Data analysis of terms of service and privacy policies of 57 influential digital firms has sparked discussion of regulatory reforms and user advocacy. This will change the digital ad industry.

Rather than measuring clicks and impressions, the "Times" plans to find a better way to understand campaign results based on what it calls "the most valuable impressions."

Developers at CTV tech company Wurl, an AppLovin company, have figured out how to use generative AI to match the emotion in FAST content with the emotion in a CTV ad.

Podcast ads are difficult to buy, although brand-suitability tools are attracting new advertisers, says SoundStack CRO Rockie Thomas, who spoke at a Radio & Audio Conference last week.

The battleground states have a massive population of sports fans, says Sam Vangelovski, political strategy lead at Sharethrough, an Equativ company and ad exchange.

AI-powered intelligence platform Alembic announced what its CEO calls a brand health sentiment tool that enables companies to measure daily customer feelings about their brand and respond quickly to changes in the market.

Finding ways to deprecate cookies to protect consumer privacy is not enough. Advertisers are now being offered transparency and the ability to analyze each programmatic ad as it serves across the open web.

Made for Advertising in connected television apps waste budgets in a trend that continues to rise.