This iconic cognac house helped celebrate the Eiffel Tower's opening in 1889 and has some blends that are older than the people drinking them. Guess which brand is approaching its 200th anniversary in 2028.

Bianca Garcia reveals why unified media planning outperforms silos, how experimentation shapes optimization, and why audience-first thinking is the right approach to build performance.

Audiences watch. Communities participate. Gabrielle Richards on why that distinction drives everything at Shapermint, how TikTok Shop changed the way they evaluate creators, and what it takes to push bold creative ideas past internal gatekeepers.

At our Financial Services Summit in Nashville, leaders from Wells Fargo, JPMorgan Chase, Equifax, Vanguard, Debt.com, shared insights on AI, personalization, data-driven omnichannel strategies, and discoverability.

Brand personas often live in slide decks and strategy docs. Georgia Margeson explains how one was turned into a cross functional decision making tool that now guides marketing, product, operations, and social while shaping a more consistent and customer centric strategy.

Micheal Gumbert, Media Director, Unlock Health writes, "What do Alysa Liu and Rory McIlroy have in common? The thing they share in common is a mindset, ironically both forged in hardship. "

Nate Levinson reveals why unified planning beats siloed budgets, how platform-native content outperforms polished production, and why the brands winning on social today let creators lead.

At our OOH Summit in Nashville, leaders from Dentsu, SHEIN, Cayman Islands Department of Tourism, INNOCEAN, NPRP Media shared insights on driving attention, weather-triggered DOOH, experiential activations, and socially driven OOH campaigns.

FiiZ Drinks' Director of Marketing writes, "Today's consumers are no longer satisfied with one-size-fits-all products or experiences. What was once considered a value-added feature is now an expected part of the customer experience. "

Northwell reaches people before they need care. Ramon Soto explains how AI, proactive personalization, and purpose-driven campaigns tackling gun violence and mental health are rewriting what healthcare marketing can be.