- Meta Apps Receive Temporary World Cup Makeovers
MediaDailyNews, Colin Kirkland - Friday, June 12, 2026
Meta is partnering with broadcasters, national teams, commentators, creators and players ...
- Sports Platform Rematch Lands $3 Million To Drive International Growth
Around the Net In Media, Ray Schultz - Thursday, June 11, 2026
Rematch, a grassroots sports media platform founded in 2017, has raised ...
- Lowe's Didn't Buy a Sports Partnership. They Earned It.
Brand Insider Podcast, Erin Everhart - Friday, June 12, 2026
From experiential tours to exclusive product drops, Lowe's is tapping into fand ...
- Automotive National TV Spending Drops 32% In May
Marketing Daily, Tanya Gazdik - Thursday, June 11, 2026
Live sports remained an essential buy for automakers, with the NBA drivi ...
- Snapchat Creating Real Life World Cup Fan Experiences
MediaDailyNews, Colin Kirkland - Thursday, June 11, 2026
For the next month, Snapchat will attempt to engage sports and socc ...
- Google Touts AI Search For World Cup Games
MediaDailyNews, Laurie Sullivan - Friday, June 12, 2026
Google debuted a new multichannel campaign in the U.S., demonstrating how ...
- Lime Cycles Fans To World Cup, Watch Parties
Out to Launch, Fern Siegel - Thursday, June 11, 2026
E-bike company's Fan Pass avoids transportation price spikes in host cities. ...
- 'Stranger Things' Or 'Euphoria': What Do We Get For Betting On A Show?
TV Watch, Wayne Friedman - Friday, June 12, 2026
Should viewers and others be allowed to wager on how a ...
- Shaq Reveals Zepbound Use -- For Sleep Apnea
Marketing Daily, Les Luchter - Wednesday, June 10, 2026
Llly launched a multichannel Zepbound campaign featuring O'Neal during game four ...
- Jeep Enlists Iliza Shlesinger For World Cup Effort
Marketing Daily, Tanya Gazdik - Thursday, June 11, 2026
"We are trying to be fun... and it's not about we w ...
- MLB Players Launch Content Platform
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, June 10, 2026
Original programming will be distributed across YouTube, Instagram, and TikTok via M ...
- Tom Brady's Latest Venture Is A Little Nutty
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, June 9, 2026
In the launch commercial, Brady spends 30 seconds describing the product whi ...
- NBA Finals Game 3 Soars To 23.8M Viewers
Television News Daily, Wayne Friedman - Wednesday, June 10, 2026
In the strongest result for an NBA Finals Game 3 since 199 ...
- All Quiet On The Upfront Front: Digital-First Players' Market Share?
TV Watch, Wayne Friedman - Tuesday, June 9, 2026
Could collective share grow to 50%-55% of overall upfront dollars - ...
- For World Cup, Adidas Plays Offense As Nike Gets Defensive
Marketing Daily, Sarah Mahoney - Friday, June 5, 2026
Adidas adds a high-profile Nordstrom takeover, while Nike rolls out "Rip t ...
- Brands Cash In On NBA Finals
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, June 7, 2026
Buffalo Wild Wings is taking some heat for offering condolences to ...
- Paramount, Trump Team Up For UFC White House Event
TVBlog, Adam Buckman - Monday, June 8, 2026
Paramount is helping President Trump celebrate the American flag and his birthd ...
- World Cup Ad Spend Projected To Double
Television News Daily, Wayne Friedman - Friday, June 5, 2026
Analysis on the U.S. advertising market from publication Sportico says the eve ...
- Big White House Mixed Martial Arts Event: What UFC Wants To Learn
TV Watch, Wayne Friedman - Friday, June 5, 2026
The live "UFC Freedom 250" event will be designed to attract young ...
- No Soccer, Football: Pepsi Leverages Browsers To Set Sport's Name Straight
MediaDailyNews, Joe Mandese - Wednesday, June 3, 2026
As part of its "Football Nation" marketing, Pepsi is offering fans brows ...
- NFL Season Ad Spend Rises 7% To $5.9B
Television News Daily, Wayne Friedman - Wednesday, June 3, 2026
Regular NFL season TV ad revenue was up 6% to $4.1 billio ...
- The Wireless Challenger That Built Buzz With Ted Danson, Golf Legends, and a NASCAR Stunt
Brand Insider, Barbie Romero - Tuesday, June 2, 2026
This wireless challenger partnered with Ted Danson, teamed up with golf legend ...
- BBH Pits America Against England In Cheeky World Cup Ad
MAD, Fern Siegel - Monday, June 1, 2026
"Nobody Does Football Better Than Us" mocks U.S.' over-the-top approach to spo ...
- BBDO, David Beckham Kick Off 'Soccer Deserves Pepsi'
MAD, Fern Siegel - Monday, June 1, 2026
Pepsi aligns itself with soccer ahead of the World Cup, which begi ...
- Publicis Sports Bolsters Leadership Team
MAD, Steve McClellan - Monday, June 1, 2026
Most recently Deering brought on board Kristen Gray as executive vice president-bra ...
- Can Josh Hart's Hustle Rub Off On Beyond?
Marketing Daily, Sarah Mahoney - Monday, June 1, 2026
The Knicks fan favorite is the new face of a protein dri ...
- Hyundai Says 'Next Starts Now' For FIFA World Cup
Marketing Daily, Tanya Gazdik - Monday, June 1, 2026
"We have an always on and heavy sports investment because that's whe ...
- Optimum Sports Taps Fischer For New C-Suite Role
MAD, Steve McClellan - Thursday, May 28, 2026
To date it's the most senior hire at the unit since Jere ...
- NHL Celebrates Playoffs With Custom Sneakers Contest
Marketing Daily, Tanya Gazdik - Thursday, May 28, 2026
Content creator Dominic Ciambrone, who has more than a million followers, design ...
- NBA Conference Finals Viewing Soars
Television News Daily, Wayne Friedman - Friday, May 29, 2026
Both the Eastern and Western NBA Conference finals have witnessed rising viewersh ...