What do we mean by "intent" anyway? Surely it is signaled by more than a keyword query. Gleaning intent is about integration of data and channels to map the true complexity of the new customer journey. The search for growth, new prospects and a better understanding of customer journeys has moved marketers towards a new convergence. Search queries and data, online behaviors, audience segmentation, even content consumption and social media insights must work together so media buyers can map their performance against a complex path to purchase.
MediaPost's annual Spring Search & Performance Insider Summit comes at the new face of intent from multiple angles, from rethinking a keyword strategy to expanding attribution models, from exploring new performance and search platforms at Amazon and Pinterest to bidding against competitor brands and contending with cross channel tracking in a cookie-free world.
"Intent" is no longer the simple hand-raise signal we thought it was. At the Search & Performance Summit we take a holistic view of how the channels work together not only to drive performance but better understand your customers.
MediaPost's Search and Performance Insider Summit makes those connections across search and other performance media. We explore how Search is being integrated with increasingly accountable media in Social, Display, Email, and Video to drive sales.
We will explore how marketers are building customer profiles and data that are unified and work in real-time data to respond to consumer signals and journeys. How brand content and messaging consistency matter…from the first search result to encounters on social platforms, Web site experiences, native and content marketing, paid and organic media.
Search marketing has broken from its silo and is now helping to drive performance marketing metrics and expectations across all digital channels.
MediaPost's Search and Performance Summit connects those dots that capture the consumer journey.
The Search Insider Summit is a three-day event that brings together the brightest minds in Search marketing to share leading-edge information and experiences in a think-tank environment, while exploring new technology, strategies and tactics for the effective use of Search as a marketing vehicle. For the Summit we bring in 50 top Marketing and Ad Agency buyers responsible for Search marketing strategies and budgets to network, debate and share best practices about marketing using Search.
Attendance for the Summits are capped to ensure conversations, learnings and overall experiences are intimate, productive and highly useful. Each day is comprised of high-impact content sessions in the morning coupled with unmatched networking activities in the afternoons. We return each evening with Cocktail receptions, fine Dining experiences, and After-hours fun.
The end result is a highly unique format that's intimate, inclusive and memorable on all fronts - an experience that allows everyone the opportunity to build REAL relationships well beyond that of a simple exchange of a business card.
The Search & Performance Insider Summit is brought to you by the MediaPost journalists and editors that produce Search Marketing Daily and the Search Insider - important sources of news and commentary for the search marketing community.
Kerry Curran, Managing Partner, Marketing Integration Catalyst, part of GroupM
Clayton McLaughlin, SVP, Director of Media Investments, iCrossing
Jonathan Kagan, VP, Search, Cogniscient Media
For brand marketer VIP pass inquiries please contact Kevin Massa at firstname.lastname@example.org
The MediaPost programming committee is hard at work on the newest agenda for the Summit!
MediaPost Summits feature mornings that include Keynotes, Case Studies, and Panels that feature the top minds in the industry. The afternoons are a selection of activities that allow for the attendees it network over exciting outings. The evenings bring the group back together for cocktails and unforgettable dinner experiences. The most up to date theme of the conference can be found on the homepage of the event.
Please check back often for real-time updates on session details and speaker line-up. Meanwhile please take a look at the agenda from the previous event.
We're working on finding the best speakers for this event. If you think you'd be a good fit, please submit a speaker proposal using the link below.
Insider Summits are complimentary to Brand Marketers who meet our requirements.
To qualify, you must:
* Control the Search strategy and budget at your company
* Currently work at a well-known consumer brand
* Serve as Senior Level Management or above
* Agree to attend all sessions and all 3 days of the Summit
Complimentary Brand Marketer pass includes:
* Summit registration ($3795 value)
* Accommodations at the conference venue for three nights
* No Charge on Afternoon Outdoor Activities and more
* Meals, drinks and functions over three days
Reasons and Benefits To Attend:
* Unparalleled access and knowledge sharing with the leading minds in the Search Marketing Industry
* Opportunity to hear from and interact with over 40 speakers who are senior level brand marketers and solutions providers
* Morning Sessions provide best practices, case studies, and newest tactics which can all be applied to your marketing strategies
* Be part of driving the Search Channel forward as a key component of marketing campaigns, within your company and the industry
* Unlimited access to stay in touch with the office: WiFi enabled conference room and quite office area; opportunities in morning to stay up to date at the office; afternoon five hour break in order to stay on top of duties
* Congenial, relaxed experience. All attendees are working together to promote Search Marketing
* Enhance your Search Marketing initiatives with new solutions learned and partnerships gained
"It was a pleasure meeting with experienced marketers who daily deal with the significant complexity of search in large scale operations. Top notch presentations made me think and gave me much to explore."
- Craig Berdie ,Search Marketing Manger, 3M Corporate Marketing
"SIS was a great conference! The intimate size, networking opportunities, and attendees were all world class!"
- Neil Doshi, Marketing Analyst, Citigroup
"The Search Insider Summit is without a doubt one of the most strategic conferences around. Because of the strategic nature of the content, the quality of the speakers, and the ability to truly connect with other brand attendees, this has become the one event I refuse to miss."
- Olivier Lemaignen, Head of Consumer Marketing, Invisalign
For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.
For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at email@example.com.
For press inquiries, please contact Ken Fadner at firstname.lastname@example.org.
For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at email@example.com.
For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at firstname.lastname@example.org.