Engelgau's love for marketing began with music and the way the band KISS has marketed the experience and entertainment it provides to fans.

A McKinsey & Company study released this weekend reveals that 42% believe the U.S. will be impacted for six to 12 months and will stagnate or show slow growth following the turnaround. It really will depend on the agility of companies to kick production into high gear as demand returns.

Sweeney starts, runs and sells successful startups by recognizing a deficiency in a specific type of business. When it came to offline measurement, the focus turned to how television, search, social and other media supports foot traffic into stores and physical locations.

Managing real-time pricing, promotions and inventory isn't easy. Michael Lagoni, CEO at Stackline, says the work ethic is the correlation between running a business and professional football.

Data experts at Lotame believe it's time to stop using antiquated terms to label first-, second-, third-party data and search for some updated terms.

The Pay With GasBuddy platform closes the search-to-purchase loop. Currently, it runs a debit program, but expanding it to a credit card could provide brands with much more opt-in data.

Being around in the early days of the internet was luck, says OpenX CEO John Gentry -- but also an opportunity "to be part of a growing category."

Samba TV and Amazon are building out an attribution model that enables brands to confirm a tv ad leading to a purchase with no identifiable customer data being shared by the companies or brands.

Vistar Media CEO Michael Provenzano predicts strong growth for the company will continue in 2020, partly driven by attribution and the ability to measure return on ad spend.

Shane Wiley spoke with "Data & Programmatic Insider" about his career as former lead for global privacy and data governance at Yahoo and how he led the GDPR technical implementation and merger of AOL and Yahoo.