September 16 - 19, 2024
Austin, TX

Got Your Attention?: Media Mapping the Distracted Consumer

"Media Fragmentation" is so 2017. It is the disintegration of consumer attention across so many platforms, experiences and media that has become the central challenge of any brand trying to move hearts, minds and behaviors.

At MediaPost's inaugural Planning & Buying Insider Summit we pay attention to attention - how it informs omnichannel media planning, how it gets measured, and how a range of emerging media are capturing the consumer gaze in new and deeper ways.

Converting attention to real brand engagement and actions is job one, but are we now able to bridge the brand/performance chasm better? What are the currencies around attention, and how do time, media experience and mood complicate the math? And how do emerging media experiences like metaverse gaming, TikTok, Digital Out of Home, and the new creator mediaverse offer new modes of attention?

Oh, and of course, is AI going to solve for all of this while remaining transparent?

We will Explore:

  • Branding vs. Performance in an Attention Deficit Economy
  • Measuring the Many 'Attention' States
  • AI and the Transparency Challenge
  • Creators and the Next New Media
  • Traveling the Metaverse
  • Brand Discovery and Building in TikTok

Do we have your attention now?

At MediaPost's Planning & Buying Insider Summit we explore planning against the distraction economy... and being there is the only way to give your undivided attention.

Join the conversation #MediaPostInsiderSummits

Conference Content Programmers

Steve Smith, VP, Editorial Director, Events, MediaPost

Cory Treffiletti, Contributing Writer, MediaPost


VIP Program:

This Insider Summit is complimentary to Ad Agency Execs who meet our requirements. To qualify, you must:

* Control the buying or planning strategy and budget allocation for major consumer brands' advertising and marketing initiatives
* Serve as Senior Level Management or above
* Agree to attend all sessions and all 3 days of the Summit

If you meet the requirements and would like to join us, simply send your full contact info and one or two sentences about your role to Kevin Massa at massa@mediapost.com

 

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Agenda

Monday, 09/16

6:30 PM
6:30 PM ET
Welcome Cocktails

Tuesday, 09/17

7:45 AM
7:45 AM ET
Coffee Service Available
8:00 AM
8:00 AM ET
VIP 1:1 Meetings
8:30 AM
8:30 AM ET
Breakfast Buffet Opens
9:15 AM
9:15 AM ET
Sponsor Breakfast Presentation
9:35 AM
9:35 AM ET
Opening Remarks
MC
Steve Smith, VP, Editorial Director, Events, MediaPost 
9:45 AM
9:45 AM ET
Keynote
Keynote
Jason Acker, VP, Media and Digital, Diageo 
10:15 AM
10:15 AM ET
Case Study: Inner Space: Marketing Into the Metaverse
Digital gaming invented the metaverse decades ago, but esports, Roblox and Fortnite have democratized this experience to scale. But are they plannable, predictable, measurable media yet?
10:45 AM
10:45 AM ET
Sponsor Spotlight & Coffee Break
11:15 AM
11:15 AM ET
Panel: Hearts, Minds and Action: Bridging Brand and Performance Once and For All?
The "brand vs/ performance" conundrum is perennial for planners, but have advances in media and measurement finally bridged the divide? How are innovations on the data driven media side, like shoppable video, retail media networks, DOOH, and sophistication on full funnel measurement and behavioral tracking changing the equation for media strategy? Is it a matter of balancing two very different kinds of advertising or is fuller integration of creative, media and measurement to drive brand and performance?
11:40 AM
11:40 AM ET
Case Study: Outer Space: DOOH's Outdoor Internet
The "look up" gaze has been digitized; public space is now wired. How do data driven, connected, real time outdoor screens redefine the media landscape and the plan?
12:05 PM
12:05 PM ET
Roundtable: Grand Strategy: Allocation across Brand and Performance
12:05 PM
12:05 PM ET
Roundtable: AI and the Planning Process
12:05 PM
12:05 PM ET
Roundtable: Branding In the Metaverse
12:50 PM
12:50 PM ET
Sponsor Lunch Presentation
2:00 PM
2:00 PM ET
Brewery Tour
Top Golf Outing
Kayak on Austin Town Lake
6:30 PM
6:30 PM ET
Cocktail Party
7:30 PM
7:30 PM ET
Dinner

