Local broadcast TV will see a modest 11% increase in 2024 to $23.8 billion, according to BIA Advisory Services, while local over-the-air platforms are … Read the whole story

Poll of 3,200 fans finds higher rates of piracy among fans of certain teams and those who live in certain states. Read the whole story

Yahoo has partnered with FreeWheel, Magnite's SpringServe and Publica by IAS to maximize media spend and ROI for brands. Read the whole story

The FAST platform now offers more than 500 free channels across the U.S. Read the whole story

"Friday Night Smackdown" will return to USA Network next year from Fox as part of a reported five-year, $1.4 billion deal between TKO Holdings … Read the whole story

The video service included with Prime membership will have "limited" ads starting in 2024. The ad-free version will be $2.99 per month for Prime … Read the whole story

Thirty-seven percent of millennials have used an on-screen QR code to make a purchase from a TV ad, and 85% have made an online … Read the whole story

The statement doesn't break any new news, but is the MRC's official sum-up on what transpired and where things stand. Read the whole story

The most striking thing about the news cycle surrounding Rupert Murdoch's descent from the throne is how much of it reads like an obit. Read the whole story

Disney's theme parks are the company's mothership. Iger said "that storytelling is what fuels this company, and it belongs at the center of how … Read the whole story

Should planners, buyers and their clients have certain inalienable rights? That's a question that was put to a group of buyers and sellers involved … Read the whole story

"You don't need to eat the elephant in one bite," M^2 CEO Madan Bharadwaj said during a Yelp Ad Summit on Thursday. Read the whole story