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Personally, I would also find watching six second ads explode quite entertaining, hence the popularity?
Since there is an abundance of AI already in the WH, why do they need more and secondly the context of AI may have to alter that perspective.
Wonder why this never made news headlines ????????
Nothing new in this article. If brands are still unsure of the fees they are paying that's sad. The cost has to be balanced against the costs of traditional buys that may contain poorer targetting, media cpm padding and higher manpower costs.
Reporting the aggregate results of a multi country survey is pretty risky. Too many chances of variation in the demographics used to define affluence and in the local political and economic conditions.
Wow! What a journey you are on. We should all be interested on what you are learning, how you are doing, the details and what the outcome is on each level. At some point, it will be a discovery of what concepts of the before and after have remained the same and what has changed and why.
Yes, GDPR doesn't go far enough.
Wayne, this kind of research is totally predictable. Imnsted of asking vague questions why not specify what is being offered---two- or one-minute breaks without "15s" . as opposed to an average break with 6-9 ads, including "15s", plus PSA's and Promo spots.? When a respondent says he/she won't pay a premium to be in a very short break as an alternative to the usual cluttered break then the respondent is either posturing or is totally ignorant about the huge increase in ad recall and message registration to be gained in using the short breaks. I happen to think that the networks are perfectly right in proposing CPM hikes of 35-50% for short break "30s" but are they conducting objective and valid ad recall/message playback studies to document the advantage to the brands using such spots? And are they talking to those who make planning decisions who will appreciate the value of the shorter breaks in terms of ad communication? This kind of thing needs to be incorporated into the media planning phase beforehand, not just the buying phase. Those brands that feel the need---or even corporate buys involving brands that want the extra impact lift---should be developing upfront buying specs based on CPPs for two kinds of breaks---short and regular. If all of the needed groundwork has been skipped then the networks are in for a big and unwelcome surprise with buyer resisting higher CPMs without taking into proper account their advertising impact. As I reported to "TV Dimensions 2018" subscribers in one of our many "Alerts" , this concept could be a game changer---if the networks handle it properly.
Thank you for sharing your thoughts Patricia, I hope you overcame that experience and have gone on to do great things. I think the first step....acknowledge that we all (women and men) can exhibit subtle gender bias. My mom told me.... don't become a doctor or lawyer, rather than marry one, but thankfully that was a very different time!
Since fbeast IS a monopoly, they have the power to sway. Not only must this monopoly (as others) be cut up into little pieces, but we must take away its power by constantly calling it out itself as propagating its pubishing status as rubbish. They are publishers and therefore edit ALL materials. Of course, it will be totally impossible so therefore must reform by relinquishing the ability to publish books, parts of books or any journalistic reading or viewing aparatus.
6-second ads take us half-way to the "blipverts" predicted by Max Headroom: https://www.youtube.com/watch?v=ekg45ub8bsk
Thank you for writing this. When I was hired for my first job in the exhibit marketing world, a world built on a base of manufacturing, the man interview me said, "I can't believe the two best candidates are girls." There are so many similar stories that would fill books. I always said that I was threatening to these guys because it made them wonder what would happen if their wives "busted loose."
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Most people with stresming services not only watch "linear TV" but they spend more time with it than with their streaming services. This was obvious in s special analysis we did a while ago which found that Netflix subscribers were actually above par in their viewing of many basic cbale shows, though this was not the case with most broadcast TV programs.
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As a former GroupM Executive, I’ve committed to bring media buying transparency while fighting ad fraud with www.Blockchain4Media.com The digital ecosystem has become so complicated for brands and advertisers, it’s time to open the kimono with Blockchain.
The correct title for this article to avoid misleading readers is, "Six-Second Digital Video Ads Explode In Popularity" and, frankly, 2.8% of all digital video ads---up from .4%---- in 2017 may seem like an "explosion" to some but I would regard it as more of a "pop".
The FEC is hypocritical, given the United States' very long history (as recent as 2009) of meddling in the elections of other countries. Read about it here in the New York Times: https://www.nytimes.com/2018/02/17/sunday-review/russia-isnt-the-only-one-meddling-in-elections-we-do-it-too.html
THe real issue is the fact that the TV networks' funding of sitcom and drama series is stage one of an often long and drawn out distribution system whereby most of the show's audience tonnage and virtually all of the profits are made after the national network run---in syndication.The networks should be cognizant of the fact that if they drastically reduce the number of sitcoms and dramas they help to develop, that this will have a negative impact on their own cable channels which often rely on "off-network" scripted show reruns to garner audiences and earn ad revenues at a reasonable cost. Cut back too much, now, and you may be hurting yourself long run---that's the real message.
Waze and car-sensing technologies to ID lines in the road are different, just to clafiry Mark. Waze provides directions to the car screen, sourced by maps as well as people identifying trouble spots. The road sensors in a car typically show the lines in the dashboard when they can be seen, and the lane drifting feature does not work if the car cannot sense or "see" the lines. The car ahead dodging something is a totallly different issue, and potentially a very significant one, if a driver is not paying attention, whether lane assist is on or not.
"Ford is now tackling that issue head-on."Nice play on words.So what hapopens, when they are repaving a road and the lines are not down yet?Or they are faded, or maybe road work destroyed them.How does the WAZE, have the MEANS to distinguish a line from a passing line?(like that one Chuck?)And what the car ahead of you all of sudden dodges a mattress in the road, just in time for your car's sensors to pick it up? Slam on the brakes? Swerve into another lane?I see this creating more accidents than ever.And ARE they going to rely on GPS techonolgy?Just Friday i was trying to find a road. I was literally a block west of a road that could have taken me there. instead , it took me west in an 11 mile circle to get back to where I was wanted to go. I was actually about 3 miles form the actual address, but beAcuse I was past the road , well I already explained. And these people want millions of bits of info transmitting with GPS? INSANITY
Great business idea if the loan default rate is well controlled. Should be very attractive to many consumers (especially milennials), particularly for cruises and all-inclusive resorts.