The Three A's of Modern Search & Performance: Automations, AI, and Algorithms

With the rise of consumers demanding a more niche and personalized experience, marketers need to find different and unique ways to engage them.

This can be an overwhelming endeavor, but AI and automation can be a great and nimble way for brands to provide those offerings. AI has forever changed the marketing game and is here to stay. How can marketers learn which prompts are best for the results they are looking for? What is the right balance between humans and tech?

Consumers' buying and search behaviors are also constantly changing. They’re using social media channels for both now more than ever. How can brands keep up with the algorithms and on which social platforms to be on?

Complicating things, is the expansion of third-party retailers. Not only is there more competition, but how do you know which platforms are right for your brand? How do invest your dollars and validate that spend in today’s environment that demands growth? Channels that didn't have measurement available in the past now do, so every channel is now a performance channel. Providing more options, but also some uncertainty. How are brands optimizing?

We will explore:

- Tactical and holistic strategizing across all media channels
- Content that drives consumers both down and up the funnel
- Leveraging holistic measurement to understand campaign performance
- Justifying the spend and tying business metrics back to upper funnel
- Consumers as your advocates by leveraging their reviews on Google Maps, Tik Tok, etc.
- Driving Search through social media channels
- Retail Media Networks and its growth as a media channel
- Building your zero and first-party data

Conference Content Programmers:

Lisa Singer, Senior Director, Event Programming, MediaPost

Erin Everhart Rolle, Senior Director, Event Programming, MediaPost

For complimentary Brand Marketer or buy-side Agency VIP pass consideration, please contact Kevin Massa at massa@mediapost.com

The Search & Performance Insider Summit is brought to you by the MediaPost journalists and editors that produce Search & Performance Marketing Daily and Inside Performance - important sources of news and commentary for the search and performance marketing community.

Some attendees of this event include:

Reasons and Benefits of Attending

Unparalleled access and knowledge sharing with the leading minds in the Industry
Be part of driving the Search & other Performance marketing channels forward as a key components of marketing campaigns, within your company and the industry
Unlimited access to stay in touch with the office: WiFi enabled conference room and quiet office areas; opportunities in morning to stay up-to-date at the office; Afternoon five hour break in order to stay on top of duties
Congenial, relaxed experience. Attendees are working together to move the industry forward
Enhance your Search & Performance marketing initiatives with new solutions learned and partnerships gained

Register for this event

Stay Informed

Wednesday, 12/06

6:30 PM Mountain

8:30 PM ET

Welcome Cocktails Odin & Valhalla Rooms

8:00 PM Mountain

10:00 PM ET

Private VIP Dinner (invite only) Flagstaff Room at Steins

Thursday, 12/07

7:45 AM Mountain

9:45 AM ET

Coffee Service Available Stein Ballroom foyer - 2nd Floor

8:00 AM Mountain

10:00 AM ET

VIP 1:1 Meetings Gold Room - 1st Floor (directly below Stein Ballroom)

8:30 AM Mountain

10:30 AM ET

Breakfast Buffet Opens Stein Ballroom foyer - 2nd Floor

9:15 AM Mountain

11:15 AM ET

Sponsor Breakfast Presentation Stein Eriksen Ballroom - 2nd floor

View More Details.

9:35 AM Mountain

11:35 AM ET

Opening Remarks Stein Eriksen Ballroom - 2nd Floor

MC: Lisa Singer, Senior Director, Event Programming, MediaPost @LisaMSinger

9:45 AM Mountain

11:45 AM ET

Keynote: Michaels Driving Growth with Performance

After several years of driving significant ROAS improvements through shifts to digital and addressable media, Michaels needed to balance short-term ROI and sales with growing its customer base. As the retailer set its vision to be the place where all creative people could find “everything to create anything” and drive growth following post-COVID category contraction, the team created a 6-month learning agenda. Michaels’ SVP CMO, Amanda Rassi, shares how working with their media agency and platform partners, they were able to create and optimize a comprehensive media strategy to drive growth without sacrificing ROAS progress.

Keynote: Amanda Rassi, SVP – Chief Marketing Officer, Michaels Stores

10:15 AM Mountain

12:15 PM ET

Sponsor Spotlight & Coffee Break

View More Details.

