The future of a streamlined ad-tech industry won't be shaped by cookies -- it will come from addressing the day-to-day tasks that form the bedrock of successful campaigns.

While complying with it may still be a challenge, a new ad industry taxonomy conceptualizing risks can be visualized in an easy-to-access and organized way, thanks to the IAB Tech Lab.

The just-released "State of Games Media Buying" report shows the "playable ads" format finally is gaining real traction, accounting for 7% of all ads placed in the casual games marketplace.

Dentsu is taking the field with Sports Innovation Lab to create new, privacy-compliant audience segments based on sports fan affinities.

Here's a brain teaser. What are things that used to be free but now cost money? I've pulled together a list and -- spoiler alert -- for one reason or another I find all of these somewhat perplexing.

Amid a rapidly changing identity-based marketplace -- including shifting Google cookie plans and Oracle Ads' shutdown -- Horizon Media has named Proximic its "preferred contextual intelligence provider." Horizon's Alexander Stone explains why.

Made-for-advertising sites can account for a significant portion of open web programmatic budgets so advertisers and need to audit retail media network ad buys to understand what, if any off-site placements are ending up there.

Everybody has heard the Peter Drucker quote, "Culture eats strategy for breakfast," but do we really believe it? How hard do we work to put this insight into practice? Do we even know what culture means?

The only thing more volatile than the stock market value of Trump Media has been its delivery of unique users, which are the basis for its nascent ad market value.

Just days after Google scrapped plans to do away with cookies, Havas Media Network this morning disclosed results of a "landmark cookieless test" demonstrating 100% target audience reach.