September 16 - 19, 2024
Austin, TX

Event Sponsors

Agenda

Monday, 09/16

6:30 PM Central
7:30 PM ET
Welcome Cocktails Bar AC - in hotel

Tuesday, 09/17

7:45 AM Central
8:45 AM ET
Coffee Service Available Otis Ballroom Foyer
8:00 AM Central
9:00 AM ET
VIP 1:1 Meetings Meeting Room 2 & 3
8:30 AM Central
9:30 AM ET
Breakfast Buffet Opens Otis Ballroom Foyer
9:15 AM Central
10:15 AM ET
Sponsor Breakfast Presentation Otis Ballroom
9:35 AM Central
10:35 AM ET
Opening Remarks
MCS
Joe Mandese, Editor-in-Chief, MediaPost 
Steve Smith, VP, Editorial Director, Events, MediaPost 
9:45 AM Central
10:45 AM ET
Keynote: Media As Culture: Beyond the Impression Economy
Whether it is supporting Black and Latino-owned media, finding new generations of creators, or embedding into the Oscars or Grammys, Diageo is leaning into culture not just adjacencies. Jason explores how the company is defining media differently to craft higher quality relationships with higher quality audiences. Reach and impressions, CPMs and ROI require recalibration. We explore how Diageo is not only investing differently but attributing not just by media type but by partner.
Keynote
Jason Acker, VP, Media and Digital, Diageo 
10:15 AM Central
11:15 AM ET
Panel: Hearts, Minds, and Action: Bridging Brand and Performance Once and For All?
The "brand vs performance" conundrum is perennial for planners, but have advances in media and measurement finally bridged the divide? How are innovations on the data driven media side, like shoppable video, retail media networks, DOOH, and sophistication on full funnel measurement and behavioral tracking changing the equation for media strategy? Is it a matter of balancing two very different kinds of advertising or is fuller integration of creative, media, and measurement to drive brand and performance?
Moderator
Cory Treffiletti, Contributing Writer, MediaPost 
PanelistS
Jeanne Jennings, SVP, Group Director, Media, McCann Health Engagement 
Jason Lim, Chief Planning Officer, EssenceMediacom 
Mack Magner, Director, Planning & Media Strategy, Goodway Group 
10:45 AM Central
11:45 AM ET
Sponsor Spotlight & Coffee Break
11:15 AM Central
12:15 PM ET
Case Study: Full Funnel Branding
As RMNs and shoppable media complicate everyone's media mix, what does the full funnel look like now? Where is branding taking place? Or even e-commerce, for that matter? As confectioner Ferrero ramps up its media strategy for brands like Keebler and Famous Amos, Butterfinger and Baby Ruth, Danielle explores how a major CPG manufacturer is remapping the funnel.
Presenter
Danielle Sporkin, SVP Media and Marketing, NA, Ferrero 
11:40 AM Central
12:40 PM ET
Case Study: Reading BookTok: TikTok As Brand Sandbox
TikTok and its powerful subcult of BookTok has become a force in the publishing world. Penguin Random House has made its mark working with the creators driving this community. Abigail and Megan explore how creator media becomes a strategy, how it requires internal reorganization to manage, and how it becomes a place to test marketing ideas that inform the rest of the paid and earned media mix.
PresenterS
Abigail Mallick, Associate Director, Paid Media Strategy and Ad Operations, Penguin Random House 
Megan Tripp, Associate Director, Social Media, Penguin Random House 
12:05 PM Central
1:05 PM ET
Roundtable: Grand Strategy: Allocation across Brand and Performance
Featuring
Mack Magner, Director, Planning & Media Strategy, Goodway Group 
12:05 PM Central
1:05 PM ET
Roundtable: AI and the Planning Process
Featuring
Sina Barahmand, Senior Programmatic Media Trader, USIM 
12:05 PM Central
1:05 PM ET
Roundtable: RMNs in the Mix
Featuring
Ly Tran, Founder & CEO, Stiletto Collective 
12:05 PM Central
1:05 PM ET
Roundtable: Digital Out of Home
Featuring
Kristy Schlepp, CEO, Outdoor Nation 
12:50 PM Central
1:50 PM ET
Sponsor Lunch Presentation
2:00 PM Central
3:00 PM ET
Brewery Tour
Axe Throwing at Urban Axes
Kayak on Austin Town Lake
6:30 PM Central
7:30 PM ET
Cocktail Party World Famous - La Barbecue (Shuttle Departs at 6:15pm SHARP)
7:30 PM Central
8:30 PM ET
Dinner World Famous - La Barbecue

