Emory University Professor of law Matthew Sag and New Street Research analysts discuss the impact of IP law on how platforms train models, IP law and AI output, and patents and AI.

Some execs believe Google's "great minds" could have done a better job of recreating future ad targeting as the ad industry prepares for the complete deprecation of third-party browser cookies.

Snickers, The Mars Agency and AR company Blippar showed the world what immersive advertising looks like with the world's first branded AR Super Bowl campaign on the Apple Vision Pro spatial computer as part of its NFL Rookie Mistake franchise.

Sports fans honor their teams by purchasing merchandise that shows their devotion, and enjoy seeing favorite athletes and teams in ads.