Wednesday, 12/06
6:30 PM Mountain
8:30 PM ET
Welcome Cocktails
Odin & Valhalla Rooms
8:00 PM Mountain
10:00 PM ET
Private VIP Dinner (invite only)
Flagstaff Room at Steins
Thursday, 12/07
7:45 AM Mountain
9:45 AM ET
Coffee Service Available
Stein Ballroom foyer - 2nd Floor
8:00 AM Mountain
10:00 AM ET
VIP 1:1 Meetings
Gold Room - 1st Floor (directly below Stein Ballroom)
8:30 AM Mountain
10:30 AM ET
Breakfast Buffet Opens
Stein Ballroom foyer - 2nd Floor
9:15 AM Mountain
11:15 AM ET
Sponsor Breakfast Presentation
Stein Eriksen Ballroom - 2nd floor
9:35 AM Mountain
11:35 AM ET
Opening Remarks
Stein Eriksen Ballroom - 2nd Floor
- MC
- Lisa Singer, Senior Director, Event Programming, MediaPost @LisaMSinger
9:45 AM Mountain
11:45 AM ET
Keynote: Michaels Driving Growth with Performance
After several years of driving significant ROAS improvements through shifts to digital and addressable media, Michaels needed to balance short-term ROI and sales with growing its customer base. As the retailer set its vision to be the place where all creative people could find “everything to create anything” and drive growth following post-COVID category contraction, the team created a 6-month learning agenda. Michaels’ SVP – CMO, Amanda Rassi, shares how working with their media agency and platform partners, they were able to create and optimize a comprehensive media strategy to drive growth without sacrificing ROAS progress.
- Keynote
- Amanda Rassi, SVP – Chief Marketing Officer, Michaels Stores
10:15 AM Mountain
12:15 PM ET
Sponsor Spotlight & Coffee Break
10:45 AM Mountain
12:45 PM ET
Panel: Modern Search: How Things Have Changed!
Modern search is less and less about keywords, and more and more about the A’s: automation, algorithms, AI. As an industry we've always believed that good search practices include a mix of human and tech. Is that still true? Where are performance experts spending their time now? How is it making things more efficient? What are the dangers? Do we actually need more of the A's? Hear about the good, the bad and the ugly as our panel of marketers discuss.
- Moderator
- Erin Everhart, Senior Director of Event Programming, MediaPost
- PanelistS
- Dennis Maxwell, Sr. Director, Performance Marketing, Zenni Optical
- Clayton McLaughlin, Principal, VICI86 Consulting @augiecrazy8
- Brant Schmitz, Senior Director, Digital Marketing, NBC Sports Next & Fandango Media
- Salil Shah, Marketing Technology Manager II, SEM, Uber
11:15 AM Mountain
1:15 PM ET
Presentation: How NBC is Leveraging AI
NBC Sports & Fandango Media's senior director of digital marketing, Brand Schmitz, shares how NBCUniversal business units are using AI in their daily digital marketing lives to save time and alleviate resource constraints.
- Presenter
- Brant Schmitz, Senior Director, Digital Marketing, NBC Sports Next & Fandango Media
11:35 AM Mountain
1:35 PM ET
Presentation: How Adore Me is Rethinking Image Creation with the help of Generative AI
In a perfect world, Adore Me would have the ability to produce more attention-grabbing creative assets without all the added cost. How can this be achieved? By facing the problem head-on—with the use of image Generative AI tools ranging from Midjourney, Stable Diffusion, Firefly to Dall-e. Adore Me’s media buy data scientist, Constantin Testu, will dive into the intimate apparel brand's successful experiment with Generative AI and how it fits into their overall marketing strategy.
- Presenter
- Constantin Testu, Media Buy Data Scientist, Adore Me
11:55 AM Mountain
1:55 PM ET
Roundtable: Correlation vs Connection When Calculating Multi-Touch Campaigns
Why search marketers need to take a more holistic approach by looking at online, along with an offline assist, in order to achieve more accurate attribution.
- Featuring
- Kerry Curran, Chief Growth Officer, Gen3 Marketing
11:55 AM Mountain
1:55 PM ET
Roundtable: Alternative Search Partners Beyond Google & Bing
Duck Duck Go, Apple, YouTube, Amazon, Perform Media, etc…what other search partners are you using to provide additional reach? Let's compare.
- Featuring
- Jack Jones, Media Supervisor - Paid Search, Eversana Intouch
11:55 AM Mountain
1:55 PM ET
Roundtable: AI & the Human Connection
AI enables marketers to create and optimize campaigns faster and more efficiently, but are they effective? How is AI being integrated across your marketing department? What's the right balance of automation and marketer control?
