The Pay With GasBuddy platform closes the search-to-purchase loop. Currently, it runs a debit program, but expanding it to a credit card could provide brands with much more opt-in data.
Being around in the early days of the internet was luck, says OpenX CEO John Gentry -- but also an opportunity "to be part of a growing category."
Samba TV and Amazon are building out an attribution model that enables brands to confirm a tv ad leading to a purchase with no identifiable customer data being shared by the companies or brands.
Vistar Media CEO Michael Provenzano predicts strong growth for the company will continue in 2020, partly driven by attribution and the ability to measure return on ad spend.
Shane Wiley spoke with "Data & Programmatic Insider" about his career as former lead for global privacy and data governance at Yahoo and how he led the GDPR technical implementation and merger of AOL and Yahoo.
Just in case publishers think they don't have enough data, GumGum added several nuances to its Verity platform that provide more options to target specific ads based on the content on a page. Advertisers will soon get something similar.
Centro's ad platform recently became certified on Hulu's private marketplace, allowing advertisers to create and buy longer commercial segments targeted at specific audiences through addressable advertising.
The new role puts Bachmann in charge of overseeing strategies for team, product and revenue growth in North America and Latin America.
Consumer behavior continues to change, especially during the end-of-year holidays. Cyber Monday is declining in importance as a higher percentage of purchases shift to online.
A parent who spoke about his work in market research made such an impact on Kronberger that she dedicated her career to studying consumer behavior and how businesses are run.