Cadence OTC's SVP, GM, writes "AI comes in with enormous raw potential and zero context. It doesn't know your brand, your customers, or your financial targets. It's a gap in the onboarding."

Jonathan Yantz shares his take on data-driven strategy and fast pivoting, highlighting how these approaches shape media planning, measurement, and ongoing optimization.

Rene Federico talks about Primark's approach to balancing digital marketing with an in-store retail model, how the brand thinks about discovery in an AI-driven landscape, and how they leverage IP partnerships to drive brand affinity, traffic, and ultimately sales.

Quality Brand Group's Senior Marketing Manager writes, "We have moved beyond the era of simple utility. In a market crowded by choice and squeezed by inflation, Gen Z and Alpha are performing micro vibe checks."

A retired chicken incubator salesman opened a small fried chicken stand across from the historic Alamo in 1952. Can you guess which chain operates as Texas Chicken globally but has another name in the US?

At our Pharma & Health Summit in Clearwater, leaders from Bayer, Sanofi, Northwell Health, Mount Sinai, Spectrum Science shared insights on leveraging data, evolving search behavior, content-driven patient acquisition, and building trust with senior leadership.

Devin Nagy talks about how Don Julio and Casamigos drove culture-led marketing, from creator partnerships to global activations. He also shares advice on experimentation and how marketers can persuade senior leadership to embrace new technologies.

Nekter Juice Bar's CTO writes, "AI was advertised as a game-changer for marketing, but anyone who has tried it knows the frustration: great models producing mediocre results. It's not the technology, it's us. "

At our Travel & Hospitality Summit in Naples, leaders from Hyatt, United, Southwest Airlines, NYC Tourism, Biltmore Hotel shared insights on emotional brand building, creating frictionless experiences, partnerships, implementing AI, and balancing personalization with privacy.

Seth Goldman talks about scaling a mission-driven brand, connecting with fans through field marketing and events, and advice for brands with limited budgets. Plus tune in to hear Seth's "Rethink, What You Drink" rap song.