Microsoft and Vibenomics are collaborating to bring multiple channels to market, running tests with brands and retail media networks in the grocery space across mutual clients.
The name NinjaCat may sound like a fictitious character, but the awareness campaign and the GAI capabilities geared toward performance are something to sing about.
Michael Rubenstein, known for creating DoubleClick Ad Exchange and serving as president of AppNexus, has some "cool new stuff" up his sleeve.
Google asked Comscore to examine 15 Super Bowl LVII campaigns that ran on YouTube to determine how they reach viewers who watch the ads exclusively on CTV. Here's what it found.
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