by Laurie Sullivan on Mar 18, 10:11 AM
Jerry Daykin, former VP of global media at Beam Suntory, said before media buyers had data they "just hoped for the best" with few choices to protect their brands.
by Laurie Sullivan on Mar 11, 12:16 PM
Snapdragon wanted to connect with consumers on an emotional level through audio, so its parent company Qualcomm made it happen with an increasingly popular strategy called sonic identity.
by Laurie Sullivan on Mar 4, 1:55 PM
Consumers often view OOH as a service, says OAAA CEO Anna Bager. She expects to see greater trust in the media channel.
by Laurie Sullivan on Feb 26, 8:00 AM
Emory University Professor of law Matthew Sag and New Street Research analysts discuss the impact of IP law on how platforms train models, IP law and AI output, and patents and AI.
by Laurie Sullivan on Feb 19, 1:20 PM
Some execs believe Google's "great minds" could have done a better job of recreating future ad targeting as the ad industry prepares for the complete deprecation of third-party browser cookies.
by Laurie Sullivan on Feb 12, 9:00 AM
Snickers, The Mars Agency and AR company Blippar showed the world what immersive advertising looks like with the world's first branded AR Super Bowl campaign on the Apple Vision Pro spatial computer as part of its NFL Rookie Mistake franchise.
by Laurie Sullivan on Feb 5, 9:00 AM
Sports fans honor their teams by purchasing merchandise that shows their devotion, and enjoy seeing favorite athletes and teams in ads.
by Laurie Sullivan on Jan 29, 9:00 AM
Companies have made moves to protect consumer data, but marketers have not embraced legal structures in worldwide markets to create and market brands.
by Laurie Sullivan on Jan 22, 8:00 AM
LiveRamp, Acxiom, Experian Marketing Services, Hearts & Science, Epsilon Audience Data Provider, Home Depot, OMD USA, ODC CA, 4C and Amazon were the companies that most frequently appeared in panelist data.
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