May 1 - 4, 2024
Nashville, TN

The Future of Marketing Innovation & Transformation

Future-proofing your campaigns is no longer a nice to have, but a necessity and should be an ongoing business goal. How can brands take back control of their campaigns when search engines keep updating their SERPs and, as such, altering consumer behavior?

It’s time to shake things up! With more content in search results, fewer people will visit your site. As traffic drops, engaging each visitor is more important than ever. As a result, performance marketers need to look beyond clicks, and instead shift focus to engagement metrics like bounce rate and time on site. Personalization also continues to be a priority. Content must be relevant and informative for brands to not only create a deeper connection with their targeted audience, but also improve search engine rankings and website traffic.

It’s not enough to have relevant, personalized content unless you’re showing up where your customer wants you to be. Brands need to diversify their marketing strategies across multiple channels and test new opportunities as they arise.

2024’s cookie-less world and limited data makes this kind of personalization even more of a challenge. Brands that have been on the fence, now need to lean in to technology if they expect to keep up. Leveraging AI will enable marketers to collect extensive amounts of consumer data to provide deeper audience insights; including:

- Consumers’ behaviors, like browsing history and purchasing habits
- Predict future actions
- Identify which content is resonating with audiences the most
- Optimize creative performance with real-time data
- Cross-screen targeting


How can brands get ahead of these changes to gain trust with consumers and build first-party data? How can they optimize their performance marketing strategy and drive growth?

For 18 years, the MediaPost Search and Performance Summit has kept data driven marketers ahead of the next industry curve. As digital marketing continues to transform, this spring’s edition explores why a more personalized, omni-channel strategy is imperative in today’s consumer-centric, competitive marketplace.


Conference Content Programmers:

Lisa Singer, Senior Director, Event Programming, MediaPost


For complimentary Brand Marketer or buy-side Agency VIP pass
consideration, please contact Kevin Massa at massa@mediapost.com

The Search & Performance Insider Summit is brought to you by the MediaPost journalists and editors that produce Search & Performance Marketing Daily and Inside Performance - important sources of news and commentary for the search and performance marketing community.




 

Some attendees of this event include:

Reasons and Benefits of Attending

  • Unparalleled access and knowledge sharing with the leading minds in the Industry
  • Be part of driving the Search & other Performance marketing channels forward as a key components of marketing campaigns, within your company and the industry
  • Unlimited access to stay in touch with the office: WiFi enabled conference room and quiet office areas; opportunities in morning to stay up-to-date at the office; Afternoon five hour break in order to stay on top of duties
  • Congenial, relaxed experience. Attendees are working together to move the industry forward
  • Enhance your Search & Performance marketing initiatives with new solutions learned and partnerships gained

Register for this event

Register NowActivities Signup FormAdd to my calendar

Stay Informed

Receive updates about this event:

