Oath on Monday announced the ability to buy and manage digital audio ad inventory that comes from an integration with digital exchanges, such as the Rubicon Project.
Lululemon created an experiential marketing campaign that enabled runners to participate in the 8K race on one of the 15 predetermined course locations in October for 10 days.
Factual and Ibotta discovered a method to combine location and purchase data that creates audience segments advertisers can use to determine behavioral patterns not identified in the past. The segments are intended to run across programmatic channels, but can be used for a variety of media such as mobile, search, television, video, and display.
Marketers still lack the skills to use data correctly, even when they have access to search, location and other types of data. In a recent survey, only 18% of consumers said ads "often" seemed to understand their needs. Some 47% reported that ads seem to understand their needs at least "sometimes," 26% said online ads "hardly ever" understand them, and 9% said they "never" understand them.
The rate at which search engines blacklist infected websites continues to decline. Many searchers put their trust in Google, Bing and others to blacklist unsafe sites.
InfiniGrow has built a platform that recognizes each interaction a consumer makes en route to a purchase, assigns data to actions and determines the budget to allocate a portion to each media.
Not enough publishers have a strong awareness of header bidding, and there is much misinformation about its limitations and how it works.
Programmatic and display advertising contribute to the increase in the amount marketers will spend on data, according to the report.
Survata's first president of research, Dyna Boen, finds "onlyness" one of the strongest links to success. The word, which comes from the title of a book she is reading called "The Power of Onlyness" by Nilofer Merchant, refers to a person's unique qualities. This entrepreneur and strategist says businesses and individuals have these unique qualities. You just need to bring them out.