Monday, 09/16
Tuesday, 09/17
- MC
- Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm
- Keynote
- Jason Acker, VP, Media and Digital, Diageo
Wednesday, 09/18
- MC
- Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm
"Media Fragmentation" is so 2017. It is the disintegration of consumer attention across so many platforms, experiences and media that has become the central challenge of any brand trying to move hearts, minds and behaviors, At MediaPost's inaugural Planning & Buying Insider Summit we pay attention to attention - how it informs omnichannel media planning, how it gets measured, and how a range of emerging media are capturing the consumer gaze in new and deeper ways.
Converting attention to real brand engagement and actions is job one, but are we now able to bridge the brand/performance chasm better? What are the currencies around attention, and how do time, media experience and mood complicate the math? And how do emerging media experiences like metaverse gaming, TikTok, Digital Out of Home, and the new creator mediaverse offer new modes of attention?
Oh, and of course, is AI going to solve for all of this while remaining transparent?
We will Explore:
Do we have your attention now? At MediaPost's Planning & Buying Insider Summit we explore planning against the distraction economy.
Steve Smith, VP, Editorial Director, Events, MediaPost
Cory Treffiletti, Contributing Writer, MediaPost
VIP Program:
This Insider Summit is complimentary to Ad Agency Execs who meet our requirements. To qualify, you must:
* Control the buying or planning strategy and budget allocation for major consumer brands' advertising and marketing initiatives
* Serve as Senior Level Management or above
* Agree to attend all sessions and all 3 days of the Summit
If you meet the requirements and would like to join us, simply send your full contact info and one or two sentences about your role to Kevin Massa at massa@mediapost.com
Receive updates about this event:
For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.
For questions regarding sponsorship of this event please contact Seth Oilman, SVP, Chief Revenue Officer at seth@mediapost.com.
For press inquiries, please contact Ken Fadner at ken@mediapost.com.
For general summit inquiries please contact Seth Oilman, SVP, Chief Revenue Officer at seth@mediapost.com.
For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.
MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.