Machines Teaching Humans
Just as humans have empowered machines to automate media and technology processes, machines are now showing humans how to take digital marketing to its next phase. Search will be especially impacted.
In 2017, Google consolidated its lead at the top of the search advertising tree, while the likes of Bing continued to innovate with greater personalization and new offerings like chatbots in search results. Yahoo dissolved into Verizon’s Oath, and Amazon, a one-time sleeping giant, recorded surging revenue, showing that the tech giant is an advertising channel brands can no longer ignore. Perhaps most significantly, devices—by leveraging deep learning and natural language processing—became more talkative and visual.
These acquisitions, innovations and new product announcements underscore a greater theme across digital media: that machines are generating a better understanding of the people who use them, empowering marketers to do their jobs more efficiently. At the winter Search Insider Summit, we examine how artificial intelligence and machine learning are both reinventing and enhancing search across various platforms, while taking a hard look at some of the pitfalls along the way.
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Previous Search Insider Summit Participants Include:
Video from the 2016 Spring Summit:
Why Should You Attend?
- Unparalleled access and knowledge sharing with the leading minds in the Search Marketing Industry
- Opportunity to hear from and interact with over 40 speakers who are senior level brand marketers and solutions providers
- Morning Sessions provide best practices, case studies, and newest tactics which can all be applied to your marketing strategies
- Be part of driving the Search Channel forward as a key component of marketing campaigns, within your company and the industry
Brand Marketer Program
Insider Summits are complimentary to Brand Marketers who meet our requirements. Complimentary Brand Marketer pass includes:
* Summit registration ($3795 value)
* Accommodations at the Resort for three nights
* No charge on Afternoon Outdoor Activities
* Meals, drinks and functions over three days
Find out if you qualify and the application process »
“I would trade 100 SES, Ad-Techs, or other “trade shows” to be at one SIS. The relationships built, and the thought provoking conversations which you are a part of are invaluable. It’s awesome to see that the Summit recognized and focused on how search really was more than the “click” or SERP. Looking forward to the next one!”
Bryant Garvin, Program Manager, Paid Search, Choice Hotels International
MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.
Join the conversation #MPSISThe Search Insider Summit is brought to you by the MediaPost journalists and editors that produce Search Marketing Daily and the Search Insider, important sources of news and commentary for the search marketing community.
Conference Content Programmer
Laurie Sullivan, Writer and Editor, Events, MediaPost
Ross Fadner, Director, Event Programming, MediaPostProgramming Committee
Theresa Duerr, Director of Digital Marketing, Quill.com
Patrick Kelleher, Manager Of Paid Search And Shopping Engines, LL Bean
Diane Pease, Regional Audience Manager, Cisco
Jacob Davis, Director, Digital Acquisition, Hilton
Advisory Board
Jon Kagan, Sr. Director of Search and Biddable Media at MARC USA, MARC USA | Results:Digital
Danielle Engels, Search Marketing Director, Havas Media
What your peers have to say about the Search Insider Summit:
"Simply the best and most informative Search conference I have been to. Real SEM experts with real experience talking candidly about their experiences."
- Steve Gibson, VP Group Director, Canvas Worldwide
"By far the best Search conference I've ever attended! Not only fun but I learned valuable tactics and met great people. Hard to beat!"
- Satina Lay, Senior Paid Search Marketing Manager, National Appraisal Guides, Inc.
"Having been jaded from search conferences given that I hear much the same thing every time, I'm glad I went against my instincts and attended MediaPost's Search Insider Summit. I learned a great deal from industry peers at panels, but probably even more so at casual events where people felt able to talk freely. The venue and environment was perfect for that. A terrific, one-of-a-kind conference for search industry leaders to learn from one another."
- Bob Chandra, Sr. Product Manager, Search, World Wide Marketing, Amazon
"MediaPost's Search Insider Summit is a must-attend industry event. This search conference has all the right people discussing the key topics that matter. Want to be a better online marketer? This is where the industry veterans go - SIS doesn't waste precious time with introductory-level content. You get right into the nitty-gritty on the latest industry trends and challenges. The Search Insider Summit is three days well-spent!"
- Laura DeGraff, Director, Digital Acquisition, Barclaycard
"Unlike any other event I’ve ever attended. The venue, the programming, the speakers, the attendees, the networking opportunities - everything about this event is at a different level."
- Lance Loveday, CEO, Closed Loop Marketing
"This was my first time attending SIS and it was fantastic – MediaPost puts on a great event, better than all other search conferences that I’ve been to."
- Katherine Janca, Associate Director, Programmatic, The Media Kitchen
"The Search Insider Summit bring together the smartest people in the industry every time, no exceptions. The agenda always combines great content with even better networking opportunities. They're always on my list of 'must do' events each year."
- Clayton McLaughlin, VP, Group Director, Havas Media
"The combination of a small number of great attendees, excellent content, afternoon activities, and evening social events makes the Search Insider Summit the best search conference to make genuine, valuable connections."
- Lucinda Holt, CEO, ClickEquations"The Search Insider Summit was a stellar event! I very much enjoyed and appreciated the intimate, one-on-one environment where we were able to network with thought leaders from our industry. This is an event I would definitely attend again and recommend to any of my colleagues!"
- Valerie Anderson, Search Director, Maxus"The Search Insider Summit is an incredible conference. It is the perfect blend of panel/speaker sessions, information sharing, and networking. I am always looking for new contacts both for information sharing and for business partnerships, and I definitely came away from this with both."
- Robyn Foo, Marketing Director, Travelzoo
"3 days of inspiration, pure content, fun and real connections made. MediaPost's "Insider" Summits group brands, data driven marketing experts and vendors to share knowledge and work together towards marching the industry forward via an intimate and authentic setting - in what was my best conference experience yet! Kudos to the amazing MediaPost team and wonderful programming of sessions, events and activities."
- Itay Rahat, Manager, Global CRM Solutions, Warner Music Group"The Search Insider Summit was a wonderful Summit for me because I am new to SEM. I was able to learn from experienced search marketing peers, hear about real case studies to learn about successful optimization, and get inside info on trending and where SEM is headed for the future."
- Diane Devlin, WW Advertising and Media, Brocade"There is no conference I have ever attended in our industry that has this level of executive talent. What a wonderful experience and amazing event...Really a career high for me. I learned so much and networked like never before. Thank you to the exceptional MediaPost team for putting on the best digital marketing event ever featuring THE top-tier executives in our space."
- Ian Lopuch, VP, Search, eHealth Insurance
“The incredibly high bar in attendee quality both from the vendor and the brand side and the intimacy of a small group in some fabulous locations seems to elevate the conversation at the Search Insider Summit. I would recommend this over any other conference in the space for its ability to create very fundamental value for the attendees.”
Vikram Somaya, General Manager, Weather FX, The Weather Company
