MediaPost - Search and Performance Insider Summit

"Intent" Evolved: The Search/Performance Convergence

What do we mean by "intent" anyway? Surely it is signaled by more than a keyword query. Gleaning intent is about integration of data and channels to map the true complexity of the new customer journey. The search for growth, new prospects and a better understanding of customer journeys has moved marketers towards a new convergence. Search queries and data, online behaviors, audience segmentation, even content consumption and social media insights must work together so media buyers can map their performance against a complex path to purchase.

MediaPost's annual Spring Search & Performance Insider Summit comes at the new face of intent from multiple angles, from rethinking a keyword strategy to expanding attribution models, from exploring new performance and search platforms at Amazon and Pinterest to bidding against competitor brands and contending with cross channel tracking in a cookie-free world.

"Intent" is no longer the simple hand-raise signal we thought it was. At the Search & Performance Summit we take a holistic view of how the channels work together not only to drive performance but better understand your customers.

MediaPost's Search and Performance Insider Summit makes those connections across search and other performance media. We explore how Search is being integrated with increasingly accountable media in Social, Display, Email, and Video to drive sales.

We will explore how marketers are building customer profiles and data that are unified and work in real-time data to respond to consumer signals and journeys. How brand content and messaging consistency matter…from the first search result to encounters on social platforms, Web site experiences, native and content marketing, paid and organic media.

Search marketing has broken from its silo and is now helping to drive performance marketing metrics and expectations across all digital channels.

MediaPost's Search and Performance Summit connects those dots that capture the consumer journey.

About Search Insider Summit

The Search Insider Summit is a three-day event that brings together the brightest minds in Search marketing to share leading-edge information and experiences in a think-tank environment, while exploring new technology, strategies and tactics for the effective use of Search as a marketing vehicle. For the Summit we bring in 50 top Marketing and Ad Agency buyers responsible for Search marketing strategies and budgets to network, debate and share best practices about marketing using Search.

Attendance for the Summits are capped to ensure conversations, learnings and overall experiences are intimate, productive and highly useful. Each day is comprised of high-impact content sessions in the morning coupled with unmatched networking activities in the afternoons. We return each evening with Cocktail receptions, fine Dining experiences, and After-hours fun.

The end result is a highly unique format that's intimate, inclusive and memorable on all fronts - an experience that allows everyone the opportunity to build REAL relationships well beyond that of a simple exchange of a business card.

The Search & Performance Insider Summit is brought to you by the MediaPost journalists and editors that produce Search Marketing Daily and the Search Insider - important sources of news and commentary for the search marketing community.

Conference Content Programmers:

Steve Smith, VP, Editorial Director, Events, MediaPost

Lisa Singer, Event Editorial Manager, MediaPost

Advisory Board:

Kerry Curran, Managing Partner, Marketing Integration Catalyst, part of GroupM
Clayton McLaughlin, SVP, Director of Media Investments, iCrossing
Jonathan Kagan, VP, Search, Cogniscient Media

For brand marketer VIP pass inquiries please contact Kevin Massa at massa@mediapost.com

Event Details Previous Events

What people are saying about this event

"Search Insider Summit is the one event I look forward to every year. Increasingly rare to get the blend of top talent, top brands, top content and top vendors together year after year without fail."

- Morgan Chemij, Director, North American Marketing, HP.com

"The Search Insider Summit is by far the best event that I have attended. The structure of the summit allowed for networking with industry leaders to help move theories and ideas forward. It's a leading event for the digital marketing industry."

- Roz-Linn Finn, Digital Marketing Manager, Navistar, Navistar, Inc.

"The Search Insider Summit: Simply the best and most informative Search conference I have been to. Real SEM experts with real experience talking candidly about their experiences."

- Steve Gibson VP, Group Director, Canvas Worldwide

"By far the best Search conference I've ever attended! Not only fun but I learned valuable tactics and met great people. Hard to beat!"

- Santina Lay, Senior Paid Search Marketing Manager, National Appraisal Guides, National Appraisal Guides, Inc.

