Companies are forecast to spend $77 billion on mobile in-app advertising this year, with about $26.5 billion lost to mobile in-app fraud.

Vibenomics recently unveiled a newly formed Audio Out-Of-Home ad marketplace. This week, the cloud-based custom business music service will announce a unique partnership with SafeGraph.

To compete in a world where data requirements continue to increase, marketers need to ask and answer some basic questions, says Tapad CEO Sigvart Voss Eriksen.