Kroger Precision Marketing increasingly has become a consideration for advertisers to buy media on and off the company's grocery websites. Some media buys go through its programmatic business, serving ads across the open web on networks, streaming media and Pinterest, which supports shoppable social and search.
JoAnne Monfradi Dunn, CEO of Alliant, would like to see a federal privacy law enacted and not rely on each state to have their own.
Brightcom will announce a deal this week with Intent IQ to use its bid enhancement service to better identify IDs in a cookieless environment. Brightcom helps site owners and app developers generate revenue across devices and environments, including display, video, and audio.
Tech companies like Google implement controls that allow consumers to see and manage interests associated with them that are used to target ads. How does this awareness impact online behavior?
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