"One of the best opportunities to network and learn from leaders in the search marketing industry"

- Alex Edlund Director, Digital Customer Acquisition, Choice Hotels International

"The Search Insider Summit was far and away the best conference I've attended. Talking with and learning from expert practitioners was invaluable, and the balance between content and fun made it easy to stay focused and engaged. I'll definitely be back!"

- Cody Duke, Product and Digital Marketing Manager, Legacy Texas

"Having been jaded from search conferences given that I hear much the same thing every time, I'm glad I went against my instincts and attended MediaPost's Search Insider Summit. I learned a great deal from industry peers at panels, but probably even more so at casual events where people felt able to talk freely. The venue and environment was perfect for that. A terrific, one-of-a-kind conference for search industry leaders to learn from one another."

- Bob Chandra, Sr. Product Manager, Search World Wide Marketing, Amazon

"One of the top Search conferences of the year. I highly recommend marketers consider attending to share in days chock full of industry-leading content and networking. This is a must attend event for the serious brand Search marketer."

- Brian Kleisner, Director of Digital Performance Marketing, Humana

"It was such a wonderful event filled with great content and ever better people. You guys put on an excellent show!"

- Alexandra Schieken, Director, Worldwide Marketing, Delta Air Lines

"You put together an incredible event where industry experts can truly learn from their peers."

- Jacob Davis, Director, Digital Acquisition, Hilton Hotels

"The Search Insider Summit does a great job of discussing where we're at in digital today and what to expect in the future. The networking events allow for casual conversations with your peers in digital to gain ideas for your own business growth."

- Theresa Duerr, Director of Digital Marketing, Quill

"By far, the best conference I have attended. The Search Insider Summit was a perfect mix of education, conversation, networking and fun. The size of show, combined with the high quality of attendees, resulted in a great experience that delivered valuable business contacts and meaningful takeaways."

- Derek Fulford, Search Marketing Manager, The Weather Channel Interactive

"I REALLY loved the experience relative to other conferences - tremendous networking opportunities and a great venue. A perfect size, this event provided an unparalleled opportunity to really get to know some of the brightest minds in the industry."

- Aaron Levy, Manager, Client Strategy, Elite SEM

"The Insider Summits bring together the smartest people in the industry every time, no exceptions. The agenda always combines great content with even better networking opportunities. They're always on my list of 'must do' events each year."

- Clayton McLaughlin, VP, Group Director, Havas Media

"SIS was a fantastic mix of valuable industry thought-leading content, networking and relaxation. By far, the best atmosphere for an industry event."

- Dan Fleetwood, Group Director, Marketing, SAP Global

"There is no conference I have ever attended in our industry that has this level of executive talent. What a wonderful experience and amazing event...Really a career high for me. I learned so much and networked like never before. Thank you to the exceptional MediaPost team for putting on the best digital marketing event ever featuring THE top-tier executives in our space."

- Ian Lopuch, VP, Search, eHealth Insurance

"I've been to many conferences over the years but really appreciated the size and scale of this conference. When you don't have to deliver a message to the masses it makes it much easier to dive in and have a real discourse about what's important with other industry experts."

- Jeff Day, VP Search Marketing, Barnes & Noble

"The Search Insider Summit was a wonderful Summit for me because I am new to SEM. I was able to learn from experienced search marketing peers, hear about real case studies to learn about successful optimization, and get inside info on trending and where SEM is headed for the future."

- Diane Devlin, WW Advertising and Media, Brocade

"Search Insider Summit was phenomenal. The show really capitalized on it's intimate feel with the use of the breakout sessions. As always, well done!"

- Frank Lee, Client Partner, Global Marketing Solutions, Facebook

"This was the best Search Summit to date! Great event...Rich content, great activities."

- Adam Allamar, Director, Digital Acquisition, Barclaycard US

"Thank you to MediaPost for hosting an amazing conference. The networking, strategic discussions and hallway chit-chat proved invaluable, and I walked away with deeper insight into what is going on in the search vertical with practical information I can start using to improve my business immediately. Thanks again for doing these!"

