June 14 - 15, 2021
Virtual & IN-Person Event

Cookies, Shopping, Streaming: The Performance Challenges Ahead

The world may be edging back to normality again, but the advertising industrial complex surely is not. Traditional targeting and tracking tools are dissolving. Much of the shopping economy shifted online and the opportunities for buying have diffused everywhere. Meanwhile, the great streaming acceleration of the past year has made performance video even more critical to any brand's growth strategy. Yeah, it's complicated.

At the annual June edition of MediaPost's Search and Performance Summit marketers and agencies will show the math for how they are solving for three of the key challenges facing data driven performance media: post-cookie targeting and measurement, navigating the sea of buy buttons in a new e-shopping environment, and driving sales with performance video.

We will explore:
- ID tracking and metrics after cookies and IDFA
- Navigating the Retail Media Networks
- Performance video planning across platforms
- Best practices for using search and social "shops"
- Controlling data and planning within walled garden automation

For 15 years, the MediaPost Search and Performance Summit has kept data driven marketers ahead of the next industry curves. This June edition puts you in the center of change in the data driven ad economy.

The Summit will cover

  • Solving for planning into 2021

  • Vetting tech investments in a more fluid environment

  • Leveraging new shopping opportunities across platforms

  • Managing the retail adnet clutter

  • Engaging the post-cookie identity challenge

In its 15th year, the Search and Performance Insider summit maintains its focus on sharing best practices and providing marketers with ideas, case studies and actionable intelligence.

For complimentary Brand Marketer or buy-side Agency VIP pass consideration, please contact Kevin Massa at massa@mediapost.com


The Search & Performance Insider Summit is brought to you by the MediaPost journalists and editors that produce Search & Performance Marketing Daily and Inside Performance - important sources of news and commentary for the search and performance marketing community.

Conference Content Programmers:

Steve Smith, VP, Editorial Director, Events, MediaPost

Lisa Singer, Event Editorial Manager, MediaPost


Advisory Board:

Kerry Curran, Executive Director, Marketing, GroupM
Clayton McLaughlin, Managing Director, Chicago, Labelium
Jonathan Kagan, VP, Search, Cogniscient Media

Previous Search and Performance Insider Summit Attendees

Reasons and Benefits of Attending

  • Unparalleled access and knowledge sharing with the leading minds in the Industry
  • Be part of driving the Search Channel forward as a key component of marketing campaigns, within your company and the industry
  • Unlimited access to stay in touch with the office: WiFi enabled conference room and quiet office area; opportunities in morning to stay up to date at the office; afternoon five hour break in order to stay on top of duties
  • Congenial, relaxed experience. Attendees are working together to move the industry forward
  • Enhance your Search initiatives with new solutions learned and partnerships gained

Register for this event

Please make sure you enter the same email address you have for your MediaPost Membership account in the form to receive the member discount on the event ticket!

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Agenda

Monday, 06/14

12:00 PM
Opening Remarks - All Times EST
12:10 PM
Keynote: Performance Marketing: One Size Does Not Fit All
Reflecting on his experience across  CapOne, Advance Auto and now Ideal Image, Chief Commercial Officer Yogi Jashnani explores where scale and category do and don’t matter in building internal performance marketing teams. Even then how do you pivot when digital evolution and a pandemic completely reshuffle your business model?
Keynote
Yogi Jashnani, Chief Commercial Officer, Ideal Image 
12:35 PM
Sponsor Spotlight
12:45 PM
Panel: The Post-Cookie Strategy
Cookies are crumbling, IDFA is opting out, and the walled gardens in search and performance advertising are pushing marketers to let their own machines decide who, when and where to target. As the basic infrastructure of digital marketing shifts, what strategy are brands and agencies building? What identity matching solutions are they leveraging, and how will this change the way campaigns are measured and reported? We press our panel for practical solutions to the challenges ahead.
Moderator
Lisa Singer, Event Editorial Manager, MediaPost 
PanelistS
Jonathan Kagan, VP, Search, 9Rooftops 
Mark Kapczynski, CMO & Co-Founder, Gooten 
Diane Sidden, Global Digital Marketing Consultant / Growth Marketing, Cisco 
1:10 PM
Sponsor Spotlight
1:20 PM
Case Study: Leveraging Performance Video on Amazon
The acceleration of streaming this past year has made video even more critical to a brand's growth strategy. Lexmark’s director of marketing operations, Mike Dattilo, shares how he’s successfully targeting SMB users to expand their audience, brand awareness and increase conversions through performance video.
Presenter
Mike Dattilo, Director Of Marketing Operations, Lexmark 
1:40 PM
Roundtable
For 15 years the Insider Summit Round Tables have been where marketers bring their questions, challenges and insights for one another to share in casual, off-the-record conversation. This Virtual Insider Summit is no different. Webcams and Mics ON. Recording and reporting OFF. Discuss amongst yourselves!
1:40 PM
Roundtable: Testing, Testing & More Testing: Preparing for a Cookie-less Future
With third-party cookies coming to an end and Apple’s new opt-in requirement, what alternative tactics are marketers testing? From contextual advertising and people based marketing to new platforms and technology, brands and agencies share how they’re preparing for this post cookie world.
Featuring
Diane Sidden, Global Digital Marketing Consultant / Growth Marketing, Cisco 
Matt Tingley, Group Director of SEO, Huge 
Golf at Pinehurst Resort: Courses No. 2 or 8
Pinehurst Brewery Tour
7:30 PM
Cocktail Party - Sponsors and VIP guests only
At Pinehurst Resort, NC
8:30 PM
Dinner Reception - Sponsors and VIP guests only
At Pinehurst Resort, NC

