June 8 - 9, 2020
Virtual Event

Connecting With Your Customer

Search behaviors are the barometer of change. So, when Covid-19 struck and lockdowns commenced, the entire query economy, across search, e-commerce and social, was upended. Keyword, content and conversion strategies had to respond to searchers driven by need rather than desire.

MediaPost’s virtual edition of the long-running Search and Performance Insider Summit gathers some of the leading brands and media buyers that had to pivot quickly and rethink their SEO/SEM, Amazon, social and performance media approaches.

We will explore

  • How did the crisis shift performance tactics for categories most impacted by the crisis?
  • How pricing and user behaviors on social and performance channels reshuffled the media mix
  • How a WFH economy redefines performance video and messaging 
  • As Amazon became the default store in Shelter-at-Home America, how are marketers adjusting to that new ecosystem?

All performance marketers are taking a crash course in adaptability. At the (Virtual) Search & Performance Insider Summit we take a snap quiz on what has been learned so far.

For complimentary Brand Marketer or buy-side Agency VIP pass consideration, please contact Kevin Massa at massa@mediapost.com


The Search & Performance Insider Summit is brought to you by the MediaPost journalists and editors that produce Search & Performance Marketing Daily and Inside Performance - important sources of news and commentary for the search and performance marketing community.

Conference Content Programmers:

Steve Smith, VP, Editorial Director, Events, MediaPost

Lisa Singer, Event Editorial Manager, MediaPost


Advisory Board:

Kerry Curran, Executive Director, Marketing, GroupM
Clayton McLaughlin, SVP, Director of Media Investments, iCrossing
Jonathan Kagan, VP, Search, Cogniscient Media

Search and Performance Insider Summit 2020 Attendees Include

Reasons and Benefits of Attending

  • Unparalleled access and knowledge sharing with the leading minds in the Industry
  • Be part of driving the Search Channel forward as a key component of marketing campaigns, within your company and the industry
  • Unlimited access to stay in touch with the office: WiFi enabled conference room and quiet office area; opportunities in morning to stay up to date at the office; afternoon five hour break in order to stay on top of duties
  • Congenial, relaxed experience. Attendees are working together to move the industry forward
  • Enhance your Search initiatives with new solutions learned and partnerships gained

Register for this event

Please make sure you enter the same email address you have for your MediaPost Membership account in the form to receive the member discount on the event ticket!

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Agenda

Monday, 06/08

Day 1 - Action In Time of a Crisis Why going dark during a crisis isn't the answer. We open the spring SPIS drilling into strategies that worked, didn't work and what was learned in the process as we move forward during this uncertain time.
12:30 PM
Opening Remarks: Adjusting to the New Normal
MCS
Lisa Singer, Event Editorial Manager, MediaPost 
Steve Smith, VP, Editorial Director, Events, MediaPost 
12:45 PM
Keynote Q&A: Staying Fluid During a Crisis
As COVID-19 shifted human behavior to social distancing and restricted living, many businesses have had to re-think their campaigns, pivot their message, and even temporally go dark to get through this crisis.
Interviewee
Genna Mordaga, Manager, Search (Paid & Organic), Bayer 
Interviewer
Steve Smith, VP, Editorial Director, Events, MediaPost 
1:10 PM
Sponsor Spotlight Presentation
1:20 PM
Group Stretch/Yoga
Going virtual is no excuse to dispense with the MediaPost Insider Summit tradition of afternoon group activities. Out of your seats, Insiders.
1:30 PM
Panel: The Performance Marketing Stress Test: Adjusting to Consumer Need
The crisis radically changed how (and how much) our consumers used the Internet and searched across engines, e-commerce and social. We gather performance marketers to share what they have seen and how their cross-channel strategies changed. How did they adjust to new pricing, keyword shifts, budget adjustments, creative changes? learned. What have we learned from stress-testing the performance media economy?
Moderator
Lisa Singer, Event Editorial Manager, MediaPost 
PanelistS
Natalie Barreda, Sr. Manager, Media, T-Mobile 
Sichia Bell, Sr. Manager, Growth Marketing, Tonal 
Eric Moretti, Performance Digital Marketing Manager, The Scotts Miracle-Gro Company 
1:50 PM
Sponsor Spotlight Presentation - "Redefining Search Marketing"
2:00 PM
Search and Performance Insider Trivia & Group Toast
Over 15 years, the Search & Performance Insider Summit family has grown to include many industry legends. How well do you know them?
2:10 PM
Breakout Roundtables
- Crisis Fallout: Lessons Learned & Moving Forward -  Shane Jennings, Sr. Manager Innovation Strategy, ArcBest 
How has the Covid-19 crisis stress tested your search and performance marketing plans? What have we learned about the performance ad ecosystem? And what will be the next new normal for your business? 
- Is the Keyword Really Dead? - Slava Rybalka, Director of SEO, Arteza
As the crisis forced every brand to rethink their keywords and the competitive landscape, how did you adjust your SEM/SEO strategy?
- Decreased Ad Budget? How to Engage Like a Start-Up 
- Derrick Brent, Marketing Consultant, Cut Golf
Since the COVID-19 pandemic, ad budgets have seen significant decline. Where did you find efficiency and opportunity in the media plan? How did you manage to follow the data and the ROI like a startup

