by Laurie Sullivan on Dec 27, 11:35 AM
Tapestri introduced an app in November that pays consumers cash for sharing their anonymized location history. "We want to become the Waze of real-time purchases," says Tapestri founder and CEO Walter Harrison.
by Laurie Sullivan on Dec 20, 8:00 AM
Former Yahoo exec Julie Saxon joins IBM's media and ad business as chief revenue officer for Watson Advertising and The Weather Company on Jan. 4, 2022, amidst disruption across the industry.
by Laurie Sullivan on Dec 13, 8:00 AM
Ads need to captivate viewers to be successful. VidMob studied direct and indirect gazes in creatives running on Facebook, YouTube, Instagram, and Snapchat.
by Laurie Sullivan on Dec 6, 8:00 AM
Emad Hasan, Retina AI CEO and former head of data analytics at Facebook and PayPal, took the concept of fly-by-wire and turned it into something useful for the online advertising industry.
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