- Adidas Sells Yeezy Gear To Benefit Anti-Hate Groups
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, June 1, 2023
Adidas has begun selling leftover Yeezy sneakers, part of a $1.3 billi ...
- Dr. Squatch, Alex Honnold In Thumb-Wrestling Thriller
Marketing Daily, Sarah Mahoney - Wednesday, May 31, 2023
The legendary rock climber has the world's strongest hands. The men's groomi ...
- Meta And News Anchor Settle Battle Over Ad For Dating App
Digital News Daily, Wendy Davis - Thursday, May 25, 2023
Meta Platforms has settled a lawsuit brought by Philadelphia news anchor Kar ...
- Schwarzenegger Is A Superspy In First-Ever Scripted TV Series
TVBlog, Adam Buckman - Thursday, May 25, 2023
Subscription streaming is such a magnetic business today that it has ev ...
- Late-Night Stars Of Yesteryear: Where Are They Now?
TVBlog, Adam Buckman - Wednesday, May 24, 2023
Jay Leno had two serious accidents last November and January, and Dav ...
- With Scripted Stars MIA, Upfronts Rely On Reality Stars, News Anchors
TVBlog, Adam Buckman - Thursday, May 18, 2023
Unscripted stars crossed picket lines outside the Upfront venues, while the script ...
- Sly Stallone Is Reality-TV 'Family' Man On Paramount
TVBlog, Adam Buckman - Monday, May 15, 2023
"The Family Stallone" starts just as Stallone, 76, is finishing up s ...
- Adidas Plans To Sell Yeezy Merch, Donate Money
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, May 11, 2023
Adidas CEO Bjørn Gulden gave some insight into what the retailer pla ...
- 'Stars' Align For Spaced-Out Mars Mission On Fox
TVBlog, Adam Buckman - Wednesday, May 10, 2023
An ambitious new reality-competition show coming to Fox June 5 will ha ...
- Bentley Supplies Cushions For Royal Coronation
Marketing Daily, Tanya Gazdik - Thursday, May 4, 2023
The luxury automaker used cutting-edge technology to digitize the special coronation embl ...
- Doja Cat Fights Doja Cat In New Skechers Campaign
Marketing Daily, Sarah Mahoney - Tuesday, May 2, 2023
Skechers has hired the pop-rap phenom as its first artist in residenc ...
- BeReal's New Feature Highlights Celebrities Without Promoting Brands
Digital News Daily, Colin Kirkland - Monday, May 1, 2023
"Anti-Instagram" app BeReal is testing its new "RealPeople" feature -- a curat ...
- Nike Anoints Durant While Adidas Lands In More Hot Water
Marketing Daily, Sarah Mahoney - Monday, May 1, 2023
Big news in Sneakerville: Nike crowned NBA great Kevin Durant with ...
- Forget Catgut. Unilever's Nexxus Strings Ukulele With Human Hair
Marketing Daily, Sarah Mahoney - Wednesday, April 26, 2023
Working with pop star Meghan Trainor, the "masstige'"brand's launch includes a sas ...
- Ford Partners With Jennifer Hudson For Focus On Accessibility
Marketing Daily, Tanya Gazdik - Wednesday, April 26, 2023
Ford's BlueCruise hands-free driving technology allows a deaf mother and son ...
- Hoopla: Kevin Hart, Steph Curry Promote Chase Freedom Card
MAD, Fern Siegel - Friday, April 21, 2023
The credit card's campaign dovetails with the NBA Playoffs. ...
- For 420, Bic Lights Up With Snoop, Willie And Martha
Marketing Daily, Sarah Mahoney - Thursday, April 20, 2023
The world never tires of weed jokes involving Snoop Dogg, Willie Nels ...
- Chevrolet Enlists Kara Swisher To Promote EVs
Marketing Daily, Tanya Gazdik - Wednesday, April 19, 2023
Recorded from the privacy of her Chevrolet EV, each 90-second segment giv ...
- Under Armour, Steph Curry Expand Partnership
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, April 12, 2023
Under Armour and Steph Curry have re-upped their 10-year partnership and expand ...
- Gal Gadot, Jimin, Zoe Kravitz Star In New Tiffany Campaign
Marketing Daily, Sarah Mahoney - Thursday, April 13, 2023
Retailer continues to chart new territory with "This is Tiffany," campaign th ...
- Western Wear Brands Could Benefit From 'Taylor Swift Effect'
Around the Net In Brand Marketing, Tanya Gazdik - Monday, April 10, 2023
Western wear brands like Boot Barn, which already ranks as one of t ...
- Barbiecore Takes Over TikTok As Mattel Gets Ready For Its Close-up
Marketing Daily - Top of the News, Sarah Mahoney - Monday, April 10, 2023
Mattel is firing up the Barbie furnace for the feature film, whi ...
- Inbox Update: Behold The Constant Variety Of TV
TVBlog, Adam Buckman - Tuesday, April 11, 2023
This blog is a look at the wide variety of program announcemen ...
- How Hyundai And Kevin Bacon Outsmarted The Super Bowl
Marketing Daily, Sarah Mahoney - Thursday, April 6, 2023
"Super Bowl" ads starring Bacon and his daughter Sosie outperformed the automaker ...
- Lower Manhattan Media Circus In Town To Greet Trump
TVBlog, Adam Buckman - Tuesday, April 4, 2023
The media circus has come to town -- and they have literal ...
- LeBron James-Owned Starbucks Offers Employees Extras
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, April 2, 2023
Along with an hourly salary, the LeBron James-owned Starbucks in his hometo ...
- Celebrity-Fueled TV Commercials Double Down During March Madness, Other Events
TV Watch, Wayne Friedman - Thursday, March 30, 2023
Celebrity-themed messaging takes center stage during March Madness. A 2018 campaign to ...
- Game On! Game Show Network, Sony Make Upfront Pitches
TVBlog, Adam Buckman - Wednesday, March 29, 2023
Game Show Network has announced four new game shows, including one ...
- Adidas, Beyonce Opt To Part Ways
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, March 26, 2023
Adidas and Beyonce have mutually agreed to end their relationship, a source clo ...
- Celebs Get Caught Up In Crypto Scheme
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, March 22, 2023
A slew of celebrities including Lindsay Lohan and Jake Paul wer charged ...