1. Paula Lynn from Who Else Unlimited
    2 hours ago re: Too Many Video Options? But Wait, There's More! by by Wayne Friedman, Staff Writer (TV Watch - Jan. 16)

    There is consumer saturation and then there is consumer diversion. Follow the money.

  2. Paula Lynn from Who Else Unlimited
    2 hours ago re: Raising An Anti-fragile Brand by by Gord Hotchkiss, Featured Contributor (Media Insider - Jan. 16)

    You are ringing the bell again today. Ever think about writing, teaching, etc. book, courses, seminars on ethics ?

  3. Paula Lynn from Who Else Unlimited
    3 hours ago re: Brands Must Refocus On Earning Reputation By Permission by by Melissa Kinch, Columnist (Marketing Insider - Jan. 16)

    You have made some excellent points many skim. Permission is key. Public distrust is real but how much do they do about it like trusting Equifax to protect them from a company and people like from Equifax ? It's a place to start.

  4. Paula Lynn from Who Else Unlimited
    3 hours ago re: Facebook Changes News Algorithm, Email Offers More Manageable Alternative by by Jess Nelson (Email Marketing Daily - Jan. 15)

    Mumbo jumbo. fbeast needs to be broken up into little pieces with individual private ownership of each piece not owned or controlled totally or in part by any other anti social media or any media company.

  5. Jaffer Ali from PulseTV
    8 hours ago re: Raising An Anti-fragile Brand by by Gord Hotchkiss, Featured Contributor (Media Insider - Jan. 16)

    Raising antifragile children would be a disaster...better to raise "robust" children. Antifragility is an amazing concept...and stress makes us stronger, but you lose a bit of humanity leading an antifragile life.  Seeking convex payoffs in every relationship...every interaction...in every instance is truly a recipe for a life not worth living.

  6. Larry Smith from Live Idea
    8 hours ago re: Brands Must Refocus On Earning Reputation By Permission by by Melissa Kinch, Columnist (Marketing Insider - Jan. 16)

    Excellent point: reputation is core to building a powerful brand, as is constantly innovating and delighting everyone (customers and stranges alike).

    I am reminded of this quote by Jerry Garcia:
    “You do not merely want to be considered just the best of the best.  You want to be considered the only one who does what you do.” 

  7. Elizabeth Vincenti from Spectrum Reach
    9 hours ago re: The Conundrum of Choice by by Steven Rosenbaum, Featured Contributor (Media Insider - Jan. 15)

    There is an error in the second sentence

    There are some things that just don’t can't be shopped for online, glasses being one of them.

  8. Paul Evans from ChartLocal
    9 hours ago re: Raising An Anti-fragile Brand by by Gord Hotchkiss, Featured Contributor (Media Insider - Jan. 16)

    For the movies to have been "eponymous", it would have had to be called Spike Lee, not Do The Right Thing.

  9. John Harpur from Yellow Submarine
    10 hours ago re: TVB/4As Push For Local TV Station Time-Shifted Ratings by by Wayne Friedman (Television News Daily - Jan. 15)

    Ha, make that shamefully too. 

  10. John Harpur from Yellow Submarine
    10 hours ago re: TVB/4As Push For Local TV Station Time-Shifted Ratings by by Wayne Friedman (Television News Daily - Jan. 15)

    Many years ago, I estimated that local Live - Same Day ratings to be close to the national C-3 ratings. I think Live SD is a reasonable compromise. Let's not forget that that the national C-3 commercial ratings for live and especially play back are inflated as well. Paula Lynn's is a reasonable voice as well, so long as negotiators negotiate off of rate and not ratings in the transition. The bigger issue here is that stations and buyers are consistent with a standard. There are too many sleazy buying services ready to shamelessly pounce on your client's business over cost per point.  

  11. Paula Lynn from Who Else Unlimited
    11 hours ago re: Bitter Battle Emerges For 'Gawker' Archives by by Melynda Fuller (Publishing Insider - Jan. 16)

    Why does anyone representing Gawker or any business for that matter must accept any offer from anyone and accept the loss ? Sell it to a couple of journalists who work there for a $1. This kind of situtation is going to continue and continue with bankruptcies regardless of the causes of them. Archives may not contain anything propietory but at a publication there will be false statements, bad writing and other objectional or unsubstantiated or not for public information (legal) material. Perhaps, just open up the archives to the public and be done with it. Erasing history is not the way to go. There is no guarantee an investment will be profitable with a sale. 

  12. Paula Lynn from Who Else Unlimited
    11 hours ago re: TVB/4As Push For Local TV Station Time-Shifted Ratings by by Wayne Friedman (Television News Daily - Jan. 15)

    Ratings are a gauge, not an absolute. Start there. It's OK.

  13. Douglas Ferguson from College of Charleston
    Today, 10:46 AM re: 2018: Will The Ad Industry Stand The Test Of Time? by by Eric Wheeler, Op-Ed Contributor (Marketing Daily - Jan. 16)

    Good luck assigning a quantitative measure to quality. It's in the eye of the beholder.

  14. Ed Papazian from Media Dynamics Inc
    Today, 10:13 AM re: Consumers Fed Up With Too Many Intrusive Internet Ads by by Sean Hargrave, Staff Writer (London Blog - Jan. 16)

    So the "best" combinations of media are TV plus Facebook and TV plus out-of-home media ( 30-sheet posters? ). And how, exactly, was this determined? Did this analysis somehow define the omtimal mix---like 78.9 % TV plus 21.1% Facebook? Are we talking ad dollars or  impressions or reach? How did TV plus radio fare or TV plus magazines?Until we see some really good answers I doubt that we can hinge much of this report on the Milward Brown study, Sean.

