Craft beer has become a crowded space with rising costs, tariffs and slowing growth. The labels attracting shoppers to beer might not be what most marketers think.

Integral Ad Science on Monday announced a partnership with Snap and Lumen Research to launch Snap Attention Measurement, a tool that brings attention metrics, not just viewability, to Snapchat ads.

Swiftly found a way to aggregate the collective power of independent and regional companies to reach consumers in many ways traditional retail media giants cannot, said Swiftly CEO Henry Kim.

Advertisers are chasing questions that prompt change. Can they rely on trust and quality in the same campaign? Will consumers accept synthetic visuals in messaging?

Gudea's technology allows it to "map how information moves online" to predict movement of patterns based on what occurred in the past, using graph neural networking, its CEO Keith Presley says.

Glance, backed by Google and InMobi, launched a platform for AI-driven commerce that maps images of consumers, matching them to shoppable products from retailers that sign up for the service.

Canvas Worldwide CEO Paul Woolmington encourages employees to create their own AI-based projects and tools. He is working on a few of his own, including one called Bullfighter, although he's not quite sold on the name.

Strategus developers have built a targeting platform that relies on conversational and real-time social data from platforms across Meta as well as Snap, Reddit, TikTok and X to target ads in CTV campaigns.

The joint venture will use large language models and generative AI to develop TV-ready creative to give even the smallest advertisers a chance to use multiplatform video in streaming. These smaller companies have not reached the TV market.