• Budgets Show Marketers Gaining Confidence In Programmatic Video, As Impressions Rise
    Programmatic video ad spending is expected to reach $29.2 billion this year, eMarketer says, rising to $34 billion by 2020, while digital video views will reach 240 million.
  • In-App Fraud, Targeting Present Major Challenges For Holiday Season
    Companies are forecast to spend $77 billion on mobile in-app advertising this year, with about $26.5 billion lost to mobile in-app fraud.
  • Vibenomics, SafeGraph Partnership Adds Music, Location Targeting To DOOH
    Vibenomics recently unveiled a newly formed Audio Out-Of-Home ad marketplace. This week, the cloud-based custom business music service will announce a unique partnership with SafeGraph.
  • Why There's A Scarcity Of Valuable Data
    To compete in a world where data requirements continue to increase, marketers need to ask and answer some basic questions, says Tapad CEO Sigvart Voss Eriksen.