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Good information, thank you for sharing this. Much appreciated.
Not sure exactly what they indend to do but this could be a very interesting project if it is done in a normal exposure setting for each medium---not a lab situation---and especially, if a meaningful indicator of attentiveness is included.
Great to see states, their leaders, and educators in those states working to stop the racist 1619 Project from getting close to our children. These proponents and the communist-leaning New York Times are working hard to destroy our country by teaching falsehoods to our children. This is not education this is indoctrination.
It's been clear that we are no longer open to discussions or debates about issues and free speech is being squelched at every turn.
Please share with me the name of any college where they encourage conservative speakers on campus to offer another viewpoint that is counter to the socialist professors in the classrooms.
Here is an accurate video discussing the 1619 project.
https://www.youtube.com/watch?v=kfy89mRW1SQ&t=75s Highlights from the 1610 report says: 1. The 1619 project says that capitalism is a form of totalitarianism. 2. Slavery is the model for modern American entrepreneurial capitalism 3. We should pay reparations for slavery Clearly this is all hogwash. Nikole Hannah-Jones is clearly ignorant of the facts and is working on her own agenda.
You left out an option for "Jane Doe" -- what if the allegations are true? Truth is one of the defenses for libel. Wick Allison has a history of less-than-honorable business practices. Once I bought him lunch to ask for helping reaching an investor he worked with and Allison stole my business plan (even the term sheet) and did the deal himself. I later found out this was not surprising for him. His reputation is mixed.
Wayne, Hastings of Netflix was quoted recently as saying that he didn't want to compete with Google and/or Facebook for ad revenue recently. If that's still his view---actually he would be competing with the various TV and cable networks----then he is unlikely to take advantage of this huge opportunity. In my opinion the time was right for Netflix about two years ago. Now, I'm not so sure with all,of the new AVOD services---many by the TV guys---popping up. Also,Netflix would need a very strong staff of experienced network sales execs, researchers and packagers as well as Nielsen to make it work---even if a substantial number of subscribers opted for an ad-supported service at lower sub costs. If Netflix decided now to go in this direction it would probably take two years to get enough subs to be interesting as well as learning the sales ropes, staffing up, etc. Methinks that Netflix may have missed the ad sales boat---but we shall see, won't we?
Wayne, regarding streaming viewers claiming that they abandon ads if they take too long to load---which, of course, is a problem for AVOD ad time sellers to deal with--unless there is a mechanical measurement which aggreagtes the number of times that tune out actually takes place relative to those times where no action is taken by the user, one can't project the findings of this study into ad dollars lost. It's not a valid volumetric indicator. Also, I would assume that smart advertisers pay only when an ad loads and stays on-screen for its entirety. As for the impact of slow loadings on attentiveness, that's a different kettle of fish and, no doubt, many users look away or even leave for a few seconds or longer. But that, too, requires more than a poll-like study to quantify on an incidence basis.
Hi Sara--VW put out a press release. https://media.vw.com/en-us/releases/1554
"I only mention that because it's the insidious movement of them to take over absolutely everything,” he said.Who exactly does Roger Waters mean by "them"? I ask, rhetorically.
Grounded, realistic assessments, based on reality, and value-creation and strong communication are the key. Neat to see this in focus. I have to say - I have never, after having sat client and supply side for a good while, seen an RFP referred to as a Request for Partnership. Perhaps, that's one of the issues. If it's just a proposal, then is the jargon itself (or had it been) setting everyone up for failure? Cory 615-280-0269
I have said for years now, programmatic advertising is not a distribution solution for every type of ad campaign. Whether CTV or online some ads don't make sense from a financial or marketing standpoint. You spell this out Karlene. This sad part is digital advertising has become almost turn to a cult like enviroment that nothing can go wrong. Spell out all of the programmatic problems and this will be beginning to improve advertising again.
Wayne, the last time I looked at some data---fairly recently---the biggest losses in subscribers by a wide margin were by the satellite distributors. In contrast, the larger cable servises were down by about 5-6% -or a third of the annual drop that the satellite guys were suffering. In fact, the larger cable services were signing up homes for telephone and internet service to about the same extent as they were losing them for TV. That does not mean that everything is rosy for the big cable system operators, but they do seem to be still quite profitable. The next step, obviously, is for them to develop more flexible bundles that allow subscribers to select from well organized and less duplicated assortments of cable channels. Their problem is that by law they must carry all local stations, which means that you automatically get all five broadcast TV networks plus all independent and PBS stations whether you want them or not. But that's not a lock for the many cable channels.
