February 26 - March 1, 2025
Bonita Springs, FL

The Collage Effect: Post-Media Media Planning

What is “media” now, anyway? From content creators and influencers, to walled off RMNs and Black-Boxed platforms, to celebrity partnerships and branded experiences, the media universe has become a collage. How do you plan against such disparate channels and styles of consumer engagement, let along measure and attribute it?

As we enter what may be a “post-media” mediascape, the Winter edition of MediaPost’s Planning and Buying Insider Summit explores how traditional media strategy needs to rethink its basic techniques to craft a plan.

How are brand outcomes activated across incompatible touchpoints? Managed when platform algorithms obscure the mechanics? Measured, let alone optimized, in real time?

Join us as we ask the hard questions about the very nature of media buying and planning in a radically diversified media future.

Join the conversation #MediaPostInsiderSummits

Conference Content Programmers

Steve Smith, VP, Editorial Director, Events, MediaPost

Cory Treffiletti, Contributing Writer, MediaPost

Barbe Romero, Director, Event Programming, MediaPost



VIP Program:

This Insider Summit is complimentary to Ad Agency Execs who meet our requirements. To qualify, you must:

* Control the buying or planning strategy and budget allocation for major consumer brands' advertising and marketing initiatives
* Serve as Senior Level Management or above
* Agree to attend all sessions and all 3 days of the Summit

If you meet the requirements and would like to join us, simply send your full contact info and one or two sentences about your role to Kevin Massa at massa@mediapost.com

 

Previous Events

Previous Planning and Buying Insider Summit Attendees

Register for this event

Register NowActivities Signup FormAdd to my calendar

Stay Informed

Receive updates about this event:

Agenda

Wednesday, 02/26

6:30 PM ET
6:30 PM ET
Welcome Cocktails

Thursday, 02/27

9:15 AM ET
9:15 AM ET
Sponsor Breakfast Presentation
9:35 AM ET
9:35 AM ET
Opening Remarks
9:45 AM ET
9:45 AM ET
Keynote – Un-Media Planning
10:15 AM ET
10:15 AM ET
Panel: Collage Planning: Post-Media Media Strategy Universe
Beyond fragmentation and omnichannel, influencer partnerships, creator empires, live streaming and chat apps, co-marketing partnerships, sponsorships and brand experiences have expanded a media plan that used to be centered around TV. Our panel shares practical ways they are planning a collage of fundamentally different and incompatible channels as “media.”
10:45 AM ET
10:45 AM ET
Sponsor Spotlight and Break
11:15 AM ET
11:15 AM ET
Case Study: Last Man Standing: Navigating the New Sports Media
11:40 AM ET
11:40 AM ET
Case Study
12:00 PM ET
12:00 PM ET
Roundtable: Planning in a Post-TV Universe

TV is no longer the core medium and metric around which plans can be built. What does a plan look like now?

12:00 PM ET
12:00 PM ET
Roundtable: The New Sports Media Equation

How has this last bastion of live mass media presented buyers and planners with new allocation and omnichannel challenges and opportunities? 

12:00 PM ET
12:00 PM ET
Roundtable: Commercial Media and the RMN Revolution

How can planners manage the explosion of inventory, data and interest in RMNs without over-allocating toward the hype?

12:00 PM ET
12:00 PM ET
Roundtable: AI and the New Brand and Performance Equation
As AI informs the full media chain, how can dynamic creative and allocation serve brand and sales at once?
12:45 PM ET
12:45 PM ET
Sponsor Lunch Presentation
2:00 PM ET
2:00 PM ET
Afternoon Activities
6:30 PM ET
6:30 PM ET
Cocktail Party
7:30 PM ET
7:30 PM ET
Dinner

Friday, 02/28

9:15 AM ET
9:15 AM ET
Sponsor Breakfast Presentation
9:35 AM ET
9:35 AM ET
Welcome Back
9:45 AM ET
9:45 AM ET
Keynote: The Data Driven Media Plan
10:15 AM ET
10:15 AM ET
Panel: Algorithmic Planning: Managing the Machine
As platform algorithms manage more links in the media chain, from segmentation to dynamic creative and optimizing against multiple outcomes, how must the planners’ roles change? How does media and creative need to work together earlier to feed the new machine? What skills and tools will be needed to work at a higher level to shape brand strategy across multiple channels?
10:45 AM ET
10:45 AM ET
Sponsor Spotlight and Break
11:15 AM ET
11:15 AM ET
Case Study: Experience as Media: Signals from the Virtual World
11:45 AM ET
11:45 AM ET
Case Study: We’re All Media Now: Branded Content
12:05 PM ET
12:05 PM ET
Roundtable: That Measurement Roundtable - AI Edition

As vendors promise more efficiency and insight from AI powered media measurement tools, how do we separate the hype from the helpful?

12:05 PM ET
12:05 PM ET
Roundtable: Virtual Worlds and eSports
How do brands best dive into immersive media, from virtual sports leagues to streaming to Fortnite and Roblox?
12:05 PM ET
12:05 PM ET
Roundtable: Is There an Audio Strategy?
The power of podcasting as both an advertising and branded content vehicle.
12:05 PM ET
12:05 PM ET
Roundtable: Personalized Advertising
How “one-to-one” can ad media go? Where is it working and how?
12:50 PM ET
12:50 PM ET
Sponsor Lunch Presentation
2:00 PM ET
2:00 PM ET
Afternoon Activities
6:30 PM ET
6:30 PM ET
Cocktail Party
7:30 PM ET
7:30 PM ET
Dinner

Saturday, 03/01

9:00 AM ET
9:00 AM ET
Agency Q&A: Where Do Agencies Add Value Now?
How does a major media agency justify its role with clients? As trend hunters? As media strategists? As tech and AI managers? And how are they solving for information asymmetry and mismatched incentives?
9:30 AM ET
9:30 AM ET
Panel: Attributing the Collage: Post-Media Measurement
When a brand strategy includes such a collage of disparate touchpoints that are only sorta-kinda like media as we3 have known it, what consistent metric applies anymore? Podcasting, creator media, RMNs, brand partnerships, social influencers, CTV, etc. etc. Is there a model for this?
10:00 AM ET
10:00 AM ET
Agency Q&A: The New Art of In-Housing
10:30 AM ET
10:30 AM ET
Summit Ends

Speakers

We're working on finding the best speakers for this event. If you think you'd be a good fit, please submit a speaker proposal using the link below.

Speaker Proposal Form

Related Stories From MediaPost

Subscribe to MediaDailyNews

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Seth Oilman, SVP, Chief Revenue Officer at seth@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Seth Oilman, SVP, Chief Revenue Officer at seth@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.