After almost 2 years of upheaval and challenges, the optimism for 2022 has somewhat waned. Omicron, inflation and supply chain issues continue to disrupt the marketplace. Though consumers are now at least getting out and traveling, their expectations have continued to grow, along with their finicky paths to purchase. And with limited data, how will you find, reach and engage with people meaningful to your business? The abundance of third-party retailers and marketplaces has also made competition fiercer than ever. How can a brand in today’s competitive market expect to stand out?
We will explore:
Increased personalization via tech and feed optimization tools
Tactical and holistic strategizing across all media channels
Driving direct commerce with TikTok and other social platforms
Leveraging holistic measurement to understand campaign performance
Contextual targeting in a cookie-less world
For 17 years, the MediaPost Search and Performance Summit has kept data driven marketers ahead of the next industry curves. As digital marketing remains in transition, this spring’s edition explores why an omni-channel strategy is imperative in today’a consumer-centric culture.
The Search & Performance Insider Summit is a three-day event that brings together the brightest minds in Search marketing to share leading-edge information and experiences in a think-tank environment, while exploring new technology, strategies and tactics for the effective use of Search as a marketing vehicle. For the Summit we bring in 50 top Marketing and Ad Agency buyers responsible for Search marketing strategies and budgets to network, debate and share best practices about marketing using Search.
Attendance for the Summits are capped to ensure conversations, learnings and overall experiences are intimate, productive and highly useful. Each day is comprised of high-impact content sessions in the morning coupled with unmatched networking activities in the afternoons. We return each evening with Cocktail receptions, fine Dining experiences, and After-hours fun.
The end result is a highly unique format that's intimate, inclusive and memorable on all fronts - an experience that allows everyone the opportunity to build REAL relationships well beyond that of a simple exchange of a business card.
For complimentary Brand Marketer or buy-side Agency VIP pass consideration, please contact Kevin Massa at firstname.lastname@example.org
The Search & Performance Insider Summit is brought to you by the MediaPost journalists and editors that produce Search & Performance Marketing Daily and Inside Performance - important sources of news and commentary for the search and performance marketing community.
The MediaPost programming committee is hard at work on the newest agenda for the Summit!
MediaPost Summits feature mornings that include Keynotes, Case Studies, and Panels that feature the top minds in the industry. The afternoons are a selection of activities that allow for the attendees it network over exciting outings. The evenings bring the group back together for cocktails and unforgettable dinner experiences. The most up to date theme of the conference can be found on the homepage of the event.
Please check back often for real-time updates on session details and speaker line-up. Meanwhile please take a look at the agenda from the previous event.
We're working on finding the best speakers for this event. If you think you'd be a good fit, please submit a speaker proposal using the link below.
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Located at Deer Valley® Ski Resort, in Park City, Utah, in winter months guests are greeted with exquisite views and powdery ski slopes with a variety of outdoor activities offered for the ultimate getaway. Whether you're looking for privacy and relaxation, a ski vacation, entertainment and local activities, pampering in their European spa or culinary excellence there is something for you.
Booking your Room
To secure a room for the Search & Performance Insider Summit you MUST be a registered attendee of the 3-day conference. If you haven't done so yet, you may register for the event here.
For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.
For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at email@example.com.
For press inquiries, please contact Ken Fadner at firstname.lastname@example.org.
For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at email@example.com.
For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at firstname.lastname@example.org.