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It is a curious approach, Mark.
<< Does this spell the end of the brick-and-mortar grocery store? Probably not. >>Really?! What % of grocery sales go through Amazon now - maybe 1%. If the company has a "beyond-our-expectations" success with Whole Foods, they might get to 5-10%, combined in-store and online. And lose billions achieving that level. Look, I like Amazon - it's easy and with Prime we get free, fast delivery of light bulbs, shoes, etc. and more valuably, access to movies and music. But I also know that Amazon's investors and its Cloud services are paying for that free, fast delivery. Grocery is a completely different game. In that sector, Amazon will have a much harder time offering a price advantage and has significant disadvantages on product selection and speed, versus brick & mortar.
Google, fbeast and the other digital conglomerates created a war against newspapers and now want to "own" them. How much better would the world be if ALL news came from the control of just one oligarchic conglomerate and Putin has all of the control ?
To the above 3: A happy hammer and sickle day to you.
Your answer to sustainability to the end with anachronisms aplenty is no.
The same percentage who think they are smarter than airline workers probably think they are smarter than everyone else and the workers prefer not to work with them either.
Dear Adam,I am a relative new-comer to the "Doctor Who" Fan Base.I have viewed every episode of the last three Doctors which covers more than three years: David Tennant, Matt Smith & Peter Capaldi.I have enjoyed each one thoroughly, many of whichcame from the work of show-runner and writer, Steven Moffat (Sherlock).Doctor Who is not only iconic but also ironic and smart, as well.In fact, rare is the episode that has not been entertaining, enlightening and edifying.With all due respect to the hard-working crew members of "Days" or "Hospital," Doctor Who is no long-lasting soap opera. And the gender change is not a publicity stunt and stunts are not essential for real entertainment success. [Fool me once, shame ... .]If Doctor Who is first-rate science fiction, then Doctor Who's REGENERATION as a Woman is About Time ... and Space.Please do your readers a favor and cover the Christmas (Day) 2017 Specialwhen the new Doctor is introduced to the World. THE WORLD! Not just the US or UK. The new season will not begin until sometime in 2018.It may change the standards by which you judge TV going backward or forwardin the TARDIS of your commentary.As the Doctor might say "If it's time to go, remember what you're leaving."Cheers,NickPS Paula is pointing to an important aspect the Doctor's regeneration. It would seem to be a mysterious mixture of transformation and transubstantiation.PPS See all you're missing, Adam? This is so much more fun than audience measurement.
This has been staring at us forever, but ignored. Agencies and advertisers love to cater to the "youth" market. This is fallout from marketing to boomers in 60's & 70's that proved so successful. It succeeded because of the huge numbers involved. Not because of youth. The number are still there, just older and now with more disposable income. Yet most marketing missed that. Targeting the youth market (with no money to spend). Boomers care about more than just drugs. If you wake up, you win.
It sure got quiet in here lately. Since the personnel ... umm ... "reduction", the articles have gotten a lot slimmer, non-fattening, gluten-free and just plain dull. It's not that your work is any less sound, Wayne, but geez, this place just isn't as fun anymore. While it's understandable that the herd needs to be thinned once in awhile, what remains here isn't even close to a herd anymore. I was just wondering if those who ordered the new look are happy with the result? I know that I'm not, since the old look was extremely interesting and very informative. The back-and-forth in the comments, though sometimes harsh, only added to the interest. One more crippling blow to the "inter" part of internet.
Don't we already have this? it's called a rail road. Why bother with a truck that is remote control? so when the tire throws a tread, does the "Gamer" with the joy stick know how to react if he can't "feel" it in the truck?Gosh people, spend your time and resources trying to dvelop sun screen for Polar Bears
How does Berg define a "smart home"?
More like the next step to deep hacking and losing personal information and identities. Another one of those things that just because you can, you shouldn't.
#1: The it will never happen to me belief fight is the cliff.
The logical next step; good one, Jonathan.
As has been partly distinguished here, programmatic advertising is quite different for digital media and TV. When used as it should, programmatic advertising for TV is specifically meant to engage the viewer so they stay tuned. The problem is, it’s being sold in a manner that just piles on one ad after the other. The foundation of programmatic is to target a viewer so they don’t turn away. Instead, they are being inundated and worse still, the data being used is faulty because it’s based on a large demographic.
This is a blatant plug but we have a technology we use in our non-sub, ad supported TV Network and provide to others called SPAADE™, Spincast Addressable Advertising Delivery Technology Engine. It deliver a unique set of actionable sponsored ads to any video platform, location, and viewer, in real-time based on that viewer’s unique affinity, daypart, geographic data, demographic data and “psychographic” data. So the viewer stays engaged because the ad is meant for them. And privacy is not an issue because we don’t require or need a subscription to make it work nor do we need to load-up on ads for each title.
The problem isn't the amount of contents but the cost to produce and publish the webpage and website. Publishers are making far less money per ad/per view than any time I can think of in 14 years. Yet, Google is making more money than ever from advertising. If Google shares more ad dollars with the publishers I am sure there can be some agreement made between all parties.
"plenty of time slacking off"
"the most popular time of day to use Instagram and Snapchat is just after 7 p.m. during the work week. Overall, use of these apps peaked on Sunday."
What's wrong with you?
The "Datemobile." Teens can go on "car dates" before they are old enough to drive, and have their parents drive them while the parents remain at home. As long as there were some kind of camera in the car as well.
LOVE THIS. I remember a family vacation to Hawaii - which was a very big deal - and my brother just wanted to stay in the hotel room to watch TV. Why go to Hawaii when you can stay home and watch Gilligan's Island?
Great Archive Mediapost!
Joe, I agree about the agency giving the client full disclosure as a matter of principle. I do think, however, that if the media buying agency was obliged by the client to promise a particular CPM---or some other metric bearing on buying performance- and thus got the assignment, that the client should consider letting the agency share in the "savings", over and above its predetermined fee----if the CPM goal was attained and money was left over.This would apply, especially if it was the client who set the CPM goal. In this manner, the agency would have, in theory, an added incentive to do even better and it would be only fair to let it keep a percentage of the "savings" as an added fee. Obviously, this only works with full disclosure, not secretive kickbacks.
Unfortunately, I think the word Programmatic is not being utilized appropriately here. There are many different tactics to deploy in programmatic buying that can combat any and all of the issues raised in this article and in the subsequent comments. I do however think that if we replace the word 'programmatic' with 'buying within open exchanges' then the article and comments ring true. We find though, that every way in which analog (traditional ways of buying media) media buying is great, can be performed through programmatic buying technology, and as Cory states, which brings a host of benefits that far outweigh the negatives.