- Chevrolet Partners With Designer Wendell Holland For Garage Makeover
Marketing Daily, Tanya Gazdik - Wednesday, August 10, 2022
Chevrolet transformed one Bolt EV owner's garage into the "ultimate EV garag ...
- Great Clips Enlists Drew Brees To Help Empower Dads
Marketing Daily, Tanya Gazdik - Tuesday, August 9, 2022
The pandemic has played a big role in redefining the "job" ...
- Volkswagen Enlists Soccer Star For Campaign
Marketing Daily, Tanya Gazdik - Thursday, August 4, 2022
The spot is meant to show the positive side of working throu ...
- Foster Grant Spotlighted In New Elvis Movie
Around the Net In Brand Marketing, Tanya Gazdik - Saturday, July 30, 2022
Elvis Presley helped make Foster Grant sunglasses a fashion staple in t ...
- Paris Hilton Stars In New Campaign For Hilton Hotels
Marketing Daily, Todd Wasserman - Monday, July 25, 2022
This is the first time the granddaughter of Hilton Hotels founder Conr ...
- Khloe Kardashian Keeps Up With Nurtec
Marketing Daily - Top of the News, Todd Wasserman - Monday, July 25, 2022
The campaign shows Kardashian's "confidence, her ability to be successful and li ...
- PepsiCo Expands Partnership With LeBron James
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, July 13, 2022
LeBron James has signed a a multi-year partnership with PepsiCo’s premium bottl ...
- One-Day Promo Earns Major Buzz For Jack In The Box
Marketing Daily, Steve Ellwanger - Monday, July 11, 2022
Social media helped hype the connection between QSR chain and J-Hope ...
- Lindsay Lohan Is 'Unexpected' Star Of Allbirds Campaign For Eco-Friendly Running Shoe
Marketing Daily, Todd Wasserman - Friday, July 1, 2022
Lohan says she has never been a runner, so the choice w ...
- Actress Mayim Bialik Sues Web Marketers For Alleged False CBD Endorsements
Marketing Daily, Steve Ellwanger - Wednesday, June 22, 2022
Suit alleges that companies mention "'Mayim Bialik CBD Gummies,' 'Mayim Bialik Smi ...
- 'Saturday Night Live' Cast In High Demand For Actual TV Ads
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, June 5, 2022
After years of creating fake ads that were enormously popular with ...
- Enter the Retail Media Networks
The MediaPost Cases, Lisa Singer - Friday, June 17, 2022
Retail Media Networks (RMNs) have added new inventory, targeting, sales and measureme ...
- Annals Of Publicity: Analyzing TV's 'Arms-Crossed' Photos
TVBlog, Adam Buckman - Wednesday, June 1, 2022
TV's stars and hosts are doing a lot of arm-crossing in publici ...
- Cadillac Partners With Music Producer Maffio
Marketing Daily, Tanya Gazdik - Thursday, May 26, 2022
"Music has always been a key cultural pillar at the core ...
- Volkswagen Enlists 'Star Wars'' Ewan McGregor As Ambassador
Marketing Daily, Tanya Gazdik - Sunday, May 22, 2022
The effort unites "two strong global brands," says Klaus Zellmer, Volkswagen boa ...
- Martha Stewart Downsizing? Everything Must Go!
TVBlog, Adam Buckman - Monday, May 23, 2022
On "The Great American Tag Sale With Martha Stewart," TV's domestic barone ...
- Kardashians, Bieber Reportedly Banned By Ferrari
Around the Net In Brand Marketing, Tanya Gazdik - Monday, May 16, 2022
Floyd Mayweather, Kim Kardashian and Justin Bieber are among the athletes a ...
- New Study Reveals Best Ad Practices On Snapchat
Digital News Daily, Colin Kirkland - Tuesday, May 10, 2022
A new study by VidMob finds star power strongly drives ad engageme ...
- Snap Forms Partnership With Cameo, Intros New Ad Format, Expanded Programming
Digital News Daily, Colin Kirkland - Wednesday, May 4, 2022
The partnership will allow Snap advertisers to pay Cameo members to crea ...
- How Does A TV Marketing Exec Think About Messaging For Chris Rock -- Now?
TV Watch, Wayne Friedman - Friday, April 8, 2022
A high-profile incident on live TV among 15 million viewers? Something li ...
- Former Victoria's Secret Angels Tapped For Skims Campaign
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, April 5, 2022
Kim Kardashian is hiring former “Angels” from Victoria’s Secret for an ...
- Suspended From Academy, Will Smith Starts His Own Ad Agency
Mediapsssst, Richard Whitman - Friday, April 1, 2022
Charter clients include The National Hair Loss Foundation, grassroots group Won't Y ...
- Kardashians Back In The Spotlight This Month On Hulu
TVBlog, Adam Buckman - Friday, April 1, 2022
The Kardashian clan returns to TV April 14 less than a ye ...
- Oscars Shocker: How Concerned Should We -- And TV Advertisers -- Be?
TV Watch, Wayne Friedman - Wednesday, March 30, 2022
Oscars award ceremonies have in the past featured actors delivering strong opinio ...
- Will Smith Outslaps Chris Rock 2-to-1 On Twitter
MediaDailyNews, Joe Mandese - Monday, March 28, 2022
"If nothing else, the Will Smith incident got the social media audien ...
- Oscar Ratings Were Up, And So Were Onstage Assaults
TVBlog, Adam Buckman - Tuesday, March 29, 2022
Much of Sunday's Oscar show was an off-putting train wreck long befo ...
- Brand Insider Rerun: CityRow HIITs the Omnichannel Marketing Machine
Brand Insider, Steve Smith - Saturday, March 26, 2022
Don't mistake CityRow for a Peloton wannabe. Both companies launched about t ...
- Schlotzky's, Jimmy John's Tap Surly Star Power
QSR Land, Sarah Mahoney - Tuesday, March 1, 2022
The two sandwich chains use comic characters -- Joey Calzone and To ...
- GMC Debuts Another Hummer Spot Featuring LeBron James
Marketing Daily, Tanya Gazdik - Monday, February 21, 2022
The "overwhelming majority of online conversation" and "most searched feature" of t ...
- One A Day, Samira Wiley Team Up For Body Gratitude Film
Marketing Daily, Les Luchter - Tuesday, February 15, 2022
"The Gratitude Project" will premiere in June at the 2022 Tribeca Festiv ...