10:45 AM Mountain

12:45 PM ET

Panel: Modern Search: How Things Have Changed!

Modern search is less and less about keywords, and more and more about the A’s: automation, algorithms, AI. As an industry we've always believed that good search practices include a mix of human and tech. Is that still true? Where are performance experts spending their time now? How is it making things more efficient? What are the dangers? Do we actually need more of the A's? Hear about the good, the bad and the ugly as our panel of marketers discuss.

Moderator: Erin Everhart, Senior Director of Event Programming, MediaPost @erinever
PanelistS: Dennis Maxwell, Sr. Director, Performance Marketing, Zenni Optical; Clayton McLaughlin, Principal, VICI86 Consulting @augiecrazy8; Brant Schmitz, Senior Director, Digital Marketing, NBC Sports Next & Fandango Media; Salil Shah, Marketing Technology Manager II, SEM, Uber

11:15 AM Mountain

1:15 PM ET

Presentation

11:30 AM Mountain

1:30 PM ET

Presentation: How Adore Me is Rethinking Image Creation with the help of Generative AI

In a perfect world, Adore Me would have the ability to produce more attention-grabbing creative assets without all the added cost. How can this be achieved? By facing the problem head-on—with the use of image Generative AI tools ranging from Midjourney, Stable Diffusion, Firefly to Dall-e. Adore Me’s media buy data scientist, Constantin Testu, will dive into the intimate apparel brand's successful experiment with Generative AI and how it fits into their overall marketing strategy.

Presenter: Constantin Testu, Media Buy Data Scientist, Adore Me

11:55 AM Mountain

1:55 PM ET

Roundtable: Correlation vs Connection When Calculating Multi-touch Campaigns

Why search marketers need to take a more holistic approach by looking at online, along with an offline assist, in order to achieve more accurate attribution.

Featuring: Kerry Curran, Chief Growth Officer, Gen3 Marketing

11:55 AM Mountain

1:55 PM ET

Roundtable: Alternative Search Partners Beyond Google & Bing

Duck Duck Go, Apple, YouTube, Amazon, Perform Media, etc…what other search partners are you using to provide additional reach? Let's compare.

Featuring: Jack Jones, Media Supervisor - Paid Search, Eversana Intouch

11:55 AM Mountain

1:55 PM ET

Roundtable: AI & the Human Connection

AI enables marketers to create and optimize campaigns faster and more efficiently, but are they effective? How is AI being integrated across your marketing department? What's the right balance of automation and marketer control?

Featuring: Clayton McLaughlin, Principal, VICI86 Consulting @augiecrazy8

12:45 PM Mountain

2:45 PM ET

Lunch

2:00 PM Mountain

4:00 PM ET

Afternoon Activities

Snowmobiling at Red Pine Canyon Sponsored By: AdMedia - 2019

Snowboarding at Park City Mountain Resort - 1pm & 1:30pm shuttles

Skiing at the Deer Valley Resort - 1pm

Scenic Snowshoe Tour at Deer Valley Resort - 2pm shuttle

4:00 PM Mountain

6:00 PM ET

Après Ski Party Troll Hallen Bar at Steins

6:30 PM Mountain

8:30 PM ET

Cocktail Party Olympic Foyer

7:30 PM Mountain

9:30 PM ET

Dinner Empire Canyon Lodge (7:30pm Shuttle)

Friday, 12/08

7:45 AM Mountain

9:45 AM ET

Coffee Service Available Stein Ballroom foyer - 2nd Floor

8:00 AM Mountain

10:00 AM ET

VIP 1:1 Meetings Gold Room - 1st Floor (directly below Stein Ballroom)

8:30 AM Mountain

10:30 AM ET

Breakfast Buffet Opens Stein Ballroom foyer - 2nd Floor

9:15 AM Mountain

11:15 AM ET

Sponsor Breakfast Presentation Stein Eriksen Ballroom - 2nd Floor

View More Details.

