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The iimperialiast Zuckerborg who is looking to increase his absolute power corrupting absolutely, has been promised something more tangible like his own fifedom of the west coast. Before anyone admonishes this as absurd, there is no one better to spread the belief in false gods as true.
Avah l'shalom. Remembered him kindly, too.
Dave, we agree on the point about very few---if any---TV shows which reach an audience mostly of males 18-24 and/or male teens. If those are the only targets an advertiser has I would assume that certain digital media and radio buys would be better in term of audience composition as well as videogames. However most male-oriented advertisers would likely place some sort of relative GRP weight among a number of male age groups, not focus only on one segment. For example, if you were planning 100 male GRPs per week, you might want--under ideal circumstances---140 GRPs among the 18-24 but only 65 among those aged 35-49. A typical TV buy which is based only on 18-49 would probably reverse those indices. I maintain, however, that were the buyers tasked with specific GRP goals by age, not just the overall 18-49 goal which is the basis of their audience guarantees with the sellers, they would come considerably closer to the desired GRP weighting---though probably not hitting it exactly. I also wonder about the wisdom of locking into a buy which is so heavily concentrated against a single group---in this case male teens and 18-24s. The going assumption is that such people are much less tolerant of excess frequency than older consumers. If that is so, the videogame advertiser might run into an ad wearout problem if too many "exposures" were laid in via a single media venue.
Conspriracy and RICO is exactly what is going on in the WH only worse with the destruction of any form of democracy to rule.
Ed, it is super hard to get young males in concetration on TV, and I'm the one that's usually accsed of being the fanboy for TV. It costs $90-100+ eCPM for M 18-24 in a highly optimized, data-driven campaign across the top 100 national cable nets. And reach is at a massive premium. That is why so few networks wil guarantee anything close to that these days, even though advertisers will pay massive premiums for them. I don't agree that it is smily about adjusting the shows to blalane the M 18-49 for a yuonger scew. On AVOD, in premium, full episode player delivery, that target costs $130 CPM.
Dave, an advertiser who thinks that there is almost no way to reach young males is probably thinking that there few TV shows that compositionally attract mostly or almost totally young male audiences---and this is correct. So if young males are the only target---which is rarely the case---then maybe videogames are one of the few options available---assuming that you have no problem with their content as well as the other issues you noted. However, if it's merely a question of trying to get more GRP weight in a TV time buy that uses the outmoded audience guarantee metric of men aged 18-49 but really would like to tailor its GRP fall so that within the 18-49 group, younger males get a certain number of GRPs, this is a simple matter as there are enough TV shows to make this adjustment---providing the brand is not forced into a "corporate" buy and is allowed to make its own buying decisions.
Ed, you and I definitely disagree on this one. There are many advertiers that need to reach young mailes at scale and in concentration - pizza, fast food, energy drinks, auto, trucks, sporting goods, consumer electronics - and every one that I talk to bemoans the lack of available media channels to do it cost effectively. And certainly none with sight, sound and motion high impact ads. Yes. Some games have violent content, but then so do so many of the shows that advertisers are happy to support in cable programming and in AVOD movies and shows. Also, many, many games to not have that kind of violence - the sports themed titles for instance. I think that this will happen in a big way, and soon, and advertisers will be leading the way.
Maybe it will take reduced social security and medicare along with over 20 million people thrown off insurance and all of us drinking chemical water and dying in the streets. What do you think it will take for people to wake up ?
Methodology Details are here: https://www.prnewswire.com/news-releases/more-streamers-prefer-local-over-national-ads-according-to-new-survey-300827617.html
If the preservation of Free Speech had been left up to the advertising industry, the news media, the print media, Hollywood, the TV networks, and now the digital media and social media, Free Speech would have died long ago.It's the Constitution that has preserved Free Speech, and it's time that the industries mentioned above are forced to obey the Bill of Rights and the First Amendment, whether they like it or not.
