- Rob Pavacic, SEO Lead, Verizon
- Michael Martyniuk, Manager, Digital Acquisitions, Avis/Budget
As more performance channels play into and out of paid search to drive consumers towards conversion, what does the performance media plan look like now? We ask our panel of cross channel media planners to map their customer journey across search and performance and share their best practices for search+performance media plans.
The direct-to-consumer trend has both introduced waves of challenger brands in familiar categories and opened up new lower-funnel marketing opportunities for legacy brands in CPG, health and beauty and more. But the DTC companies were built on highly integrated data, digital first media, and a performance media strategy that also built brand. What can marketers new and old learn from their famous devotion to data-driven channels, micro-managing ROAS and silo-free internal organization? We ask our DTC guests to share their secrets of performance marketing mastery.
Secrets of the DTC Gurus
- Mike Feldman, Retail Media – Team Lead, Georgia-Pacific
- Joel Milani, Copywriting Manager, Vitamix
As the volume of initial product searches skyrocket on the Amazon platform, and its involvement in the performance ad ecosystem expands faster than all others, Amazon is the force to be reckoned with by everyone. So what is the "Amazon strategy?" We ask marketers working in and around this platform how they are leveraging and balancing the array of ecommerce, search and ad network channels Amazon offers. What media mixes are and aren't working here and in combination with teh rest of the search+performance plan?
- Nick Ferrugia, Media Strategy and Execution, Fifth Third Bank
As search marketing becomes more real-time and dynamically tied to other platforms, the vendors and the jargon come pouring in. How are brands and their agencies vetting the tech now - building systems that address current needs and anticipate future requirements for remaining competitive? We ask marketers to share the processes they are putting in place to search for and build the future-resistant tech stack and poke through the hype.
Search+Social - Landon Perry, Paid Search Director, GreenLine
Building the Better Tech Stack
In-Housing Vs. Outsourcing
The Avengers guide to building a performance marketing program with the right mentality, team, tactics, and tools to survive any lead apocalypse. Take a dive into some real-world examples Homes.comleverages across multiple channels to build successful and ‘soon-to-be-successful’ performance marketing programs. This lively presentation will provide a framework for almost any business to avoid likely pitfalls, crushing disappointment, and Thanos’ wrath (though that last one isn’t guaranteed for at least half the attendees.)
- Peter Jobe, Digital & Product Marketing Manager, TE Connectivity
Avoiding the Pitfalls of Performance - Grant Simmons, VP, Performance Marketing, Homes.com