9:35 AM Mountain

11:35 AM ET

Notes from Emcee Stein Eriksen Ballroom - 2nd floor

MC: Erin Everhart, Senior Director of Event Programming, MediaPost @erinever

9:40 AM Mountain

11:40 AM ET

Keynote Q&A: Building a Breakthrough Media Strategy in a Legacy Industry

The telecommunications industry is characterized by three legacy megabrands with massive budgets -- so how do smaller brands, with considerably less awareness, use media to break through? Verizon - Value Brand's manager of media strategy & activation, Daniel Keegan Thomann, will discuss how Visible, a young all-digital wireless carrier, has used traditionally less-measurable channels, innovative search tactics, and trial and error to create an effective media strategy that's also tied to business goals -- and how other businesses can replicate these learnings.

Interviewee: Daniel Keegan Thomann, Manager, Media Strategy & Activation, Verizon - Value Brands
Interviewer: Lisa Singer, Senior Director, Event Programming, MediaPost @LisaMSinger

10:10 AM Mountain

12:10 PM ET

Panel: Today's Evolving Omnichannel Strategy and Media Plan

Today an omnichannel strategy is part of every brand’s playbook, but is that enough? If marketers expect to keep up with the ever-changing consumer behaviors and plethora of emerging digital channels, the strategies need to continue to evolve. Add to that expanding privacy regulations and an uncertain economy; planning for next month, never mind next year, is a challenge. From consumer behavior to spend to measurement challenges- our panel of savvy marketers will break it all down.

Moderator: Jonathan Kagan, Search & Media Strategy, Amsive @jonkagan
PanelistS: Yvette Davis, Director Digital Marketing, Dave & Buster's; Yuji Inagaki, Director, SEM, Lending Tree; Annie Stickney, VP OmniChannel Analytics - Head of Search Analytics, JP Morgan Chase

10:40 AM Mountain

12:40 PM ET

Sponsor Spotlight & Coffee Break

11:10 AM Mountain

1:10 PM ET

Case Study: H&R Block: How H&R Block Disrupted the DIY Online Tax Prep Category

Discover how H&R Block took an innovative approach to drive growth through full-funnel Marketing and become a disruptive force in the DIY Online Tax category. Pierson Curtis, H&R Block's director of marketing & strategy, will dive into the key pain points and tactics used to overcome those challenges all within a 4-month window of time.

Presenter: Pierson Curtis, Director of Marketing Strategy, H&R Block

11:30 AM Mountain

1:30 PM ET

Case Study: Omni-Channel Search Excellence- Executing a Holistic Approach to Search to Outperform Your Competitors When it Matters Most

In the faith-based industry, the Super Bowl is Ash Wednesday–the beginning of Lent, when many Christians commit to giving something up (or taking something on) for 40 days. Learn how Hallow optimized search across all channels to catapult to the #3 spot overall in the App Store among all free apps, when it mattered most.

Presenter: Stephen Spiewak, Director of Organic Marketing, Hallow @Spiewak

11:50 AM Mountain

1:50 PM ET

Roundtable: Leveraging Retail Media in Today’s Expanding Digital Landscape

It seems like another RMN is popping up every minute. Should brands be on EVERY RMN that is relevant? Who are the players in the space and how are marketers managing them? Let’s discuss.

Featuring: Michelle Rainbow, VP, Media & Campaign Management, Response Media

11:50 AM Mountain

1:50 PM ET

Roundtable: Optimizing Social Media Search

Social Media has grown into a marketing superpower. From engaging content to creator partners to shoppable links and hashtags; how are brands optimizing today's social media search engines?

Featuring: Adam Klein, Sr. Director of E-Commerce, Capital Brands (Nutribullet) @AdamKleinS

11:50 AM Mountain

1:50 PM ET

Roundtable: Audience Targeting in a Cookie-less World

Personalization in a privacy world. How do you personalize when you’re not allowed to have anyone’s information? Audiences?

