Connecting With Your Customer

Search behaviors are the barometer of change. So, when Covid-19 struck and lockdowns commenced, the entire query economy, across search, e-commerce and social, was upended. Keyword, content and conversion strategies had to respond to searchers driven by need rather than desire.

MediaPost’s virtual edition of the long-running Search and Performance Insider Summit gathers some of the leading brands and media buyers that had to pivot quickly and rethink their SEO/SEM, Amazon, social and performance media approaches.

We will explore

How did the crisis shift performance tactics for categories most impacted by the crisis?
How pricing and user behaviors on social and performance channels reshuffled the media mix
How a WFH economy redefines performance video and messaging
As Amazon became the default store in Shelter-at-Home America, how are marketers adjusting to that new ecosystem?

All performance marketers are taking a crash course in adaptability. At the (Virtual) Search & Performance Insider Summit we take a snap quiz on what has been learned so far.

For complimentary Brand Marketer or buy-side Agency VIP pass consideration, please contact Kevin Massa at massa@mediapost.com

The Search & Performance Insider Summit is brought to you by the MediaPost journalists and editors that produce Search & Performance Marketing Daily and Inside Performance - important sources of news and commentary for the search and performance marketing community.

Conference Content Programmers:

Steve Smith, VP, Editorial Director, Events, MediaPost

Lisa Singer, Event Editorial Manager, MediaPost

Advisory Board:

Kerry Curran, Executive Director, Marketing, GroupM
Clayton McLaughlin, SVP, Director of Media Investments, iCrossing
Jonathan Kagan, VP, Search, Cogniscient Media

Search and Performance Insider Summit 2020 Attendees Include

Reasons and Benefits of Attending

Unparalleled access and knowledge sharing with the leading minds in the Industry
Be part of driving the Search Channel forward as a key component of marketing campaigns, within your company and the industry
Unlimited access to stay in touch with the office: WiFi enabled conference room and quiet office area; opportunities in morning to stay up to date at the office; afternoon five hour break in order to stay on top of duties
Congenial, relaxed experience. Attendees are working together to move the industry forward
Enhance your Search initiatives with new solutions learned and partnerships gained

Register for this event

Please make sure you enter the same email address you have for your MediaPost Membership account in the form to receive the member discount on the event ticket!

Monday, 06/08

Day 1 - Action In Time of a Crisis Why going dark during a crisis isn't the answer. We open the spring SPIS drilling into strategies that worked, didn't work and what was learned in the process as we move forward during this uncertain time.

12:30 PM

Opening Remarks: Adjusting to the New Normal

MCS: Lisa Singer, Event Editorial Manager, MediaPost; Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm

12:45 PM

Keynote Q&A: Staying Fluid During a Crisis

As COVID-19 shifted human behavior to social distancing and restricted living, many businesses have had to re-think their campaigns, pivot their message, and even temporally go dark to get through this crisis.

Interviewee: Genna Mordaga, Manager, Search (Paid & Organic), Bayer
Interviewer: Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm

1:10 PM

Sponsor Spotlight Presentation

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1:20 PM

Group Stretch/Yoga

Going virtual is no excuse to dispense with the MediaPost Insider Summit tradition of afternoon group activities. Out of your seats, Insiders.

1:30 PM

Panel: The Performance Marketing Stress Test: Adjusting to Consumer Need

The crisis radically changed how (and how much) our consumers used the Internet and searched across engines, e-commerce and social. We gather performance marketers to share what they have seen and how their cross-channel strategies changed. How did they adjust to new pricing, keyword shifts, budget adjustments, creative changes? learned. What have we learned from stress-testing the performance media economy?

Moderator: Lisa Singer, Event Editorial Manager, MediaPost
PanelistS: Natalie Barreda, Sr. Manager, Media, T-Mobile; Sichia Bell, Sr. Manager, Growth Marketing, Tonal; Eric Moretti, Performance Digital Marketing Manager, The Scotts Miracle-Gro Company

1:50 PM

Sponsor Spotlight Presentation - "Redefining Search Marketing"

View More Details

2:00 PM

Search and Performance Insider Trivia & Group Toast

Over 15 years, the Search & Performance Insider Summit family has grown to include many industry legends. How well do you know them?

