April 28 - May 1, 2019
Captiva Island FL

The Search and the Performance Revolution

Search engine marketing is the original, and most accountable, "performance" marketing vehicle in digital. But today, those disciplines and data are interwoven with all of the many channels where consumers flag their intent, and marketers can close the loop and track the customer journey all the way to the final sale. From Social and Native advertising to content marketing and e-commerce advertising, Search is now at the head of a table of performance-oriented media that must target, track and work together to complete a customer's journey.

MediaPost's Search and Performance Insider Summit makes those connections across search and other performance media. We explore how Search is being integrated with increasingly accountable media in Social, Display, Email, and Video to drive sales.

We will explore how marketers are building customer profiles and data that are unified and work in real-time data to respond to consumer signals and journeys. How brand content and messaging consistency matter…from the first search result to encounters on social platforms, Web site experiences, native and content marketing, paid and organic media.

Search marketing has broken from its silo and is now helping to drive performance marketing metrics and expectations across all digital channels.

MediaPost's Search and Performance Summit connects those dots that capture the consumer journey.

About Search Insider Summit

The Search Insider Summit is a three-day event that brings together the brightest minds in Search marketing to share leading-edge information and experiences in a think-tank environment, while exploring new technology, strategies and tactics for the effective use of Search as a marketing vehicle. For the Summit we bring in 50 top Marketing and Ad Agency buyers responsible for Search marketing strategies and budgets to network, debate and share best practices about marketing using Search.

Attendance for the Summits are capped to ensure conversations, learnings and overall experiences are intimate, productive and highly useful. Each day is comprised of high-impact content sessions in the morning coupled with unmatched networking activities in the afternoons. We return each evening with Cocktail receptions, fine Dining experiences, and After-hours fun.

The end result is a highly unique format that's intimate, inclusive and memorable on all fronts - an experience that allows everyone the opportunity to build REAL relationships well beyond that of a simple exchange of a business card.

Join the conversation #MPSIS

The Search and Performance Insider Summit is brought to you by the MediaPost journalists and editors that produce Search Marketing Daily and the Search Insider, important sources of news and commentary for the search marketing community.


Conference Content Programmers:

Steve Smith, Editorial Director, Events, MediaPost

Laurie Sullivan, Writer and Editor, Events, MediaPost


Programming Committee:

Jon Kagan, Director of Search and Biddable Media, MARC USA

Steve Gibson, VP, Group Director, Search and Social, Canvas Worldwide

Clayton McGlaughlin, VP, Group Account Director, Green Line Digital

Kerry Curran, Managing Partner, Marketing Integration, Catalyst

For brand marketer VIP pass inquiries please contact Kevin Massa at massa@mediapost.com

Search and Performance Insider Summit 2019 Attendees Include

Reasons and Benefits of Attending

  • Unparalleled access and knowledge sharing with the leading minds in the Industry
  • Be part of driving the Search Channel forward as a key component of marketing campaigns, within your company and the industry
  • Unlimited access to stay in touch with the office: WiFi enabled conference room and quiet office area; opportunities in morning to stay up to date at the office; afternoon five hour break in order to stay on top of duties
  • Congenial, relaxed experience. Attendees are working together to move the industry forward
  • Enhance your Search initiatives with new solutions learned and partnerships gained

Format

  • Morning Sessions - a marketers-only agenda of peers sharing with peers their best practices, case studies, and newest tactics which can all be applied to your marketing strategies
  • Noon Roundtables - open, off the record, discussions of the morning’s topics and how they relate to marketers’ own business and experience.
  • Afternoon Activities - allow attendees to relax and enjoy the beautiful surroundings while forming relationships that last well beyond the conference
  • Cocktails and evening dinners - bring the group together over casual conversations and delicious meals

Register for this event

Please make sure you enter the same email address you have for your MediaPost Membership account in the form to receive the member discount on the event ticket!

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Agenda

Sunday, 04/28

6:30 PM

Monday, 04/29

Day 1 - Search in the Media Mix
8:00 AM
Registration & Breakfast
Captiva Ballroom
8:15 AM
Sponsor Breakfast Presentation
9:00 AM
Opening Remarks
MC
Steve Smith, VP, Editorial Director, Events, MediaPost 
9:15 AM
Keynote: Holistic Search: The Future is Silent
Unexpected algorithm updates, an always shifting search results page, and increasingly unreliable data from search engines. How do we keep our edge in an environment that is constantly changing and largely out of our control? The answer may have been in front of us the whole time. Let's discuss how we can plan for a future of search that is private, decentralized, and ultimately silent. 
Keynote
Rob Pavacic, SEO Lead, Verizon 
9:45 AM
Presentation: Evolving the Cross-Channel Strategy
As Avis Budget Group grew its cross channel plan with new social placements, changes to its display media, and increased messaging consistency, both its branded and generic search strategies also evolved. Mike Martyniuk explores how they optimized around this interdependence of search and other performance channels.
Presenter
Michael Martyniuk, Manager, Digital Acquisitions, Avis/Budget 
10:00 AM
Panel: What's the Plan. Now?: Search in the New Performance Plan

As more performance channels play into and out of paid search to drive consumers towards conversion, what does the performance media plan look like now? We ask our panel of cross channel media planners to map their customer journey across search and performance and share their best practices for search+performance media plans.

