by Barbie Romero on Apr 1, 2:15 PM
Brandi Stone Watkins shared how Carter's campaign honored aunts in diverse communities. Keep reading to find out which basketball icon she'd pick for a dream dinner.
by Barbie Romero on Apr 1, 2:15 PM
At the Retail Brand Insider Summit in Scottsdale, AZ, industry leaders shared key insights, from Shein's authentic influencer strategy to Eddie Bauer's 1PD loyalty, Estee Lauder's influencer measurement, and Coterie's DTC traffic tactics.
by Jan Weinstein on Apr 1, 2:15 PM
Jan Weinstein, EVP Media from Publicis Health writes "One prescription filled requires a decision by at least two stakeholders. It is critical that we think about how to connect the two audiences for optimal success."
by Barbie Romero on Apr 1, 2:15 PM
Our Insider Summiteers share expert tips on how brands can capitalize on tentpole moments without needing a Super Bowl-sized budget.
by Barbie Romero on Mar 25, 1:30 PM
Megan Jones emphasized the importance of critical thinking in today's evolving marketing industry. She also discussed how she recharges and being a pop culture fan. Can you guess which reality show she last watched?
by Barbie Romero on Mar 25, 1:30 PM
At our TV & Video Summit in sunny Scottsdale, AZ, top media planning and buying leaders took the stage to tackle big industry challenges. From Doritos' Crash The Super Bowl campaign to Carat's measurement of brand cultural impact, Assembly Global's advice on brands being authentic, HubSpot's AI video strategy, and Bayer's engaging video on social -insights were flowing.
by Barbie Romero on Mar 25, 1:30 PM
Learn about Nick Karvounis, Senior Marketing Manager, CRM Innovation & Automations from TurboTax as he lets us know his favorite landscape, preferred channels, and more. Do you like to go shopping in-person or online? What about marketing, do you prefer brand awareness or performance? In this series, we get to know past Insider Summit attendees and ask about their work and personal preferences.
by Barbie Romero on Mar 18, 4:00 PM
Megan Tripp shares the secrets to influencer success, explains how brands can effectively utilize social listening, and highlights a book that was successfully adapted into a movie. She also reveals her all-time favorite books.
by Clayton McLaughlin on Mar 18, 4:00 PM
Clayton McLaughlin, EVP, Business Lead from Dobbino (a BBDO company) writes "This shift from social to interest-driven media represents a big change in user behavior. Today's platform users aren't necessarily seeking likes, comments, or even conversation - they're hunting for content that speaks to their interests."
by Barbie Romero on Mar 18, 4:00 PM
At our Pharma & Health Summit in sunny Bonita Springs, FL, top pharma and healthcare leaders took the stage to tackle big industry challenges. Check it out!