• Targeting Ads To The Unvaccinated Becomes An Art
    When marketers think about targeting messages, do they consider whether the audience segment has been vaccinated against COVID-19? They may in the future. That data snippet reveals a lot.
  • Data And Privacy Forcing Changes In Acquisition Strategies
    User acquisition strategies aim to rapidly acquire and convert consumers and build awareness for apps, platforms and services. Data and privacy changes have prompted companies to shift strategies. Here's how.
  • Zeta Offers Advanced Multicultural Audience Targeting, With 78M U.S. Adult Consumers
    Zeta improves on targeting by providing brands with a cohesive view of all identity-based data, including deterministic behavior, transactional signals, location, country of origin, language preferences, and forward-looking intent data.
  • What's On The Mind Of LiveRamp President Warren Jenson?
    Jenson has worked directly with legendary entrepreneur Jack Welch, and Amazon Founder Jeff Bezos. His career as CFO began while working with Welch at GE.
  • Why This Streaming Platform Could Change How Brands Sell Data
    Instead of hosting branded stores selling merchandise to consumers, the ecommerce store from the streaming platform sells data related to health, mortgages, finance, and consumer purchases.
  • GroundTruth Develops Weather Triggering For CTV Following MRC Accreditation
    GroundTruth now enables marketers to target ads through a large weather sensor network using conditions and parameters such as temperature, wind, UV index and alerts. CTV ads will be targeted based on weather and forecasted conditions powered by more than 10,000 weather stations.
  • 2021 Mid-Year Digital Ad Data Shows Impact On Campaign Strategies
    A mid-year digital ad trends report from self-service programmatic ad platform Choozle answers questions related to omnichannel, privacy regulations, and timelines around third-party cookies.
  • Ad Fontes TV Reliability, Bias Ratings Launches, Former CBS TV Prez Appointed To Board
    Former CBS television network president Elizabeth Tumulty and several other key execs join the board of directors to help reduce bias and improve reliability of content.
  • Omnichannel Strategies Still Baffle Many Marketers
    There's a stark difference between consumer engagement and increased marketing investments across multiple channels that connect. Xaxis explains in a recent report.
  • Centro Automates Recommendations For First-Party Data Contextual Targeting
    Centro this week plans to release what it calls a privacy-friendly, cookieless targeting engine that automatically recommends contextual targeting categories based on a marketer's best-performing audiences.
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