - Friday, October 25, 2024
In a recent survey, sports betting data-focused Casino.org says 59% of fa ...
- Straight Talk Wireless, NASCAR Driver Kyle Busch Celebrate Family Dynasties
Marketing Daily, Danielle Oster - Wednesday, October 23, 2024
The activation follows the brand entering into a NASCAR sponsorship agreement ...
- NHL Partners With Lululemon, Extends Deal With Navy Federal
Marketing Daily, Tanya Gazdik - Thursday, October 24, 2024
The multiyear extension includes Navy Federal maintaining its status as the offici ...
- Fox Corp. Restructures Ad Staff, Enhances OneFox Cross-Platform
Television News Daily, Wayne Friedman - Wednesday, October 23, 2024
Fox says the restructuring will build on its OneFox cross-media platform ...
- Fall Is Classic With Wild Weekend Of Live Sports
TVBlog, Adam Buckman - Wednesday, October 23, 2024
Even though the Mets lost, the weekend in television sports was amaz ...
- Bodyarmor Enters Into Multiyear Partnership With Knicks Star Jalen Brunson
Marketing Daily, Danielle Oster - Monday, October 21, 2024
The Coca-Cola sports drink brand kicked off a social media campaign featuri ...
- Disney Leads Top Media Distributor Index For September, Driven By NFL, NCAA
Television News Daily, Wayne Friedman - Tuesday, October 22, 2024
In September, Disney was up 17% from August to a leading 11. ...
- Can A Yankees/Dodgers World Series Give Baseball - And Brands - A TV Boost?
TV Watch, Wayne Friedman - Tuesday, October 22, 2024
Live sports programming continues to be a major reason for brands ...
- How the WNBA Can Build a More Powerful Brand
MAD, Jim Misener - Friday, October 18, 2024
The WNBA is more than a league. It is a brand. A ...
- Chuck E. Cheese, Harlem Globetrotters Team Up In Entertainment Partnership
Marketing Daily, Teresa Buyikian - Thursday, October 17, 2024
Chuck E. Cheese himself (itself?) is getting in on the action, assumi ...
- Mug Root Beer Celebrates National Fetch Day With Promotional Giveaway
Marketing Daily, Danielle Oster - Thursday, October 17, 2024
Mug Root Beer is teaming up with college football stars for ...
- The Sports TV Search For Networks: What's The End Game?
TV Watch, Wayne Friedman - Friday, October 18, 2024
Unrivaled will start up in January - airing before the WNBA seas ...
- Ronald McDonald House Charities Celebrate 50th With NASCAR Tie-In
Marketing Daily, Teresa Buyikian - Wednesday, October 16, 2024
RMHC tapped NASCAR driver Bubba Wallace to help encourage customers to dona ...
- AT&T Extends Oracle Red Bull Racing Partnership
Marketing Daily, Danielle Oster - Wednesday, October 16, 2024
AT&T's logo will be "prominently displayed" on the F1 car, as we ...
- Game Time At The Athletic: NYT Sports Brand Teams Up With First Streaming Partner
Publishing Insider, Ray Schultz - Wednesday, October 16, 2024
The Athletic is forming a partnership with Fubo and hopes to crea ...