December 14 - 17, 2022
Deer Valley, UT

Navigating Today's Uncertainty...Again!

As we approach an economic downturn with inflation, rising bills, and, as a result, reduced consumer spending, brands are being forced to redefine their marketing strategies. With the changes in data privacy and the loss of cookies (for real this time), performance marketers are facing many challenges, and the need to find new ways to sustain growth is imperative. Connecting and maintaining consistent and relevant relationships with consumers throughout path-to-purchase is a must. What kinds of personalization and engagement tactics are resonating with today’s customers? And will they still in 2023? The continued expansion of third-party retailers and marketplaces means competition for brand recognition is more intense than ever. Where marketers invest their money has become a balancing act. Should they prioritize driving ROI? Or is testing new platforms and creative to attract new customers more important? In today’s omnichannel environment, how are marketers approaching their media strategy and determining the right fit for their brand?

We will explore:

- Tactical and holistic strategizing across all media channels
- Content that drives consumers both down and up the funnel
- Leveraging holistic measurement to understand campaign performance
- Increasing reach in a cookie-less world
- Impact on ad spending with inflation
- Branding content vs conversion content
- Google Shopping best practices & demystifying marketplaces
- Justifying the spend and tying business metrics back to upper funnel
- The full funnel impact of channels like TikTok, YouTube & Instagram

For 17 years, the MediaPost Search and Performance Summit has kept data driven marketers ahead of the next industry curves. This winter’s edition explores why an omnichannel strategy is necessary in today’s consumer-centric world.

About Search & Performance Insider Summit

The Search & Performance Insider Summit is a three-day event that brings together the brightest minds in Search marketing to share leading-edge information and experiences in a think-tank environment, while exploring new technology, strategies and tactics for the effective use of Search as a marketing vehicle. For the Summit we bring in 50 top Marketing and Ad Agency buyers responsible for Search marketing strategies and budgets to network, debate and share best practices about marketing using Search.

Attendance for the Summits are capped to ensure conversations, learnings and overall experiences are intimate, productive and highly useful. Each day is comprised of high-impact content sessions in the morning coupled with unmatched networking activities in the afternoons. We return each evening with Cocktail receptions, fine Dining experiences, and After-hours fun.

The end result is a highly unique format that's intimate, inclusive and memorable on all fronts - an experience that allows everyone the opportunity to build REAL relationships well beyond that of a simple exchange of a business card.

Conference Content Programmer:

Lisa Singer, Deputy Editorial Director, MediaPost

For complimentary Brand Marketer or buy-side Agency VIP pass consideration, please contact Kevin Massa at massa@mediapost.com

The Search & Performance Insider Summit is brought to you by the MediaPost journalists and editors that produce Search & Performance Marketing Daily and Inside Performance - important sources of news and commentary for the search and performance marketing community.




 

Some attendees of this event include:

Reasons and Benefits of Attending

  • Unparalleled access and knowledge sharing with the leading minds in the Industry
  • Be part of driving the Search Channel forward as a key component of marketing campaigns, within your company and the industry
  • Unlimited access to stay in touch with the office: WiFi enabled conference room and quiet office area; opportunities in morning to stay up to date at the office; afternoon five hour break in order to stay on top of duties
  • Congenial, relaxed experience. Attendees are working together to move the industry forward
  • Enhance your Search initiatives with new solutions learned and partnerships gained

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Agenda

Wednesday, 12/14

6:30 PM Mountain
8:30 PM ET
Welcome Cocktails Vahalla Room at Stein Eriksen Lodge
8:00 PM Mountain
10:00 PM ET
Private VIP Dinner Flagstaff Room at Stein Eriksen Lodge

