Marketers are ready for new metrics. Data scientists, developers and analysts may grant their wish in the new year.
Amobee recently announced a partnership with Place Exchange to launch one of the first programmatic marketplaces for out-of-home solutions to a challenging problem.
Overall, the share of mobile advertising spent in North America conducted programmatically rose from 55% to 72%, with total programmatic spending in North America reaching 438%.
Paywalls feed the most educated and higher-earning consumers, and starve those who either cannot afford the subscription or do not want to pay the price to subscribe.
Ad-verification company Fraudlogix published recent data showing that the average percentage of fraudulent traffic increased from 11.6% in October to 14.2% in November.