by Roberto Alcazar, Leena Danan on Sep 22, 2:00 PM
As we work our way through the Year of the Rabbit, let's hop forward and get uncomfortable with the marriage of culture and race, and the terms "multicultural" and "general market."
by Joe Mandese on Sep 21, 4:26 PM
Should planners, buyers and their clients have certain inalienable rights? That's a question that was put to a group of buyers and sellers involved in the cross-platform TV marketplace this week during one of Simulmedia's Salons.
by Ray Schultz on Sep 21, 7:44 AM
Ad Net Zero provides a roadmap for the advertising industry. But will it work?
by Joe Mandese on Sep 19, 4:29 PM
It's the most intense of any political market and a new Assembly report warns of high prices, low inventory, preemptions and altered consumer mindsets in Las Vegas and other tight political markets.
by Joe Mandese on Sep 18, 2:37 PM
The SRDS chief explains how and why the directory and data service is expanding into agency media planning and buying technology and software applications.
by Ray Schultz on Sep 18, 11:00 AM
Retail media is a broad term that includes both digital and non-digital channels.
by Joe Mandese on Sep 18, 7:34 AM
While ad demand is beginning to rebound again, the growth is almost entirely among digital media, according to IPG Mediabrands' Magna, which forecasts continuing declines for TV, audio and publishing media.
by Ray Schultz on Sep 17, 7:58 AM
iHeartMedia hopes to offer real-time bidding for its 860+ radio stations in 160 markets, enabling media buyers to buy audio ads the way they now buy digital.
by Teodora Scutelnicu on Sep 17, 7:56 AM
Going back to the basics means reaching a simple understanding of what is being measured, why and how it is being measured, and ultimately how outcomes are actioned upon.
by Joe Mandese on Sep 15, 11:47 AM
New research indicates a net 27% of U.S. TV viewers aware of Hollywood strikes plan to watch less TV this fall.