"It's about seeing into the future to know how the campaign will scale and see the performance you can expect before spending a dollar" to eventually help marketers forecast performance across multiple channels," said Vitaly Pecherskiy, StackAdapt COO and co-founder.
Starcom will broker data to support the brand and its corporate identity under the deal. Telenor collects first-party customer data, similar to Verizon Communications in the U.S., and supports about 187 million customers across the Nordics and Asia.
Many brand assets can be turned into collectible non-fungible tokens. The technology "threatens old media models and will take time for the industry to adopt and adapt," says James Fox, global chief strategy officer at MullenLowe Group, a creative integrated marketing communications network of agencies.
Sidecar's recent report analyzes a year's worth of data, providing insights for marketers mapping out campaigns and tracking performance for the remainder of the year.
The ad industry is focused on changes in consumer behavior based on the actions of brands and advertisers. But what about changes in the way advertisers respond to consumers?
In a wide-ranging, free-wheeling Q&A, U.S. President Gila Wilensky helps define what Xaxis is today and where it is going in the near future.
"I believe in the value exchange, but I don't think we need email to do it," said Jana Meron, SVP programmatic and data strategy at Insider In a virtual panel discussion on "Life After Cookies," hosted by LiveIntent.
Privacy notifications tied to Apple's Identifier for Advertisers officially launch this week, but some in the San Francisco Bay area have already had a glimpse.
What if marketers had access to an identity graph that updates in real-time using billions of transactions that give them access to hundreds of identifiers across millions of online, offline, social, and household personas?
Marketers who made significant investments in addressable advertising and found results in data may feel any other targeting option is a bridge too far to cross.