- Featuring
- Clayton McLaughlin, Principal, VICI86 Consulting @augiecrazy8
12:50 PM Mountain
2:50 PM ET
Lunch
2:00 PM Mountain
4:00 PM ET
Snowmobiling at Red Pine Canyon
Skiing at the Deer Valley Resort - 1pm
Snowboarding at Park City Mountain Resort - 1pm & 1:30pm shuttles
Scenic Snowshoe Tour at Deer Valley Resort - 2pm shuttle
4:00 PM Mountain
6:00 PM ET
Après Ski Party
Troll Hallen Bar at Steins
6:30 PM Mountain
8:30 PM ET
Cocktail Party
Olympic Foyer
7:30 PM Mountain
9:30 PM ET
Dinner
Empire Canyon Lodge (7:30pm Shuttle)
Friday, 12/08
7:45 AM Mountain
9:45 AM ET
Coffee Service Available
Stein Ballroom foyer - 2nd Floor
8:00 AM Mountain
10:00 AM ET
VIP 1:1 Meetings
Gold Room - 1st Floor (directly below Stein Ballroom)
8:30 AM Mountain
10:30 AM ET
Breakfast Buffet Opens
Stein Ballroom foyer - 2nd Floor
9:15 AM Mountain
11:15 AM ET
Sponsor Breakfast Presentation
Stein Eriksen Ballroom - 2nd Floor
9:35 AM Mountain
11:35 AM ET
Notes from Emcee
Stein Eriksen Ballroom - 2nd floor
- MC
- Erin Everhart, Senior Director of Event Programming, MediaPost
9:45 AM Mountain
11:45 AM ET
Keynote Q&A: Building a Breakthrough Media Strategy in a Legacy Industry
The telecommunications industry is characterized by three legacy megabrands with massive budgets -- so how do smaller brands, with considerably less awareness, use media to break through? Verizon - Value Brand's manager of media strategy & activation, Daniel Keegan Thomann, will discuss how Visible, a young all-digital wireless carrier, has used traditionally less-measurable channels, innovative search tactics, and trial and error to create an effective media strategy that's also tied to business goals -- and how other businesses can replicate these learnings.
- Interviewee
- Daniel Keegan Thomann, Manager, Media Strategy & Activation, Verizon - Value Brands
- Interviewer
- Lisa Singer, Senior Director, Event Programming, MediaPost @LisaMSinger
10:15 AM Mountain
12:15 PM ET
Panel: Today's Evolving Omnichannel Strategy and Media Plan
Today an omnichannel strategy is part of every brand’s playbook, but is that enough? If marketers expect to keep up with the ever-changing consumer behaviors and plethora of emerging digital channels, the strategies need to continue to evolve. Add to that expanding privacy regulations and an uncertain economy; planning for next month, never mind next year, is a challenge. From consumer behavior to spend to measurement challenges- our panel of savvy marketers will break it all down.
- Moderator
- Jonathan Kagan, Search & Media Strategy, Amsive @jonkagan
- PanelistS
- Yvette Davis, Director Digital Marketing, Dave & Buster's
- Yuji Inagaki, Director, SEM, Lending Tree
- Annie Stickney, VP OmniChannel Analytics - Head of Search Analytics, JP Morgan Chase
10:45 AM Mountain
12:45 PM ET
Sponsor Spotlight & Coffee Break
11:15 AM Mountain
1:15 PM ET
Case Study: How H&R Block Disrupted the DIY Online Tax Prep Category
Discover how H&R Block took an innovative approach to drive growth through full-funnel marketing and become a disruptive force in the DIY Online Tax category. Pierson Curtis, H&R Block's director of marketing & strategy, will dive into the key pain points and tactics used to overcome those challenges all within a 4-month window of time.
- Presenter
- Pierson Curtis, Director of Marketing Strategy, H&R Block
11:35 AM Mountain
1:35 PM ET
Case Study: Omni-Channel Search Excellence- Executing a Holistic Approach to Search to Outperform Your Competitors When it Matters Most
In the faith-based industry, the Super Bowl is Ash Wednesday–the beginning of Lent, when many Christians commit to giving something up (or taking something on) for 40 days. Learn how Hallow optimized search across all channels to catapult to the #3 spot overall in the App Store among all free apps, when it mattered most.
