- NFL, Other Sports Leagues: Selling Games Piecemeal?
TV Watch, Wayne Friedman - Tuesday, February 10, 2026
This past season for the first time, the NFL sold one regular-seas ...
- BBDO NY Is 'Celebrating' Wells Fargo's Return To Super Bowl
MAD, Fern Siegel - Friday, February 6, 2026
"SNL's" Marcello Hernandez leads a Party Patrol in the new work. ...
- Publicis Unveils New Sports-Focused Influencer Solution
MAD, Steve McClellan - Monday, February 9, 2026
The offering, dubbed Influential Sports, is a joint effort from Publicis Spor ...
- Focus Shifts From Super Bowl To Olympics
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, February 8, 2026
Ralph Lauren, Starbucks and Honda are among the brands activating around t ...
- Bad Bunny Buzz: Music Star Dominates Super Bowl Engagement
Email Insider, Ray Schultz - Friday, February 6, 2026
Halftime show interest is up 449% and Bad Bunny is seeing 12 ...
- Publicis Connected Media Partners With Magic Johnson Enterprises
MAD, Steve McClellan - Thursday, February 5, 2026
The partnership with Magic Johnson Enterprises will span all of PCM's activiti ...
- Why 'Legendary February' Is The Ultimate Stress Test For Modern B2B
MAD, Keith Turco - Friday, February 6, 2026
This will likely be the most expensive month in advertising history. Y ...
- Threads Brings Creators To NFL Media Center Ahead Of Big Game
MediaDailyNews, Colin Kirkland - Thursday, February 5, 2026
Threads is attempting to compete with X over mid-game fan discussions, bringi ...
- NFL Teams Make 8% Sponsorship Revenue Gains To $2.7B
Television News Daily, Wayne Friedman - Friday, February 6, 2026
The NFL has added 440 new brands across all its teams. T ...
- Kia Telluride Aids Senior Dog In Creative
Marketing Daily, Tanya Gazdik - Wednesday, February 4, 2026
"When we are doing our creative, we try to find a w ...
- Super Bowl Advertisers, Surprise: Women Are Calling The Plays Now
Research Intelligencer, Robert Williams - Thursday, February 5, 2026
Roughly six in ten U.S. women say they are at least somewh ...
- That's Entertainment? TV Blog Gears Up For Super Bowl Blog XII
TVBlog, Adam Buckman - Thursday, February 5, 2026
What will this year's morning-after Super Bowl TV Blog look like? ...
- Prime Video Takes Crown In Global Streaming 2026 Sports Rights
Advanced TV Insider, Wayne Friedman - Wednesday, February 4, 2026
The Amazon streaming platform is projected to spend $3.8 billion in 202 ...
- Mountain West Inks Deals With CBS, Sports And CW Network
Around the Net In Media, Ray Schultz - Wednesday, February 4, 2026
The Mountain West sports conference has reached media rights agreements with C ...
- Mother LA Showcases Oakley Meta's Athletic Intelligence In Super Bowl
MAD, Fern Siegel - Tuesday, February 3, 2026
The visceral ads feature sports and Olympic stars in amazing situations. ...
- Report: Lilly & Zepbound Led Pharma Ad Effectiveness During NFL Season
Marketing Daily, Les Luchter - Tuesday, February 3, 2026
Pharma ads during regular season NFL games in 2025-2026 were 104% mo ...
- Detroit Tigers And 8 Other Teams Move Broadcasting Rights
Around the Net In Media, Ray Schultz - Tuesday, February 3, 2026
The Detroit Tigers and eight other MLB teams are leaving Main Street Sports Group, Detro ...
- How Social Media Is Impacting Engagement With Sports
Mediapsssst, Richard Whitman - Monday, February 2, 2026
According to a new National Research Group study, 62% of sports fa ...
- Fubo Posts 39% Revenue Gain, Subscribers Slip To 6.2M
Television News Daily, Wayne Friedman - Wednesday, February 4, 2026
Subscribers dropped 100,000 to 6.2 million year-over-year compared to a loss ...
- ESPN Buys NFL Media Assets As Government Approves Deal
Around the Net In Media, Ray Schultz - Sunday, February 1, 2026
Government regulators have approved ESPN’s acquisition of numerous NFL Media assets, Sports Business Journal reports.T ...
- Tirico Is Man Of The Moment For NBC's 'Legendary February'
TVBlog, Adam Buckman - Monday, February 2, 2026
NBC Sports king Mike Tirico is the man of the month ...
- NHL Fan Festival Kicks Off Stadium Series
Marketing Daily, Tanya Gazdik - Thursday, January 29, 2026
New partners activating at this year's event include the United States Post ...
- A Media Company For The 'Haves' Vs. 'Have Nots'
TV Watch, Wayne Friedman - Friday, January 30, 2026
There is a natural focus on streaming and merger efforts to b ...
- NFL Bans Prediction Market Super Bowl Ads
Television News Daily, Wayne Friedman - Thursday, January 29, 2026
Prediction-market ads have not been allowed on NFL broadcasts all season. The ...
- Wrestling Marketing Partnerships: Can Netflix, USA Network Tag Team?
TV Watch, Wayne Friedman - Thursday, January 29, 2026
While some analysts see major growth coming for UFC, others are seei ...
- Spirits Maker Lobos 1707 Rolls Out Basketball Promo
Marketing Daily, Teresa Buyikian - Tuesday, January 27, 2026
The goal of the program is to give fans real-time rewards bas ...
- Automotive National TV Spending Drops 10.1% In 2025
Marketing Daily, Tanya Gazdik - Tuesday, January 27, 2026
The top five brands by estimated national TV ad spending in 20 ...
- IAB 2026 Ad Spend Forecast: CTV +13.8%, Social +14.6%
Television News Daily, Wayne Friedman - Wednesday, January 28, 2026
This year, big ad-based events include the Milan Cortina Winter Olympics, t ...
- How Much Sports Can Legacy Networks Add To Prime Time?
TV Watch, Wayne Friedman - Tuesday, January 27, 2026
What if sports becomes even more common - on a daily bas ...
- Fox Media To Exclusively Stream Real American Freestyle Combat Sport Matches
Around the Net In Media, Ray Schultz - Friday, January 23, 2026
Fox Media has won a new long-term partnership with Real American Freesty ...