I wish, just this time, you had a "like" or clap button. I'd give it 50.

You can say whatever you like.  But I shouldn't have to pay for you to do it.

It’s been six years since we fielded a survey focused on digital marketing. Based on the advancements we’ve seen, including capabilities and creative quality, it was time to take a look at how digital marketing within the in-house community has evolved. In the six years since IHAF’s last digital marketing report, the number of digital projects produced by internal teams has more than doubled. In 2014, fewer than half of in-house agencies produced 100 or more digital projects annually. Today, over three-quarters (77%) produce 100+ digital projects per year with nearly half (48%) producing 500 or more. 

Good the ICO is taking this up again. We are advocates for transparency and consent for data use in the bidstream. We wrote an open letter to the industry in June. Find more info here:
https://bpaxchg.com/data-leakage/

Free speech is such a nuisance. I guess the founding fathers were wrong.

Steven:

MediaPost is committed to publishing factual information in our news articles and we allow our editor, writers and others to publish their opinions in our commentary and awards articles.

As to our joining the supposed campaign to "poison" America, let me recommend these articles about the poisoner-in-chief in case you've not been paying attention these last four years:

https://en.wikipedia.org/wiki/Veracity_of_statements_by_Donald_Trump

https://www.washingtonpost.com/politics/how-fact-checker-tracked-trump-claims/2021/01/23/ad04b69a-5c1d-11eb-a976-bad6431e03e2_story.html

https://www.cnn.com/2021/01/16/politics/fact-check-dale-top-15-donald-trump-lies/index.html ( This is the Big One: "Trump won the election" )

Dan, you said:

" ... it's telling how often someone from MediaPost tells subscribers to "unsubscribe from MediaPost content" if we don't like something. "

I think I've done that 3 times. You must be reading carefully to find those comments.

@Dan Ciccone: Actually, if you read my comment, I explicitly said what I thought:  "I personally would not consider Fox News, OANN or Newsmax mainstream media."

I never hide from expressing my personal beliefs, when asked.

What I said, was that we used the term "Mainstream Media" as a catch-all for those outlets that helped keep America a clean, well-lit place -- you know, informing the public with good journalism based on uncovering facts -- and that it was ultimately up to our readers to decide which outlets were most deserving of that.

One news organization we singled out explicitly was Reuters, which conducted some objective research with Ipsos showing that even among Republicans, those who got their news from Mainstream Media vs. Fox News have different beliefs about provable facts. Guess which Republicans didn't believe the facts?

I'm sorry you have been irritated by the volume and frequency of our political media and marketing coverage and commentary, but we cover it like any other marketing category. And like some others, this one has cycles of activity.

@kenneth Fadner - it's telling how often someone from MediaPost tells subscribers to "unsubscribe from MediaPost content" if we don't like something.

I do not unsubscribe from things that I disagree with and the continued recommendation from MediaPost staff telling subscribers to unsubscribe instead of engaging in debate and digesting opposing viewpoints is ridiculous.  We expect articles to keep us informed and help us make decisions.  Without a doubt, the amount of political commentary from MediaPost has been elevated dramatically over the last couple of years with the sole purpose of driving its own political narrative. 

How convenient that Joe intentionally decided not to disclose what sources he is referring to.  He praises mainstream media for providing a "clean, well-lit place" but purposely covers his own rationale in a cloak of darkness. 

If I owned an ad company I'd make sure my ads wouldn't be on known racist websites as for porn I wouldn't mind or TV shows. As I wouldn't back down from groups that don't like my ads on TV shows or networks they don't like there a liberal or conservative groups there is no middle ground going to tic someone off because they're offended by something. 

It's time to stop delaying by the studios and man up and bring them to the theater's Wonder Women did well with $17 Million in its first weekend on Christmas weekend. I'm not scared to go to the movies it's time for the studios to bring the films to the theaters again and stop living in fear of this virus.

