The digital marketing ecosystem has accelerated five years in seven months of crisis. Ecommence is on fire, as are the performance media that drive it. But as search and performance marketing teams budget for 2021 they face a clutter of competition and product offerings. Search and shopping queries are proliferating across social platforms and retailer sites. The sales funnel is bending and fluid as the ecommerce windfall drives focus even more on conversion and sales.
The annual December meeting of search and performance marketing leaders at MediaPost's Insider Summit digs into the media plan for an uncertain 2021. How are planners and buyers forecasting in a fog? (Re)evaluating the tech that is best able to pivot with them? Managing performance new media options from social, retail, audio and video products? Keeping an eye on the entire funnel?
The Summit will cover
Solving for planning into 2021
Vetting tech investments in a more fluid environment
Leveraging new shopping opportunities across platforms
Managing the retail adnet clutter
Engaging the post-cookie identity challenge
In its 15th year, the Search and Performance Insider summit maintains its focus on sharing best practices and providing marketers with ideas, case studies and actionable intelligence.
For complimentary Brand Marketer or buy-side Agency VIP pass consideration, please contact Kevin Massa at firstname.lastname@example.org
The Search & Performance Insider Summit is brought to you by the MediaPost journalists and editors that produce Search & Performance Marketing Daily and Inside Performance - important sources of news and commentary for the search and performance marketing community.
Kerry Curran, Executive Director, Marketing, GroupM
Clayton McLaughlin, SVP, Director of Media Investments, iCrossing
Jonathan Kagan, VP, Search, Cogniscient Media
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