Reddit is one of the most underused and undervalued B2B marketing channels. Whilst this platform has traditionally sat outside of the B2B media mix, perceptions of it are changing at speed. Brands are now recognising that Reddit provides something unique: access to niche and intent-rich communities where conversations are happening between real professionals around tools, vendors, and workflows.  It's a gold mine of specific audiences in one space who are actively seeking solutions and problem-solving in their own language. Relevance and intent are increasingly harder to access on platforms where users passively scroll, making Reddit impossible to ignore. …

For all the talk of “omnichannel marketing,” sports remains the most complete, most mature expression of it —long before the term was ever applied to retail, media, or brand experience strategy.  At its core, sports seamlessly integrates physical presence, experiential intensity, and digital amplification into a single, continuous ecosystem. It is one of the only cultural forces where these three dimensions don’t compete for attention — they reinforce one another in real time. Start with the physical layer. Live sports remain one of the last mass gatherings at scale. NFL stadiums or NBA arenas …

Everything about marketing is about capturing as much of people's time as possible. More than money, we want people's time. As much as we can get.

Marketing has gotten very good at finding customers. But it's not so good at keeping them. Here are three moves that can change that.

When the largest players in the ecosystem start certifying supply -- sharing demand signals upstream, and pre-qualifying paths before the bid -- they are highlighting something important: the open auction, on its own, has limitations.

The hope for a technological break with decadence is nothing new. You may remember some of the buzzy concepts in this long inventory of hype: The Global Village, The Information Superhighway, Cyberspace, The New Economy, move fast and break things...

Few debates in marketing have wasted more time, energy, and money -- not because either discipline lacks value -- but because the separation itself is flawed. Consumers don’t experience brands in silos. Long-term growth rarely happens there either. Yet much of the industry is still organized as if it does. For years, marketers have been pushed into an artificial choice: invest in long-term brand building or drive short-term measurable returns. The result has been fragmented teams, fragmented measurement, fragmented agency structures, and ultimately fragmented growth strategies. Brand teams optimize awareness. Performance teams …

Athletes like LeBron James have become as influential in entertainment and business as they are in sports.

Engagement with digital media is not providing the expected emotional benefit. Gen Z increasingly looks to fill the void by a return to real-life experiences.

Traditional segmentation, like age, gender, and interests, has a weak connection to purchase. The shift is toward AI look-a-like model, instead of broad demographic buckets,