@Brian Pettigrew: In that case, I regret we didn't put that term in quotes the way we did with "fake news." Thank you for pointing that out.

I totally see what you're implying, and do appreciate the euphamism. I just have to roll my eyes everytime I see MSM referenced by people who believe the Media is the 'enemy of the people.' I honestly think they just use it as "any media that doesn't reinforce my beliefs." Mainstream thinking really, instead of media. So I like to stay away from it as much as possible. There's Mass Media (National), Local, Niche, Trade media, etc. But there really is no such thing as MSM imo. The lack of media literacy in this world is stifling. That said, I personally think The Atlantic did excellent work throughout the year. The Washington Post is another standout. But to your point, there really is a wealth of tremendous media out there who did amazing work this year. Appreciate your response.

@Brian Pettigrew: We were intentionally not explicit about which media outlets were included, but I personally would not consider Fox News, OANN or Newsmax mainstream media. We also use the term euphamistically, like "fake news." Ultimately, it's up to readers to decide which outlets are most deserving of this award. What do you think?

So is Fox News part of MSM or not? Do they share in this award? What about OANN, or Newsmax? Each reach millions of people. Personally I detest the phrase Mainstream Media. It's used in a way to dismiss legitimate media and bouy the fake news. So while I appreciate the sentiment of this award, I really dislike the use of the term. The media is better off if we don't give it credance. 

What I think many companies don't realize is that computers make stupid responses to consumer questions. Those who work among computer systems understand how computers "talk." Consumers don't.

When a company's computers (Comcast/Xfinity) don't recognize a customer's address, even though the company mails bills to that address, then customer service skids to a stop and there's no way around the system's obtuseness.

Even if an actual person cannot solve a customer's problem at least they speak more or less the same language and can figure out the options to solve the problem.

Assuming this is to be proactive as they expect to lose the EPL bidding war and ESPN is becoming interested in Hockey again? Otherwise makes little sense ot kill a property that is a strong #2 in sports... having it as part of USA puts less pressure on the live sports to carry a network. Shame they do a good job with both sports and are great to work with. 

"American claims to be the only airline to have at-home wine offerings that features wines from its onboard wine program."

As a platinum executive of almost 10 years, I can certainly say that anyone who signs up for this program must be in-flight and drunk.  Maybe it's purely a PR play which the trades are happy to promote, but if you look at the demographic of the target audience, combined with American's abismal customer service rating, even for those in business/first class, this plays better as an April Fool's stunt than a realistic ongoing engagement.

Dollar per dollar the best investment and ROI is sweepstakes. I have never blacklisted a Fortune 500 consumer company However and rarely, some will not advertise their sweeps because of a myth that people are entering just for the prizes. Surveys have proven this wrong. High enter and page view count? Absolutely. I showed ad executives recently one sweep that produced over 215,000 click through entries, not page views and the sweep was still running. Promotions and sweepstakes work.

TV & Streaming video helps drive social media as well as direct & organic web traffic. Possibly better than SEO. And video driven internet traffic is real, authentic traffic as apposed to SEO. I'd recomend putting SEO/Ad words budget into Cable TV & Streaming video investments to achive two outcomes with one (video).

In a nutshell, Effectv pretty much addresses everything mentioned above, but you have to invest enough. There's a lot more to it, but Effectv is leading the way.

Hi Brant--The boxes were preprinted and distributed to Amazon warehouses nationwide.  Whether customers got one or not depended on if their purchases happened to fit into that size of box. Hope that answers your question. Thanks for reading!

This is such a cool story! Tanya - do you know how Amazon selected the customers who received those Hyundai branded packages? I would love to learn more about how that process worked and can't find anything anywhere on the web. Thanks!!

Emotional engagement and emotional intelligence?? Sounds pretty flaky to me, especially in compariosn to the other attributes that influence brand preference such as product quality and value. The measurement methodology also warrants some skepticism.