The media measurement company had a 2020 yearly net loss of $47.9 million, compared to $339 million in 2019. Read the whole story

The second CTV ad fraud scheme discovered this year carries an estimated advertising cost of $5 million per month. Read the whole story

The reduction was blamed on eye-opening 7% declines in fourth-quarter revenue, due to sinking ad sales. Read the whole story

HBO Max, whose prospects for making the streaming wars cut have been questioned due to its high monthly cost, is using an "elegant, thoughful" … Read the whole story

The alliance concentrates on "privacy-focused" efforts around identity. Blockgraph has a large database of more than 1 billion global consumers. Read the whole story

Citing "a renewed focus on measurement" in the wake of Google's decision to abandon "identifier" tracking and ad targeting, a major equities research firm … Read the whole story

Netflix says the feature, which offers a stream of comedy clips from its original content, is an extension meant to aid content discovery--but it's … Read the whole story

Comcast 2020 traffic patterns reveal a sharp surge in March and April, followed by a transition into a typical but still elevated growth spurt … Read the whole story

Initially, Dish customers can wager on NCAA basketball, NBA and NHL games. Read the whole story