by Laurie Sullivan on Sep 30, 8:00 AM
The Claritas 2024 Hispanic Market Report finds 79% of Hispanic adults watch less than one hour of live TV per day, with most viewing done on mobile devices.
by Laurie Sullivan on Sep 23, 8:00 AM
On Pixalate's Global Seller Trust Indexes ranking of open programmatic ad sellers across web, mobile and CTV, Google's ranking rose from 8 in Q1 to 4 in Q2 2024.
by Laurie Sullivan on Sep 16, 11:39 AM
Humanz drops a tracking pixel on every company's site it works with to estimate conversions, engagements, and bids on campaign, tracking metrics from influencer marketing campaigns to conversion.
by Laurie Sullivan on Sep 9, 8:00 AM
Data prompts and software such as content generators are required for brands to launch AI-generated ad campaigns. Brands may be ready, but what about their data?
by Laurie Sullivan on Sep 3, 8:00 AM
Using decades of survey-based research, Ipsos built a method that uses AI to simulate consumer acceptance of an ad before optimizing and releasing it across media.
by Laurie Sullivan on Aug 26, 12:00 AM
Skepticism is rising among consumers, with 81% questioning whether what they see is real or authentic content, while 65% believe GAI erodes creative and makes everything the same.
by Laurie Sullivan on Aug 19, 2:35 PM
Pilot discovered what consumers want and used geolocation and behavioral targeting and customer journey mapping to align channels and campaign timing with customer behavior and path to purchase.
by Laurie Sullivan on Aug 12, 8:00 AM
Improving the learning process that requires less data is a key element of an AI framework developed by Google DeepMind and Imperial College London.
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