IgnitionOne found new meaning in "customer intelligence." Now the company realizes its purpose revolves around supporting data.

After talking with marketers about real-time platforms for many years I have learned that how they define real time makes a difference.

In the most recent quarter, same-store sales for the Gap brand fell 7%. Sales at its sister companies Old Navy and Banana Republic rose 4% and 2%, respectively, according to company data.

Marketers are ready for new metrics. Data scientists, developers and analysts may grant their wish in the new year.

Amobee recently announced a partnership with Place Exchange to launch one of the first programmatic marketplaces for out-of-home solutions to a challenging problem.

Overall, the share of mobile advertising spent in North America conducted programmatically rose from 55% to 72%, with total programmatic spending in North America reaching 438%.

Paywalls feed the most educated and higher-earning consumers, and starve those who either cannot afford the subscription or do not want to pay the price to subscribe.

Ad-verification company Fraudlogix published recent data showing that the average percentage of fraudulent traffic increased from 11.6% in October to 14.2% in November.

The enhancement to DoubleVerify's service and performance platform enables marketers to build custom reports for more than 200 key performance indicator metrics.

Many brands lack the proper metrics from data to prove that the move from traditional to digital media capitalizes on programmatic technology.