When combining aggregated data from moving devices with an index built by Ubimo, marketers can better understand human behavior.
Israel has become a hotbed for artificial intelligence, integrating AI with data and a variety of platforms such as search, email and programmatic to support advertisers. My6sense, a medium-sized company based in Israel with about 20 engineers and software developers, monitors about 1 trillion transactions daily, according to Avinoam Rubinstain, the company's CEO.
Predicting anomalies in real-time data with help from artificial intelligence is great, but the real Holy Grail is the ability to predict two weeks or more in advance to determine the real price of an advertisement or how much inventory a brand will need in a specific area based on sales generated by ads.
Brands want to know where, when and how often their competitors' ads run. And they want to tie the information to the way they buy media using a variety of data. These are issues engineers at Kantar Media have been working hard to solve, said Manish Bhatia, CEO of North America at Kantar Media, a WPP company.