Marketing budgets compose 9.1% of total company revenue this year -- still relatively flat but dipping slightly from the 9.5% reported in 2022, according to Gartner, which released findings today.

Billions of lines of purchase data processed annually support the growth of the performance network for programs such as Dollar General, scheduled to roll out in midsummer based on privacy and safeguards to protect consumer privacy.

Brands often have too much data, and they lack the ability to use it effectively. Bill Magnuson, CEO of customer engagement platform Braze, tells us why.

Shopify added Criteo as an app in 2022. Since then the commerce media company has seen a 36% YoY increase in new Shopify merchants using Criteo's platform.

On average, one in five domain-name system requests from a browser ask to load an ad or tracking domain. That means nearly 20% of internet traffic is junk -- mostly ads, according to AdGuard.

Winterberry Group research aims to provide greater insight into the analytics market, examining and defining the current and future state of marketing analytics, industry challenges and factors for success.

Global media platform Teads shared the key carbon benefits of working with Scope3 on its direct inventory.

Consumers have little tolerance for disrupted experiences, and 71% say employees expect the same frictionless digital experiences as customers, according to a Catchpoint survey fielded by Forrester Consulting.