• NBCUniversal's 'Trolls World Tour' Influencer Campaign Skyrockets Digital Data To Success
    When the theatrical release of "Trolls World Tour" failed to materialize after the COVID-19 pandemic set in and shut down movie theaters nationwide, NBCU needed another plan. Pulling a major theatrical release predicted to become one of its highest-grossing of the year wasn't an easy decision, but rather than wait for movie theaters to re-open, NBCUniversal pushed the major release out to digital services -- a bold move, given the circumstances.
  • A Startup Pays Consumers For Privacy-Compliant Data It Sells To Brands
    Last week Killi began rolling out PayCheck, an opt-in reoccurring weekly payment system that supports data sharing. The company pays users to share location, shopping, browsing, and spending data and then sells that data, and splits profits with users, which means half.
  • Polls Are Off In Predicting Election Results -- Can Marketers Trust Marketing Data?
    The validity of research came into question again following the 2020 presidential election. How could research companies not predict a tighter outcome between President Elect Joe Biden and President Trump?
  • Fitness Equipment Brands Capitalize On Data Through Membership Services
    Lockdown has driven high demand for at-home exercise equipment and a gold mine of data for manufacturers like Mirror and Peloton, athletic clothing designers like Lululemon Athletica, and app makers like Apple and Google.
  • Dentsu Undergoes Transformation To Weave Automation, AI Into Global Processes
    Dentsu is teaching employees to build virtual assistants that do repetitive tasks, freeing employees up to focus on more creative tasks that drive better business results for the agency.
  • Behind Neustar Second-Party Marketplace That Taps iSpot, Scanbuy, Foursquare Data
    Neustar is launching a second-party data marketplace that gives partners greater transparency and control of data, allowing them to build cost-efficient, custom audiences with second-party data vs. third-party data.
  • Advertisers Can Teach U.S. Government A Lot About Cross-Data Integration
    Advertisers take a lot of flak when it comes to mining data that gives customers a better experience online and offline.
  • Captify's Newly Appointed VP Partnerships, EMEA Relies On Words To Live By
    "The harder you work, the luckier you get" is the best advice that Fiona Salmon, Captify's newly appointed vp of partnerships, EMEA, says continues to "ring true" in all areas of her life.
  • IAB Europe Reveals Advertisers With Programmatic In-House Models Are Declining
    IAB Europe's Programmatic Advertising Spend Research reveals that revenue from programmatic ad models grew by 23% in 2019, topping EUR23bn, with 77% of display and more than 50% of video now traded via programmatic methods.
  • From Experian And Equifax To Infutor, Why Data Guru Kevin Dean Will Never Stop Asking 'Why'
    The best piece of advice Kevin Dean, newly appointed COO at Infutor Data Solutions, received throughout his career came from John Healy, managing director at Deloitte Digital, as he left a role at Cendant.
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