- Australian Open Hosts CMO Forum
Marketing Daily, Tanya Gazdik - Thursday, December 11, 2025
Topics include the "festivalization" of sports, emerging technologies, fan experience innovation a ...
- Late-Season Linear And Streaming Selling Bundles: Still Too Complex?
TV Watch, Wayne Friedman - Thursday, December 11, 2025
Consumers are becoming increasingly weary of the complexity in evaluating different produc ...
- Total TV, CTV Ad-Supported Share Rises Again
Advanced TV Insider, Wayne Friedman - Wednesday, December 10, 2025
Streaming platforms, with growing football content, pushed the overall ad-supported share ...
- Steve Carell Joins Soccer Superstars In Latest Lay's World Cup Campaign
Marketing Daily, Danielle Oster - Tuesday, December 9, 2025
Lay's brand brought back its "No Lay's, No Game" brand platform f ...
- Maker's Mark Named Official Spirits Sponsor, Basketball League 'Unrivaled'
Marketing Daily, Teresa Buyikian - Tuesday, December 9, 2025
The brand's first sports sponsorship will provide exclusive merch and activations ...
- Kia Appoints Footballco For FIFA Activations
Marketing Daily, Tanya Gazdik - Monday, December 8, 2025
Kia's primary agency of record in the U.S. is David & Goliat ...
- Mercedes-Benz Partners With Tennis Legend Coco Gauff
Marketing Daily, Tanya Gazdik - Monday, December 8, 2025
Gauff was previously partnered with BMW. Her new 5-year deal with Mercedes-Be ...
- Supreme Court Avoids Video Privacy Battles
MediaDailyNews, Wendy Davis - Monday, December 8, 2025
The Supreme Court on Monday declined to intervene in two separate disput ...
- Kia, Michelob, Home Depot, U.S. Soccer Look To FIFA For Tie-Ins
Marketing Daily, Tanya Gazdik - Sunday, December 7, 2025
Kia's Russell Wager told "Marketing Daily" the games would be instrumental ...
- The Hidden Overlap: Why NFL Fans Are Passionate About Hockey, Too
Marketing Insider, Jim Caruso - Thursday, December 4, 2025
Loyalty to one sport doesn't box fans in; more often, it amplifi ...
- NBCU To Feature Creators Across Platforms For Olympics Coverage
MediaDailyNews, Colin Kirkland - Wednesday, December 3, 2025
NBCU is bringing back its creator program for the 2026 Winter Olympic ...
- Hyundai Jumps On FIFA World Cup Bandwagon
Marketing Daily, Tanya Gazdik - Tuesday, December 2, 2025
"Be There With Hyundai" aligns with automaker's commitment to foster youth engageme ...
- Pop-Tarts Mascots Prepare For Their Death
Marketing Daily - Top of the News, Tanya Gazdik - Friday, November 28, 2025
The macabre stunt in 2023 got 4 billion media impressions, and upp ...
- 'Bike' Magazine Returns To Print With Special Issue
Publishers Daily, Ray Schultz - Sunday, November 30, 2025
Mountain-bike title "Bike" magazine stopped publishing its print edition in 2020. ...
- Soccer-Focused Tourism Campaign Touts Morocco As 'Kingdom Of Football'
Marketing Daily, Danielle Oster - Monday, November 24, 2025
An ad concludes with a sunset game on a beach, leading in ...
- Mercedes-Benz, Peloton, Moet & Chandon Activate At Las Vegas Grand Prix
Marketing Daily, Tanya Gazdik - Monday, November 24, 2025
Mercedes-Benz USA projected 360-degree designs on The Sphere in Las Vegas usi ...
- Smirnoff Celebrates NFL With Merch, Online WAGs Show
Marketing Daily, Teresa Buyikian - Monday, November 24, 2025
The series "Wife'd Up, Mic'd Up" features pregame cocktail rituals of player ...
- Global Sports Rights Spending To Soar 20% By 2030: Analyst
Television News Daily, Wayne Friedman - Wednesday, November 26, 2025
Spending on sports media rights for streaming/TV platforms is projected to cli ...
- NHL, Apple Return With Made On iPad Campaign
Marketing Daily, Tanya Gazdik - Monday, November 24, 2025
A new digital series follows the collaborative process, revealing how these concep ...
- Top Athletes Lend Support To 'Love Your Mind' Mental Health PSAs
Marketing Daily, Danielle Oster - Wednesday, November 19, 2025
17 athletes make the "Love Your Mind" gesture: a heart sign ma ...
- MLB Strikes 3-Year NBCU, ESPN, Netflix Deals
Television News Daily, Wayne Friedman - Thursday, November 20, 2025
NBCU will get "Sunday Night Baseball," which has aired on ESPN sin ...
- Despite October NFL Gains, Broadcast Share Continues To Erode
Television News Daily, Wayne Friedman - Tuesday, November 18, 2025
While broadcast looks to make big gains overall, sports programming viewing dropp ...
- Honda 'Deepens Support' Of USA Hockey Ahead Of Olympics
Marketing Daily, Tanya Gazdik - Friday, November 14, 2025
Automaker will provide vehicles and support major USA Hockey events such ...
- Megan Thee Stallion 'Explains' Fanatics Sportsbook
Out to Launch, Fern Siegel - Thursday, November 13, 2025
The creative runs cross-platform during the NBA season. ...
- World Cup 2026: Rising Sponsor Dollars For 13 Host Markets
Advanced TV Insider, Wayne Friedman - Wednesday, November 12, 2025
Over the last three years, 765 brands in 13 markets have plac ...
- Fantasy Sports Fans: They're Driving Culture
Marketing Insider, Jim Caruso - Wednesday, November 12, 2025
More than scorekeepers, these fans are shopping powerhouses and digital natives shapi ...
- Versant Starts 'USA Sports' Live Program Unit
Television News Daily, Wayne Friedman - Wednesday, November 12, 2025
USA Sports will house NASCAR, PGA Tour, Premier League, WWE, WNBA a ...
- For Marketers, 75% Of Success Is Just 'Showing Up'
Marketing Insider, Jon Last - Tuesday, November 11, 2025
Make the effort to discern the needs of someone you are tryi ...
- NWSL Reports Record Viewership Gains, Attendance For 2025 Season
Research Intelligencer, Robert Williams - Monday, November 10, 2025
Women's professional soccer increased linear TV viewing by 22%, with the large ...
- Draymond Green Makes Dick's Naughty List
Marketing Daily, Sarah Mahoney - Thursday, November 6, 2025
New spots feature gifts for Paige Bueckers, CeeDee Lamb, Bryson DeChambeau ...