The U.S. advertising market grew 3.8% in the second quarter of this year -- largely due to an 11% gain in digital media. National ... Read the whole story

Nielsen wants to make it easier for media buyers looking to buy video-on-demand advertising with its Media Impact, a new tool that can estimate ... Read the whole story

In-theater ads in Screenvision's pre-show, called "Front + Center," will be included in more than 1,200 agency systems that use Strata. Read the whole story

Some believe the next big TV innovation might actually be Amazon -- especially when it comes to grabbing more digital and TV advertising revenue. Read the whole story

When people look back and romanticize the summers of their youth, they usually rhapsodize about swimming holes, the beach, boardwalks or picnics - but ... Read the whole story