• How WildBrain's Kids Digital Entertainment Network Lives On Data
    Data powers just about everything entertainment media company WildBrain does, from building content to merchandising, said Jon Gisby, EVP, managing director at the company's digital division, WildBrain Spark.
  • Ad-Lib, Google Display & Video 360 Integration Connects Creative, Media, Claims First Rights
    Ad-Lib on Monday will announce a direct integration with Google Display & Video 360, providing a way to combine creative and media workflows to boost campaign performance.
  • RTB House Creates Streaming Video Ads, First Major Product From AI Marketing Lab
    The RTB House AI Marketing Lab acts as a creator and incubator for the company's technology, where retailers and brands like Neiman Marcus and Zulily can test strategies.
  • Verified Pre-Bid Data Offered To Media Buys Through InMarket, Location Sciences Partnership
    InMarket executives say the company has become the first to integrate Location Sciences verification services into its platform. The idea is to audit the location data audience sets prior to media buyers making the purchase.
  • Average CPM For Location-Based Audiences Might Surprise Marketers
    The Location-Based Marketing Benchmark Report by Reveal Mobile analyzes cost and examines how digital marketers use location data and run location-based marketing at agencies and brands In the U.S.
  • How Wi-Fi Data Forecasts A Return To 'Normal' Amidst COVID-19
    Zenreach analyzes foot traffic through aggregated Wi-Fi data it collects from consumers in physical locations who opt in for free Wi-Fi access in exchange for their email address. The local Wi-Fi becomes a sensor, enabling Zenreach to track every device that comes into a location.
  • FTC Probe Of Mobile Ad Industry Puts Bidstream Data Under Microscope
    Lawmakers asked the FTC to investigate the ad industry's tracing and tracking of consumers using digital display ads. Few "Americans realize that companies are siphoning off and storing" data to compile profiles on them, they said in a letter.
  • Motivational-Based Targeting Using 265 Psychological Traits Comes To Marketing
    Research Measurement Technologies and Semasio are announcing technology that understands peoples' motivations by analyzing psychological traits and consolidating them into motivational segments they call "clusters."
  • Facebook's Boycott Is Saving The Social Media Site
    Despite the exodus of major brands, the boycott opened the door to smaller advertisers. Analysts and ad execs expected Facebook to be hit hard, but that was not the case.
  • NOM Names Brian Atwood, Veteran Ad Exec, To CEO
    The amount of risky content served on platforms continues to force some advertisers to defund news. "Brands are afraid of disinformation," said Brian Atwood, newly appointed CEO at NOM, which builds targeted marketing and video ad campaigns for advertisers.
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