The comparison doesn't make sense. While Roku and Amazon Fire TV accounts are active and mostly US based, so called Android OS is installed passively on wide spectrums of OEM TV globally. Many of them in U.S. are actually used with Roku or Fire sticks.
A step in the right direction for YouTube. Now, about "issue" ads, they should also be banned as well. Most of those are bought by some political entity and the content of "issue" ads smacks of a political candidate or a topic of political importance. It would be nice if YouTube went all the way.
I realize the "science" of having the Statue of Liberty in the background the pier-site "hawkers" in the Liberty Mutual ads. And the vibrating cell phone jumping into a bag of rice is indeed clever. But why would Liberty Mutual present the "wet teddy bear" vendor in New York with a clearly Boston accent? Is it strictly the humor? Or the absurdity?And there has been an evolution in "Jake from State Farm". He used to be a pudgy white guy in a call center at 3 a.m. wearling khakis. Then he turned straight man (with a clear racial change) for athletes (who might not need insurance at all) to a hip salesman with zingers for Chris Paul, who seems unaware. Is there a science to this as well?And now Nationwide has moved from humor to sentimentality with with a serrenade instead of the Peyton Manning-Brad Paisley schtick? (No, I do not see the song being the anchor of the campaign during football season!)Also, why have so many of the buys been for sports?
But Ted, "Linear TV" is coming to streaming---not in terms of method of access but with all of its content ---and, gulp!, its commercials. You will soon have lots of new neighbors sharing your space---and competing among themselves but also with you for viewers.
Good to see this, Norm. You well deserve the honor.
Yes, apple is disingenuous at the very least.
Very interesting, Karlene. What this research tells me is that CTV is being greatly hampered by its digital media orientation where audience metrics, placement of ad messages, content safety and other issues are concerned---especially, I assume, for programmatic buys. Yet CTV offers better targeting capabilities and the ability to control the number of commercials sent to a particular device. If it was true that almost all of "TV" is going in the same direction and adopting "digital" methods of ad placement,time buying and "impression"-based metrics, etc. this probably poses no great problem. However, most of TV is not headed in that direction and you can bet that the TV network AVOD services will be user- and advertiser-friendlier, compared to CTV. Perhaps it's time for CTV to stop being so different and be more like "TV", not the other way around.
Hi, where did VW and Pinterest announce this?
The Internet was, and still very much is, a real sewer. Sad.
You really have to chuckle when you read about Facebook and its concerns about Apple's privacy policies. Facebook is a chief offender when it comes to violating privacy rules, selling information from its users, blocking and censoring comments they feel might be too true or too American.
Essentially there is no privacy in the online world. Consumers are too quick to give up personal information for access to posting selfies and dod videos. If the government were to request consumers tell them their political affiliation, their religious beliefs, the names of the friends and family, info about their school affiliations, and the names of all the pets, most consumers would say, "go jump in the lake." But we give up that and more for access to these social platforms.
Apple, Facebook, Twitter, and Google are all hypocrites that want to write their own rules and ignore our laws and the Constitution.
Wendy:Not sure if you are living in a bubble or a Communist when you say, "The bill is apparently driven by the false belief that tech companies are particularly likely to suppress conservative speech."
These platforms which have become the de-facto town squares of our time are indeed censoring conservative speech. For Gosh sakes Facebook and Twitter banned the President of the United States. They block videos from Prager University which highlight factual events (not hate speech) because they deem it unsuitable for their audiences.
When media channels refuse to report the actual news, tell only one side of the story, we have a Communist regime. E.g. Chuck Todd refuses to interview or have anyone on his show that disputes the Climate Change argument.
I am glad to see this happening here. Poland also is enacting rules that block social media channels from prohibiting comments that do not violate the laws. https://www.foxnews.com/world/poland-fights-big-tech-push-block-social-media-censorship.
If we do not protect speech from different viewpoints we no longer have a free society. When private companies abuse their power, it is indeed time for the government to step in and act.