Wednesday, 09/18

7:45 AM
7:45 AM ET
Coffee Service Available
8:00 AM
8:00 AM ET
VIP 1:1 Meetings
8:30 AM
8:30 AM ET
Breakfast Buffet Opens
9:15 AM
9:15 AM ET
Sponsor Breakfast Presentation
9:35 AM
9:35 AM ET
Notes from Emcee
MC
Steve Smith, VP, Editorial Director, Events, MediaPost 
9:45 AM
9:45 AM ET
Fireside Chat: E.L.F. Beauty Sells Into the Media Multiverse
Interviewee
Patrick O’Keefe, Vice President, Integrated Marketing Communications, e.l.f. 
Interviewer
Steve Smith, VP, Editorial Director, Events, MediaPost 
10:15 AM
10:15 AM ET
Gauging the Gaze: Attention vs. Engagement and Measuring the Future
As use of ad-supported media declines, the post-eyeball measurement era grows thorny, and the "Attention Economy" is not so simple. How are media planners not only gauging attention but attentiveness, so-called "quality attention" ...let alone what qualifies as a truly engaged ad viewer? How are we normalizing attention metrics across such a fragmented omnichannel that engage so differently?
10:45 AM
10:45 AM ET
Sponsor Spotlight & Coffee Break
11:15 AM
11:15 AM ET
Case Study: Shoppable Media
From RMNs to shoppable video, e-comm and media are merging. What is its place in the mix?
11:40 AM
11:40 AM ET
Case Study: TikTok As Brand Sandbox
12:05 PM
12:05 PM ET
Roundtable: Can I Have Your Attention?: That Measurement Roundtable
12:05 PM
12:05 PM ET
Roundtable: Creators and the New Media Economy
12:05 PM
12:05 PM ET
Roundtable: RMNs in the Mix
12:50 PM
12:50 PM ET
Sponsor Lunch Presentation
2:00 PM
2:00 PM ET
Cruise on Lake Austin
Axe Throwing at Urban Axes
LBJ Presidential Library + Stroll through University of Texas + Happy Hour
6:30 PM
6:30 PM ET
Cocktail Party
7:30 PM
7:30 PM ET
Dinner

Thursday, 09/19

9:00 AM
9:00 AM ET
Panel: The Revenge of the Black Box: AI and the Transparency Conundrum
As artificial intelligence takes us forward into unforeseen areas of consumer modeling, media plans and execution, and creative, is it a giant leap backward for one of the most sensitive issues in the advertiser/agency/media supply chain - transparency?
9:30 AM
9:30 AM ET
Panel: Mini-Me-Media: Is the Creator Economy Media Next?
Sitting somewhere between influencers and traditional media, the new class of creators are building massive digital video audiences around regular programming that dwarf the shrinking traditional reach media. What is media planning to do with this rag tag army of bespoke programming and opportunities? Are the opportunities to reach otherwise inaccessible audiences worth the heavy lifts? And what brands is this good for?
10:00 AM
10:00 AM ET
Conference concludes

Speakers

Jason Acker

Diageo
VP, Media and Digital

Patrick O’Keefe

e.l.f.
Vice President, Integrated Marketing Communications

Steve Smith

MediaPost
VP, Editorial Director, Events

Activities

Tuesday

Brewery Tour

Join fellow summit attendees aboard Austin’s only concert on wheels! The Twisted Texas Tour bus features a local band riding on board, providing the jams for a good time as we visit THREE local breweries. At each of the breweries, they will serve up local craft brews. You’ll get to try seasonal releases and small batch brews not found anywhere else. Your tour guide will also give a little information about the local craft beer scene and the brews on tap.

