Dstillery last week launched ID-free AI for cookieless ad targeting. The company will soon introduce a new version for health care.
The process is based on deterministic and search-intent audience targeting anchored in contextual.
Jake Loveless, CEO at Edgemesh, created a feature for his new company that filters fraudulent web traffic based on a formula intended to make things much faster.
Kroger Precision Marketing increasingly has become a consideration for advertisers to buy media on and off the company's grocery websites. Some media buys go through its programmatic business, serving ads across the open web on networks, streaming media and Pinterest, which supports shoppable social and search.
JoAnne Monfradi Dunn, CEO of Alliant, would like to see a federal privacy law enacted and not rely on each state to have their own.
Brightcom will announce a deal this week with Intent IQ to use its bid enhancement service to better identify IDs in a cookieless environment. Brightcom helps site owners and app developers generate revenue across devices and environments, including display, video, and audio.
Tech companies like Google implement controls that allow consumers to see and manage interests associated with them that are used to target ads. How does this awareness impact online behavior?
The U.S. and the EU on Friday reached a preliminary deal on a revamped privacy shield, Trans-Atlantic Data Privacy Framework, that allows data about Europeans to be stored on U.S. soil.
Foundry took off in a new direction in February to combine first-party data with technology after the publisher rebranded amidst an acquisition spree of marketing tech companies.
To read more articles use the ARCHIVE function on this page.