2:10 PM

Breakout Roundtables

- Crisis Fallout: Lessons Learned & Moving Forward - Shane Jennings, Sr. Manager Innovation Strategy, ArcBest
How has the Covid-19 crisis stress tested your search and performance marketing plans? What have we learned about the performance ad ecosystem? And what will be the next new normal for your business?
- Is the Keyword Really Dead? - Slava Rybalka, Director of SEO, Arteza
As the crisis forced every brand to rethink their keywords and the competitive landscape, how did you adjust your SEM/SEO strategy?
- Decreased Ad Budget? How to Engage Like a Start-Up - Derrick Brent, Marketing Consultant, Cut Golf
Since the COVID-19 pandemic, ad budgets have seen significant decline. Where did you find efficiency and opportunity in the media plan? How did you manage to follow the data and the ROI like a startup

Virtual Roundtables will kick off with a brief Q&A between MediaPost editors and a special Summit VIP guest on the topic at hand. The discussion will then open up to the "room" for shared perspectives, questions & debate.

Tuesday, 06/09

Day 2 - Outside the Box Thinking During a Crisis & Beyond

12:30 PM

Welcome Back, Attendee Survey

12:40 PM

Presentation: And Now a Word From Alexa: A Voice Search Mini-Case

While most hospitality organizations were trying to connect with consumers at the front desk, the folks at Red Roof Inn set their sights on more strategic voice opportunities. Kevin Scholl, Red Roof’s Director of Digital Marketing, discusses leveraging voice technology, SEO optimization and why they’re proud to be the only hospitality brand to engage with consumers in their homes and cars via Alexa.

Presenter: Kevin Scholl, Director of Marketing Technology, Red Roof

12:55 PM

Survey Results and Trivia

Is the keyword really dead? What is your biggest recovery challenge? When will ad budgets rebound? Who has been the most loyal attendee over 15 years of SPIS? Atendees weigh in.

1:05 PM

Panel: Amazon Squared: Lessons From The Crisis Engine

Amazon became America’s go-to market for everyday supplies in recent months. But this also impacted all marketers working within and around Big-A’s multi-faceted ad, affiliate, fulfillment and marketing economy. How have partners experienced and adjusted these changes to every part of the world’s largest e-commerce engine? And how does the crisis change the Amazon environment for good?

Moderator: Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm
PanelistS: Trevor Krehel, Channel Marketing Manager, Seagate Technology; Eloy Yndigoyen, COO/CFO, Spread The Love

1:25 PM

Sponsor Spotlight Presentation

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1:35 PM

Panel: Lights, Camera, Action: Performance Video

Video is expected to surpass all content forms for consumers in 2020. Marketers no longer look at video just as a branding tool but for performance as well. But how do you measure performance across a diverse marketing mix? What metrics do you track to measure your campaign's success? How do you optimize video to meet search engine standards, improve performance across all channels and achieve positive ROI?

Moderator: Lisa Singer, Event Editorial Manager, MediaPost
PanelistS: Megan Seman, Sr Growth Marketing Manager, ThirdLove; Hayden Spencer, Associate Brand Manager, Reckitt Benckiser

1:55 PM

Swag King or Queen Crowned

What were the coolest, wierdest, most notable pieces of event swag lurking about our Insiders' WFH offices?

2:00 PM

Breakout Roundtables

- Voice SEO Strategy - Mike Dobbs, SVP, Content Discovery, 360i
With more than 20 million Alexa products sold in the market, Voice Search is becoming a prominent influence in SEO. How is your company implementing it?

- Integrating Search & Social - Clayton McLaughlin, SVP, Head of Media Investments, iCrossing
How is your organization leveraging social media to optimize your ad campaigns?

- Charting the Future Media Plan - Nicolette Harper, VP, Global Paid Media, Marriott
What is on the horizon for media planning when the path to recovery is so unclear and different across markets? What data are they using to inform when markets are ready and what media will reach them?

What people are saying about this event

"Search Insider Summit is the one event I look forward to every year. Increasingly rare to get the blend of top talent, top brands, top content and top vendors together year after year without fail."

- Morgan Chemij, Director, North American Marketing, HP.com

"The Search Insider Summit is by far the best event that I have attended. The structure of the summit allowed for networking with industry leaders to help move theories and ideas forward. It's a leading event for the digital marketing industry."

- Roz-Linn Finn, Digital Marketing Manager, Navistar, Navistar, Inc.

"The Search Insider Summit: Simply the best and most informative Search conference I have been to. Real SEM experts with real experience talking candidly about their experiences."

- Steve Gibson VP, Group Director, Canvas Worldwide

"By far the best Search conference I've ever attended! Not only fun but I learned valuable tactics and met great people. Hard to beat!"

- Santina Lay, Senior Paid Search Marketing Manager, National Appraisal Guides, National Appraisal Guides, Inc.

"One of the best opportunities to network and learn from leaders in the search marketing industry"

- Alex Edlund Director, Digital Customer Acquisition, Choice Hotels International

"The Search Insider Summit was far and away the best conference I've attended. Talking with and learning from expert practitioners was invaluable, and the balance between content and fun made it easy to stay focused and engaged. I'll definitely be back!"

