• IgnitionOne Turns Into Data Company
    IgnitionOne found new meaning in "customer intelligence." Now the company realizes its purpose revolves around supporting data.
  • Rethinking Real-Time Data And Programmatic
    After talking with marketers about real-time platforms for many years I have learned that how they define real time makes a difference.
  • Data Predicts Retail Gap Store Closures
    In the most recent quarter, same-store sales for the Gap brand fell 7%. Sales at its sister companies Old Navy and Banana Republic rose 4% and 2%, respectively, according to company data.
  • Tomorrow's Data And Programmatic Metrics
    Marketers are ready for new metrics. Data scientists, developers and analysts may grant their wish in the new year.
  • Amobee Takes Audience Buying To DOOH Programmatic
    Amobee recently announced a partnership with Place Exchange to launch one of the first programmatic marketplaces for out-of-home solutions to a challenging problem.
  • Mobile Programmatic Advertising Budgets Continue To Rise
    Overall, the share of mobile advertising spent in North America conducted programmatically rose from 55% to 72%, with total programmatic spending in North America reaching 438%.
  • Marketers Spend More On Digital Data Access
    Paywalls feed the most educated and higher-earning consumers, and starve those who either cannot afford the subscription or do not want to pay the price to subscribe.
  • Online Fraudulent Traffic Increases 20% Leading Up To Holidays
    Ad-verification company Fraudlogix published recent data showing that the average percentage of fraudulent traffic increased from 11.6% in October to 14.2% in November.
  • DoubleVerify Introduces Goal-Based Reporting For Global Brands
    The enhancement to DoubleVerify's service and performance platform enables marketers to build custom reports for more than 200 key performance indicator metrics.
  • Marketers Looking For New Data Metrics
    Many brands lack the proper metrics from data to prove that the move from traditional to digital media capitalizes on programmatic technology.
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