Canvas Worldwide CEO Paul Woolmington encourages employees to create their own AI-based projects and tools. He is working on a few of his own, including one called Bullfighter, although he's not quite sold on the name.

Strategus developers have built a targeting platform that relies on conversational and real-time social data from platforms across Meta as well as Snap, Reddit, TikTok and X to target ads in CTV campaigns.

The joint venture will use large language models and generative AI to develop TV-ready creative to give even the smallest advertisers a chance to use multiplatform video in streaming. These smaller companies have not reached the TV market.

Agentic agents are learning how to collaborate with each other, and WPP Group's "brand transformation" agency has mapped out a plan to develop guidelines on building in rules and safeguards.