At our CPG Summit in Savannah, leaders from Coca-Cola, Land O' Lakes, Kimberly-Clark, Goodles, and Sargento shared insights cultural relevance, leadership buy-in, fan engagement, and real-time optimization in creator-led campaigns.

Glenn Oyoung unpacks how Covered California expanded into eight languages, backed multicultural marketing with real investment, and why building year-round community trust matters as much as enrollment campaigns.

Good Apple's AVP, Search writes, "You've heard of Bryan Johnson. Entrepreneur turned professional biohacker. The venture reminds me of the working person's relationship with AI. It reflects a deeper divide between the haves and have-nots."

When Coca-Cola discontinued Honest Tea, the founder didn't walk away. He turned a viral LinkedIn post into a supply chain movement and launched Just Ice Tea, proving that loyal fans can resurrect a brand with purpose.

At our QSR Summit in Savannah, leaders from Noodles & Co, Church's Chicken, Blaze, Hungry Howie's, Dunkin' unpacked how brands are differentiating, building communities, driving LTOs, empowering local operators, and turning fans into advocates.

Maureen Holden explains how the iconic Miami hotel uses guest data and AI to personalize at scale and why knowing when not to use data is the smartest marketing move of all.

McAfee's Head of Integrated Search writes, "We've brilliantly confused measurement with understanding. Behavior logged is not character understood, and data collected is not desire known."

Kim Tipton shares why creator-led content wins over celebrity endorsements, how platform-native strategy beats cross-platform repurposing, and why brands that chase trends will always lose to those that build cultural fluency.

Every brand chases culture. Few know how to earn it. Sonia Pirolo reveals how Grand Marnier came back to life through a bold partnership with Future, an all-Black ballet, and a strategy that puts the consumer at the center.

M+C Saatchi Performance's Managing Partner writes, "If your search strategy still starts and ends with keywords, you're already behind. The rise of LLMs is forcing a shift from optimizing for clicks to optimizing for inclusion."