- Cody Duke, Product and Digital Marketing Manager, Legacy Texas

"Having been jaded from search conferences given that I hear much the same thing every time, I'm glad I went against my instincts and attended MediaPost's Search Insider Summit. I learned a great deal from industry peers at panels, but probably even more so at casual events where people felt able to talk freely. The venue and environment was perfect for that. A terrific, one-of-a-kind conference for search industry leaders to learn from one another."

- Bob Chandra, Sr. Product Manager, Search World Wide Marketing, Amazon

"One of the top Search conferences of the year. I highly recommend marketers consider attending to share in days chock full of industry-leading content and networking. This is a must attend event for the serious brand Search marketer."

- Brian Kleisner, Director of Digital Performance Marketing, Humana

"It was such a wonderful event filled with great content and ever better people. You guys put on an excellent show!"

- Alexandra Schieken, Director, Worldwide Marketing, Delta Air Lines

"You put together an incredible event where industry experts can truly learn from their peers."

- Jacob Davis, Director, Digital Acquisition, Hilton Hotels

"The Search Insider Summit does a great job of discussing where we're at in digital today and what to expect in the future. The networking events allow for casual conversations with your peers in digital to gain ideas for your own business growth."

- Theresa Duerr, Director of Digital Marketing, Quill

"By far, the best conference I have attended. The Search Insider Summit was a perfect mix of education, conversation, networking and fun. The size of show, combined with the high quality of attendees, resulted in a great experience that delivered valuable business contacts and meaningful takeaways."

- Derek Fulford, Search Marketing Manager, The Weather Channel Interactive

"I REALLY loved the experience relative to other conferences - tremendous networking opportunities and a great venue. A perfect size, this event provided an unparalleled opportunity to really get to know some of the brightest minds in the industry."

- Aaron Levy, Manager, Client Strategy, Elite SEM

"The Insider Summits bring together the smartest people in the industry every time, no exceptions. The agenda always combines great content with even better networking opportunities. They're always on my list of 'must do' events each year."

- Clayton McLaughlin, VP, Group Director, Havas Media

"SIS was a fantastic mix of valuable industry thought-leading content, networking and relaxation. By far, the best atmosphere for an industry event."

- Dan Fleetwood, Group Director, Marketing, SAP Global

"There is no conference I have ever attended in our industry that has this level of executive talent. What a wonderful experience and amazing event...Really a career high for me. I learned so much and networked like never before. Thank you to the exceptional MediaPost team for putting on the best digital marketing event ever featuring THE top-tier executives in our space."

- Ian Lopuch, VP, Search, eHealth Insurance

"I've been to many conferences over the years but really appreciated the size and scale of this conference. When you don't have to deliver a message to the masses it makes it much easier to dive in and have a real discourse about what's important with other industry experts."

- Jeff Day, VP Search Marketing, Barnes & Noble

"The Search Insider Summit was a wonderful Summit for me because I am new to SEM. I was able to learn from experienced search marketing peers, hear about real case studies to learn about successful optimization, and get inside info on trending and where SEM is headed for the future."

- Diane Devlin, WW Advertising and Media, Brocade

"Search Insider Summit was phenomenal. The show really capitalized on it's intimate feel with the use of the breakout sessions. As always, well done!"

- Frank Lee, Client Partner, Global Marketing Solutions, Facebook

"This was the best Search Summit to date! Great event...Rich content, great activities."

- Adam Allamar, Director, Digital Acquisition, Barclaycard US

"Thank you to MediaPost for hosting an amazing conference. The networking, strategic discussions and hallway chit-chat proved invaluable, and I walked away with deeper insight into what is going on in the search vertical with practical information I can start using to improve my business immediately. Thanks again for doing these!"

- Anthony Ginn, VP, Digital Strategy, Transamerica

"There is an almost familial feel about the Search Insider Summit. The incredibly high bar in terms of attendee quality both from the vendor and the brand side and the intimacy of a small group in some fabulous locations seems to elevate the conversation while allowing it at the same time to percolate far more completely. Would recommend this over any other conference in the space for its ability to create very fundamental value for the attendees."

- Vikram Somaya, SVP, Global Data Officer & Ad Platforms, ESPN

"The combination of a small number of great attendees, excellent content, afternoon activities, and evening social events makes the Search Insider Summit the best search conference to make genuine, valuable connections."

