Ask Sonia Pirolo anything! The Category Marketing Director, House of Cognacs and Champagnes from Campari America will be answering your questions during our next Backstage Exclusive. Submit them to Barbie@MediaPost.com.

Brad Neelan shares how search is evolving beyond a channel into a core business driver, touching on AI, real-time signals, and what it takes to drive meaningful results today.

CMI Media Group's SVP, Group Director, Digital Activation, writes "AI is set to profoundly transform healthcare and life sciences media, reshaping how we communicate with brands and products."

Kim Chappell unpacks Bobbie's Chief Confidence Officer campaign with Cardi B on LinkedIn, how they are using brand-building for long-term growth, and advice for working moms.

Jeremy Hull shares his take on what really drives performance marketing and why strategy, experimentation, and human insight still make the difference.

NP Digital's SVP, Growth Marketing, writes " Will AI replace marketers? Will automation eliminate strategy? Will technology outpace human judgment? The problem with those types of questions is that they completely miss the point."

Luke Perkins shares why AI produces "correct" work but not meaningful ideas, how the 1.7-second attention window is changing creative, and why lived human experience still drives the most impactful briefs today.

At our Planning & Buying Summit in Scottsdale, leaders from Dutch Bros, Arizona Lottery, Exverus, Media Bridge, and Good Apple shared insights on surprise-and-delight moments, retail-focused OOH, AI-driven measurement shifts, alternative sports buys, and competitive positioning.

Jonathan Yantz shares his take on data-driven strategy and fast pivoting, highlighting how these approaches shape media planning, measurement, and ongoing optimization.

Cadence OTC's SVP, GM, writes "AI comes in with enormous raw potential and zero context. It doesn't know your brand, your customers, or your financial targets. It's a gap in the onboarding."