Virtual Roundtables will kick off with a brief Q&A between MediaPost editors and a special Summit VIP guest on the topic at hand. The discussion will then open up to the "room" for shared perspectives, questions & debate.

Tuesday, 06/09

Day 2 - Outside the Box Thinking During a Crisis & Beyond
12:30 PM
Welcome Back, Attendee Survey
12:40 PM
Presentation: And Now a Word From Alexa: A Voice Search Mini-Case
While most hospitality organizations were trying to connect with consumers at the front desk, the folks at Red Roof Inn set their sights on more strategic voice opportunities. Kevin Scholl, Red Roof’s Director of Digital Marketing, discusses leveraging voice technology, SEO optimization and why they’re proud to be the only hospitality brand to engage with consumers in their homes and cars via Alexa.
Presenter
Kevin Scholl, Director of Marketing Technology, Red Roof 
12:55 PM
Survey Results and Trivia
Is the keyword really dead? What is your biggest recovery challenge? When will ad budgets rebound? Who has been the most loyal attendee over 15 years of SPIS? Atendees weigh in.
1:05 PM
Panel: Amazon Squared: Lessons From The Crisis Engine
Amazon became America’s go-to market for everyday supplies in recent months. But this also impacted all marketers working within and around Big-A’s multi-faceted ad, affiliate, fulfillment and marketing economy. How have partners experienced and adjusted these changes to every part of the world’s largest e-commerce engine? And how does the crisis change the Amazon environment for good?
Moderator
Steve Smith, VP, Editorial Director, Events, MediaPost 
PanelistS
Trevor Krehel, Channel Marketing Manager, Seagate Technology 
Eloy Yndigoyen, COO/CFO, Spread The Love 
1:25 PM
Sponsor Spotlight Presentation
1:35 PM
Panel: Lights, Camera, Action: Performance Video
Video is expected to surpass all content forms for consumers in 2020. Marketers no longer look at video just as a branding tool but for performance as well. But how do you measure performance across a diverse marketing mix? What metrics do you track to measure your campaign's success? How do you optimize video to meet search engine standards, improve performance across all channels and achieve positive ROI?
Moderator
Lisa Singer, Event Editorial Manager, MediaPost 
PanelistS
Megan Seman, Sr Growth Marketing Manager, ThirdLove 
Hayden Spencer, Associate Brand Manager, Reckitt Benckiser 
1:55 PM
Swag King or Queen Crowned
What were the coolest, wierdest, most notable pieces of event swag lurking about our Insiders' WFH offices?
2:00 PM
Breakout Roundtables

- Voice SEO Strategy - Mike Dobbs, SVP, Content Discovery, 360i
With more than 20 million Alexa products sold in the market, Voice Search is becoming a prominent influence in SEO. How is your company implementing it?

- Integrating Search & Social
- Clayton McLaughlin, SVP, Head of Media Investments, iCrossing 
How is your organization leveraging social media to optimize your ad campaigns? 

- Charting the Future Media Plan - Nicolette Harper, VP, Global Paid Media, Marriott
What is on the horizon for media planning when the path to recovery is so unclear and different across markets? What data are they using to inform when  markets are ready and what media will reach them?

Featured Speakers

Natalie Barreda

T-Mobile
Sr. Manager, Media

Sichia Bell

Tonal
Sr. Manager, Growth Marketing

Genna Mordaga

Bayer
Manager, Search (Paid & Organic)

Eric Moretti

The Scotts Miracle-Gro Company
Performance Digital Marketing Manager

Kevin Scholl

Red Roof
Director of Marketing Technology

Hayden Spencer

Reckitt Benckiser
Associate Brand Manager

Trevor Krehel

Seagate Technology
Channel Marketing Manager

Megan Seman

ThirdLove
Sr Growth Marketing Manager

Lisa Singer

MediaPost
Event Editorial Manager

Steve Smith

MediaPost
VP, Editorial Director, Events

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Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.