Featuring: Jonathan Kagan, Search & Media Strategy, Amsive @jonkagan; Annie Stickney, VP OmniChannel Analytics - Head of Search Analytics, JP Morgan Chase

12:40 PM Mountain

2:40 PM ET

Lunch

2:00 PM Mountain

4:00 PM ET

Afternoon Activities

Skiing at the Deer Valley Resort - 1pm

Snowboarding at Park City Mountain Resort - 1pm & 1:30pm shuttles

Tubing at Woodward Park - 2:15pm shuttle

6:30 PM Mountain

8:30 PM ET

Cocktail Party 350 Main Brasserie, downtown Park City (shuttles leave at 6:15pm SHARP)

7:30 PM Mountain

9:30 PM ET

Dinner 350 Main Brasserie, downtown Park City

9:00 PM Mountain

11:00 PM ET

After Party At the world-famous Spur Bar & Grill, downtown Park City

Shuttle service back to Steins provided at 9pm & 11:30pm (shuttles will be staged BEHIND the restaurant and Spur bar)

Saturday, 12/09

8:00 AM Mountain

10:00 AM ET

Breakfast Buffet Opens Stein Eriksen Foyer - 2nd floor

8:45 AM Mountain

10:45 AM ET

Presentation: Stein Eriksen Ballroom - 2nd Floor

9:15 AM Mountain

11:15 AM ET

Case Study: Winning with Performance CTV

Presenter: Michael Koelling, Sr. Director, Performance Marketing, The Bouqs Co.

9:35 AM Mountain

11:35 AM ET

Panel: Keeping Up with Today's Search Trends

Move over Google and Amazon, search trends are changing! From Gen Z to Boomers, today's consumers search for brands and products online through multiple channels. Depending on the generation, they're using search engines, TV ads, social media, brand websites, and more. Are they also incorporating AI? This panel will explore these shifts, where they're finding their target audience, and where their customers are finding them.

Moderator: Lisa Singer, Senior Director, Event Programming, MediaPost @LisaMSinger
PanelistS: Matthew Lorton, Media Supervisor, Paid Search, Zimmerman Agency; Jon Lupinacci, Digital Media Buyer, Spectrum Brands

10:00 AM Mountain

12:00 PM ET

Summit Concludes

Thursday 2 p.m.

Snowmobiling at Red Pine Canyon

Situated on privately owned property in the Red Pine Canyon of Park City, this expertly guided tour offers an unforgettable experience as you glide through forested mountain terrain, aspen groves and over ridgelines with views of the Wasatch Mountains that will take your breath away! Ride solo or double-up with a friend from the Summit for the tour.

Thursday 2 p.m.

Snowboarding at Park City Mountain Resort - 1pm & 1:30pm shuttles

Between the powder-filled bowls, immaculately groomed runs and award winning terrain parks, there's always a new corner of the mountain to discover. In addition to the terrain parks, Park City Mountain Resort is great for snowboarders. There are long groomers, recently-introduced Adventure Alleys, and powder terrain. In fact, you can snowboard right down into town on these runs and grab a brew at any local pub.

Thursday 2 p.m.

Skiing at the Deer Valley Resort - 1pm

Join your fellow Insiders for an afternoon of fun in the snow at one of the country's best ski resorts, offering 2,000+ acres of varies skiing terrain. Deer Valley Resort is a favorite of experienced and beginner skiers, and has been ranked the #1 ski resort in North America by the readers of SKI Magazine for a unprecedented 10 years running!

Thursday 2 p.m.

Scenic Snowshoe Tour at Deer Valley Resort - 2pm shuttle

Whether you are looking for a scenic aerobic experience or just a peaceful walk in the woods you will love snowshoeing. Individuals with all levels of snowshoeing experience are welcome. Snowshoeing in the Park City area is also a great option for photographers as you can access scenic areas that cannot be accessed on skis or snowmobiles. Professional, knowledgeable and fun guides will accompany you on every tour.

Friday 2 p.m.

Skiing at the Deer Valley Resort - 1pm

Friday 2 p.m.

Snowboarding at Park City Mountain Resort - 1pm & 1:30pm shuttles

Friday 2 p.m.

Tubing at Woodward Park - 2:15pm shuttle

Skiing and riding aren’t the only ways to have fun in the snow. Experience the thrills of Woodward Park, featuring a lift-served, exhilarating tubing hill. Let the convenience of one of three lifts take you to the top of the hill. Then, enjoy the unpredictable thrills of sliding down the mountain on an inner tube. Hilarious fun with your fellow Summiters!

