Developers have created an AI-driven audience optimization model for email marketers to further personalize audiences that can target consumers across campaigns as well as realize new audience segments in near real-time.

Vidmob President Mark Mannino believes creative data has found a new home in generative AI and agents as brands and agencies continue to use tools that build these platforms.

Jellyfish recently announced the use of AI agents across Google, Meta and Amazon to buy media and adjust budgets to avoid under- or overspending, organize campaign data and set up reporting dashboards.

A report identifies trends and patterns expected to shape the gaming app industry in 2025, including personalization through AI, hybrid monetization and user acquisition strategies.

Data misclassification has become too common at a time when technology like AI and quantum computing can sort through triggers, signals and computational analysis in record time. Data that buckets people in categories are many times inaccurate, and the industry is stuck in an old-school paradigm of predictions.

Microsoft's agentic vision is filled with personalized AI agents traversing the web to negotiate options with agents from a variety of companies based on a consumer's needs. Every brand will have agents that act as experts in specific products and services.

There are concerns that brands could become completely disconnected from consumers using AI agents, with paid media, search and SEO likely to experience the biggest shift, but display and video are also concerns.

Connecting retail with out-of-home could become one of the most ambitious projects for the OOA - but it now has a new COO who spent time bringing programmatic into being. The key is making the technology work together.