Thousands of apps in the U.S. Google Play Store still bypass permissions to collect user data, according to findings from a recent study that reinforces concerns over the ways companies manage and protect user privacy.
Facebook will create a new process that diverts advertisers offering housing, employment, or credit opportunities to a system with more defined targeting options, so customers are more likely to convert.
About 92% of major news sites in the U.S., U.K., Canada and Germany have active ad trackers that send readers behavioral data across international borders, mostly to Russia.
Viant has been working for years to wipe out fraudulent impressions from bid requests with new tools, said Steven Ohrnstein, SVP, platform automation and analytics at the company.
The Local Media Consortium and Local Media Association recently announced results from their first Branded Content Project, which details how local media approaches and profits from sponsored campaigns.
Kantar's full-funnel, multi-touch approach is intended to teach marketers to focus on brand building, and includes driving consumers to their website, even if the company doesn't support direct-to-consumer brands.
Last week LiveRamp launched assistance for cookieless-based ad inventory, in which third-party cookies cannot be dropped into browsers.
VidMob has built tools on top of technology in Amazon Web Services that provide a never-ending loop of creating and learning, comparing a variety of attributes with frame-by-frame performance data before providing actionable insights back to brands.
How can the industry move to a model that transacts on accuracy as a common currency? And what are the differences in managing data in Asia vs. the U.S.?
The notion of retail media supporting brand-funded ads on retail sites drives Criteo's growth, with a focus on brands "monetizing their assets" such as site traffic, placement and customer data through the retailer.