• Tomorrow's Data And Programmatic Metrics
    Marketers are ready for new metrics. Data scientists, developers and analysts may grant their wish in the new year.
  • Amobee Takes Audience Buying To DOOH Programmatic
    Amobee recently announced a partnership with Place Exchange to launch one of the first programmatic marketplaces for out-of-home solutions to a challenging problem.
  • Mobile Programmatic Advertising Budgets Continue To Rise
    Overall, the share of mobile advertising spent in North America conducted programmatically rose from 55% to 72%, with total programmatic spending in North America reaching 438%.
  • Marketers Spend More On Digital Data Access
    Paywalls feed the most educated and higher-earning consumers, and starve those who either cannot afford the subscription or do not want to pay the price to subscribe.
  • Online Fraudulent Traffic Increases 20% Leading Up To Holidays
    Ad-verification company Fraudlogix published recent data showing that the average percentage of fraudulent traffic increased from 11.6% in October to 14.2% in November.