Thursday, 12/15

7:45 AM Mountain
9:45 AM ET
Coffee Service Available Stein Ballroom Foyer - 2nd Floor
8:00 AM Mountain
10:00 AM ET
VIP 1:1 Meetings Olympic Ballroom (1st floor - directly below Stein Ballroom)
9:00 AM Mountain
11:00 AM ET
Breakfast Buffet Opens Stein Ballroom foyer - 2nd Floor
9:15 AM Mountain
11:15 AM ET
Sponsor Breakfast Presentation Stein Ballroom - 2nd Floor
9:35 AM Mountain
11:35 AM ET
Opening Remarks
MC
Lisa Singer, Senior Director, Event Programming, MediaPost 
9:40 AM Mountain
11:40 AM ET
Keynote: Super Coffee
KeynoteS
Jimmy DeCicco, Founder/CEO, Super Coffee 
Tyler Ricks, President, Super Coffee 
10:15 AM Mountain
12:15 PM ET
Sponsor Spotlight & Coffee Break
10:45 AM Mountain
12:45 PM ET
Presentation: Winning at Retail Media: Leveraging Retail Media in Today’s Unique Economy
Hear from Morgan Chemij, the Global Senior Director of Marketplaces at HP, as he brings you up to speed on key topics around retail media and shopper marketing. In today’s economy where budgets are shifting from other media forms into retail / shopper marketing, it’s more important than ever your brand and marketing team have a firm grasp on it. Learn about the growth of retail media as a marketing vehicle, who the players in the space are (Amazon, Walmart Connect, Target Roundel, Instacart and others,) where to place your bets, what types of activations are likely to yield the most success and HP’s approach / learnings along their Retail Media journey.
Presenter
Morgan Chemij, Global Marketplace Strategy & Execution, HP 
11:10 AM Mountain
1:10 PM ET
Panel Debate: Automation - Friend of Foe?
The industry has seen significant development of ad products, especially with Google, on utilizing more automation when it comes to creating, launching, and optimizing paid media campaigns. This shift has taken away more control from marketers. Should we really trust Google/Twitter algorithms to serve the “best” content and to make the right choices with campaign optimization? What's the right balance of automation and marketer control? Hear what these marketers have to say in this “debate-style” panel discussion.
Moderator
Annie Stickney, VP OmniChannel Analytics - Head of Search Analytics, JP Morgan Chase 
PanelistS
Brett Geeser, Head of Paid Search, Cross Media 
Jonathan Kagan, VP, Search, 9Rooftops 
11:35 AM Mountain
1:35 PM ET
Case Study
11:55 AM Mountain
1:55 PM ET
Roundtable: Building & Measuring Marketing Campaigns Incrementally
How other marketers are measuring incrementality in their own businesses.
Featuring
Adam Klein, Senior Director, E-commerce, Nutribullet/Magic Bullet 
11:55 AM Mountain
1:55 PM ET
Roundtable: Automation: Friend or Foe?
Should we really trust Google/Twitter algorithms to serve the “best” content? Or are we being overly targeted with “personalized” content that inherently voids out “free speech” or non-biased opinions, which does not give the user the ability to decide what they want to see or believe. Marketers debate the pros and cons of digital automation.
Featuring
Brett Geeser, Head of Paid Search, Cross Media 
12:45 PM Mountain
2:45 PM ET
Sponsor Lunch Presentation
2:00 PM Mountain
4:00 PM ET
Snowmobiling at Red Pine Canyon
Skiing at the Deer Valley Resort
Snowboarding at Park City Mountain Resort
6:30 PM Mountain
8:30 PM ET
Cocktail Party
7:30 PM Mountain
9:30 PM ET
Dinner