What people are saying about this event

"Search Insider Summit is the one event I look forward to every year. Increasingly rare to get the blend of top talent, top brands, top content and top vendors together year after year without fail."

- Morgan Chemij, Director, North American Marketing, HP.com

"The Search Insider Summit is by far the best event that I have attended. The structure of the summit allowed for networking with industry leaders to help move theories and ideas forward. It's a leading event for the digital marketing industry."

- Roz-Linn Finn, Digital Marketing Manager, Navistar, Navistar, Inc.

"The Search Insider Summit: Simply the best and most informative Search conference I have been to. Real SEM experts with real experience talking candidly about their experiences."

- Steve Gibson VP, Group Director, Canvas Worldwide

"By far the best Search conference I've ever attended! Not only fun but I learned valuable tactics and met great people. Hard to beat!"

- Santina Lay, Senior Paid Search Marketing Manager, National Appraisal Guides, National Appraisal Guides, Inc.

"One of the best opportunities to network and learn from leaders in the search marketing industry"

- Alex Edlund Director, Digital Customer Acquisition, Choice Hotels International

"The Search Insider Summit was far and away the best conference I've attended. Talking with and learning from expert practitioners was invaluable, and the balance between content and fun made it easy to stay focused and engaged. I'll definitely be back!"

- Cody Duke, Product and Digital Marketing Manager, Legacy Texas

"Having been jaded from search conferences given that I hear much the same thing every time, I'm glad I went against my instincts and attended MediaPost's Search Insider Summit. I learned a great deal from industry peers at panels, but probably even more so at casual events where people felt able to talk freely. The venue and environment was perfect for that. A terrific, one-of-a-kind conference for search industry leaders to learn from one another."

- Bob Chandra, Sr. Product Manager, Search World Wide Marketing, Amazon

"One of the top Search conferences of the year. I highly recommend marketers consider attending to share in days chock full of industry-leading content and networking. This is a must attend event for the serious brand Search marketer."

- Brian Kleisner, Director of Digital Performance Marketing, Humana

"It was such a wonderful event filled with great content and ever better people. You guys put on an excellent show!"

- Alexandra Schieken, Director, Worldwide Marketing, Delta Air Lines

"You put together an incredible event where industry experts can truly learn from their peers."

- Jacob Davis, Director, Digital Acquisition, Hilton Hotels

"The Search Insider Summit does a great job of discussing where we're at in digital today and what to expect in the future. The networking events allow for casual conversations with your peers in digital to gain ideas for your own business growth."

- Theresa Duerr, Director of Digital Marketing, Quill

"By far, the best conference I have attended. The Search Insider Summit was a perfect mix of education, conversation, networking and fun. The size of show, combined with the high quality of attendees, resulted in a great experience that delivered valuable business contacts and meaningful takeaways."

- Derek Fulford, Search Marketing Manager, The Weather Channel Interactive

"I REALLY loved the experience relative to other conferences - tremendous networking opportunities and a great venue. A perfect size, this event provided an unparalleled opportunity to really get to know some of the brightest minds in the industry."

- Aaron Levy, Manager, Client Strategy, Elite SEM

"The Insider Summits bring together the smartest people in the industry every time, no exceptions. The agenda always combines great content with even better networking opportunities. They're always on my list of 'must do' events each year."

- Clayton McLaughlin, VP, Group Director, Havas Media

"SIS was a fantastic mix of valuable industry thought-leading content, networking and relaxation. By far, the best atmosphere for an industry event."

- Dan Fleetwood, Group Director, Marketing, SAP Global

"There is no conference I have ever attended in our industry that has this level of executive talent. What a wonderful experience and amazing event...Really a career high for me. I learned so much and networked like never before. Thank you to the exceptional MediaPost team for putting on the best digital marketing event ever featuring THE top-tier executives in our space."

- Ian Lopuch, VP, Search, eHealth Insurance

"I've been to many conferences over the years but really appreciated the size and scale of this conference. When you don't have to deliver a message to the masses it makes it much easier to dive in and have a real discourse about what's important with other industry experts."

