Brands are looking to measure "share of sink" as voice services are used more often in bathrooms. The metric will help brands understand how, when and why consumers use voice assistants.
The integration with more than 60 data providers and marketplaces gives advertisers access to more than 50,000 audience segments to create targeted campaigns for connected TV.
"Clean rooms" have become a way for brands and agencies to use data, and Amazon, Google and Facebook to ensure it's not shared with third parties.
LinkedIn is offering brand marketers more data to build content. Omnicom's global analytics arm Annalect recently launched a new product -- Professional Audiences -- leveraging that data to give marketers a better understanding of the content consumed by business audiences using LinkedIn data related to industry, company size, location, and title.
Data companies are looking for new and emerging data sources and partnerships. Audience technology platform Eyeota became Equifax's latest partner in the U.S. earlier this month.
The print ad has a smartphone-readable QR code and the new format provides personalized offers based on consumer profiles, time of day and geolocation.
O3 Industries says it will create a new business -- P39 Tech LLC -- at the private investment firm to support the remaining assets from Sizmek's Chapter 11 liquidation.
The industry will begin the next decade with 25 times as much digital data worldwide as when this past decade began, according to Brad Smith, Microsoft president.
ThreadBeast has made a name for itself by building personas and using them to target ads and clothing brands to consumers.
Thousands of apps in the U.S. Google Play Store still bypass permissions to collect user data, according to findings from a recent study that reinforces concerns over the ways companies manage and protect user privacy.