• Sweety High Targets Gen Z With Live Musical.ly App
    Since there's no better way to gain insights than from data in apps running live, Sweety High, a media company focused on reaching Gen-Z girls, recently announced a partnership with musical.ly to produce live content for live.ly TV, a platform on the app that targets viewers 18 years of age and younger.
  • Sizmek, Triton To Serve Digital Audio Ads, But Tracking Still Tricky
    Through partnerships with Triton Digital and others, digital audio ads are served through Sizmek's ad server and campaign management system, as well as through its programmatic StrikeAd demand-side platform (DSP).
  • MetaX, DMA Introduce Blockchain To Protect Digital Ad Industry From Fraud
    The Data & Marketing Association (DMA) has forged a closer partnership with MetaX to introduce an emerging technology meant to stop online ad fraud and bring transparency to each process in the advertising supply chain.
  • Knotch, JP Morgan Will Take Transparency To Main Stage At Cannes
    The truth from transparency and real-time data will set marketers free from the fear of wasting budgets, insists Anda Gansca, CEO and co-founder at data company Knotch.
  • City Furniture To Use Beacons, Data To Personalize In-Store Experiences
    Beacons will give City Furniture the ability to monitor how long a consumer spends with a piece of furniture in its showrooms -- like the time spent on a Web page looking at content.
  • Facebook Moves Video Targeting To Audience Direct For Publishers
    Facebook on Tuesday said the company will start testing a new self-service tool called Audience Direct that lets publishers sell video ad space directly to advertisers using Facebook's people-based advertising platform.
  • Time Earned Video Metric Shows Extra Seconds Count When Targeting Ads
    On average, marketers have tripled their 15-second investment without buying more time simply by adding interactive features to their video ads, according to a study released Tuesday.
  • Behavorial Changes Seen More In Men Who Own Virtual Assistants
    Men who own virtual assistants are more likely to change their shopping, online search, and media consumption behavior, compared with women who own these devices, according to data from Toluna, a digital consumer insights company.
  • Facebook Denies Targeting Youths Based On Emotional State
    Facebook has denied targeting users as young as 14 years old who feel emotionally "overwhelmed" and "anxious," after The Australian reportedly gained access to a document showing advertisers how to reach this market segment.