Monday, 06/08
Day 1 - Action In Time of a Crisis
Why going dark during a crisis isn't the answer. We open the spring SPIS drilling into strategies that worked, didn't work and what was learned in the process as we move forward during this uncertain time.
12:30 PM ET
Opening Remarks: Adjusting to the New Normal - ALL times EST
- MCS
- Lisa Singer, Event Editorial Manager, MediaPost
- Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm
12:45 PM ET
Keynote Q&A: Performance Branding: How NerdWallet Counts Every Marketing Dollar
The Covid-19 pandemic was both a health and financial crisis for consumers, and few brands witnessed that concern in real time as much as financial services platform NerdWallet. CMO Kelly Gillease explores how the company pivoted both creative and media plans to accommodate unpredictable shifts while maintaining its brand growth strategy. How does a contemporary DTC bring apply its performance DNA to brand building?
- Interviewee
- Kelly Gillease, CMO, NerdWallet
- Interviewer
- Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm
1:10 PM ET
Sponsor Spotlight Presentation
1:20 PM ET
Group Stretch/Yoga
Going virtual is no excuse to dispense with the MediaPost Insider Summit tradition of afternoon group activities. Out of your seats, Insiders.
1:30 PM ET
Panel: The Performance Marketing Stress Test: Adjusting to Consumer Need
The crisis radically changed how (and how much) our consumers used the Internet and searched across engines, e-commerce and social. We gather performance marketers to share what they have seen and how their cross-channel strategies changed. How did they adjust to new pricing, keyword shifts, budget adjustments, creative changes? What have we learned from stress-testing the performance media economy?
- Moderator
- Lisa Singer, Event Editorial Manager, MediaPost
- PanelistS
- Natalie Barreda, Sr. Manager, Media, T-Mobile
- Sichia Bell, Sr. Manager, Growth Marketing, Tonal
- Eric Moretti, Performance Digital Marketing Manager, The Scotts Miracle-Gro Company
1:50 PM ET
Sponsor Spotlight Presentation - "Redefining Search Marketing"
2:00 PM ET
Search and Performance Insider Trivia & Group Toast
Over 15 years, the Search & Performance Insider Summit family has discovered and learned so many surprising and really cool marketing facts. How well do you know them?
2:10 PM ET
Breakout Roundtables
- Crisis Fallout: Lessons Learned & Moving Forward - Shane Jennings, Sr. Manager Innovation Strategy, ArcBest
Interviewer: Sarah Mahoney, writer, MediaPost/MARKETING DAILY Contributor
How has the Covid-19 crisis stress tested your search and performance marketing plans? What have we learned about the performance ad ecosystem? And what will be the next new normal for your business?
- Is the Keyword Really Dead? - Slava Rybalka, Director of SEO, Arteza
Interviewer: Lisa Singer, Event Editorial Manager, MediaPost
As the crisis forced every brand to rethink their keywords and the competitive landscape, how did you adjust your SEM/SEO strategy?
- Decreased Ad Budget? How to Engage Like a Start-Up - Derrick Brent, Marketing Consultant, Cut Golf
Interviewer: Steve Smith, Editorial Director of Events MediaPost
Since the COVID-19 pandemic, ad budgets have seen significant decline. Where did you find efficiency and opportunity in the media plan? How did you manage to follow the data and the ROI like a startup
Virtual Roundtables will kick off with a brief Q&A between MediaPost editors and a special Summit VIP guest on the topic at hand. The discussion will then open up to the "room" for shared perspectives, questions & debate.
Interviewer: Sarah Mahoney, writer, MediaPost/MARKETING DAILY Contributor
How has the Covid-19 crisis stress tested your search and performance marketing plans? What have we learned about the performance ad ecosystem? And what will be the next new normal for your business?
- Is the Keyword Really Dead? - Slava Rybalka, Director of SEO, Arteza
Interviewer: Lisa Singer, Event Editorial Manager, MediaPost
As the crisis forced every brand to rethink their keywords and the competitive landscape, how did you adjust your SEM/SEO strategy?