- Jeff Day, VP Search Marketing, Barnes & Noble

"The Search Insider Summit was a wonderful Summit for me because I am new to SEM. I was able to learn from experienced search marketing peers, hear about real case studies to learn about successful optimization, and get inside info on trending and where SEM is headed for the future."

- Diane Devlin, WW Advertising and Media, Brocade

"Search Insider Summit was phenomenal. The show really capitalized on it's intimate feel with the use of the breakout sessions. As always, well done!"

- Frank Lee, Client Partner, Global Marketing Solutions, Facebook

"This was the best Search Summit to date! Great event...Rich content, great activities."

- Adam Allamar, Director, Digital Acquisition, Barclaycard US

"Thank you to MediaPost for hosting an amazing conference. The networking, strategic discussions and hallway chit-chat proved invaluable, and I walked away with deeper insight into what is going on in the search vertical with practical information I can start using to improve my business immediately. Thanks again for doing these!"

- Anthony Ginn, VP, Digital Strategy, Transamerica

"There is an almost familial feel about the Search Insider Summit. The incredibly high bar in terms of attendee quality both from the vendor and the brand side and the intimacy of a small group in some fabulous locations seems to elevate the conversation while allowing it at the same time to percolate far more completely. Would recommend this over any other conference in the space for its ability to create very fundamental value for the attendees."

- Vikram Somaya, Chief Data & Analytics Officer, PepsiCo

"The combination of a small number of great attendees, excellent content, afternoon activities, and evening social events makes the Search Insider Summit the best search conference to make genuine, valuable connections."

- Lucinda Holt, CEO, ClickEquations

"The MediaPost Search Insider Summit was a first-class event that successfully balanced healthy debate around search strategy & the future of the industry, and plenty of time to mingle with other Search professionals. I highly recommend it for those who care to take the industry to the next level."

- Olivier Lemaignen, Vice President, Marketing & Brand Strategy, LegalZoom

"The Search Insider Summit is unlike any other event I've ever attended. The venue, the programming, the speakers, the attendees, the networking opportunities - everything about this event is at a different level."

- Lance Loveday, CEO, Closed Loop Marketing

"I've never been to any event where the exchange of business cards felt so immediately personal and deep, like we both knew that next week we'd certainly continue the conversation towards the real possibility of friendship and working together… sooner rather than later. Believe me, I'm adding MediaPost's Search Insider Summit to the annual must-attend list."

- Marty Weintraub, President, aimClear

"MediaPost events continue to be our best investment year after year. From the quality of the content and overall attendee experience to the networking and business opportunities, their events are a high-performing component of our marketing strategy. Working with the MediaPost staff is like working with my own team. They consistently demonstrate that they have our best interests at heart."

- Dan McDermott, Director of Product Marketing - Messaging, Epsilon

Stein Eriksen Lodge at Deer Valley Resort, Park City, UT
7700 Stein Way
P.O. Box 3177
Park City, Utah, 84060

The Stein Eriksen Lodge at Deer Valley Resort is the ONLY Five-Star, Five Diamond property in Park City, Utah and prides itself on providing guests with impeccable, personalized service and luxurious lodging.

Booking your Room at Stein Eriksen Lodge

To secure a room for MediaPost's Search & Performance Insider Summit, you MUST be a registered attendee of the 3-day conference. If you ARE NOT registered in our event system you will NOT be able to retain any reserved room under our discount booking link below. Any reservations made WITHOUT event registration will be revoked. If you haven't done so yet, you may register for the event here.

To book your discounted room at Stein Eriksen Lodge, go to:
https://be.synxis.com/?adult=1&arrive=2023-12-06&chain=27592&child=0&config=initialConfig&depart=2023-12-09&level=chain&locale=en-US&promo=Search2023&rooms=1&theme=initialTheme

This discounted room block will EXPIRE on TUESDAY, 11/7/23!!

If your room is not booked by this time, you will run the risk of prices increasing and hotel inventory becoming unavailable, so please book as soon as possible.

The 5-Star, Stein Eriksen Lodge at Deer Valley Resort, UT

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Seth Oilman, SVP, Chief Revenue Officer at seth@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.

