TVBlog
Let this "TV Blog" serve as an alarm: Our national TV treasure known as "Jeopardy!" is under threat. Read the whole story
The biggest movie globally in this period was WarnerMedia's "Wonder Woman 1984" with a $132.1 million haul. Some titles also moved to streaming platforms. Read the whole story
Bigalow will support joint marketing efforts between Amazon and content providers such as Netflix, Disney Plus, HBO Max and Discovery Plus for Amazon's Fire … Read the whole story
This expands the omnichannel ad server's existing accreditations in video and OTT. Read the whole story
iSpot, which measures advertising reach, conversion rates and lift across TV and streaming TV, will integrate Ace's infrastructure and technologies for attitudinal measurement of … Read the whole story
In 2021, Peacock is estimated to hit $604 million in revenue -- $197 million coming from advertising and $407 million from subscription revenues. Read the whole story
It's the first national television campaign for Bodyarmor Lyte, and will run through the summer. Read the whole story
Guided agency tours of CES are not uncommon, but this year's virtual ones have expanded the audience of attendees beyond the hearty few that … Read the whole story
Amazon uses "dark patterns" to manipulate people from canceling their Prime memberships, advocacy groups allege in a letter to the Federal Trade Commission. Read the whole story
- COMMENTARY
It's not just promoting movies, but the platforms where they stream. Read the whole story
- COMMENTARY
What was built originally as brand-building channel is quickly evolving into one of the most important performance channels available to marketers. Read the whole story
