by Barbie Romero on Jun 3, 2:00 PM
At our CPG Brand Insider Summit in Nashville, Liquid Death, Planters, Utz, Stanley 1913, and CLR Brands shared insights on top-of-funnel campaigns, cultural drops, omnichannel alignment, and refreshed audience strategies.
by Micheal P. Gumbert on Jun 3, 2:00 PM
Medtronic's Senior Paid Media Specialist writes "Building a brand is hard work. We should also not pretend that the payoff for that hard work will come immediately, rather the payoff will often come years later."
by Barbie Romero on Jun 3, 2:00 PM
Learn about Corrina Cohen, Manager CRM & Technical Marketing Operations from NBCUniversal as she lets us know her favorite tentpole sports event, media channels, and more.
by Barbie Romero on May 27, 2:45 PM
Kevin Hickey from Delta Air Lines also shares how his team selects brand partners, leverages surprise and delight tactics, and is using data to create memorable experiences for their travelers.
by Barbie Romero on May 27, 2:45 PM
At our inaugural Travel & Hospitality Brand Insider Summit in Nashville, top brands like IHG, United Airlines, Wyndham, BLADE, and Intrepid Travel shared insights on innovation, personalization, data-driven offers, SMS marketing, and social media engagement.
by Barbie Romero on May 27, 2:45 PM
Introduced in 1964 in Downtown Chicago and first endorsed by Johnny Carson, can you guess which famous black marker started it all?
by Barbie Romero on May 27, 2:45 PM
Learn about Jeff Wilshire. Sr. Director, Digital & Performance Marketing from MOOYAH Burgers, Fries & Shakes as he lets us know his favorite food, media channels, and more.
by Barbie Romero on May 20, 3:15 PM
Ally's Sr Director, Digital Marketing also shares how purpose-driven marketing and authentic storytelling are fueling stronger customer connections and driving measurable impact.
by Barbie Romero on May 20, 3:15 PM
Over 40 years ago these icons shaped what the dessert space is today. Keep reading to discover how a grandma's recipe and hand-mixed ice cream built crave-worthy QSRs.
by Stephen Spiewak on May 20, 3:15 PM
Stephen Spiewak, Director of Organic Marketing from Hallow writes about how brands can share their data (visual graphic of data flow above) for storytelling through PR and other channels which can ultimately lead to ROI.