Friday, 12/16

7:45 AM Mountain
9:45 AM ET
Coffee Service Available Stein Ballroom Foyer - 2nd Floor
8:00 AM Mountain
10:00 AM ET
VIP 1:1 Meetings Olympic Ballroom (1st floor - directly below Stein Ballroom)
9:00 AM Mountain
11:00 AM ET
Breakfast Buffet Opens Stein Ballroom Foyer - 2nd Floor
9:15 AM Mountain
11:15 AM ET
Sponsor Breakfast Presentation Stein Ballroom - 2nd Floor
9:35 AM Mountain
11:35 AM ET
Welcome Back
MC
Barbie Romero, Director, Event Programming, MediaPost 
9:40 AM Mountain
11:40 AM ET
Keynote Presentation: The Estée Lauder Companies - MAC Cosmetics
Keynote
Amy Madonia, Executive Director, of Global Ecommerce, The Estée Lauder Companies 
10:15 AM Mountain
12:15 PM ET
Sponsor Spotlight & Coffee Break
10:40 AM Mountain
12:40 PM ET
Panel: Performance-Driven, Purpose-Driven, Personalized, Relevant…Did We Leave Anything Out?
Today's consumers expect it all! By now you’ve already adopted an omnichannel approach (or at least you should have,) but how are you optimizing your strategy? Are you seamlessly meeting consumers at all stages of their shopping journey while also identifying their needs? Is your messaging relevant and offering value? Are you leveraging tech innovations like the metaverse and NFT’s to personalize and connect? Hear how this panel of savvy marketers is integrating digital and traditional marketing with a data-driven and customer-centric approach.
Moderator
Barbie Romero, Director, Event Programming, MediaPost 
PanelistS
Clayton McLaughlin, Managing Director, Chicago, Labelium 
Dan Williams, CRO, 3 Day Blinds 
11:10 AM Mountain
1:10 PM ET
Case Study: Becoming Relevant via Cultural Moments
Like many brands today, H&R Block wanted to boost their perception with a younger audience. In 2021, there were changes to the NCAA’s Name, Image and Likeness (NIL) rules. Being able to earn income off of their NIL meant a big payday for college athletes, and with that, tax consequences. This gave the tax preparation company a real opportunity to connect with consumers through a cultural moment. Pierson Curtis, H&R’s director of growth marketing, will share how a culturally relevant, purpose-driven campaign helped them drive performance across paid, earned, and owned channels.
Presenter
Pierson Curtis, Director of Growth Marketing & Engagement, H&R Block 
11:30 AM Mountain
1:30 PM ET
Case Study: Affiliates & Partnerships: Where Brand and Lower Funnel Merge
Who says Brand and lower funnel marketers can't play nice? In the world of Affiliates and Partnerships, not only can teams play nice, but there's also an opportunity to create win-win strategies and tactics for everyone! As a lower funnel marketer at Big Island Coffee Roasters, where Partnerships have become her second word of the day (after 'coffee.....') Kristina shows how these channels have given her the ability to help out her Brand colleagues and vice versa with some out of the box thinking to create new opportunities and results outside of traditional Brand and PR activity.
Presenter
Kristina Smith, Head of DTC, Big Island Coffee Roasters 
11:50 AM Mountain
1:50 PM ET
Roundtables: Broadening Your KPI Horizons
As cookies and mobile app IDs disappear, marketers need to adjust their measurement strategies with a broader set of metrics. Hear how creative and consumer actions are providing advertisers with valuable insights on what's driving the best results.
Featuring
Imran Hassan, VP of Global E-commerce & Marketplaces, Innovation Beverage Group 
12:45 PM Mountain
2:45 PM ET
Sponsor Lunch Presentation
2:00 PM Mountain
4:00 PM ET
Skiing at the Deer Valley Resort
Snowboarding at Park City Mountain Resort
Scenic Snowshoe Tour at Deer Valley Resort
Tubing at Woodward Park
6:30 PM Mountain
8:30 PM ET
Cocktail Party 350 Main Brasserie, downtown Park City
7:30 PM Mountain
9:30 PM ET
Dinner 350 Main Brasserie, downtown Park City
9:00 PM Mountain
11:00 PM ET
After Party At the world-famous Spur Bar & Grill

Saturday, 12/17

8:00 AM Mountain
10:00 AM ET
Breakfast Buffet Opens
8:30 AM Mountain
10:30 AM ET
Sponsor Breakfast Presentation
9:15 AM Mountain
11:15 AM ET
Keynote Presentation: Integrating Video into your Search Strategy to Drive Customer Flow
Search engines have evolved to feature more video content, and make it more relevant for search strategy while driving customer flow. Michael McDougall, Reprise Digital’s s.v.p head of experience, will discuss how he and his team are measuring the impact of TV campaigns in search. He’ll share multi-market case examples and best practices, to help provide a clearer understanding of the data, measurement methodology, and practical application for optimizing content and media mix. He’ll also give us peek into what’s ahead with the potential of AI, ML & Data to shift the landscape away from the established players.
Keynote
Michael McDougall, SVP, US Head of Experience, Reprise Digital 
9:45 AM Mountain
11:45 AM ET
Case Study
10:05 AM Mountain
12:05 PM ET
Case Study
10:25 AM Mountain
12:25 PM ET
Summit Ends

Featured Speakers

Morgan Chemij

HP
Global Marketplace Strategy & Execution

Pierson Curtis

H&R Block
Director of Growth Marketing & Engagement

Brett Geeser

Cross Media
Head of Paid Search

Adam Klein

Nutribullet/Magic Bullet
Senior Director, E-commerce

Amy Madonia

The Estée Lauder Companies
Executive Director, of Global Ecommerce

Kristina Smith

Big Island Coffee Roasters
Head of DTC

Annie Stickney

JP Morgan Chase
VP OmniChannel Analytics - Head of Search Analytics

Dan Williams

3 Day Blinds
CRO

Fernando Corona

Chatmeter
VP, Global Channels

Jimmy DeCicco

Super Coffee
Founder/CEO

Imran Hassan

Innovation Beverage Group
VP of Global E-commerce & Marketplaces

Jonathan Kagan

9Rooftops
VP, Search

Michael McDougall

Reprise Digital
SVP, US Head of Experience

Clayton McLaughlin

Labelium
Managing Director, Chicago

Peter Misek

Zeropark
Business Development Director

Tyler Ricks

Super Coffee
President

Barbie Romero

MediaPost
Director, Event Programming

Lisa Singer

MediaPost
Senior Director, Event Programming

Activities

If you have not included the activity package when you registered for the Summit, you may choose to prepay for the activities for yourself and/or your friends/family by signing up online, or pay for individual activities on-site:

Thursday 2 p.m.