LOLOLOL! Netflix is such an incredible fraud! A two-minute view means the customer doesn't like the idiotic program, and is looking for something better to watch!
This is exactly why NewsandNews.com exists. In fact, we just published an essay on this topic in light of the current impeachment coverage. You can read it at nanl.ink/Hps and/or view the enhanced video at nanl.ink/1zHNews and News is an independent, non-partisan news source that keeps its readers informed by aggregating news articles from hundreds of media outlets every day. Our professional (human) editors scan thousands of sources around the clock to ensure that we present a constant flow of new information from all points of view. Our goal is to save you time by scouring sources you likely would not do on your own, keep you informed on the key issues of the day, and help you learn new things across topics like science, technology, human interest, and entertainment.
Dave, if an advertiser wants to reach young adults as a super primary target with TV---this is fairly rare---- there are plenty of avenues a savvy agency can explore without going the videogame route. Aside from measurement and commercial placement issues, videogames will scare off many advertisers due to their generally violent content. If they try to switch mainly to "softer" presenataions the videogamers will lose many of their users. I'm not saying that no advertiser should use videogames but this form of entertainment is a far better fit for those who have little or no concerns about being placed in potentially objectionable content.
A thought experiment: There's a neighborhood in, say, Fort Worth, where there are 8 terrific restaurants for steaks, chops, burgers. An entrepreneur sees a market gap, and opens a sensational vegetarian restaurant that quickly gains huge popularity with local vegetarians. Later on, a food research company comes to town and does a survey: Their conclusion: "We found one group of people that is obviously much more open-minded and patronizes a variety of restaurants, while another apparently close-minded group limits itself primarily to just one."
It's amazing! Fox News is nothing more than the propaganda arm of the Trump presidency and it is amazing that so many people are comfortable with that.But perhaps it is not so amazing when one sees the whole of the GOP senate bench just waiting (although not very patiently) to acquit the president and crush another foundation stone of our failing democracy.Liberals should be made to watch Fox News for a while and conservatives should equally be forced to add any of the other channels to their viewing in an effort to gain some objectivity.
As usual, those sites scoring the seemingly huge reach gains had very little audience to begin with.
It's going to take Waymo people interested in Ghost-driver vehicles, than just the tech nerds that think this is what people want.PLUS it costs Waymo than a truck and driver.NOBODY WANTS to be driving next to an unmanned 80,000 pound truck on the Interstate.Ask people on the street.
@Carl Langrock: PQ Media won’t release it’s 2019 estimates for consumer spending for another couple of weeks, but based on last year’s data, the actual revenue shares are slightly higher than what I reported:$1.3 trillion for advertising and $1.8 trillion for consumer spending, or a 42% / 58% split.In any case, I worded our coverage incorrectly and I’ll update the story and publish a correction too.Thanks for flagging it.Joe
Thanks for your question Marcelo. According to Pew Hispanic, multigenerational living has rebounded in recent decades.This type of household is defined as including two or more adult generaitons, or including grandparents and grandchildren younger than 25. According to 2016 ACS (IPUMS) 27% of Hispanic families live in multigenerational households vs. 16% for White population. Hope this helps.
@Carl Langrock: I think you're right that could have been worded better. Let me take a crack and if it's substantive, we'll publish a correction.The analysis divides the share of time consumers spend with media into two sources of revenues: money coming from consumers and money coming from advertising.A 45% share of the time consumers spend with media is based on revenues media derive from advertising. 55% is derived from revenues that come directly from consumers.Let me check on how that correlates to the actual share of media revenues that come from advertising vs. consumers. I'll update with a comment here, and in the original story and via a correction based on what I learn.Thanks for the catch.Joe
As currently written, the proposed bill would impose a tax of 5% "on gross income upon every corporation which derives income from the data individuals of this state share with such corporations."
That's pretty common. Happens at Comcast in Philadelphia a few times a year.