HVACDirect.com's Head of Brand Media Strategy & Advanced Advertising writes, "AI and agentic conversational search have quietly, but profoundly reversed the winds and direction of consumer movement."

What does it take to make AI adoption stick? Sur La Table's Savannah Scofield reveals the mindset shift that helped shift her team's comfort with AI, and the simple habit that made it spread.

At our Pharma & Health Summit in Park City, leaders from Astellas, Takeda, Sanofi, Accord BioPharma, and CMI Media Group shared insights on AI, personalization, patient journeys, access, measurement, and trust.

Orchestra's EVP, Head of Paid Media, writes, "Everyone is talking about AI, automation, and the future of media. Almost nobody is talking about the fact that many paid media teams are organized like it's 2015."

Allison Worldwide's Global CEO writes, "As attention accelerates, so do the contradictions. Breakthrough innovation sits alongside misinformation and growing visibility sits alongside inequitable access. For marketers, the question is no longer whether to engage."

How do you compete with Amazon on their biggest sales day without matching their discounts? Daniel "Monty" Montalto shares how the "Shop Other Jeffs" campaign turned Prime Day into an opportunity to reinforce brand purpose and community.

Erin Nicolai explains why strategic brand fit beats big-game hype, how creators and social-first media drive connection, and why brands should meet audiences where they are.

At our Sports Marketing Summit in Park City, leaders from the NBA, Heineken, Puma, IBM, and Meta shared insights on engaging fans, creating authentic athlete partnerships, leveraging AI, and turning sports moments into brand opportunities.