JET8 plans to enter the U.S. after building a following in emerging markets, with its white-label branded social platform that lets users earn money for sharing their content. The move fits into legislation being worked on by California Governor Gavin Newsom and state lawmakers.
Jason Bier is a rock star in data, numbers, and using internet technology to help mankind. He formed the Federation for Internet Alerts along with others, which uses ad inventory to send Amber Alerts.
Developers are working in beta to test Infutor's TruthSet Digital Device Graph and Digital Suite, which are focused on solving challenges facing the programmatic market such as targeting and privacy.
Programmatic video ad spending is expected to reach $29.2 billion this year, eMarketer says, rising to $34 billion by 2020, while digital video views will reach 240 million.
Companies are forecast to spend $77 billion on mobile in-app advertising this year, with about $26.5 billion lost to mobile in-app fraud.
Vibenomics recently unveiled a newly formed Audio Out-Of-Home ad marketplace. This week, the cloud-based custom business music service will announce a unique partnership with SafeGraph.
To compete in a world where data requirements continue to increase, marketers need to ask and answer some basic questions, says Tapad CEO Sigvart Voss Eriksen.
Partnership helps marketers that buy media on digital billboards throughout the country to better understand what's driving more downloads of apps.
Commerce Signals estimates 40% of all media spend is wasted, a number that comes from about 60 studies, said Tom Noyes, the company's founder and CEO.
Brands are looking to measure "share of sink" as voice services are used more often in bathrooms. The metric will help brands understand how, when and why consumers use voice assistants.