When marketers think about targeting messages, do they consider whether the audience segment has been vaccinated against COVID-19? They may in the future. That data snippet reveals a lot.
User acquisition strategies aim to rapidly acquire and convert consumers and build awareness for apps, platforms and services. Data and privacy changes have prompted companies to shift strategies. Here's how.
Zeta improves on targeting by providing brands with a cohesive view of all identity-based data, including deterministic behavior, transactional signals, location, country of origin, language preferences, and forward-looking intent data.
Jenson has worked directly with legendary entrepreneur Jack Welch, and Amazon Founder Jeff Bezos. His career as CFO began while working with Welch at GE.
Instead of hosting branded stores selling merchandise to consumers, the ecommerce store from the streaming platform sells data related to health, mortgages, finance, and consumer purchases.
GroundTruth now enables marketers to target ads through a large weather sensor network using conditions and parameters such as temperature, wind, UV index and alerts. CTV ads will be targeted based on weather and forecasted conditions powered by more than 10,000 weather stations.
A mid-year digital ad trends report from self-service programmatic ad platform Choozle answers questions related to omnichannel, privacy regulations, and timelines around third-party cookies.
Former CBS television network president Elizabeth Tumulty and several other key execs join the board of directors to help reduce bias and improve reliability of content.
There's a stark difference between consumer engagement and increased marketing investments across multiple channels that connect. Xaxis explains in a recent report.
Centro this week plans to release what it calls a privacy-friendly, cookieless targeting engine that automatically recommends contextual targeting categories based on a marketer's best-performing audiences.