Tuesday

Top Golf Outing

Topgolf is the premier golf entertainment complex where the sport meets some serious networking and fun!  Challenge fellow Summiters to addictive point-scoring golf games that ANYONE can play. No golfing ability? No problem!  We got you covered.  Score points by hitting micro-chipped golf balls at all distances. The closer you get your ball to the various targets, the more points earned.  At very least, it's one heck of a good time!

Tuesday

Kayak on Austin Town Lake

Experience the scenic and beautiful Austin from the unique perspective of your kayak on this 2-hour tour.  Paddle along and discover some of Austin's great landmarks, including Barton Springs, the Congress Avenue Bridge (famous for its 2 million bats), the Stevie Ray Vaughan statue, and the Austin boardwalk. The tour is a mix of history, new landmarks in the expanding Austin skyline and we also include a little information about the wildlife in the area.




Wednesday

Cruise on Lake Austin

Enjoy the beauty of Lake Austin and its surroundings on this fun and scenic cruise. Located just minutes from downtown, what it lacks in size, it makes up for in proximity and charm.  You’ll see tons of multi-million dollar homes, the famous 360/Pennybacker bridge and Austin Country Club, site of the annual Dell Match Play golf tournament each spring.  Refreshments and great networking abound with your fellow Summiters.  A memorable excursion, for sure!

Wednesday

Axe Throwing at Urban Axes

Join fellow summit attendees at Urban Axes for a fun afternoon. The sport of axe throwing was invented about 5 minutes after the first axe was created, however it was traditionally undertaken in the outdoors, far away from urban environments. Our aim is to take axe throwing out of the woods and into the bright lights of the big city, by presenting you with ... Urban Axe Throwing!

Wednesday

LBJ Presidential Library + Stroll through University of Texas + Happy Hour

Lyndon B. Johnson was a force of personality, a master of power and the political process, and had a boundless appetite for social reform.  The LBJ Presidential Library is a hub for historical memorabilia from his administration and offers a unique look at American history through a variety of interactive and engaging exhibits like a replica of LBJ's Oval Office, numerous telephone recordings of the 36th President and artifacts from Lady Bird Johnson’s environmental efforts.  

At completion of tour, stroll back through the University of Texas campus seeing the famous sites, and finish for a cold beverage a a local watering hole, a few short blocks from the hotel.  A great educational and fun afternoon for the adventurous Summiter!

Venue

The Otis Hotel Austin, Autograph Collection
1901 San Antonio St
Austin, Texas, 78705

As the first Autograph Collection Hotel in Austin, The Otis Hotel is the educated choice in the bustling Campus District just one block from the University of Texas. The Otis believes that life should be an adventure in elevated living by offering easygoing luxury. Boutique guest rooms feature nods to Austin's history as The Live Music Capital of the World as well as the neighboring university with in-room vinyl record players and more vintage schoolroom touches.
Booking your Room at The Otis Hotel

To secure a room for MediaPost's Planning and Buying Insider Summit, you MUST be a registered attendee of the 3-day conference. If you ARE NOT registered in our event system you will NOT be able to retain any reserved room under our discount booking link below. Any reservations made WITHOUT event registration will be revoked. You may register for the event here.

To book your discounted room at The Otis Hotel, go to:

https://book.passkey.com/go/MediaPostSEPT

This discounted room block will EXPIRE on MONDAY, 8/19/24, 5pm EST!!

If your room is not booked by this time, you will run the risk of prices increasing and hotel inventory becoming unavailable, so please book as soon as possible.
The Otis Hotel Austin, Autograph Collection

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Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Seth Oilman, SVP, Chief Revenue Officer at seth@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Seth Oilman, SVP, Chief Revenue Officer at seth@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.