  15. Chuck Martin from Chuck Martin
    Today, 9:36 AM re: Amazon Alexa Expands, Bathroom To Laundry Room by by Chuck Martin, Staff Writer (Connected Thinking - Jan. 14)

    Soon, it will know on its own, Ed.

  16. Jeff Turner from Freelance
    Today, 9:29 AM re: Consumers Fed Up With Too Many Intrusive Internet Ads by by Sean Hargrave, Staff Writer (London Blog - Jan. 16)

    First they started with 468x60 static graphics at the top of the page. Most people didn't mind that, even when those expanded to 100x100's in the columns, etc.

    Then they did animations, which became distracting and obnoxious very quickly. So browsers shipped with the option of blocking animated gifs. Then advertisers came up with flash overlays and animations which took over your entire browser window. Even more annoying and somewhat insecure, so browsers started blocking flash. Iterate to today and now you have scroll lock/blurs/video autoplays/etc. in an ever-increasing war to try to prop up click rates, which is just obliterating the very content people are trying to see. 

    Even if someone is the most non-blocking, clicks on every ad or gadget on the page they still have a horrible viewing experience because of all of the crud ad agencies are dropping on these pages. Agencies and publishers have completely lost sight of the visitor because they keep focusing on the ad views they are losing to ad blocking instead of making the experience seamless for those who don't block ads. If you don't block ads you deal with full-screen takeovers begging for newsletter subscriptions and end of page or mouse-out full screen takeovers begging for newsletter subscriptions. Even if you click NO every single time they still hit you with it.

    I think Wired does a good job of dancing the line between making the dollars and not ruining the experience. They are guilty of the aforementioned beg for newsletter subscriptions but after that it's a pretty nice experience. More publishers should adopt that approach versus "let's put 20 gizmos on the page and hope 5 get through!".

  17. Ed Papazian from Media Dynamics Inc
    Today, 9:29 AM re: Amazon Alexa Expands, Bathroom To Laundry Room by by Chuck Martin, Staff Writer (Connected Thinking - Jan. 14)

    Fantastic news! Now I can tell my toilet when to flush rather than pulling the lever.

  18. Darrin Stephens from McMann & Tate
    Today, 9:22 AM re: TVB/4As Push For Local TV Station Time-Shifted Ratings by by Wayne Friedman (Television News Daily - Jan. 15)

    Local commercials tend to be clustered in the lower-rated portions network programs (primetime adjacencies, the last half hour of Early Morning shows, halftime of sporting events, etc) and the last ten minutes of the 11pm news. Live plus one will further compound the already inflated ratings for presumed commerical minute viewing.

  19. Paula Lynn from Who Else Unlimited
    Today, 8:51 AM re: Technology Encroaching On Personal Lives by by Jack Loechner, Staff Writer (Research Brief - Jan. 16)

    "They didn't want those screens in their homes, but in the end, Big Brother won out."

  20. Paula Lynn from Who Else Unlimited
    Today, 8:44 AM re: Gronk Stars In Tide PSA Warning Against Eating Pods by by Tanya Gazdik (Around the Net In Brand Marketing - Jan. 16)

    "But, mommy, Billy can jump on the bed." "If Billy jumped off a bridge would you do it, too?" "No, mommy." The dumming down of our human species is proven once again. Tell us again how the dinosaurs disappeared.

  21. Ed Papazian from Media Dynamics Inc
    Today, 8:36 AM re: Facebook Confirmed As Ad Platform -- Did You Not Get The Memo? by by Sean Hargrave, Staff Writer (London Blog - Jan. 12)

    Of course, FB, is an advertising "platform"----or "medium"-----but whether it's "a good place to put budget", depends on a lot of factors----ad visibility, reach issues for actual ad schedules, lack of suitable content, honest audience reporting, etc.---that need to be considered.

  22. Ed Papazian from Media Dynamics Inc
    Today, 8:13 AM re: 2018: Will The Ad Industry Stand The Test Of Time? by by Eric Wheeler, Op-Ed Contributor (Marketing Daily - Jan. 16)

    Exactly, Eric. However using a more ad-relevant metric goes counter to the sellers' interests and there are a lot of people buying digital ads who aren't very savvy about the numbers. Also, in order to put a "value" weighting factor on time-on-screen one must be willing to use human based metrics--like verified ad recall----into play and, so far, the digital medium remains wedded to using electronic indicators which can't do the job all by themselves. Until this changes, we will talk about time-on-screen endlessly, but not be able to solve the riddle. We cover this subject---cross media measurement---in some detail in our just released annual, "TV Dimensions 2018", and will delve into it again in our upcoming annual, "Intermedia Dimensions 2018", for those who are interested.

  23. Ed Papazian from Media Dynamics Inc
    Today, 8:03 AM re: TVB/4As Push For Local TV Station Time-Shifted Ratings by by Wayne Friedman (Television News Daily - Jan. 15)

    Everyone knows that local TV ratings by virtue of being based on quarter hour total audience present an inflated picture of potential commercial audience---probably 5-10% higher than real. Unless this situation in metered markets is corrected, adding in delayed viewing merely compounds the problem. Doesn't the 4A's understand that?