Sunday, 04/28
Monday, 04/29
- MC
- Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm
- Keynote
- Rob Pavacic, SEO Lead, Verizon
- Presenter
- Michael Martyniuk, Manager, Digital Acquisitions, Avis/Budget
As more performance channels play into and out of paid search to drive consumers towards conversion, what does the performance media plan look like now? We ask our panel of cross channel media planners to map their customer journey across search and performance and share their best practices for search+performance media plans.
- Moderator
- Monika Doyle, Director of Digital Media, Chacka Marketing
- PanelistS
- Kevin Cronin, Senior Manager, Search Marketing, Chewy
- Michael Martyniuk, Manager, Digital Acquisitions, Avis/Budget
- Casey Nielsen, Sr. Paid Search Strategist, Progrexion
- Presenter
- Killian Aubert, Senior Marketing Manager, Thrive Market @killianaubert
- Presenter
- Crispin Sharidan, Vice President, Digital & Social Optimization, SAP
Search+Media Planning - Monika Doyle, Director of Digital Media, Chacka Marketing
Secrets of the DTC Gurus - Tony Orelli, Chief Client Officer, Chacka Marketing
Holistic Search - Rob Pavacic, SEO Lead, Verizon
Tuesday, 04/30
- Keynote
- Mike Feldman, Retail Media – Team Lead, Georgia-Pacific
- Presenter
- Joel Milani, Copywriting Manager, Vitamix
As the volume of initial product searches skyrocket on the Amazon platform, and its involvement in the performance ad ecosystem expands faster than all others, Amazon is the force to be reckoned with by everyone. So what is the "Amazon strategy?" We ask marketers working in and around this platform how they are leveraging and balancing the array of ecommerce, search and ad network channels Amazon offers. What media mixes are and aren't working here and in combination with teh rest of the search+performance plan?
- Moderator
- Kerry Curran, Managing Partner, Marketing Integration, Catalyst
- PanelistS
- Dan DeLozier, Director, Search Strategy, Harmelin Media
- Joel Milani, Copywriting Manager, Vitamix
- Presenter
- Nick Ferrugia, Media Strategy and Execution, Fifth Third Bank
As search marketing becomes more real-time and dynamically tied to other platforms, the vendors and the jargon come pouring in. How are brands and their agencies vetting the tech now - building systems that address current needs and anticipate future requirements for remaining competitive? We ask marketers to share the processes they are putting in place to search for and build the future-resistant tech stack and poke through the hype.
- Moderator
- Nina Lentini, Editor, Events and Research, MediaPost
- PanelistS
- Jennifer Jackson, VP of Account Management, Empower
- Landon Perry, Paid Search Director, Green Line Digital
Managing Amazonifcation - Kerry Curran, Managing Partner, Marketing Integration, Catalyst
Search+Social - Landon Perry, Paid Search Director, GreenLine
Building the Better Tech Stack - Jennifer Jackson, VP of Account Management, Empower
Wednesday, 05/01
The Avengers guide to building a performance marketing program with the right mentality, team, tactics, and tools to survive any lead apocalypse. Take a dive into some real-world examples Homes.comleverages across multiple channels to build successful and ‘soon-to-be-successful’ performance marketing programs. This lively presentation will provide a framework for almost any business to avoid likely pitfalls, crushing disappointment, and Thanos’ wrath (though that last one isn’t guaranteed for at least half the attendees.)
- Keynote
- Grant Simmons, VP, Performance Marketing, Homes.com @simmonet
- Presenter
- Peter Jobe, Digital & Product Marketing Manager, TE Connectivity @pete_jobe
- Presenter
- Julia Berg, Strategic Education @JuliaMarieBerg
Avoiding the Pitfalls of Performance - Grant Simmons, VP, Performance Marketing, Homes.com
Attribution - Crispin Sheridan, Vice President, Digital & Social Optimization, SAP;
Mike Grehan, CMO & Managing Director, Acronym
