Brands are looking to comfort consumers, and that may be why several market categories are advertising more.
As COVID-19 cases rose, competition for programmatic bidders declined. A Goodway Group analysis suggests the market may have found its "temporary bottom" and begun to work its way up.
Last week, two data companies merged when Foursquare acquired Factual and Apple stepped up to work with Google on a project the companies believe could slow the spread of COVID-19.
Analytics guru Chris Chapo refers to himself as a "design thinker," which reflects a problem-solving approach he learned while working at Apple.