Snowmobiling at Red Pine Canyon

Situated on privately owned property in the Red Pine Canyon of Park City, this expertly guided tour offers an unforgettable experience as you glide through forested mountain terrain, aspen groves and over ridgelines with views of the Wasatch Mountains that will take your breath away!  Ride solo or double-up with a friend from the Summit for the tour.

Thursday 2 p.m.

Skiing at the Deer Valley Resort

Join your fellow Search Insiders for an afternoon of fun in the snow at one of the country's best ski resorts, offering 2,000+ acres of varies skiing terrain. Deer Valley Resort is a favorite of experienced and beginner skiers, and has been ranked the #1 ski resort in North America by the readers of SKI Magazine for a unprecedented 5 years running! Don't miss out on the ultimate ski competition!

Thursday 2 p.m.

Snowboarding at Park City Mountain Resort

Between the powder-filled bowls, immaculately groomed runs and award winning terrain parks, there's always a new corner of the mountain to discover. In addition to the terrain parks, Park City Mountain Resort is great for snowboarders. There are long groomers, recently-introduced Adventure Alleys, and powder terrain. In fact, you can snowboard right down into town on these runs and grab a brew at any local pub.

Friday 2 p.m.

Skiing at the Deer Valley Resort

Join your fellow Search Insiders for an afternoon of fun in the snow at one of the country's best ski resorts, offering 2,000+ acres of varies skiing terrain. Deer Valley Resort is a favorite of experienced and beginner skiers, and has been ranked the #1 ski resort in North America by the readers of SKI Magazine for a unprecedented 5 years running! Don't miss out on the ultimate ski competition!

Friday 2 p.m.

Snowboarding at Park City Mountain Resort

Between the powder-filled bowls, immaculately groomed runs and award winning terrain parks, there's always a new corner of the mountain to discover. In addition to the terrain parks, Park City Mountain Resort is great for snowboarders. There are long groomers, recently-introduced Adventure Alleys, and powder terrain. In fact, you can snowboard right down into town on these runs and grab a brew at any local pub.

Friday 2 p.m.

Scenic Snowshoe Tour at Deer Valley Resort

Whether you are looking for a scenic aerobic experience or just a peaceful walk in the woods you will love snowshoeing. Individuals with all levels of snowshoeing experience are welcome. Snowshoeing in the Park City area is also a great option for photographers as you can access scenic areas that cannot be accessed on skis or snowmobiles. Professional, knowledgeable and fun guides will accompany you on every tour.

Friday 2 p.m.

Tubing at Woodward Park

Skiing and riding aren’t the only ways to have fun in the snow. Experience the thrills of Woodward Park, featuring a lift-served, exhilarating tubing hill. Let the convenience of one of three lifts take you to the top of the hill. Then, enjoy the unpredictable thrills of sliding down the mountain on an inner tube. Hilarious fun with your fellow Summiters!

What people are saying about this event

Venue

Stein Eriksen Lodge, Park City, UT
7700 Stein Way
P.O. Box 3177
Park City, Utah, 84060

The Stein Eriksen Lodge is the only Five-Star, Five Diamond property in Park City, Utah and prides itself on providing guests with impeccable, personalized service and luxurious lodging.

Booking your Room at Stein Eriksen Lodge
To secure a room for MediaPost's Search & Performance Insider Summit, you MUST be a registered attendee of the 3-day conference. If you ARE NOT registered in our event system you will NOT be able to retain any reserved room under our discount booking link below.  Any reservations made WITHOUT event registration will be revoked.  You may register for the event here.

To book your discounted room at Stein Eriksen Lodge on the ski slopes of Deer Valley Resort in Park City, Utah, go to:
https://www.reseze.net/servlet/SendPage?hotelid=1245&skipfirstpage=true&page=697442

This discounted room block will EXPIRE on WEDNESDAY, 11/23/22, 5pm EST!!

If your room is not booked by this time, you will run the risk of prices increasing and hotel inventory becoming unavailable, so please book as soon as possible.

NOTE:  Upon arrival to the event, all attendees must show proof of the COVID-19 vaccination or negative PCR or Antigen (rapid) test taken within 72 hours of arrival to venue.  If unable to present proof of either, you will be turned away.

Located at Deer Valley® Ski Resort, in Park City, Utah, in winter months guests are greeted with exquisite views and powdery ski slopes with a variety of outdoor activities offered for the ultimate getaway.  Whether you're looking for privacy and relaxation, a ski vacation, entertainment and local activities, pampering in their European spa or culinary excellence there is something for you.
The 5-Star, Stein Eriksen Lodge, Deer Valley, UT

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For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

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For questions regarding sponsorship of this event please contact Seth Oilman, SVP, Chief Revenue Officer at seth@mediapost.com.

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For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

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MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.