When Coca-Cola discontinued Honest Tea, the founder didn't walk away. He turned a viral LinkedIn post into a supply chain movement and launched Just Ice Tea, proving that loyal fans can resurrect a brand with purpose.

At our QSR Summit in Savannah, leaders from Noodles & Co, Church's Chicken, Blaze, Hungry Howie's, Dunkin' unpacked how brands are differentiating, building communities, driving LTOs, empowering local operators, and turning fans into advocates.

Maureen Holden explains how the iconic Miami hotel uses guest data and AI to personalize at scale and why knowing when not to use data is the smartest marketing move of all.

McAfee's Head of Integrated Search writes, "We've brilliantly confused measurement with understanding. Behavior logged is not character understood, and data collected is not desire known."

Kim Tipton shares why creator-led content wins over celebrity endorsements, how platform-native strategy beats cross-platform repurposing, and why brands that chase trends will always lose to those that build cultural fluency.

Every brand chases culture. Few know how to earn it. Sonia Pirolo reveals how Grand Marnier came back to life through a bold partnership with Future, an all-Black ballet, and a strategy that puts the consumer at the center.

M+C Saatchi Performance's Managing Partner writes, "If your search strategy still starts and ends with keywords, you're already behind. The rise of LLMs is forcing a shift from optimizing for clicks to optimizing for inclusion."

Built in just 10 months and once Miami's tallest building, this legendary hotel allegedly hosted Al Capone's secret gambling ring and speakeasy on its 13th floor before becoming a WWII military hospital.

At our Email Summit in Key Largo, leaders from PepsiCo, Etsy, Hilton, TurboTax, Hibbett unpacked how brands are evolving their email programs through AI, personalization, and behavior-driven targeting.

Every product has a story worth telling, even on every grocery shelf. Kim Tipton reveals how commodity brands cut through the noise, work smarter with creators, and build social strategy that makes them impossible to ignore.