Tuesday, 06/15

12:00 PM
Welcome Back & Search and Performance Marketer Survey Results - All Times EST
12:10 PM
Keynote Q&A: Marriott’s Global View on the Great Reopening
While the hospitality segment was most severally impacted by shutdowns worldwide, Marriott’s global reach has given the company a global view of how markets reawaken and the kinds of media and messaging plans that work. We explore how the company has developed new product lines and developed new marketing tactics that will outline the unprecedented circumstances that inspired them.
Interviewee
Griff Garwood, Senior Director, Digital Marketing, Marriott International 
Interviewer
Steve Smith, VP, Editorial Director, Events, MediaPost 
12:35 PM
Sponsor Spotlight
12:45 PM
Panel: Amazon and Beyond: The Retail Media Network Opportunity
As the range of retail ad networks used for reaching customers grows, it's becoming increasingly difficult to manage. We ask these marketers to share how they're evaluating these new opportunities. How are they making the most of them, what tools they're leveraging to make informed decisions and how do they compare with Amazon? 
Moderator
Kerry Curran, Executive Director, Marketing & Growth, GroupM Performance, Catalyst 
PanelistS
Ryan Holleley, Senior Digital Marketing Manager, Glanbia Performance Nutrition 
Clayton McLaughlin, Managing Director, Chicago, Labelium 
1:10 PM
Search & Performance Trivia Contest!
1:20 PM
Presentation: Sustained Innovation Through Creativity, Technology & Data
Avocados From Mexico has built one of the most successful digital practices in the industry in terms of both creativity and performance. Ivonne Kinser, AFM's head of digital marketing & ecommerce, will share the brand's approach to combine creativity, technology and data to develop stronger customer relationships that significantly increased the performance of their campaigns.
Presenter
Ivonne Kinser, Head of Digital Marketing, Avocados From Mexico 
1:40 PM
Roundtable
For 15 years the Insider Summit Round Tables have been where marketers bring their questions, challenges and insights for one another to share in casual, off-the-record conversation. This Virtual Insider Summit is no different. Webcams and Mics ON. Recording and reporting OFF. Discuss amongst yourselves!
1:40 PM
Roundtable: Let the Robots Do the Walking: Managing Walled Garden Automation
Facebook and Google continue to encourage media buyers to let their own AI make ever more buying decisions. How are brands and agencies responding to this enlarging of the black box? How is this changing the relationship with platforms, with your own customers?
Featuring
Brandon Cook, Director of Marketing, Clean Origin 
Joseph Sanfratello, VP of Performance Marketing, Hubble Contacts 
Golf at Pinehurst Resort: Courses No. 4 or No. 5
Par 3 & Putting Course fun at "The Cradle"
Historic Walking Tour & Wine Tasting of Pinehurst Village
Beach Day at Lake Pinehurst
7:30 PM
Cocktail Party - Sponsors and VIP guests only
At Pinehurst Resort, NC
8:30 PM
Dinner Reception - Sponsors and VIP guests only
At Pinehurst Resort, NC

Featured Speakers

Brandon Cook

Clean Origin
Director of Marketing

Mike Dattilo

Lexmark
Director Of Marketing Operations

Griff Garwood

Marriott International
Senior Director, Digital Marketing

Ryan Holleley

Glanbia Performance Nutrition
Senior Digital Marketing Manager

Yogi Jashnani

Ideal Image
Chief Commercial Officer

Jonathan Kagan

9Rooftops
VP, Search

Mark Kapczynski

Gooten
CMO & Co-Founder

Ivonne Kinser

Avocados From Mexico
Head of Digital Marketing

Clayton McLaughlin

Labelium
Managing Director, Chicago

Joseph Sanfratello

Hubble Contacts
VP of Performance Marketing

Diane Sidden

Cisco
Global Digital Marketing Consultant / Growth Marketing

Matt Tingley

Huge
Group Director of SEO

Kerry Curran

Catalyst
Executive Director, Marketing & Growth, GroupM Performance

Lisa Singer

MediaPost
Event Editorial Manager

Steve Smith

MediaPost
VP, Editorial Director, Events

Activities

Monday 2 p.m.