The Three A's of Modern Search & Performance: Automations, AI, and Algorithms

Premier Sponsor

Conference Content Programmers:

Some attendees of this event include:

Reasons and Benefits of Attending

Register for this event

Stay Informed

Event Sponsors

Agenda

Wednesday, 12/06

Thursday, 12/07

Friday, 12/08

Saturday, 12/09

Wednesday, 12/06

Thursday, 12/07

Friday, 12/08

Saturday, 12/09

Featured Speakers

Kevin Bonnesen

Pierson Curtis

Yvette Davis

Yuji Inagaki

Jonathan Kagan

Daniel Keegan Thomann

Joey Lanciotti

Matthew Lorton

Dennis Maxwell

Michelle Rainbow

Amanda Rassi

Brant Schmitz

Salil Shah

Stephen Spiewak

Annie Stickney

Constantin Testu

Jeff Alderman

Kerry Curran

Erin Everhart

Meredith Flynn

Meredith Flynn

Jack Jones

Adam Klein

Michael Koelling

Jon Lupinacci

Clayton McLaughlin

Peter Misek

Peter Misek

Lisa Singer

Activities

Thursday, 12/07

Friday, 12/08

Thursday 2 p.m.

Snowmobiling at Red Pine Canyon

Thursday 2 p.m.

Snowboarding at Park City Mountain Resort - 1pm & 1:30pm shuttles

Thursday 2 p.m.

Skiing at the Deer Valley Resort - 1pm

Thursday 2 p.m.

Scenic Snowshoe Tour at Deer Valley Resort - 2pm shuttle

Friday 2 p.m.

Skiing at the Deer Valley Resort - 1pm

Friday 2 p.m.

Snowboarding at Park City Mountain Resort - 1pm & 1:30pm shuttles

Friday 2 p.m.

Tubing at Woodward Park - 2:15pm shuttle

What people are saying about this event

"Search Insider Summit is the one event I look forward to every year. Increasingly rare to get the blend of top talent, top brands, top content and top vendors together year after year without fail."

"The Search Insider Summit is by far the best event that I have attended. The structure of the summit allowed for networking with industry leaders to help move theories and ideas forward. It's a leading event for the digital marketing industry."

"The Search Insider Summit: Simply the best and most informative Search conference I have been to. Real SEM experts with real experience talking candidly about their experiences."

"By far the best Search conference I've ever attended! Not only fun but I learned valuable tactics and met great people. Hard to beat!"

"One of the best opportunities to network and learn from leaders in the search marketing industry"

"The Search Insider Summit was far and away the best conference I've attended. Talking with and learning from expert practitioners was invaluable, and the balance between content and fun made it easy to stay focused and engaged. I'll definitely be back!"

"One of the top Search conferences of the year. I highly recommend marketers consider attending to share in days chock full of industry-leading content and networking. This is a must attend event for the serious brand Search marketer."

"It was such a wonderful event filled with great content and ever better people. You guys put on an excellent show!"

"You put together an incredible event where industry experts can truly learn from their peers."

"The Search Insider Summit does a great job of discussing where we're at in digital today and what to expect in the future. The networking events allow for casual conversations with your peers in digital to gain ideas for your own business growth."

"I REALLY loved the experience relative to other conferences - tremendous networking opportunities and a great venue. A perfect size, this event provided an unparalleled opportunity to really get to know some of the brightest minds in the industry."

"The Insider Summits bring together the smartest people in the industry every time, no exceptions. The agenda always combines great content with even better networking opportunities. They're always on my list of 'must do' events each year."

"SIS was a fantastic mix of valuable industry thought-leading content, networking and relaxation. By far, the best atmosphere for an industry event."

"I've been to many conferences over the years but really appreciated the size and scale of this conference. When you don't have to deliver a message to the masses it makes it much easier to dive in and have a real discourse about what's important with other industry experts."

"The Search Insider Summit was a wonderful Summit for me because I am new to SEM. I was able to learn from experienced search marketing peers, hear about real case studies to learn about successful optimization, and get inside info on trending and where SEM is headed for the future."