Even as Hollywood unions end their protracted strike, the long-term effects are projected to push U.S. linear TV ad prices down 5% this year, and reverberate worldwide.
Answer: When it reaches planners and buyers like you. What's that you say, "I don't read 'Emu Today & Tomorrow' magazine." Well, keep reading today's column and find out why.
If you're a planner or a buyer, get a copy of the final Hollywood union agreements, read the parts related to AI, and think about framing something similar for media services.
As we work our way through the Year of the Rabbit, let's hop forward and get uncomfortable with the marriage of culture and race, and the terms "multicultural" and "general market."
Should planners, buyers and their clients have certain inalienable rights? That's a question that was put to a group of buyers and sellers involved in the cross-platform TV marketplace this week during one of Simulmedia's Salons.
Ad Net Zero provides a roadmap for the advertising industry. But will it work?
It's the most intense of any political market and a new Assembly report warns of high prices, low inventory, preemptions and altered consumer mindsets in Las Vegas and other tight political markets.
The SRDS chief explains how and why the directory and data service is expanding into agency media planning and buying technology and software applications.
Retail media is a broad term that includes both digital and non-digital channels.
While ad demand is beginning to rebound again, the growth is almost entirely among digital media, according to IPG Mediabrands' Magna, which forecasts continuing declines for TV, audio and publishing media.