Golf at Pinehurst Resort: Courses No. 2 or 8

Access to Pinehurst's legendary courses, as a Summit attendee you'll have access to pristine and renowned courses, No. 2 or the equally amazing No. 8.

Monday 2 p.m.

Pinehurst Brewery Tour

A short 10-minute walk from the hotel, get an insider look at the inner workings of how the Pinehurst Brewery makes it’s variety of amazing craft beers.  Complete with tasting station, guests will tour the historic former steam plant now-turned-brewery that once powered the Village of Pinehurst back in 1895.  A Q&A with the brewers and a tasting flight of the Brewery’s finest work are all in the plans.


Tuesday 2 p.m.

Golf at Pinehurst Resort: Courses No. 4 or No. 5

Access to Pinehurst's legendary courses, as a Summit attendee you'll have access to pristine and renowned courses, the completely revitalized No. 4 or classic No. 5.

Tuesday 2 p.m.

Par 3 & Putting Course fun at "The Cradle"

The Golf Channel calls it “the most fun 10 acres in all of golf." The Cradle it THE perfect outing for the "not-so-serious" golfer. A par 3, nine-hole short course and separate 18-hole putting course make this a ton of fun for guests. Refreshments available for purchase while you have fun in both areas with your fellow Summit-goers.  Located at the Main Resort Clubhouse, the Cradle is a great way to spend the afternoon without all the pressure of a long golf round.

Tuesday 2 p.m.

Historic Walking Tour & Wine Tasting of Pinehurst Village

Take a step back in time with a guided walking tour of the historic Village of Pinehurst. Highlights include the Holly Inn, the first hotel in Pinehurst and the Theatre Building, which once featured live theatre and performances by the likes of Will Rogers and John Phillips Sousa. Every step of the way you’ll learn more about the fascinating history of Pinehurst.  This tour covers approximately two miles.

Tuesday 2 p.m.

Beach Day at Lake Pinehurst

Swim, sunbathe, kayak, fish or boat on Pinehurst's private 200-acre lake located just a short shuttle ride from the hotel. The lake features a beach area with umbrellas, chairs and cabanas for snacks and beverages or snacks.  Guests can rent kayaks and pontoon boats for a day on the water. Rods and tackle are also available so you can catch everything from large mouth bass to catfish.  Changing areas, chairs and towels are provided. 

What people are saying about this event

Venue

The Carolina Hotel, Pinehurst, NC
80 Carolina Vista Drive
Pinehurst, North Carolina, 28374
IN-Person "gathering" - June 14-16, 2021. 
In order to attend the IN-person portion of this event taking place at Pinehurst Resort, NC, June 14-16, 2021, you MUST be a Sponsor of the event or be an invited VIP by MediaPost.

To inquire about attending and participating this IN-person piece of our Search & Performance Insider Summit, please contact Jon Whitfield, SVP, Events at: jon@mediapost.com

ABOUT PINEHURST RESORT
Some say you can feel the spirit of Pinehurst as you turn onto Carolina Vista Drive. Built in 1901 by famed architect and designer Frederick Law Olmsted (Central Park in New York City and the grounds of Biltmore House), the majestic century old Carolina Hotel with its sweeping verandas, makes you feel as though you’ve stepped back in time to an era when elegance defined grand hotels and resorts. Dubbed the “Queen of the South,” The Carolina has 230 Four-Diamond guest rooms including suites.
 
Built in 1895, The Holly Inn was Pinehurst’s first hotel and is located a short walk away in the heart of The Village at Pinehurst. The Four Diamond Holly features 82 guest rooms and suites each as unique as the hotel itself. Every detail has been attended to with fine touches in every nook, from the jewel-toned Tiffany lamps, to the reading selection in the library, and to the comfort of a rocking chair in your guest room.
 
Amenities for both lodges include elegant restaurants, casual lounges and bars, coffee shop, tennis courts, bike rentals, fitness center, luxury spa, airport shuttle, and of course access to 9 different world-class golf courses (with 3 of the 9 ranked in Golfweek’s Top 100 in the US). A world-class tennis, spa, meetings, special events and family resort, where life actually seems to slow down - so you can enjoy every minute of it.

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Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.