Wednesday, 02/26
Thursday, 02/27
TV is no longer the core medium and metric around which plans can be built. What does a plan look like now?
How has this last bastion of live mass media presented buyers and planners with new allocation and omnichannel challenges and opportunities?
How can planners manage the explosion of inventory, data and interest in RMNs without over-allocating toward the hype?
Friday, 02/28
As vendors promise more efficiency and insight from AI powered media measurement tools, how do we separate the hype from the helpful?