Total national TV entertainment advertising sank 25% in September to $2 billion -- mostly due to the lack of TV network prime-time programming for ... Read the whole story

Kicking off Choice's political/election coverage are three commentators: Zerlina Maxwell, Sam Seder and Mehdi Hasan. Read the whole story

"As the most efficient advertising vehicle for marketers looking to target 13-to-34 year-olds," Snap is "starting to see major brands embrace the platform for ... Read the whole story

The ANA's annual Masters of Marketing Conference kicked off this morning with largely upbeat presentations by CEO Bob Liodice and Procter & Gamble Chief ... Read the whole story

Discovery's global version of a D2C streamer, also expected to be branded Discovery+. may arrive in 2021. Meanwhile, in the U.K., the company is ... Read the whole story

WarnerMedia Ride is now available to consumers with AT&T unlimited data plans in select General Motors Chevrolet, Buick, GMC and Cadillac connected car models. Read the whole story

Quibi's integration in major CTV platforms should be good news, but the welcome news may be too late: Founder Jeffrey Katzenberg has told some ... Read the whole story

Netflix says the result is largely attributable to over-delivering on subscriber successes earlier in the year -- adding 15.8 million subscribers in Q1 and ... Read the whole story

Data is never copied or stored. The brand's identifier is the ID that syncs with the DSP directly. The ID never leaves the platform ... Read the whole story