• MediaMath Co-Founder Joins Audigent As President With A Lot Of Bright Ideas
    Greg Williams wants to invent an "easy button" that enables marketers to instantly determine how to best allocate budgets for brands. Here's what he's thinking as he joins Audigent as president.
  • Pixalate Increases Ad Supply Path Transparency To Identify Fraud Risk
    Pixalate has created technology that analyzes the path of programmatic impressions -- from the start of each transaction through to the final sale.
  • SQL - Marketers Need To Know This Geeky Side Of Data Cleanrooms
    Every marketer working with data to run campaigns should know something about Microsoft's SQL language built to manage and store information, says Steven Urgo, data insights analyst, Goodway Group.
  • Crypto Company Leases NYC Iconic Billboard Once Home To CNN Logo For Three Years
    An iconic out-of-home digital billboard once home to the CNN logo on Monday will begin to display the name of Crypto exchange Gemini. For the past week, the billboard pulled phrases from Satoshi Nakamoto's Bitcoin white paper in honor of its 13th anniversary this past Saturday and flashed them across the screen.
  • Dow Jones Data Identifies B2B Content-Targeting Strategy
    Trigger moments that prompt business-to-business marketers to choose a new ad-tech provider or piece of software can occur at any point in time prompted by internal or external circumstances.
  • System1 Plans To Roll Out Privacy Subscription Products As It Prepares To Go Public
    First-party data company System1 in 2018 acquired privacy- and security-focused companies and made a majority investment in Total AV in 2018.
  • Why The Weather Company Is Rethinking Subscriptions Tied To Artificial Intelligence
    The Weather Company is relying on artificial intelligence to augment the data lost from Apple's App Tracking Transparency framework. Here's how.
  • IAB Tech Lab's Shailley Singh Talks About CTV Ad Fraud, Transparency
    The IAB Tech Lab Cryptographic Security Foundations Working Group last week released the second version of its ads.cert framework to improve transaction transparency in programmatic advertising.
  • How Cooler Screens Adapts Online Behavioral Ad-Targeting Techniques For Retail Stores
    The technology leaves behind the cookieless world and privacy concerns to rely on in-store contextual targeting and create a different type of connection between brands and consumers.
  • MediaWallah Developing Identity Tools Into Data Cleanrooms
    Data cleanrooms typically don't integrate identity management and targeting features, but that is changing. Advertisers will soon have a tool that allows them to use cookieless targeting on their site.
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