• by Barbie Romero , Yesterday

At our CPG Brand Insider Summit in Santa Barbara, leaders from Coca-Cola, Grand Marnier, Kellanova, Bobbie, and Just Ice Tea shared on AI experimentation, celebrity partnerships, internal storytelling, startup agility, and acquiring customers with sampling.

Catch the best moments from the on-stage discussions below.

Watch the full session recordings here!

Luke Perkins, Group Director, Creative Strategy at The Coca-Cola Company, spoke about his team experimenting with AI daily and setting aside dedicated time each week to exchange insights.

Oladotun Idowu, Senior Manager, PR and Entertainment Marketing at Campari America, explained that partnerships like their collaboration with Future are driven by genuine alignment in goals and audience demographics between the brand and the talent, not by celebrity popularity.

Jenny Lindquist, Senior Director, Full Funnel Marketing at Kellanova, noted that strong storytelling is essential, especially internally, to champion and advance creative ideas.

Kim Chappell, Chief Brand Officer at Bobbie, described operating through COVID with a startup mindset and a constant drive to solve problems.

Seth Goldman, Co-Founder, CEO at JUST Ice Tea, mentioned that sampling is central to their field marketing strategy and a major driver of new customer acquisition. 

If you’re interested in submitting content for future editions, please reach out to our Managing Editor, Barbie Romero at Barbie@MediaPost.com.