Forgot your password?
There is consumer saturation and then there is consumer diversion. Follow the money.
You are ringing the bell again today. Ever think about writing, teaching, etc. book, courses, seminars on ethics ?
You have made some excellent points many skim. Permission is key. Public distrust is real but how much do they do about it like trusting Equifax to protect them from a company and people like from Equifax ? It's a place to start.
Mumbo jumbo. fbeast needs to be broken up into little pieces with individual private ownership of each piece not owned or controlled totally or in part by any other anti social media or any media company.
Raising antifragile children would be a disaster...better to raise "robust" children. Antifragility is an amazing concept...and stress makes us stronger, but you lose a bit of humanity leading an antifragile life. Seeking convex payoffs in every relationship...every interaction...in every instance is truly a recipe for a life not worth living.
Excellent point: reputation is core to building a powerful brand, as is constantly innovating and delighting everyone (customers and stranges alike).I am reminded of this quote by Jerry Garcia:“You do not merely want to be considered just the best of the best. You want to be considered the only one who does what you do.”
There is an error in the second sentence There are some things that just don’t can't be shopped for online, glasses being one of them.
For the movies to have been "eponymous", it would have had to be called Spike Lee, not Do The Right Thing.
Ha, make that shamefully too.
Many years ago, I estimated that local Live - Same Day ratings to be close to the national C-3 ratings. I think Live SD is a reasonable compromise. Let's not forget that that the national C-3 commercial ratings for live and especially play back are inflated as well. Paula Lynn's is a reasonable voice as well, so long as negotiators negotiate off of rate and not ratings in the transition. The bigger issue here is that stations and buyers are consistent with a standard. There are too many sleazy buying services ready to shamelessly pounce on your client's business over cost per point.
Why does anyone representing Gawker or any business for that matter must accept any offer from anyone and accept the loss ? Sell it to a couple of journalists who work there for a $1. This kind of situtation is going to continue and continue with bankruptcies regardless of the causes of them. Archives may not contain anything propietory but at a publication there will be false statements, bad writing and other objectional or unsubstantiated or not for public information (legal) material. Perhaps, just open up the archives to the public and be done with it. Erasing history is not the way to go. There is no guarantee an investment will be profitable with a sale.
Ratings are a gauge, not an absolute. Start there. It's OK.
Good luck assigning a quantitative measure to quality. It's in the eye of the beholder.
So the "best" combinations of media are TV plus Facebook and TV plus out-of-home media ( 30-sheet posters? ). And how, exactly, was this determined? Did this analysis somehow define the omtimal mix---like 78.9 % TV plus 21.1% Facebook? Are we talking ad dollars or impressions or reach? How did TV plus radio fare or TV plus magazines?Until we see some really good answers I doubt that we can hinge much of this report on the Milward Brown study, Sean.
Soon, it will know on its own, Ed.
First they started with 468x60 static graphics at the top of the page. Most people didn't mind that, even when those expanded to 100x100's in the columns, etc.
Then they did animations, which became distracting and obnoxious very quickly. So browsers shipped with the option of blocking animated gifs. Then advertisers came up with flash overlays and animations which took over your entire browser window. Even more annoying and somewhat insecure, so browsers started blocking flash. Iterate to today and now you have scroll lock/blurs/video autoplays/etc. in an ever-increasing war to try to prop up click rates, which is just obliterating the very content people are trying to see.
Even if someone is the most non-blocking, clicks on every ad or gadget on the page they still have a horrible viewing experience because of all of the crud ad agencies are dropping on these pages. Agencies and publishers have completely lost sight of the visitor because they keep focusing on the ad views they are losing to ad blocking instead of making the experience seamless for those who don't block ads. If you don't block ads you deal with full-screen takeovers begging for newsletter subscriptions and end of page or mouse-out full screen takeovers begging for newsletter subscriptions. Even if you click NO every single time they still hit you with it.
I think Wired does a good job of dancing the line between making the dollars and not ruining the experience. They are guilty of the aforementioned beg for newsletter subscriptions but after that it's a pretty nice experience. More publishers should adopt that approach versus "let's put 20 gizmos on the page and hope 5 get through!".
Fantastic news! Now I can tell my toilet when to flush rather than pulling the lever.
Local commercials tend to be clustered in the lower-rated portions network programs (primetime adjacencies, the last half hour of Early Morning shows, halftime of sporting events, etc) and the last ten minutes of the 11pm news. Live plus one will further compound the already inflated ratings for presumed commerical minute viewing.
"They didn't want those screens in their homes, but in the end, Big Brother won out."
"But, mommy, Billy can jump on the bed." "If Billy jumped off a bridge would you do it, too?" "No, mommy." The dumming down of our human species is proven once again. Tell us again how the dinosaurs disappeared.
Of course, FB, is an advertising "platform"----or "medium"-----but whether it's "a good place to put budget", depends on a lot of factors----ad visibility, reach issues for actual ad schedules, lack of suitable content, honest audience reporting, etc.---that need to be considered.
Exactly, Eric. However using a more ad-relevant metric goes counter to the sellers' interests and there are a lot of people buying digital ads who aren't very savvy about the numbers. Also, in order to put a "value" weighting factor on time-on-screen one must be willing to use human based metrics--like verified ad recall----into play and, so far, the digital medium remains wedded to using electronic indicators which can't do the job all by themselves. Until this changes, we will talk about time-on-screen endlessly, but not be able to solve the riddle. We cover this subject---cross media measurement---in some detail in our just released annual, "TV Dimensions 2018", and will delve into it again in our upcoming annual, "Intermedia Dimensions 2018", for those who are interested.
Everyone knows that local TV ratings by virtue of being based on quarter hour total audience present an inflated picture of potential commercial audience---probably 5-10% higher than real. Unless this situation in metered markets is corrected, adding in delayed viewing merely compounds the problem. Doesn't the 4A's understand that?