• GumGum Verity Opens More Data To Publishers
    Just in case publishers think they don't have enough data, GumGum added several nuances to its Verity platform that provide more options to target specific ads based on the content on a page. Advertisers will soon get something similar.
  • Programmatic Helping Advertisers To Create, Buy Longer, Interactive TV Ad Segments
    Centro's ad platform recently became certified on Hulu's private marketplace, allowing advertisers to create and buy longer commercial segments targeted at specific audiences through addressable advertising.
  • How Marathons, Playing Ice Hockey Inform Kathy Bachmann's Role As GM Of Americas
    The new role puts Bachmann in charge of overseeing strategies for team, product and revenue growth in North America and Latin America.
  • Cyber Monday Taking A Backseat To Overall Online Sales
    Consumer behavior continues to change, especially during the end-of-year holidays. Cyber Monday is declining in importance as a higher percentage of purchases shift to online.
  • How Consumer Market Research, P&G Influenced An Eight-Year-Old
    A parent who spoke about his work in market research made such an impact on Kronberger that she dedicated her career to studying consumer behavior and how businesses are run.
  • MightyHive Develops Data Cleanroom Business For A New Decade
    The concept of the cleanroom, especially for "walled gardens" such as retailers and consumer goods, creates a coop that connects transactions with loyalty data that companies would share.
  • Exponential Interactive Focuses On Connected TV With Launch Of VDX.tv
    The company uses three data sources -- "consumers who have not been to your site, loyalists, and how consumers cross-shop on different platforms," said Danielle Cravatt, VDX.tv's SVP, client partnerships. "We're also looking at articles people read on publisher sites to understand a person's buying habits."
  • Facebook Introduces Data Transfer Tool For Photos With Strict Privacy Standards
    The data transfer tool will adhere to current and forthcoming privacy regulations and will roll out initially during the test phase in Ireland. If successful, it will become available worldwide in the first half of 2020.
  • How PepsiCo's Kevin Moeller Became A Data Rock Star
    Moeller leads the media insights and analytics team across North America, a new role that increased media measurement and insights capabilities, allowing the company to take more of an ownership approach internally when it comes to how $1 billion in media is spent in North America.
  • JET8 Makes Data The Currency In Social Media
    JET8 plans to enter the U.S. after building a following in emerging markets, with its white-label branded social platform that lets users earn money for sharing their content. The move fits into legislation being worked on by California Governor Gavin Newsom and state lawmakers.
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