Moderator
Monika Doyle, Director of Digital Media, Chacka Marketing 
PanelistS
Michael Martyniuk, Manager, Digital Acquisitions, Avis/Budget 
Casey Nielsen, Sr. Paid Search Strategist, Progrexion 
11:00 AM
Presentation: Searching for Lifetime Value
Panelist
Killian Aubert, Senior Marketing Manager, Thrive Market 
11:15 AM
Panel: Learning From The DTC Gurus

The direct-to-consumer trend has both introduced waves of challenger brands in familiar categories and opened up new lower-funnel marketing opportunities for legacy brands in CPG, health and beauty and more. But the DTC companies were built on highly integrated data, digital first media, and a performance media strategy that also built brand. What can marketers new and old learn from their famous devotion to data-driven channels, micro-managing ROAS and silo-free internal organization? We ask our DTC guests to share their secrets of performance marketing mastery.

Moderator
Nina Lentini, Editor, Events and Research, MediaPost 
Panelist
Killian Aubert, Senior Marketing Manager, Thrive Market 
12:00 PM
Roundtables

Search+Media Planning
Secrets of the DTC Gurus

12:45 PM
Lunch
1:00 PM
Sponsor Luncheon Presentation
Cabana Pool Party
Tarpon Fishing
Golf - 9 hole Executive course at South Seas
5:30 PM
One on One Meetings
One on One Meetings scheduled for select attendees. Invites are on a case by case basis so please check your inbox.
6:30 PM
Aboard the famous Lady Chadwick
8:00 PM
Dinner ReceptionKings Crown Lawn

Tuesday, 04/30

Day 2 - eShopper Marketing and the New Stack
8:15 AM
Sponsor Breakfast Presentation
Captiva Ballroom
9:00 AM
Keynote: Retailers as Media and Data Providers
The trend of Retailers as Publishers continues to grow as new entrants and new capabilities come into the marketplace. How can marketers evaluate these opportunities in order to drive virtuous cycles of mutual benefit for their retailer partners, the shopper and their internal stakeholders? This presentation will dive into how Georgia-Pacific’s consumer business is navigating the trend, evaluating retail media opportunities on their total value and shifting internal roles to maximize the opportunity that retail media can provide.
Keynote
Mike Feldman, Retail Media – Team Lead, Georgia-Pacific 
9:30 AM
Presentation: Blending With Amazon
Vitamix has found a successful channel in Amazon, but it took some planning. From product description plans and A+ detail to taking part in Prime Day and Treasure Truck promotions, Joel Milani shows and tells how Vitamix is both selling blenders and building brand.
Presenter
Joel Milani, Copywriting Manager, Vitamix 
9:45 AM
Panel: Amazonification: Working With, In And Around An 800 Pound Gorilla

As the volume of initial product searches skyrocket on the Amazon platform, and its involvement in the performance ad ecosystem expands faster than all others, Amazon is the force to be reckoned with by everyone. So what is the "Amazon strategy?" We ask marketers working in and around this platform how they are leveraging and balancing the array of ecommerce, search and ad network channels Amazon offers. What media mixes are and aren't working here and in combination with teh rest of the search+performance plan?

Moderator
Kerry Curran, Managing Partner, Marketing Integration, Catalyst 
PanelistS
Dan DeLozier, Director, Search Strategy, Harmelin Media 
Joel Milani, Copywriting Manager, Vitamix 
10:15 AM
Sponsor Spotlight & Coffee Break
10:45 AM
Case Study: Fifth Third Bank Cashes in on Checking Account Production
In order to capture new checking accounts, banks like Fifth Third need to get into the consideration set within a tight time frame around big life events and quick decision-making. As Nick Ferrugia shows, it takes a creative search approach to capture that in-market prospect but to do so while lowering acquisition costs, growing their present value, and improving ROI.
Presenter
Nick Ferrugia, Media Strategy and Execution, Fifth Third Bank 
11:15 AM
Panel: Searching For the Next Search+Performance Stack

As search marketing becomes more real-time and dynamically tied to other platforms, the vendors and the jargon come pouring in. How are brands and their agencies vetting the tech now - building systems that address current needs and anticipate future requirements for remaining competitive? We ask marketers to share the processes they are putting in place to search for and build the future-resistant tech stack and poke through the hype.

