Trigger moments that prompt business-to-business marketers to choose a new ad-tech provider or piece of software can occur at any point in time prompted by internal or external circumstances.

First-party data company System1 in 2018 acquired privacy- and security-focused companies and made a majority investment in Total AV in 2018.

The Weather Company is relying on artificial intelligence to augment the data lost from Apple's App Tracking Transparency framework. Here's how.

The IAB Tech Lab Cryptographic Security Foundations Working Group last week released the second version of its ads.cert framework to improve transaction transparency in programmatic advertising.

The technology leaves behind the cookieless world and privacy concerns to rely on in-store contextual targeting and create a different type of connection between brands and consumers.

Data cleanrooms typically don't integrate identity management and targeting features, but that is changing. Advertisers will soon have a tool that allows them to use cookieless targeting on their site.

When marketers think about targeting messages, do they consider whether the audience segment has been vaccinated against COVID-19? They may in the future. That data snippet reveals a lot.

User acquisition strategies aim to rapidly acquire and convert consumers and build awareness for apps, platforms and services. Data and privacy changes have prompted companies to shift strategies. Here's how.

Zeta improves on targeting by providing brands with a cohesive view of all identity-based data, including deterministic behavior, transactional signals, location, country of origin, language preferences, and forward-looking intent data.

Jenson has worked directly with legendary entrepreneur Jack Welch, and Amazon Founder Jeff Bezos. His career as CFO began while working with Welch at GE.