- Anthony Ginn, VP, Digital Strategy, Transamerica

"There is an almost familial feel about the Search Insider Summit. The incredibly high bar in terms of attendee quality both from the vendor and the brand side and the intimacy of a small group in some fabulous locations seems to elevate the conversation while allowing it at the same time to percolate far more completely. Would recommend this over any other conference in the space for its ability to create very fundamental value for the attendees."

- Vikram Somaya, SVP, Global Data Officer & Ad Platforms, ESPN

"The combination of a small number of great attendees, excellent content, afternoon activities, and evening social events makes the Search Insider Summit the best search conference to make genuine, valuable connections."

- Lucinda Holt, CEO, ClickEquations

"The MediaPost Search Insider Summit was a first-class event that successfully balanced healthy debate around search strategy & the future of the industry, and plenty of time to mingle with other Search professionals. I highly recommend it for those who care to take the industry to the next level."

- Olivier Lemaignen, Vice President, Marketing & Brand Strategy, LegalZoom

"The Search Insider Summit is unlike any other event I've ever attended. The venue, the programming, the speakers, the attendees, the networking opportunities - everything about this event is at a different level."

- Lance Loveday, CEO, Closed Loop Marketing

"I've never been to any event where the exchange of business cards felt so immediately personal and deep, like we both knew that next week we'd certainly continue the conversation towards the real possibility of friendship and working together… sooner rather than later. Believe me, I'm adding MediaPost's Search Insider Summit to the annual must-attend list."

- Marty Weintraub, President, aimClear

"MediaPost events continue to be our best investment year after year. From the quality of the content and overall attendee experience to the networking and business opportunities, their events are a high-performing component of our marketing strategy. Working with the MediaPost staff is like working with my own team. They consistently demonstrate that they have our best interests at heart."

- Dan McDermott, Director of Product Marketing - Messaging, Epsilon

Brand Marketer Program

Insider Summits are complimentary to Brand Marketers who meet our requirements.

To qualify, you must:
* Control the Search strategy and budget at your company
* Currently work at a well-known consumer brand
* Serve as Senior Level Management or above
* Agree to attend all sessions and all 3 days of the Summit

Complimentary Brand Marketer pass includes:
* Summit registration ($3795 value)
* Accommodations at the conference venue for three nights
* No Charge on Afternoon Outdoor Activities and more
* Meals, drinks and functions over three days

Reasons and Benefits To Attend:
* Unparalleled access and knowledge sharing with the leading minds in the Search Marketing Industry
* Opportunity to hear from and interact with over 40 speakers who are senior level brand marketers and solutions providers
* Morning Sessions provide best practices, case studies, and newest tactics which can all be applied to your marketing strategies
* Be part of driving the Search Channel forward as a key component of marketing campaigns, within your company and the industry
* Unlimited access to stay in touch with the office: WiFi enabled conference room and quite office area; opportunities in morning to stay up to date at the office; afternoon five hour break in order to stay on top of duties
* Congenial, relaxed experience. All attendees are working together to promote Search Marketing
* Enhance your Search Marketing initiatives with new solutions learned and partnerships gained

"I've been to many conferences over the years but really appreciated the size and scale of this conference. When you don't have to deliver a message to the masses it makes it much easier to dive in and have a real discourse about what's important with other industry experts."
- Jeff Day, VP Search Marketing, Barnes & Noble

"It was a pleasure meeting with experienced marketers who daily deal with the significant complexity of search in large scale operations. Top notch presentations made me think and gave me much to explore."
- Craig Berdie ,Search Marketing Manger, 3M Corporate Marketing

"SIS was a great conference! The intimate size, networking opportunities, and attendees were all world class!"
- Neil Doshi, Marketing Analyst, Citigroup

"The Search Insider Summit is without a doubt one of the most strategic conferences around. Because of the strategic nature of the content, the quality of the speakers, and the ability to truly connect with other brand attendees, this has become the one event I refuse to miss."
- Olivier Lemaignen, Head of Consumer Marketing, Invisalign