The technology -- an AI chatbot service -- will launch as a stand-alone application and slowly integrate into the Baidu search engine.
The study of transparency in programmatic media trading suggests that that transparency continues to slowly improve, but there is still work to do.
L'Oreal ANZ chose Productsup's product-to-consumer software to drive down costs and enhance its omnichannel strategy in Australia and New Zealand.
Organic product placement through augmented and virtual reality are some of the technologies mixed with weather data that brands will see from The Weather Channel app in the future. The goal also it to make weather data more accessible for brands to leverage across the web, and turn it into a utility.
Welcome to advertising and data 2023. Advertisers will invest more in data, tech and cloud services this year as companies in North America and the European Union see increasing legislation around consumer data privacy initiatives -- not just separately, but between the two continents.
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