LinkedIn is offering brand marketers more data to build content. Omnicom's global analytics arm Annalect recently launched a new product -- Professional Audiences -- leveraging that data to give marketers a better understanding of the content consumed by business audiences using LinkedIn data related to industry, company size, location, and title.
Data companies are looking for new and emerging data sources and partnerships. Audience technology platform Eyeota became Equifax's latest partner in the U.S. earlier this month.
The print ad has a smartphone-readable QR code and the new format provides personalized offers based on consumer profiles, time of day and geolocation.
O3 Industries says it will create a new business -- P39 Tech LLC -- at the private investment firm to support the remaining assets from Sizmek's Chapter 11 liquidation.
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