SmileDirectClub is partnering with several high-profile celebrities to launch a Confidence Council, to highlight "the transformational power of a smile" and raise awareness of its mission to provide access to care.
Roku's licensing deals with smart TV manufacturers have helped it maintain a lead with their smart TV platforms. The company recently added another partner through a deal with Sharp to launch Sharp Roku TV HD and 4K models in the U.S.
81% of the 113 U.S. websites known to have spread election misinformation following the 2020 presidential election still do, according to NewsGuard, a media watchdog.
Tapestri introduced an app in November that pays consumers cash for sharing their anonymized location history. "We want to become the Waze of real-time purchases," says Tapestri founder and CEO Walter Harrison.
Former Yahoo exec Julie Saxon joins IBM's media and ad business as chief revenue officer for Watson Advertising and The Weather Company on Jan. 4, 2022, amidst disruption across the industry.
Ads need to captivate viewers to be successful. VidMob studied direct and indirect gazes in creatives running on Facebook, YouTube, Instagram, and Snapchat.
Emad Hasan, Retina AI CEO and former head of data analytics at Facebook and PayPal, took the concept of fly-by-wire and turned it into something useful for the online advertising industry.
Analysis of internal documents reveals how employees abuse customer data, stalk celebrities, and do little to plug major leaks. The clearance would reduce or eliminate some instances of data mishandling.
Greg Williams wants to invent an "easy button" that enables marketers to instantly determine how to best allocate budgets for brands. Here's what he's thinking as he joins Audigent as president.
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