- Meghan, the Duchess Of York, Launches New Lifestyle Brand
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, March 14, 2024
"The goods and services listed included tableware, cookbooks, textiles, as well ...
- David Beckham Debuts As Stella Artois Brand Ambassador In 'A Taste Worth More'
Marketing Daily, Erik Oster - Tuesday, March 12, 2024
The new ad starring Beckham is part of a year-long, global "F ...
- Style Icon Iris Apfel Dies At 102
Marketing Daily - Top of the News, Tanya Gazdik - Monday, March 4, 2024
Apfel launched her own makeup collection for Mac, a line of eyewe ...
- Queen Oprah As Weight-Loss Disruptor
Mad Blog, Barbara Lippert - Thursday, February 29, 2024
O is for Oprah -- and, according to those dopey commercials ("Oh,O ...
- Kate Hudson Tells Ladies' Room Secrets In Rakuten's Year-Long Campaign
Marketing Daily, Laurie Sullivan - Tuesday, February 27, 2024
In the spot, Kate Hudson and two female friends wear the sa ...
- Lays Returns With Global Soccer-Themed Ads
Marketing Daily, Erik Oster - Sunday, February 25, 2024
Theirry Henry follows up last year's hunt for fans eating Lays, th ...
- Chloe Fineman Keeps It 'Tasty" For Nutrl Seltzers
MAD, Fern Siegel - Thursday, February 22, 2024
Developed by The Martin Agency, the new work features five spots th ...
- Jameson Whiskey Recruits 'SNL' Vets To Celebrate St. Patrick's Eve
MAD, Fern Siegel - Tuesday, February 20, 2024
"SNL" hosts Colin Jost and Michael Che are partnering with the bra ...
- Inside CeraVe's Three-Phase Big Game Assault
Marketing Daily, Sarah Mahoney - Wednesday, February 14, 2024
How a seven-year-old Reddit post led to one of Super Bowl's bigge ...
- Kendall Jenner's 818 Tequila, Rao's Team For Pasta Recipe Twist
Out to Launch, Fern Siegel - Wednesday, February 14, 2024
Pasta Alla Tequila is a new take on a classic dish. A ...
- Bluesky Offered Users Taylor Swift-Free Super Bowl Feed
MediaDailyNews, Colin Kirkland - Monday, February 12, 2024
X competitor Bluesky offered its increasing growing user base the opportunity ...
- Super Bowl Ads With Highest Attention Scores Featured Singing Celebrities
Television News Daily, Wayne Friedman - Monday, February 12, 2024
The highest-performing commercials in attention featured celebrity performers singing - led ...
- Site Specific: Scorsese Directs First Super Bowl Spot For Squarespace
MAD, Fern Siegel - Thursday, February 8, 2024
Humans are so preoccupied by digital content, they don't bother noticing t ...
- Will Taylor Swift Endorse Biden? A 'Holy War' To Come?
TV Watch, Wayne Friedman - Tuesday, February 6, 2024
One Trump operative promises a "Holy War" against Taylor Swift if s ...
- Super Bowl For Swifties: More Ad Engagement To Shake Off
TV Watch, Wayne Friedman - Friday, February 2, 2024
Some brands may expect better engagement in connection with the big ga ...
- Under Armor Taps Shadow As AOR For Celebrity, Media Relations
Accounts on the Move, Fern Siegel - Wednesday, January 31, 2024
Shadow intends to utilize fashion, sports and lifestyle publications for its n ...
- Stellantis Uses 'Product Drop' For Fiat 500e
Marketing Daily, Tanya Gazdik - Tuesday, January 30, 2024
The "product drop" strategy involves the creation of different variants of t ...
- Schwarzenegger Returns In Another Super Bowl Teaser
Marketing Daily - Top of the News, Tanya Gazdik - Monday, January 29, 2024
If you watched NFL football Sunday, you likely saw some glimpses ...
- Hilton Launches Hotel In Paris Hilton's Roblox World, Offers Real-Life Rewards
MediaDailyNews, Colin Kirkland - Thursday, January 25, 2024
The campaign - Hilton's first foray into the metaverse - will laun ...
- BeReal Welcomes Brands, Celebs To Mobile App
MediaDailyNews, Colin Kirkland - Wednesday, January 24, 2024
In line with its goal "create a more authentic world," BeReal ...
- Tropical Smoothie Cafe Taps SNL's Chloe Fineman To Promote Tropic Bowls
MAD, Fern Siegel - Monday, January 15, 2024
The new menu items are Tropic Bowls, topped with fruit, granola a ...
- Walmart Aims For Cultural Relevance With Andy Cohen Campaign
Marketing Daily, Sarah Mahoney - Wednesday, January 10, 2024
The "Save Your Resolutions" campaign is timed to Quit Day, when mo ...
- X Signs 'Free Speech' Content Deals With Don Lemon, Tulsi Gabbard, Jim Rome
MediaDailyNews, Colin Kirkland - Tuesday, January 9, 2024
X has announced content deals with former CNN news host Don Lemo ...
- Pete Davidson Scores Totino's Pizza Rolls For Game Day
MAD, Fern Siegel - Monday, January 8, 2024
Dentsu Creative produced two new spots touting Totino's superiority over flat pizz ...
- Caravan's Product Innovation + Star Power Equation
Brand Insider, Steve Smith - Monday, January 8, 2024
In order to cut through the white noise of current marketing, n ...
- 'Friends' And 'Family': The Legends We Lost In 2023
TVBlog, Adam Buckman - Wednesday, December 27, 2023
For reasons that are obvious, Norman Lear takes the lead position ...
- Holiday Hookups: Uniqlo and Marimekko, Coach and Lil Nas X
Marketing Daily, Sarah Mahoney - Thursday, December 21, 2023
Both retailers look to warm up January sales with flashy collaborations. ...
- Cher To Promote New Holiday Album In The Metaverse
Marketing Daily, Colin Kirkland - Friday, December 8, 2023
Cher will take a virtual form in Harmony Hills, Warner Music's brand ...
- Mitsubishi Taps Rashida Jones As Brand's First Spokesperson
Marketing Daily, Tanya Gazdik - Thursday, December 7, 2023
Jones' blend of humor, authenticity and relatability will help the automaker ...
- 'Time' Chooses Taylor Swift As Its 2023 Person Of The Year
Publishers Daily, Ray Schultz - Wednesday, December 6, 2023
Magazine calls Swift "the last monoculture left in our stratified world." ...