Tapestri introduced an app in November that pays consumers cash for sharing their anonymized location history. "We want to become the Waze of real-time purchases," says Tapestri founder and CEO Walter Harrison.

Former Yahoo exec Julie Saxon joins IBM's media and ad business as chief revenue officer for Watson Advertising and The Weather Company on Jan. 4, 2022, amidst disruption across the industry.

Ads need to captivate viewers to be successful. VidMob studied direct and indirect gazes in creatives running on Facebook, YouTube, Instagram, and Snapchat.

Emad Hasan, Retina AI CEO and former head of data analytics at Facebook and PayPal, took the concept of fly-by-wire and turned it into something useful for the online advertising industry.