Search Tactics for 2019
Consumer-first marketing, privacy, looming regulation, the digital-to-real-world-connection, voice computing, the return to branding. The simple search box needs to adjust to an increasingly complex, heated and more integrated marketing environment. What new tactics and approaches will bring the most tried, tested, accountable channel in digital forward as it evolves in the coming years? At the Spring edition of the Search Insider Summit, we explore how the best search media buyers are adjusting their search, data, integration and measurement tactics for a new world outside the query box.
Read MoreFeatured Speakers
Jai AminJellyfish
Juan BadiolaElectronic Arts
Bryan BenavidesAbt Electronics
Keith Burkekaléo
Shamsul ChowdhuryMediahub
Pierson CurtisGrubhub
Jared Del PreteSYZYGY
Josh JonesAnnapurna Pictures
Gary KibelDavis & Gilbert LLP
Tatjana KudlaLegalZoom
Richard MastrianiAmVenture
Amy McClainBeeby Clark + Meyler
Clayton McLaughlinEcselis
Alex Sutton IIIAvis Budget Group
Matt TingleyHuge
Virginia TonningSchneider Electric
Dan ToplittReprise Media
Drue TownsendFASTSIGNS International, Inc.
Scott VanagsAT&T
Amber VerhulstCiceronRecent Search Insider Summit Participants Include:
Video from the 2016 Spring Summit:
Why Should You Attend?
- Unparalleled access and knowledge sharing with the leading minds in the Search Marketing Industry
- Opportunity to hear from and interact with over 40 speakers who are senior level brand marketers and solutions providers
- Morning Sessions provide best practices, case studies, and newest tactics which can all be applied to your marketing strategies
- Be part of driving the Search Channel forward as a key component of marketing campaigns, within your company and the industry
Brand Marketer Program
Insider Summits are complimentary to Brand Marketers who meet our requirements. Complimentary Brand Marketer pass includes:
* Summit registration ($3795 value)
* Accommodations at the Resort for three nights
* No charge on Afternoon Outdoor Activities
* Meals, drinks and functions over three days
Find out if you qualify and the application process »
- Robyn Foo, Marketing Director, Travelzoo
"Unlike any other event I’ve ever attended. The venue, the programming, the speakers, the attendees, the networking opportunities - everything about this event is at a different level."
- Lance Loveday, CEO, Closed Loop Marketing
"This was my first time attending SIS and it was fantastic – MediaPost puts on a great event, better than all other search conferences that I’ve been to."
- Katherine Janca, Associate Director, Programmatic, The Media Kitchen
“I would trade 100 SES, Ad-Techs, or other “trade shows” to be at one SIS. The relationships built, and the thought provoking conversations which you are a part of are invaluable. It’s awesome to see that the Summit recognized and focused on how search really was more than the “click” or SERP. Looking forward to the next one!”
- Bryant Garvin, Program Manager, Paid Search, Choice Hotels International
"The Search Insider Summit was a wonderful Summit for me because I am new to SEM. I was able to learn from experienced search marketing peers, hear about real case studies to learn about successful optimization, and get inside info on trending and where SEM is headed for the future."
- Diane Devlin, WW Advertising and Media, Brocade
- Valerie Anderson, Search Director, Maxus
“The Search Insider Summit was far and away the best conference I've attended. Talking with and learning from expert practitioners was invaluable, and the balance between content and fun made it easy to stay focused and engaged. I'll definitely be back!"
"3 days of inspiration, pure content, fun and real connections made. MediaPost's "Insider" Summits group brands, data driven marketing experts and vendors to share knowledge and work together towards marching the industry forward via an intimate and authentic setting - in what was my best conference experience yet! Kudos to the amazing MediaPost team and wonderful programming of sessions, events and activities."
- Itay Rahat, Manager, Global CRM Solutions, Warner Music Group
MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.
Join the conversation #MPSISThe Search Insider Summit is brought to you by the MediaPost journalists and editors that produce Search Marketing Daily and the Search Insider, important sources of news and commentary for the search marketing community.
Conference Content Programmers:
Laurie Sullivan, Writer and Editor, Events, MediaPost
Ross Fadner, Director, Event Programming, MediaPost
Programming Committee:Laurie Sullivan, Writer and Editor, Events, MediaPost
Ross Fadner, Director, Event Programming, MediaPost
Steve Gibson, VP, Group Director, Search and Social, Canvas Worldwide
What your peers have to say about the Search Insider Summit:
"One of the top Search conferences of the year. I highly recommend marketers consider attending to share in days chock full of industry-leading content and networking. This is a must attend event for the serious brand Search marketer.”
- Brian Kleisner, Director of Digital Performance Marketing, Humana
"Search Insider Summit is the one event I look forward to every year. Increasingly rare to get the blend of top talent, top brands, top content and top vendors together year after year without fail.”
- Morgan Chemij, Director, North American Marketing, HP.com
"Simply the best and most informative Search conference I have been to. Real SEM experts with real experience talking candidly about their experiences."
- Steve Gibson, VP Group Director, Canvas Worldwide
"By far the best Search conference I've ever attended! Not only fun but I learned valuable tactics and met great people. Hard to beat!"
- Santina Lay, Senior Paid Search Marketing Manager, National Appraisal Guides, Inc.
“The incredibly high bar in attendee quality both from the vendor and the brand side and the intimacy of a small group in some fabulous locations seems to elevate the conversation at the Search Insider Summit. I would recommend this over any other conference in the space for its ability to create very fundamental value for the attendees.”
- Vikram Somaya, GSVP, Global Data Officer & Ad Platforms, ESPN
"Having been jaded from search conferences given that I hear much the same thing every time, I'm glad I went against my instincts and attended MediaPost's Search Insider Summit. I learned a great deal from industry peers at panels, but probably even more so at casual events where people felt able to talk freely. The venue and environment was perfect for that. A terrific, one-of-a-kind conference for search industry leaders to learn from one another."
- Bob Chandra, Sr. Product Manager, Search, World Wide Marketing, Amazon
"MediaPost's Search Insider Summit is a must-attend industry event. This search conference has all the right people discussing the key topics that matter. Want to be a better online marketer? This is where the industry veterans go - SIS doesn't waste precious time with introductory-level content. You get right into the nitty-gritty on the latest industry trends and challenges. The Search Insider Summit is three days well-spent!"
- Laura DeGraff, Director, Digital Acquisition, Barclaycard
"The Search Insider Summit bring together the smartest people in the industry every time, no exceptions. The agenda always combines great content with even better networking opportunities. They're always on my list of 'must do' events each year."
- Clayton McLaughlin, VP, Group Director, Havas Media
"The combination of a small number of great attendees, excellent content, afternoon activities, and evening social events makes the Search Insider Summit the best search conference to make genuine, valuable connections."
- Lucinda Holt, CEO, ClickEquations"It was such a wonderful event filled with great content and ever better people. You guys put on an excellent show!”
- Alexandra Schieken, Director, Worldwide Marketing, Delta Air Lines“The Search Insider Summit is by far the best event that I have attended. The structure of the summit allowed for networking with industry leaders to help move theories and ideas forward. It’s a leading event for the digital marketing industry.”
- Roz-Linn Finn, Digital Marketing Manager, Navistar, Inc.