Moderator
Nina Lentini, Editor, Events and Research, MediaPost 
PanelistS
Jennifer Jackson, VP of Account Management, Empower 
Landon Perry, Paid Search Director, Green Line Digital 
11:45 AM
Case Study: Building the In-House Agency
12:00 PM
Roundtables

Managing Amazonifcation
Search+Social - Landon Perry, Paid Search Director, GreenLine
Building the Better Tech Stack
In-Housing Vs. Outsourcing

12:45 PM
Lunch
1:00 PM
Sponsor Luncheon Presentation
Catamaran Charter Remote Island Hop
Golf at the private Sanctuary Course
Kayaking
6:30 PM
Cocktail PartyKings Crown Lawn
7:30 PM
Dinner ReceptionQuarterdeck at the Marina

Wednesday, 05/01

7:00 AM
Day 3 - Protecting the Brand Experience
Captiva Ballroom
9:00 AM
Keynote: The End Game to a Means

The Avengers guide to building a performance marketing program with the right mentality, team, tactics, and tools to survive any lead apocalypse. Take a dive into some real-world examples Homes.comleverages across multiple channels to build successful and ‘soon-to-be-successful’ performance marketing programs. This lively presentation will provide a framework for almost any business to avoid likely pitfalls, crushing disappointment, and Thanos’ wrath (though that last one isn’t guaranteed for at least half the attendees.)

Keynote
Grant Simmons, VP, Performance Marketing, Homes.com 
9:30 AM
Presentation: Blending Keyword Strategy With Lead-Ggen in an E-Commerce environment
TE Connectivity has a multi-tiered approach to its search program, but it takes calibrating its brand, middle funnel and e-commerce efforts into an integrated whole. Peter Jobe explores how the company has aligned its keyword strategy to the buying journey and search demand curve and how bidding strategy is impacted by mapping conversion weighting to lead scoring. What does it take to balance the multiple demands of e-commerce revenue, pipeline revenue and brand?
Presenter
Peter Jobe, Digital & Product Marketing Manager, TE Connectivity 
9:45 AM
Coffee Break
10:15 AM
Case Study: The Pinterest Opportunity
10:45 AM
Roundtables

Avoiding the Pitfalls of Performance - Grant Simmons, VP, Performance Marketing, Homes.com
Visual Search

11:15 AM
Conference Concludes

Featured Speakers

Killian Aubert

Thrive Market
Senior Marketing Manager

Dan DeLozier

Harmelin Media
Director, Search Strategy

Mike Feldman

Georgia-Pacific
Retail Media – Team Lead

Nick Ferrugia

Fifth Third Bank
Media Strategy and Execution

Peter Jobe

TE Connectivity
Digital & Product Marketing Manager

Joel Milani

Vitamix
Copywriting Manager

Casey Nielsen

Progrexion
Sr. Paid Search Strategist

Rob Pavacic

Verizon
SEO Lead

Landon Perry

Green Line Digital
Paid Search Director

Grant Simmons

Homes.com
VP, Performance Marketing

Kerry Curran

Catalyst
Managing Partner, Marketing Integration

Monika Doyle

Chacka Marketing
Director of Digital Media

Jennifer Jackson

Empower
VP of Account Management

Nina Lentini

MediaPost
Editor, Events and Research

Michael Martyniuk

Avis/Budget
Manager, Digital Acquisitions

Steve Smith

MediaPost
VP, Editorial Director, Events

Activities

If you have not included the activity package when you registered for the Summit, you may choose to prepay for the activities for yourself and/or your friends/family by signing up online, or pay for individual activities on-site:

Cabana Pool Party

Join us for some epic hang-out time pool-side with the return of the Cabana Pool Party. Relax in style, take in the sun, and enjoy a drink at the beautiful South Seas Island Resort outdoor pool while mixing with Summit-goers for the afternoon.

Tarpon Fishing

Fishing Guides will take you to the best fishing spots in and around the shallow flats surrounding the Resort that teem with fish of all breeds - tarpon, snook, red fish, and shark are all common trophies! Guides provide the poles, bait and necessary supplies. Sunscreen and lightweight clothing recommended. Activity ends at 6PM.