- Lucinda Holt, CEO, ClickEquations

"The MediaPost Search Insider Summit was a first-class event that successfully balanced healthy debate around search strategy & the future of the industry, and plenty of time to mingle with other Search professionals. I highly recommend it for those who care to take the industry to the next level."

- Olivier Lemaignen, Vice President, Marketing & Brand Strategy, LegalZoom

"The Search Insider Summit is unlike any other event I've ever attended. The venue, the programming, the speakers, the attendees, the networking opportunities - everything about this event is at a different level."

- Lance Loveday, CEO, Closed Loop Marketing

"I've never been to any event where the exchange of business cards felt so immediately personal and deep, like we both knew that next week we'd certainly continue the conversation towards the real possibility of friendship and working together… sooner rather than later. Believe me, I'm adding MediaPost's Search Insider Summit to the annual must-attend list."

- Marty Weintraub, President, aimClear

"MediaPost events continue to be our best investment year after year. From the quality of the content and overall attendee experience to the networking and business opportunities, their events are a high-performing component of our marketing strategy. Working with the MediaPost staff is like working with my own team. They consistently demonstrate that they have our best interests at heart."

- Dan McDermott, Director of Product Marketing - Messaging, Epsilon

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.

Connecting With Your Customer

Premier Sponsor

Conference Content Programmers:

Advisory Board:

Search and Performance Insider Summit 2020 Attendees Include

Reasons and Benefits of Attending

Register for this event

Stay Informed

Event Sponsors

Agenda

Monday, 06/08

Tuesday, 06/09

Monday, 06/08

Tuesday, 06/09

Featured Speakers

Natalie Barreda

Sichia Bell

Genna Mordaga

Eric Moretti

Kevin Scholl

Hayden Spencer

Trevor Krehel

Megan Seman

Lisa Singer

Steve Smith

What people are saying about this event

"Search Insider Summit is the one event I look forward to every year. Increasingly rare to get the blend of top talent, top brands, top content and top vendors together year after year without fail."

"The Search Insider Summit is by far the best event that I have attended. The structure of the summit allowed for networking with industry leaders to help move theories and ideas forward. It's a leading event for the digital marketing industry."

"The Search Insider Summit: Simply the best and most informative Search conference I have been to. Real SEM experts with real experience talking candidly about their experiences."

"By far the best Search conference I've ever attended! Not only fun but I learned valuable tactics and met great people. Hard to beat!"

"One of the best opportunities to network and learn from leaders in the search marketing industry"

"The Search Insider Summit was far and away the best conference I've attended. Talking with and learning from expert practitioners was invaluable, and the balance between content and fun made it easy to stay focused and engaged. I'll definitely be back!"

"One of the top Search conferences of the year. I highly recommend marketers consider attending to share in days chock full of industry-leading content and networking. This is a must attend event for the serious brand Search marketer."

"It was such a wonderful event filled with great content and ever better people. You guys put on an excellent show!"

"You put together an incredible event where industry experts can truly learn from their peers."

"The Search Insider Summit does a great job of discussing where we're at in digital today and what to expect in the future. The networking events allow for casual conversations with your peers in digital to gain ideas for your own business growth."

"I REALLY loved the experience relative to other conferences - tremendous networking opportunities and a great venue. A perfect size, this event provided an unparalleled opportunity to really get to know some of the brightest minds in the industry."

"The Insider Summits bring together the smartest people in the industry every time, no exceptions. The agenda always combines great content with even better networking opportunities. They're always on my list of 'must do' events each year."

"SIS was a fantastic mix of valuable industry thought-leading content, networking and relaxation. By far, the best atmosphere for an industry event."

"I've been to many conferences over the years but really appreciated the size and scale of this conference. When you don't have to deliver a message to the masses it makes it much easier to dive in and have a real discourse about what's important with other industry experts."

"The Search Insider Summit was a wonderful Summit for me because I am new to SEM. I was able to learn from experienced search marketing peers, hear about real case studies to learn about successful optimization, and get inside info on trending and where SEM is headed for the future."

"Search Insider Summit was phenomenal. The show really capitalized on it's intimate feel with the use of the breakout sessions. As always, well done!"

"This was the best Search Summit to date! Great event...Rich content, great activities."

"The combination of a small number of great attendees, excellent content, afternoon activities, and evening social events makes the Search Insider Summit the best search conference to make genuine, valuable connections."

"The MediaPost Search Insider Summit was a first-class event that successfully balanced healthy debate around search strategy & the future of the industry, and plenty of time to mingle with other Search professionals. I highly recommend it for those who care to take the industry to the next level."

"The Search Insider Summit is unlike any other event I've ever attended. The venue, the programming, the speakers, the attendees, the networking opportunities - everything about this event is at a different level."

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