• Infutor Exec Passed Up A Job At HBO To Work With Data
    The road to Infutor took Zora Senat from an internship at Fox 4 News, Emma L. Bowen Foundation Media Partner, where she worked as a field producer, cutting video and audio tape for reporters to build out their interview reels.
  • Local Media Growth Expected, But Not Enough To Counter 2020 Declines
    This year's increases won't be enough to wipe out 2020's losses. The ad marketplace won't grow larger than what was seen in 2019 until 2022.
  • How Cookies Crumble At Some Of The Largest Companies
    Some companies will become opportunists, or disrupters and pioneers. Some like Best Buy will focus on first-party data and getting closer to the customer, said Keith Bryan, svp and president of Best Buy's ad business, media, and CRM.
  • Majority Agency Partner Says Data Tells The Story, Inspires Creative
    Celebrating women on International Women's Day 2021, Majority's Chief Strategy Officer Asmirh Davis reveals how the agency will use data to inform creative decisions as "an agency for the culture" -- not a multicultural agency,
  • Marketing Fraud A Much Bigger Problem Than Marketers Realize, Study Shows
    Two-thirds of marketers in a White Ops survey experienced fraud in the past year. The percentage rises when the marketing budget exceeds $5 million annually.