Golf - 9 hole Executive course at South Seas

Test your skill on the Captiva Course at South Seas Island Resort. This nine-hole executive course was designed by Chip Powell, and is ranked as one of the "Top Five Short Courses" in the world. Gulf views from every hole make this course a truly incomparable setting, as well as a challenge to the short game. Players of all abilities are welcome.

Catamaran Charter Remote Island Hop

Enjoy a 30 minute narrated cruise to the Cayo Costa State Park. Cayo Costa offers 8 miles of undeveloped barrier island beaches. Once arriving at this secluded state park you can enjoy two hours for swimming, shelling, bird watching and beachcombing and relaxing. Bring along anything that you would normally take to the beach with you…beach towel, hat, sunscreen etc.

Golf at the private Sanctuary Course

Just 15 minutes from the conference center, this special Private golf course designed by nationally acclaimed course architect Arthur Hills, describes the course as "my island masterpiece - elegant, exquisite, and rare."

Bordering the world-renowned J.N. "Ding" Darling National Wildlife Refuge, this beautiful course weaves and winds around nature preserves providing panoramic views of the Pine Island Sound and mangrove forests with encounters of the wide variety of birds and wildlife that call The Sanctuary home.

Kayaking

Guided kayak tours exploring Bryant Bayou and the crystal clear waters that surround South Seas Resort.

Meet at the T-Dock at the north end. Activity ends at 5PM. Space is limited, so sign-up early!

What people are saying about this event

Event Sponsors

Venue

South Seas Island Resort, Captiva Florida
5400 Plantation Road
Captiva Island, Florida, 33924
Registered attendees of the Summit may book accommodations at South Seas Island Resort at a discounted group rate. To book within our room block at the discounted rate please call reservations at 1-888-295-4558 or use the following link: https://reservations.southseas.com/13121?groupID=2502138The last day to book at our group rate is Wednesday, APRIL 10, 2019.
Download a PDF of our ground transportation choices. The closest airport is RSW Southwest Florida International Airport. There will also be a Hertz rental on property which you can reach at 239-209-8031.


Escape to a tranquil tropical-island destination along the Florida Gulf Coast, where time abides by a softer tempo and nature remains truly unspoiled. Discover South Seas Island Resort – a serene village and wildlife sanctuary unto itself – marked by white-sand beaches, coastal waters that glisten with endless shades of blue, and boundless opportunity for family adventure.

Brand Marketer Program

Insider Summits are complimentary to Brand Marketers who meet our requirements.

To qualify, you must:
* Control the Search strategy and budget at your company
* Currently work at a well-known consumer brand
* Serve as Senior Level Management or above
* Agree to attend all sessions and all 3 days of the Summit

Complimentary Brand Marketer pass includes:
* Summit registration ($3795 value)
* Accommodations at the conference venue for three nights
* No Charge on Afternoon Outdoor Activities and more
* Meals, drinks and functions over three days

Reasons and Benefits To Attend:
* Unparalleled access and knowledge sharing with the leading minds in the Search Marketing Industry
* Opportunity to hear from and interact with over 40 speakers who are senior level brand marketers and solutions providers
* Morning Sessions provide best practices, case studies, and newest tactics which can all be applied to your marketing strategies
* Be part of driving the Search Channel forward as a key component of marketing campaigns, within your company and the industry
* Unlimited access to stay in touch with the office: WiFi enabled conference room and quite office area; opportunities in morning to stay up to date at the office; afternoon five hour break in order to stay on top of duties
* Congenial, relaxed experience. All attendees are working together to promote Search Marketing
* Enhance your Search Marketing initiatives with new solutions learned and partnerships gained

 

"I've been to many conferences over the years but really appreciated the size and scale of this conference. When you don't have to deliver a message to the masses it makes it much easier to dive in and have a real discourse about what's important with other industry experts."
- Jeff Day, VP Search Marketing, Barnes & Noble

"It was a pleasure meeting with experienced marketers who daily deal with the significant complexity of search in large scale operations. Top notch presentations made me think and gave me much to explore."
- Craig Berdie ,Search Marketing Manger, 3M Corporate Marketing

"SIS was a great conference! The intimate size, networking opportunities, and attendees were all world class!"
- Neil Doshi, Marketing Analyst, Citigroup

"The Search Insider Summit is without a doubt one of the most strategic conferences around. Because of the strategic nature of the content, the quality of the speakers, and the ability to truly connect with other brand attendees, this has become the one event I refuse to miss."
- Olivier Lemaignen, Head of Consumer Marketing, Invisalign

To begin the application process:

Simply send your full contact info and one or two sentences about your role to Kevin Massa or fill out the online form.

Details and Application

To begin the application process simply fill in your full contact info in the form below.
Questions? contact Kevin Massa at massa@mediapost.com.

VIP Application

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Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.