• Vibenomics, SafeGraph Partnership Adds Music, Location Targeting To DOOH
    Vibenomics recently unveiled a newly formed Audio Out-Of-Home ad marketplace. This week, the cloud-based custom business music service will announce a unique partnership with SafeGraph.
  • Why There's A Scarcity Of Valuable Data
    To compete in a world where data requirements continue to increase, marketers need to ask and answer some basic questions, says Tapad CEO Sigvart Voss Eriksen.
  • OOH Data Partnership Finds New Ways To Connect Online, Offline Campaigns
    Partnership helps marketers that buy media on digital billboards throughout the country to better understand what's driving more downloads of apps.
  • Data Estimates 40% Of All Media Spend Is Wasted -- How One Company Is Plugging The Holes
    Commerce Signals estimates 40% of all media spend is wasted, a number that comes from about 60 studies, said Tom Noyes, the company's founder and CEO.
  • Kantar And Pulse Labs Could Experiment With Measuring 'Share Of Sink'
    Brands are looking to measure "share of sink" as voice services are used more often in bathrooms. The metric will help brands understand how, when and why consumers use voice assistants.
  • Amobee Makes It Easier For Local CTV Advertisers To Buy, Measure Media
    The integration with more than 60 data providers and marketplaces gives advertisers access to more than 50,000 audience segments to create targeted campaigns for connected TV.
  • What Are 'Clean Rooms' -- And Why Do Amazon, Google, Facebook Want One?
    "Clean rooms" have become a way for brands and agencies to use data, and Amazon, Google and Facebook to ensure it's not shared with third parties.
  • Annalect's LinkedIn Data Integration Provides Insights Into Content For Business Audiences
    LinkedIn is offering brand marketers more data to build content. Omnicom's global analytics arm Annalect recently launched a new product -- Professional Audiences -- leveraging that data to give marketers a better understanding of the content consumed by business audiences using LinkedIn data related to industry, company size, location, and title.
  • Equifax Considering New Data Segments After Announcing Eyeota Partnership
    Data companies are looking for new and emerging data sources and partnerships. Audience technology platform Eyeota became Equifax's latest partner in the U.S. earlier this month.
  • Isobar Brazil Launches Programmatic Print Ad That Provides Personalized Offers
    The print ad has a smartphone-readable QR code and the new format provides personalized offers based on consumer profiles, time of day and geolocation.
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