At our QSR Brand Insider Summit in Santa Barbara, leaders from McDonald's, Daily Queen, Smoothie King, KFC, and CAVA shared ways for tapping into fan insights, brand purpose, balancing bold creativity, and driving personalized engagement.

Christa Pitts and Chanda Bell of The Lumistella Company discuss how authenticity drives their expansion of the Santaverse, from new platforms and global markets to storytelling innovations that keeps families connected to the brand.

Gokce Sezgin, CMO & Growth Consultant from Chief Outsiders, writes "Too many companies keep the same marketing model long after the business has outgrown it. That misalignment may slow growth more than other challenges."

Shula Sinclair, Chief Strategy Officer, T&P, discusses why she chooses local influencers over celebrities, moving fast at the speed of culture, and more.

At our CPG Brand Insider Summit in Santa Barbara, leaders from Coca-Cola, Grand Marnier, Kellanova, Bobbie, and Just Ice Tea shared on AI experimentation, celebrity partnerships, internal storytelling, startup agility, and acquiring customers with sampling.

Pat Noone discusses Slim Chickens' collaboration with The All-American Rejects, the brand's music-first identity, and how the team adapts menus globally while preserving their brand's core flavors and personality.

Chris Harris, SVP Client Strategy, Stella Rising, discusses why brandformance is the best of both worlds and more.