Tag results for "sports"
- 3 Days Of Olympics Earns $135 Million In National Ad Spend, Impressions HigherSo far, there are many more TV commercials -- almost double ...
- Olympics Opening Broadcast Ratings Lowest In 33 YearsAt 16.7 million U.S. viewers, per preliminary NBC data, it's the lowe ...
- Cleveland Indians Rebrand As GuardiansThe team created a 90-second video to promote the new name featuri ...
- NBA Finals Lose Ground Over 2-Year Period, While Streaming RisesNBA Finals viewing grew 32% to average a Nielsen-measured 9.9 million v ...
- WarnerMedia Spikes 49% In Q2 Ad Revenues, Helped By NBAWarnerMedia says advertising revenue also benefited from the new HBO Max ad-opti ...
- NBA Opens Store In LondonThe NBA is opening a store in London, England, in partnership wi ...
- 'The Washington Post' Debuts Augmented Reality Olympic SeriesNewspaper is working with Led Lab to create an experimental video featur ...
- NBCU's Summer Olympics' Marketing: $51 Million Promo ValueThe bulk of the airings for its Tokyo Summer Olympics promo sp ...
- Toyota Pulls Back From The Olympics In JapanToyota CEO Akio Toyoda will not attend the Olympics opening ceremony, s ...
- National Linear TV Ads Up 9% in 1H 2021, Impressions 6% LowerMuch of the gain in ad dollars in the first half ...
- Discovery, YouTube Ink European On-Demand Content, Ad Partnership For Tokyo OlympicsThe deal is designed to showcase the games offering on the company ...
- Tennis Star Naomi Osaka Gets Second Barbie TreatmentFour-time Grand Slam singles winner Naomi Osake has had a second Barb ...
- 'Show Me The Money' In College SportsThe flood gates of sponsorship for college athletes have already opened, raisi ...
- Budweiser Enlists NBA Stars For CampaignBudweiser is launching a global campaign tied to the NBA Finals featuri ...
- Coors Light Brews Stanley Cup Ice Into Special BeerIce from Champions Tampa Bay Lightning rink was collected and purified f ...
- Sports Fans' Great Return To Normal That Wasn'tFor sports fans nationally, a desired summer of freedom and liberation h ...
- Tokyo Summer Olympics: No On-Site Spectators, Fewer TV Fans, Too?A lack of live, at-site video excitement could affect TV viewership f ...
- Formula E, Envision Virgin Racing Prep For New York City E-Prix"The Times Square activation provides the perfect earned media moment to compleme ...
- Athletes Make Us Rethink Sports SponsorshipI believe the best value in sports sponsorship is in direct commerci ...
- 'Men's Journal' Becomes SRX Racing Series PartnerMagazine will provide coverage and receive branding exposure for the remainder ...
- 2021 NBA Playoffs Ad Spend Rises, Viewing Recovers Vs. 2020, Down From 2019This year, Nielsen-measured viewership is 36% higher vs. a year ago b ...
- College Athletes Are Getting Paid - Will TV Networks Have To Kick In, Too?Football and basketball are at the top of the list when ...
- Marveling At Marv Albert As He Nears RetirementBroadcasting skills such as those possessed by Marv Albert represent a dyi ...
- Olympic Light Will Shine Brightly On Inequities In SportsThe Olympics are a way of uniting the world through sport, b ...
- Discovery Inc. Starts Discovery Sports -- Does It Signal More To Come?It's got March Madness and the NBA. But the "NFL Sunday Ticke ...
- MLB Signs Cryptocurrency Deal For First Umpire Uniform PatchesMajor League Baseball is partnering with FTX Trading Limited and West Realm Shir ...
- NHL Partners With Twitter, Clubhouse For Stanley Cup ActivationsThe Stanley Cup, one of the oldest and most recognizable trophies ...
- Wimbledon Returns With Sponsored Activities, U.S. Open Begins Ticket SalesAmerican Express has teamed up with Andy Murray to create a n ...
- Lions Winners Demonstrate How Brands Went From Using Sports To Marketing ThemAs today's Lions for sports illustrate, the past 18 months have revers ...
- Fox Sports Digital Chief David Katz To ExitKatz told staff he's leaving to pursue his "entrepreneurial roots." ...
