Humanz drops a tracking pixel on every company's site it works with to estimate conversions, engagements, and bids on campaign, tracking metrics from influencer marketing campaigns to conversion.

Data prompts and software such as content generators are required for brands to launch AI-generated ad campaigns. Brands may be ready, but what about their data?

Using decades of survey-based research, Ipsos built a method that uses AI to simulate consumer acceptance of an ad before optimizing and releasing it across media.

Skepticism is rising among consumers, with 81% questioning whether what they see is real or authentic content, while 65% believe GAI erodes creative and makes everything the same.

Pilot discovered what consumers want and used geolocation and behavioral targeting and customer journey mapping to align channels and campaign timing with customer behavior and path to purchase.

Improving the learning process that requires less data is a key element of an AI framework developed by Google DeepMind and Imperial College London.

Foursquare will give advertisers the ability through data to confirm whether ads influence an increase in consumer spending in stores. The product, Sales Impact, will launch in September this year.

BrandMatch, an experimental generative AI-powered targeting solution, relies on GAI to increase the likelihood of successful results from ad targeting based on audience interests.

Appointing Adam Kline as North America CEO triggered the next phase of Biddeo.io's international expansion as it helps advertisers extend reach of online video ad campaigns and ensure brand safety and suitability.