Narrativ, which launched in August 2015, works to turn static links into dynamic clicks with smartlinks, based on a pay-per-click acquisition model. Smartlinks are like website tag containers that hold dynamic prices, in-or-out-of-stock status, and data that helps retailers compete on sales.

BPC (Blockchain Programmatic Corp.) cofounder and CEO, Pavel Cherkashin, who moved to San Francisco from Russia four years ago, plans to shakeup advertising with a technology that will make blockchain possible for the digital industry.

Simpli.fi co-founder and CEO Frost Prioleau discusses dynamic creative, mobile and OTT as major strategies in 2018.

Adyoulike will be rolling out a dynamic creative optimization (DCO) platform in the coming weeks to increase the personalization of native advertising based on an individual's location, the time of day and more. This is more commonly done in display advertising, but AdLikeYou U.S. GM and CRO Francis Turner says the company will bring DCO to native advertising based on programmatic technology.