Wednesday, 09/18

7:45 AM Central
8:45 AM ET
Coffee Service Available Otis Ballroom Foyer
8:00 AM Central
9:00 AM ET
VIP 1:1 Meetings Meeting Room 2&3
8:30 AM Central
9:30 AM ET
Breakfast Buffet Opens Otis Ballroom Foyer
9:15 AM Central
10:15 AM ET
Sponsor Breakfast Presentation Otis Ballroom
9:35 AM Central
10:35 AM ET
Notes from Emcee
MC
Cory Treffiletti, Contributing Writer, MediaPost 
9:45 AM Central
10:45 AM ET
Case Study: AARP and Social Media Influencers
AARP as a player TikTok? Yes, TikTok. The venerable brand works closely with the creator community on social media. Rajiv will explore how AARP works with social media influencers on these platforms to expand the brand in new and different ways.
Presenter
Rajiv Mody, VP, Emerging Channels & Brand Growth, AARP 
10:15 AM Central
11:15 AM ET
Panel: Gauging the Gaze: Attention vs. Engagement and Measuring the Future
As use of ad-supported media declines, the post-eyeball measurement era grows thorny, and the "Attention Economy" is not so simple. How are media planners not only gauging attention but attentiveness, so-called "quality attention"...let alone what qualifies as a truly engaged ad viewer? How are we normalizing attention metrics across such a fragmented omnichannel that engage so differently?
Moderator
Joe Mandese, Editor-in-Chief, MediaPost 
PanelistS
Sid Gowda, VP of Comms Strategy, Wpromote 
Megan Jones, Chief Media Officer, Digitas NA 
Prerna Talreja, Managing Director, Integrated Investment & Partnerships, Crossmedia 
10:45 AM Central
11:45 AM ET
Sponsor Spotlight & Coffee Break
11:15 AM Central
12:15 PM ET
Case Study: Test, Learn, Influence: Selling Innovation…To Yourself
As new and wildly unconventional media opportunities come online, selling these ideas internally is its own project. Whether it is metaverse installations or NFTs, gaming experiences or creator media, Paul explores how he tests and learns from new media with an eye towards making the case for innovation and creative marketing initiatives in the media mix.
Presenter
Paul Meyers, Digital & Social Media Marketing, Hyundai Motor America 
11:45 AM Central
12:45 PM ET
Roundtable: Can I Have Your Attention?: That Measurement Roundtable
Featuring
Sid Gowda, VP of Comms Strategy, Wpromote 
11:45 AM Central
12:45 PM ET
Roundtable: Creators and the New Media Economy
Featuring
Jane Ko, Host, A Taste of Koko 
11:45 AM Central
12:45 PM ET
Roundtable: Branding In the Metaverse
Featuring
Paul Meyers, Digital & Social Media Marketing, Hyundai Motor America 
11:45 AM Central
12:45 PM ET
Roundtable: Audio in the Mix
Featuring
Megan Jones, Chief Media Officer, Digitas NA 
12:50 PM Central
1:50 PM ET
Sponsor Lunch Presentation
2:00 PM Central
3:00 PM ET
Cruise on Lake Austin
Top Golf Outing
LBJ Presidential Library + Stroll through University of Texas + Happy Hour
6:30 PM Central
7:30 PM ET
Cocktail Party Bouldin Acres - South Lamar (Shuttle Departs at 6:10pm SHARP)
7:30 PM Central
8:30 PM ET
Dinner World Famous - Matt's El Rancho (Shuttle Departs from Bouldin Acres at 7:30pm SHARP)

Thursday, 09/19

8:00 AM Central
9:00 AM ET
Breakfast Buffet Opens Otis Ballroom Foyer
9:00 AM Central
10:00 AM ET
Case Study: LifeLock: Audio as a Strategy

From the time Rush Limbaugh's host reads propelled the brand into new levels of awareness, LifeLock has been a true believer in the power of audio to build brand and drive performance. Steve Blackford explores how a legacy terrestrial radio advertiser has transitioned its media strategy into online radio as well as the fragmented podcast space. How are the new programmatic and audience-based tools allowing for a new blend of top-to-bottom audio planning?

Presenter
Steve Blackford, Director, Offline Media & Identity, Gen Digital 
9:30 AM Central
10:30 AM ET
Q&A: Maximizing The Creator Economy For Brand Benefit
Capitalizing on the "Creator Economy” has become an essential element of the media mix for many brands. But what new skill sets and metrics apply here? One of Austin’s best Creators, Jane Ko from " A Taste of Koko” shares her insights into the best practices for working with her new breed of media. After working with 600 brands across a number of agencies and holding companies, she explores what to do, what not to do, and how to truly engage your audience in this rapidly expanding channel.
Interviewee
Jane Ko, Host, A Taste of Koko 
Interviewer
Cory Treffiletti, Contributing Writer, MediaPost 
10:00 AM Central
11:00 AM ET
Q&A: AI, Year 2: A Post-Hype Discussion
Artificial Intelligence and Machine Learning are not new. The technologies have impacted programmatic media buying for some time. But a year after the shooting star ChatGPT forced all media agencies to publicize their AI roadmaps, we check in with one of the largest media buyers on the planet about their plan. How has GroupM broken down the AI opportunity and challenge? For media buying algos? For creative? For the growing power of platforms working both ends of the buy/sell market?
Interviewee
Oscar Garza, Managing Partner, GroupM 
Interviewer
Steve Smith, VP, Editorial Director, Events, MediaPost 
10:30 AM Central
11:30 AM ET
Conference concludes

Venue

The Otis Hotel Austin, Autograph Collection
1901 San Antonio St
Austin, Texas, 78705

As the first Autograph Collection Hotel in Austin, The Otis Hotel is the educated choice in the bustling Campus District just one block from the University of Texas. The Otis believes that life should be an adventure in elevated living by offering easygoing luxury. Boutique guest rooms feature nods to Austin's history as The Live Music Capital of the World as well as the neighboring university with in-room vinyl record players and more vintage schoolroom touches.
Booking your Room at The Otis Hotel

To secure a room for MediaPost's Planning and Buying Insider Summit, you MUST be a registered attendee of the 3-day conference. If you ARE NOT registered in our event system you will NOT be able to retain any reserved room under our discount booking link below. Any reservations made WITHOUT event registration will be revoked. You may register for the event here.

To book your discounted room at The Otis Hotel, go to:

https://book.passkey.com/go/MediaPostSEPT

This discounted room block will EXPIRE on MONDAY, 8/19/24, 5pm EST!!

If your room is not booked by this time, you will run the risk of prices increasing and hotel inventory becoming unavailable, so please book as soon as possible.
The Otis Hotel Austin, Autograph Collection

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Seth Oilman, SVP, Chief Revenue Officer at seth@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Seth Oilman, SVP, Chief Revenue Officer at seth@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.