• Exponential Interactive Focuses On Connected TV With Launch Of VDX.tv
    The company uses three data sources -- "consumers who have not been to your site, loyalists, and how consumers cross-shop on different platforms," said Danielle Cravatt, VDX.tv's SVP, client partnerships. "We're also looking at articles people read on publisher sites to understand a person's buying habits."
  • Facebook Introduces Data Transfer Tool For Photos With Strict Privacy Standards
    The data transfer tool will adhere to current and forthcoming privacy regulations and will roll out initially during the test phase in Ireland. If successful, it will become available worldwide in the first half of 2020.