How many focus group participants? What's a "tech enthusiast"?
Why not introduce to those without any prior VR experience?
Aren't the best VR games the opposite of "sit back and relax"?
"Enhances ... in a meaningful way" is kind of an empty platitude, no?

Brian: Solid points! Consumers define brands, although denizens of the C-suite might not have pivoted to that view. It's about being consumer centric and having great CX/UX.  CMOs  understand the importance of "how can we help you, rather than how can I sell you." Meet consumer needs and provide value and they will return in kind.  It's all about relationships and the best relationships are a win/win.

Using your phone while driving and cause an accident where people get hurt means you could lose your home, your retirement funds and anything else of value if you don't have enough insurance. Some states are worse than others.Info comes from a PI attorney.

ThredUp is a rip off for sellers. Check it out.

Is it me, or are there some really stupid people out there with too much money???

Companies throw money at Uber, yet 2 days ago their IPO profile said that "profitability was unlikely".  Toyota taking focus off self drive and concentrating on safety, yet want to throw down the cash,  Couple that with all the negative response of Auto-tonomous vehicles, (told ya so, told ya so), they still want to sink 10 figures is a losing  operation?

Uber is headed for a "self-driving" , self guided, misjudged train wreck

I have a several thoughts about ad fraud, but I will keep this focused on how it effects the publishers. In online ads the normal business chain starts with the advertiser then goes to the ad distributors then to the publishers. However, when ad fraud is thrown in and millions of dollars are stolen, the ad distributors who should pay for the loses, whether with real dollars or insurance doesn’t. The ad distributors simply pass the loses to back to advertisers and the publishers. For the publishers they are reduced in compensation not just a few dollars monthly but in many cases, in the thousands of dollars. This is causing the publishers to run junk ads of all kinds to try to make up the loses. There are ways to correct this chain of ad fraud however it will not be done because the solution is too simple. Human involvement.   

Love the tongue in cheek humor.

Not surprising at all. Cell phones are still largely private use. Email is expected to be more B2B.

The best way to measure the effectiveness of any kind of advertising is with some easy-to-use advertising math called "The Barrows Popularity Factor." The math will give you more of the information you need to make key marketing decisions with far less risk, and it can help all kinds of businesses make a lot more money starting immediately. You can read more about it and download a booklet called "The Barrows Popularity Factor" for $4.95 at www.barrows.com. You can read the whole booklet in about an hour, and the math is so easy to use that all of the calculations can be done by one person, in moments, with just a simple calculator. Plus, the math is universal and effective, and as they say in advertising..."It really works!"

Adertisers will have "no other choice" but to start spending in OTT only when OTT captures at least 75% of the average consumer's viewing time. We have a very long way to go before that happens---a very long way. Surely there are better reasons for using OTT right now as a supplement to, not a replacement for traditional TV buys.

The solution seems all too obvious. Always deal direct with reputable websites rather than letting computers make your media buys.

Though they sure attract investments, Bob.

Nothing is free. Freedom is not free. Banning hate and all kinds of fascism is part of that cost. 

fbeast may be too far gone to be fixed and should be scrapped. Then there will be "room" for competitors who have learned something and do better. When then are beyond fixing, the circle starts again.

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Yeah, but it's not a "privacy snafu" - it's their business model. Their only snafus are getting caught.

Laurie, I have been a strong voice in bringing back for advertisers to directly work with publishers who are willing and setup to place ads by hand on their website. This is the only way to insure the bad guys are cut out of the advertising chain.

Add in matching the number of credit card points through on line shopping.

I don't think it's the responsibility of the phone makers.  Verizon and ATT both have tools to filter Robocalls.  Sometimes if you ask callers or listen to the message you CAN be removed from call lists.  Set the threshold high for "notifications", actively flag "spam" as such,  put the spam filter on High on your server, actively "unsubcribe" and set up a "web only" mailbox for low urgency newsletters.  It's taken me a couple of years but I have definitely improved my signal/noise ratio.  Hard to get things done otherwise...

There was always worry if children heard curse words and saw naked people, they would put out their own naked pictures and curse like sailors to other people in public. 

Sometimes spoilers are more like watch fors that you may miss. Plus, generations not yet ready for GOT, will buy it and watch it. You have to pay for previous seasons to watch it even if you downloaded it and kept it.

Can a person sue the "brand" for accepting a fraudulent app, especially when they can prove they have had monetary harm and maybe worse ? Isn't the "brand" responsible to check the apps they accept on their platform ? 

Please....When will we STOP distinquishing between broadcast and cable.  The truth is, there is no difference in the eyes of the viewing audience.  Nobody under the age of 60 even undersatnds what that means.  All they know is, they turn on the TV and pick a channel.  The idea that the Big 4 (or 5), along with local broadcast stations should be unfairly held to a different standard is truly ludicris and is, in fact, what is killing broadcast TV.  When will we acknowledge that Cable broadcasters have a government santioned competitive advantage over the very people (broadcast TV) that created the entire industry.  The unregulated cable industry would not exist without broadcast TV.  Frankly, until the broadcast industry stands up for itself and demands a level playing field, Broadcast TV, as we know it, will continue to slide down the "slippery slope" into obscurity.  Either regulate cable or DE-regulate broadcast.