Greg Williams wants to invent an "easy button" that enables marketers to instantly determine how to best allocate budgets for brands. Here's what he's thinking as he joins Audigent as president.

Pixalate has created technology that analyzes the path of programmatic impressions -- from the start of each transaction through to the final sale.

Every marketer working with data to run campaigns should know something about Microsoft's SQL language built to manage and store information, says Steven Urgo, data insights analyst, Goodway Group.

An iconic out-of-home digital billboard once home to the CNN logo on Monday will begin to display the name of Crypto exchange Gemini. For the past week, the billboard pulled phrases from Satoshi Nakamoto's Bitcoin white paper in honor of its 13th anniversary this past Saturday and flashed them across the screen.

Trigger moments that prompt business-to-business marketers to choose a new ad-tech provider or piece of software can occur at any point in time prompted by internal or external circumstances.

First-party data company System1 in 2018 acquired privacy- and security-focused companies and made a majority investment in Total AV in 2018.

The Weather Company is relying on artificial intelligence to augment the data lost from Apple's App Tracking Transparency framework. Here's how.

The IAB Tech Lab Cryptographic Security Foundations Working Group last week released the second version of its ads.cert framework to improve transaction transparency in programmatic advertising.

The technology leaves behind the cookieless world and privacy concerns to rely on in-store contextual targeting and create a different type of connection between brands and consumers.

Data cleanrooms typically don't integrate identity management and targeting features, but that is changing. Advertisers will soon have a tool that allows them to use cookieless targeting on their site.