Ask Luis Freitas anything! The Senior Director, Digital Route to Consumer from Moet Hennessy LVMH will be answering your questions during our next Backstage Exclusive. Submit them to Barbie@MediaPost.com.

Cathy Grayson-Roper shared why Miele is centering its U.S. campaign around the kitchen, how to champion upper-funnel awareness in a performance-driven world, and how to translate a global brand into local markets.

Nikki Lam, VP of SEO from NP Digital, writes "Is your company still following last year's search engine optimization (SEO) strategy? Then, your content may already be behind."

At our Performance Marketing Summit in Deer Valley, leaders from Volkswagen, Wrangler, Warner Bros. Discovery, Zenni, and Humana shared insights on precise targeting, celebrity partnerships, embracing limited data, and revisiting past tests to drive growth.

At our TV & Video Insider Summit in Deer Valley, leaders from PepsiCo, Church's Chicken, Electronic Arts, Kenvue, Assembly discussed data alignment, streaming, cultural moments, differentiation in AI, and navigating consumer spending amid the upcoming midterm elections.

Rick shared why OOH must be part of upfront planning, emphasizing advocacy, contextual placement, evolving formats, and the medium's growing role in connecting brands with people, culture, and commerce.

Kellie Pean and Alyssa Convertini, co-founders of Brand New: A Collective, write "Within the next five years, women 50+ will control over $15 trillion in spending. Yet only 3-4% of advertising dollars target them."

Ask Luis Freitas anything! The Senior Director, Digital Route to Consumer from Moet Hennessy LVMH will be answering your questions during our next Backstage Exclusive. Submit them to Barbie@MediaPost.com.

Get a look at some of 2025's most compelling insights from smarter platform planning to authentic partnerships, customer-driven storytelling, and trust-first creator strategies shared by our Brand Insiders.

Tyler Goldberg, Director of Political Strategy from Assembly Global, writes "Marketers treated political cycles as necessary annoyance. As cycles have gotten longer and more expensive - simply wishing the problem away is no longer sustainable. "