AI-powered intelligence platform Alembic announced what its CEO calls a brand health sentiment tool that enables companies to measure daily customer feelings about their brand and respond quickly to changes in the market.

Finding ways to deprecate cookies to protect consumer privacy is not enough. Advertisers are now being offered transparency and the ability to analyze each programmatic ad as it serves across the open web.

Made for Advertising in connected television apps waste budgets in a trend that continues to rise.

A new generation of what Ad-Shield calls brutal ad blockers - with about 700 million users - is blocking analytics and measurement software that would have captured publisher traffic.