by Bill Duggan on May 30, 3:07 PM
The ANA has a good start with some anonymous case studies in our recently published principal media study. Now we're calling for more.
by Joe Mandese on May 30, 11:33 AM
If you were going to reimagine Maslow's "hierarchy of needs" for an emerging consumer segment, who would you look at and what would you find? Here's what Mindshare learned about the new "phygital" needs of Gen Z.
by Joe Mandese on May 24, 9:20 AM
New research indicates Americans trust creator content over advertising by a wide margin. That said, when it comes to trust, both forms of paid promotion are under water.
by Laurie Sullivan on May 23, 7:02 AM
You've heard of Copilot. Now there's "CoPlanner," a new AI-powered media planning tool Microsoft says will simplify the process for advertisers and agencies. It turns simple text prompts into planning specs and recommendations.
by Laurie Sullivan on May 21, 8:04 AM
Dstillery will train its generative AI technology, named ID-free, through a partnership with Similarweb. The privacy-by-design predictive ad-targeting solution does not use identifiers.
by Bill Duggan on May 16, 5:29 PM
Increasingly, ad agencies are acting as principals rather than agents, meaning they acquire and own the media they resell to their clients. Keep reading if you want to understand the implications of that.
by Tony Jarvis on May 16, 10:05 AM
Based on this week's release of phase 2 of the ARF's validation initiative, it's complicated.
by J. Walker Smith on May 15, 12:57 PM
The old joke about surveys is that the best thing about them is also the worst: people answer the questions. Meaning, there is inherent mushiness in every survey result.
by Joe Mandese on May 14, 9:18 AM
A new ANA report benchmarks the use of principal media-buying by agencies, but it raises more questions than it answers about the true magnitude of the practice. That said, a significant percentage of ANA members aren't even familiar with how it works.
by Joe Mandese on May 9, 8:20 AM
Mix and attribution models have always been about the input data, and when Horizon Media began ingesting audio, it found a surprising result: better ROI.