If Perplexity merged with TikTok, it would give the company access to an immense user base and the data needed to feed its AI-driven search engine.

The Weather Company is working with brands to forecast consumer needs and ensure there are enough products when customers look for them in retail stores. The intelligent platform - based on AI and 40 years worth of data - is attracting many brands based on its enterprise-level capabilities.

The Independent, Ranker, and Haymarket are some of the publishers using what Captify calls a real-time audience enrichment tool that offers publishers insights about their audience outside of owned properties, opening monetization opportunities they might not otherwise have.