- Decreased Ad Budget? How to Engage Like a Start-Up - Derrick Brent, Marketing Consultant, Cut Golf
Interviewer: Steve Smith, Editorial Director of Events MediaPost
Since the COVID-19 pandemic, ad budgets have seen significant decline. Where did you find efficiency and opportunity in the media plan? How did you manage to follow the data and the ROI like a startup
Virtual Roundtables will kick off with a brief Q&A between MediaPost editors and a special Summit VIP guest on the topic at hand. The discussion will then open up to the "room" for shared perspectives, questions & debate.
Tuesday, 06/09
Day 2 - Outside the Box Thinking During a Crisis & Beyond
12:30 PM ET
Welcome Back, Attendee Survey - ALL times EST
12:40 PM ET
Presentation: And Now a Word From Alexa: A Voice Search Mini-Case
While most hospitality organizations were trying to connect with consumers at the front desk, the folks at Red Roof Inn set their sights on more strategic voice opportunities. Kevin Scholl, Red Roof’s Director of Digital Marketing, discusses leveraging voice technology, SEO optimization and why they’re proud to be the only hospitality brand to engage with consumers in their homes and cars via Alexa.
- Presenter
- Kevin Scholl, Director of Marketing Technology, Red Roof
12:55 PM ET
Survey Results
Is the keyword really dead? What is your biggest recovery challenge? When will ad budgets rebound? Who has been the most loyal attendee over 15 years of SPIS? Results of our SPIS survey revealed!
1:05 PM ET
Panel: Amazon Squared: Lessons From The Crisis Engine
Amazon became America’s go-to market for everyday supplies in recent months. But this also impacted all marketers working within and around Big-A’s multi-faceted ad, affiliate, fulfillment and marketing economy. How have partners experienced and adjusted these changes to every part of the world’s largest e-commerce engine? And how does the crisis change the Amazon environment for good?
- Moderator
- Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm
- PanelistS
- Trevor Krehel, Channel Marketing Manager, Seagate Technology
- Eloy Yndigoyen, COO/CFO, Spread The Love
1:25 PM ET
Sponsor Spotlight Presentation - "Guiding the C-Suite to the New Normal & How Big Brands Are Doing It: Volkswagen Case Study"
1:35 PM ET
Panel: Lights, Camera, Action: Performance Video
Video is expected to surpass all content forms for consumers in 2020. Marketers no longer look at video just as a branding tool but for performance as well. But how do you measure performance across a diverse marketing mix? What metrics do you track to measure your campaign's success? How do you optimize video to meet search engine standards, improve performance across all channels and achieve positive ROI?
- Moderator
- Lisa Singer, Event Editorial Manager, MediaPost
- PanelistS
- Megan Seman, Sr Growth Marketing Manager, ThirdLove
- Hayden Spencer, Associate Brand Manager, Reckitt Benckiser
1:55 PM ET
Swag King or Queen Crowned
What were the coolest, wierdest, most notable pieces of event swag lurking about our Insiders' WFH offices?
2:00 PM ET
Breakout Roundtables
- Voice SEO Strategy - Mike Dobbs, SVP, Content Discovery, 360i
Interviewer: Lisa Singer, Event Editorial Manager MediaPost
With more than 20 million Alexa products sold in the market, Voice Search is becoming a prominent influence in SEO. How is your company implementing it?
- Integrating Search & Social - Clayton McLaughlin, SVP, Head of Media Investments, iCrossing
Interviewer: Nina Lentini Editor, Events and Research MediaPost
How is your organization leveraging social media to optimize your ad campaigns?
- Charting the Future Media Plan - Nicolette Harper, VP, Global Paid Media, Marriott
Interviewer: Steve Smith, Editorial Director of Events MediaPost
What is on the horizon for media planning when the path to recovery is so unclear and different across markets? What data are they using to inform when markets are ready and what media will reach them?