- Presenter
- Stephen Spiewak, Director of Organic Marketing, Hallow @Spiewak
11:55 AM Mountain
1:55 PM ET
Roundtable: Leveraging Retail Media in Today’s Expanding Digital Landscape
It seems like another RMN is popping up every minute. Should brands be on EVERY RMN that is relevant? Who are the players in the space and how are marketers managing them? Let’s discuss.
- Featuring
- Michelle Rainbow, VP, Media & Campaign Management, Response Media
11:55 AM Mountain
1:55 PM ET
Roundtable: Optimizing Social Media Search
Social Media has grown into a marketing superpower. From engaging content to creator partners to shoppable links and hashtags; how are brands optimizing today's social media search engines?
- Featuring
- Adam Klein, Sr. Director of E-Commerce, Capital Brands (Nutribullet) @AdamKleinS
11:55 AM Mountain
1:55 PM ET
Roundtable: Audience Targeting in a Cookie-less World
Personalization in a privacy world. How do you personalize when you’re not allowed to have anyone’s information? Audiences?
- Featuring
- Jonathan Kagan, Search & Media Strategy, Amsive @jonkagan
- Annie Stickney, VP OmniChannel Analytics - Head of Search Analytics, JP Morgan Chase
12:45 PM Mountain
2:45 PM ET
Lunch
2:00 PM Mountain
4:00 PM ET
Skiing at the Deer Valley Resort - 1pm
Snowboarding at Park City Mountain Resort - 1pm & 1:30pm shuttles
Tubing at Woodward Park - 2:15pm shuttle
6:30 PM Mountain
8:30 PM ET
Cocktail Party
350 Main Brasserie, downtown Park City (shuttles leave at 6:15pm SHARP)
7:30 PM Mountain
9:30 PM ET
Dinner
350 Main Brasserie, downtown Park City
9:00 PM Mountain
11:00 PM ET
After Party
At the world-famous Spur Bar & Grill, downtown Park City
Shuttle service back to Steins provided at 9pm & 11:30pm (shuttles will be staged BEHIND the restaurant and Spur bar)
Saturday, 12/09
8:00 AM Mountain
10:00 AM ET
Breakfast Buffet Opens
Stein Eriksen Foyer - 2nd floor
8:45 AM Mountain
10:45 AM ET
Presentation: Unlocking Customer Data to Inform Your Media Strategy
Your customer data is the cornerstone to your marketing strategy. Without it, you're shooting blind on the best way to reach prospective customers and maximize your digital experience. Join Indeed's Burton Hohman to hear how they're creating the healthiest marketplace for both job seekers and employers ready to hire.
- Presenter
- Burton Hohman, Media Product Manager, Indeed
9:05 AM Mountain
11:05 AM ET
Presentation: Winning with Performance CTV
The Bouqs Co. thinks beyond Google and Meta ads. In today’s world of increasing media costs, increased competition, and tracking limitations; advertising on connected TV is proving to be an effective and scalable marketing tactic. Michael Koelling, the online flower retailer's senior director of performance marketing, will explain what happened when the Bouqs Co. made a significant investment in connected TV to increase flower delivery sales.
- Presenter
- Michael Koelling, Sr. Director, Performance Marketing, The Bouqs Co.
9:25 AM Mountain
11:25 AM ET
Case Study: Quantifying Upper Funnel Impact Using Lower Funnel Results
In tough macroeconomic conditions, marketers have to make difficult choices about where to invest their budgets. With increasing pressure to focus on the bottom of the funnel when belts get tightened, Tom Burchill, Programmatic Director at Media.Monks, shares how they use bottom-funnel data to justify mid- and upper-funnel buys, and maintain a healthy growth trajectory.
- Presenter
- Tom Burchill, Director, Programmatic Media, Media.Monks
9:45 AM Mountain
11:45 AM ET
Panel: Keeping Up with Today's Search Trends
Move over Google and Amazon, search trends are changing! From Gen Z to Boomers, today's consumers search for brands and products online through multiple channels. Depending on the generation, they're using search engines, TV ads, social media, brand websites, and more. Are they also incorporating AI? This panel will explore these shifts, where they're finding their target audience, and where their customers are finding them.
- Moderator
- Lisa Singer, Senior Director, Event Programming, MediaPost @LisaMSinger
- PanelistS
- Tom Burchill, Director, Programmatic Media, Media.Monks
- Matthew Lorton, Director of Paid Search, Zimmerman Agency
- Jon Lupinacci, Digital Media Buyer, Spectrum Brands
10:15 AM Mountain
12:15 PM ET
Summit Concludes
The 5-Star, Stein Eriksen Lodge at Deer Valley Resort, UT