Western Union's partnership with Safaricom enables cross-border money transfers for the company's mobile wallet users, who number approximately 28 million. More transactions mean more customer data.

OwnerIQ wants advertisers to have better access to consumer information and the ability to network with companies giving permission to share the data. The company has been working toward this since the launch of its CoEx platform in 2012.

Voice and facial recognition and thumbprints are being considered as ways to collect opt-in information to build out audience segments for ad targeting.

Chris Guenther, global head of programmatic for News Corp, shares his thoughts on some of the benefits, challenges and flaws of programmatic technology.

Tech companies and some Republicans want a national standard that would override state regulations, such as California's 2018 privacy law that broadens the definition of personal information.

I am seeing more connections between digital-out-of-home interactive screens and search engine advertising and marketing -- especially around the use of data. Others agree.

Last year a London bartender let Bacardi Global Brands Limited CMO and President John Burke shake some drinks for people during the first annual "Back to the Bar" initiative, which celebrates the company's Founder's Day.

Salesforce has been working to integrate and build out new services since it purchased Datorama in 2018. The integration now supports the ability to capture, interpret and classify marketing data.

IgnitionOne found new meaning in "customer intelligence." Now the company realizes its purpose revolves around supporting data.

After talking with marketers about real-time platforms for many years I have learned that how they define real time makes a difference.