by Laurie Sullivan on Mar 26, 1:15 PM
Connecting offline data with online data raises the bar when it comes to serving and seeing relevant ads. But what about the "invisible" relationships between consumers and brands: ads that don't necessarily market or advertise the product the consumer purchases, but rather trigger a reminder or an interest?
by Laurie Sullivan on Mar 19, 12:11 PM
MediaMath scientists are working to apply artificial intelligence in machine-learning models that the company's chief scientists say will power smarter digital advertising this year -- predicting intent, not just predicting a response to an ad from consumers based on their past history.
by Laurie Sullivan on Mar 12, 2:58 PM
TV drives search traffic, but chief strategy officers often don't feel comfortable talking about things their respective companies cannot do. Still, I like to look ahead at the possibilities and ask what if. Like, how could Nordstrom determine whether a Ford Explorer television advertisement created more lift in search for the retailer, or led more traffic to the Nordstrom website then the automaker's?
by Laurie Sullivan on Mar 5, 2:34 PM
Findings in a my6sense study suggest in-feed ads showed two times higher click-through and engagement rates than recommendation widgets, and up to 10 times higher CTRs and engagement than in-ad units.
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