- BeReal Welcomes Brands, Celebs To Mobile App
MediaDailyNews, Colin Kirkland - Wednesday, January 24, 2024
In line with its goal "create a more authentic world," BeReal ...
- Tropical Smoothie Cafe Taps SNL's Chloe Fineman To Promote Tropic Bowls
MAD, Fern Siegel - Monday, January 15, 2024
The new menu items are Tropic Bowls, topped with fruit, granola a ...
- Walmart Aims For Cultural Relevance With Andy Cohen Campaign
Marketing Daily, Sarah Mahoney - Wednesday, January 10, 2024
The "Save Your Resolutions" campaign is timed to Quit Day, when mo ...
- X Signs 'Free Speech' Content Deals With Don Lemon, Tulsi Gabbard, Jim Rome
MediaDailyNews, Colin Kirkland - Tuesday, January 9, 2024
X has announced content deals with former CNN news host Don Lemo ...
- Pete Davidson Scores Totino's Pizza Rolls For Game Day
MAD, Fern Siegel - Monday, January 8, 2024
Dentsu Creative produced two new spots touting Totino's superiority over flat pizz ...
- Caravan's Product Innovation + Star Power Equation
Brand Insider, Steve Smith - Monday, January 8, 2024
In order to cut through the white noise of current marketing, n ...
- 'Friends' And 'Family': The Legends We Lost In 2023
TVBlog, Adam Buckman - Wednesday, December 27, 2023
For reasons that are obvious, Norman Lear takes the lead position ...
- Holiday Hookups: Uniqlo and Marimekko, Coach and Lil Nas X
Marketing Daily, Sarah Mahoney - Thursday, December 21, 2023
Both retailers look to warm up January sales with flashy collaborations. ...
- Cher To Promote New Holiday Album In The Metaverse
Marketing Daily, Colin Kirkland - Friday, December 8, 2023
Cher will take a virtual form in Harmony Hills, Warner Music's brand ...
- Mitsubishi Taps Rashida Jones As Brand's First Spokesperson
Marketing Daily, Tanya Gazdik - Thursday, December 7, 2023
Jones' blend of humor, authenticity and relatability will help the automaker ...
- 'Time' Chooses Taylor Swift As Its 2023 Person Of The Year
Publishers Daily, Ray Schultz - Wednesday, December 6, 2023
Magazine calls Swift "the last monoculture left in our stratified world." ...
- BritBox Cary Grant Drama Is As Handsome As He Was
TVBlog, Adam Buckman - Tuesday, December 5, 2023
The greatest challenge for anyone making a miniseries about Cary Grant ...
- Dwayne Johnson, Acorns Launch Debit Card To Encourage Savings
MAD, Fern Siegel - Friday, December 1, 2023
The debit card was created to help Americans with overspending and under-sav ...
- 'Renaissance: A Film By Beyonce' Scores $21M In Post-Thanksgiving Period
MediaDailyNews, Wayne Friedman - Monday, December 4, 2023
Although the music concert movie “Renaissance: a film by Beyoncé” did n ...
- Paris Hilton Suspends Ad Campaign On X
MediaDailyNews, Colin Kirkland - Wednesday, November 22, 2023
Paris Hilton's 11:11 Media is following other major advertisers, suspending an ...
- Corona Partners With Fashion Designer For Cans
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, November 19, 2023
Corona unveiled a collaboration with celebrity fashion designer Talia Coles. "Coined Fel ...
- Paris Hilton Gets A New Gig: Creative Director For Grey Goose Martinis
MAD, Fern Siegel - Monday, November 20, 2023
Hilton's new spot promotes a new bottle of a ready-to-drink cocktail s ...
- Ryan Reynolds Promotes Aviation Gin
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, November 9, 2023
Actor Ryan Reynolds is promoting his gin brand, Aviation American Gin, wi ...
- Dr. Squatch Hypnotizes With Big Bricc Energy
Marketing Daily, Sarah Mahoney - Wednesday, November 1, 2023
The D2C brand knows that 80% of millennial men struggle with confidenc ...
- Hilton's 'Immersive' Hallmark Movie Suites Are Over The Top
TVBlog, Adam Buckman - Thursday, November 2, 2023
For Hallmark movie fans, select Hilton hotel suites have been decked o ...
- Mourning Matthew Perry On A Greenwich Village Street Corner
TVBlog, Adam Buckman - Wednesday, November 1, 2023
A quaint New York City intersection was more crowded than usual la ...
- Adidas Gave Kanye West Many Chances Before Break
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, October 29, 2023
Kanye West (who now goes by "Ye") had a testy relationship fr ...
- Gillian Anderson Pitches The Perfect Sleep In 'Dreams' Campaign
MAD, Fern Siegel - Monday, October 23, 2023
The cross-platform effort hopes to grow the mattress brand as a mark ...
- Zulily Taps A Buttoned-Up Jonathan Van Ness For Holiday Pep Talks
D2C Insider, Sarah Mahoney - Monday, October 23, 2023
What stressed-out mom wouldn't love to be showered with affirmations from t ...
- Shutterfly Again Taps Kris Jenner For Holiday Campaign
D2C Insider, Sarah Mahoney - Monday, October 16, 2023
The company's new chief marketing officer says the effort honors the "digit ...
- 'Eras Tour' Breaks Concert Film Record, With 'Tremendous' Social Media Impact
MediaDailyNews, Wayne Friedman - Sunday, October 15, 2023
"Taylor Swift: The Eras Tour" posted $96 million in U.S. box-office revenue ...
- Tracee Ellis Ross Wants Women To Love Their Hair
Around the Net In Brand Marketing, Tanya Gazdik - Monday, October 9, 2023
Actor turned entrepreneur Tracee Ellis Ross founded Pattern Beauty, a Black-owned, Black-centered hairca ...
- NFL Gaining Young Swifties? Friendship Bands May Have Expiration Dates
TV Watch, Wayne Friedman - Monday, October 9, 2023
Will the NFL and whatever games Taylor Swift shows up to ...
- Sephora, Selena Gomez In Mental-Health Celebration
Marketing Daily, Sarah Mahoney - Thursday, October 5, 2023
The Gomez-backed Rare Beauty line is donating 100% of sales to recogni ...
- Robert Downey Jr. Combats Online Crime In 'What Are The Odds?'
MAD, Fern Siegel - Wednesday, October 4, 2023
There is a 1 in 4 chance of Americans falling victim ...