- Nike Reportedly Signs Caitlin Clark In Landmark Deal
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, April 24, 2024
Nike's relationship with Clark began in 2022 during her time in colle ...
- Caleb Williams Will Likely Be Top NFL Draft Pick; How's His Commercial Appeal?
Mediapsssst, Richard Whitman - Monday, April 22, 2024
Pretty darn good, according to marketing agency TMA, who has assessed Willia ...
- Taylor Swift Launches Experiential Campaign With TikTok To Promote New Record
MediaDailyNews, Colin Kirkland - Friday, April 19, 2024
Taylor Swift has partnered with TikTok to launch a new in-app campai ...
- QVC Debuts 'Age Of Possibility' With 50-Plus Celebs
Retail Insider, Sarah Mahoney - Wednesday, April 17, 2024
The new campaign includes "The Quintessential 50," kicking off with events, n ...
- Rum And Cabello: Singer Fronts New Bacardi Campaign
MAD, Fern Siegel - Monday, April 15, 2024
"To me, Bacardi is synonymous with the spirit of the Caribbean, go ...
- BIC Rekindles Partnership With Martha Stewart, Snoop Dogg, Willie Nelson With 4/20 Marathon
Marketing Daily, Erik Oster - Thursday, April 11, 2024
Following the viral success of last year's "Most Borrowed Lighter" entry, t ...
- O.J. Sidebar, Not Really
Planning & Buying Insider, Joe Mandese - Friday, April 12, 2024
There I was covering the trial for Ad Age when I receiv ...
- For Three Decades, TV And O.J. Simpson Were Intertwined
TVBlog, Adam Buckman - Friday, April 12, 2024
O.J. Simpson's criminal and civil trials stemming from the murder of h ...
- Freshpet Chooses Meghan Trainor As Celebrity Ambassador
Marketing Daily, Tanya Gazdik - Thursday, April 11, 2024
The yearlong partnership includes a campaign created by Terri & Sandy th ...
- 'Dirt Nerd' Martha Stewart Stumps For Miracle-Gro
Marketing Daily, Sarah Mahoney - Monday, April 8, 2024
The Queen of Green gets her hands dirty for a new li ...
- Target Resurrects 'The Target Lady' For New Membership Campaign
Marketing Daily, Sarah Mahoney - Tuesday, April 2, 2024
The retailer's ads for upcoming Target Circle Week star "SNL" alum Krist ...
- Beyonce Drops Her 'Levii's Jeans' -- So The Brand Changed Its Name
Marketing Daily, Sarah Mahoney - Friday, March 29, 2024
The denim company acknowledges the star's compliment, changing its social media hand ...
- Bill Maher Starts A Podcast Network
Publishers Daily, Ray Schultz - Thursday, March 28, 2024
Club Random Studios will feature celebrity talent like sports journalist Sage Ste ...
- Lake Hour Promotes Easy Living, Natural Ready-To-Drink Cocktails
MAD, Fern Siegel - Tuesday, March 26, 2024
Actor Wyatt Russell says his retro seltzer is inspired by the beau ...
- Meghan, the Duchess Of York, Launches New Lifestyle Brand
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, March 14, 2024
"The goods and services listed included tableware, cookbooks, textiles, as well ...
- David Beckham Debuts As Stella Artois Brand Ambassador In 'A Taste Worth More'
Marketing Daily, Erik Oster - Tuesday, March 12, 2024
The new ad starring Beckham is part of a year-long, global "F ...
- Style Icon Iris Apfel Dies At 102
Marketing Daily - Top of the News, Tanya Gazdik - Monday, March 4, 2024
Apfel launched her own makeup collection for Mac, a line of eyewe ...
- Queen Oprah As Weight-Loss Disruptor
Mad Blog, Barbara Lippert - Thursday, February 29, 2024
O is for Oprah -- and, according to those dopey commercials ("Oh,O ...
- Kate Hudson Tells Ladies' Room Secrets In Rakuten's Year-Long Campaign
Marketing Daily, Laurie Sullivan - Tuesday, February 27, 2024
In the spot, Kate Hudson and two female friends wear the sa ...
- Lays Returns With Global Soccer-Themed Ads
Marketing Daily, Erik Oster - Sunday, February 25, 2024
Theirry Henry follows up last year's hunt for fans eating Lays, th ...
- Chloe Fineman Keeps It 'Tasty" For Nutrl Seltzers
MAD, Fern Siegel - Thursday, February 22, 2024
Developed by The Martin Agency, the new work features five spots th ...
- Jameson Whiskey Recruits 'SNL' Vets To Celebrate St. Patrick's Eve
MAD, Fern Siegel - Tuesday, February 20, 2024
"SNL" hosts Colin Jost and Michael Che are partnering with the bra ...
- Inside CeraVe's Three-Phase Big Game Assault
Marketing Daily, Sarah Mahoney - Wednesday, February 14, 2024
How a seven-year-old Reddit post led to one of Super Bowl's bigge ...
- Kendall Jenner's 818 Tequila, Rao's Team For Pasta Recipe Twist
Out to Launch, Fern Siegel - Wednesday, February 14, 2024
Pasta Alla Tequila is a new take on a classic dish. A ...
- Bluesky Offered Users Taylor Swift-Free Super Bowl Feed
MediaDailyNews, Colin Kirkland - Monday, February 12, 2024
X competitor Bluesky offered its increasing growing user base the opportunity ...
- Super Bowl Ads With Highest Attention Scores Featured Singing Celebrities
Television News Daily, Wayne Friedman - Monday, February 12, 2024
The highest-performing commercials in attention featured celebrity performers singing - led ...
- Site Specific: Scorsese Directs First Super Bowl Spot For Squarespace
MAD, Fern Siegel - Thursday, February 8, 2024
Humans are so preoccupied by digital content, they don't bother noticing t ...
- Will Taylor Swift Endorse Biden? A 'Holy War' To Come?
TV Watch, Wayne Friedman - Tuesday, February 6, 2024
One Trump operative promises a "Holy War" against Taylor Swift if s ...
- Super Bowl For Swifties: More Ad Engagement To Shake Off
TV Watch, Wayne Friedman - Friday, February 2, 2024
Some brands may expect better engagement in connection with the big ga ...
- Under Armor Taps Shadow As AOR For Celebrity, Media Relations
Accounts on the Move, Fern Siegel - Wednesday, January 31, 2024
Shadow intends to utilize fashion, sports and lifestyle publications for its n ...