Event Sponsors

Agenda

Wednesday, 05/01

7:30 PM
7:30 PM ET
Welcome Cocktails

Thursday, 05/02

10:15 AM
10:15 AM ET
Sponsor Breakfast Presentation
10:35 AM
10:35 AM ET
Opening Remarks
MC
Lisa Singer, Senior Director, Event Programming, MediaPost 
10:45 AM
10:45 AM ET
Keynote
11:15 AM
11:15 AM ET
Panel: Pull Instead of Push Marketing- Rethinking Today’s Search Strategy
With more content in search results, fewer people are clicking to a brand’s website. To combat this, marketers need to pull the customers in by diving deeper to fully understand what they need. Creating relevant and more personalized content on the channels consumers are frequenting is a must. And it’s time to think beyond your site and look to generate mentions elsewhere, like a blog, social media or review. Marketers can no longer just market to people who want an answer, but instead help them solve a problem or accomplish a task. Our panel of savvy marketers will break it all down for us.
Panelist
Ashley Sasnett, Sr. Director, Content Strategy, Equifax 
11:45 AM
11:45 AM ET
Sponsor Spotlight & Coffee Break
12:15 PM
12:15 PM ET
Case Study
12:35 PM
12:35 PM ET
Case Study: Personalizing Personal Moments to Convert & Drive Revenue
Personalization continues to reign supreme, yet privacy laws are the strictest they've ever been. Museum of Ice Cream's Kimberly O'Dell shares how they leaned into emotion with their marketing and content strategy to better connect and successfully drive revenue from their guests.
Presenter
Kimberly O’Dell, Senior Director, Guest Growth & Retention, Museum of Ice Cream Senior 
12:55 PM
12:55 PM ET
Roundtable: Deciphering Multi-Channel Attribution
Consumers rarely have a single path to purchase. They engage with brands on multiple channels, including social media, search engines and paid ads. So with customers interacting across various digital channels, how are marketers tracking their path to purchase? How do brands achieve more accurate attribution? Let's discuss
Featuring
Kimberly O’Dell, Senior Director, Guest Growth & Retention, Museum of Ice Cream Senior 
12:55 PM
12:55 PM ET
Roundtable: Optimizing Content for Your Website & Beyond
3:00 PM
3:00 PM ET
7:30 PM
7:30 PM ET
Cocktail Party
8:30 PM
8:30 PM ET
Dinner

Friday, 05/03

10:15 AM
10:15 AM ET
Sponsor Breakfast Presentation
10:35 AM
10:35 AM ET
Notes From the Emcee
MC
Lisa Singer, Senior Director, Event Programming, MediaPost 
10:45 AM
10:45 AM ET
Keynote
11:15 AM
11:15 AM ET
Q&A: Mitsubishi's Customer-Centric Drive Down the Funnel
Interviewee
Kimberly Ito, VP, Marketing, Mitsubishi Motor North America 
Interviewer
Lisa Singer, Senior Director, Event Programming, MediaPost 
11:35 AM
11:35 AM ET
Sponsor Spotlight & Coffee Break
12:05 PM
12:05 PM ET
Panel: Will AI Kill SEO and Search?
How are brands leveraging AI today? It enables marketers to streamline productivity and optimize campaigns faster and more efficiently, but are they effective? Can AI curate and solve consumers' problems? AI can provide answers, but can it interpret what the the consumer's intent? What's the right balance of automation and human control? This panel of marketers will discuss.
PanelistS
Rich Bosler, Director Paid Search, Harmelin Media 
Ryan Jones, Senior Vice President, SEO, Razorfish 
12:35 PM
12:35 PM ET
Case Study: Gen Z & Hyper-Personalized Targeting
12:55 PM
12:55 PM ET
Roundtable: AI vs Human Touch
12:55 PM
12:55 PM ET
Roundtable: Audience Targeting in a Cookie-less World, the Sequel
3:00 PM
3:00 PM ET
7:30 PM
7:30 PM ET
Cocktail Party
8:30 PM
8:30 PM ET
Dinner

Saturday, 05/04

10:00 AM
10:00 AM ET
Keynote
10:30 AM
10:30 AM ET
Case Study: Micro-Influencers & Social Search
10:50 AM
10:50 AM ET
Panel: Search on Consumer's Terms
Consumers expect brands to show up where they search for products. TikTok, Instagram, Amazon, chatbots, and now search engines using AI are the various places consumers search for and interact with brands. How are brands meeting them half-way? What digital platforms/channels are most used by these consumers to search for new products, and does it vary by generation? This panel will talk about the various ways brands can meet their demanding consumers.
11:20 AM
11:20 AM ET
Summit Concludes

Featured Speakers

Rich Bosler

Harmelin Media
Director Paid Search

Kimberly Ito

Mitsubishi Motor North America
VP, Marketing

Ryan Jones

Razorfish
Senior Vice President, SEO

Kimberly O’Dell

Museum of Ice Cream Senior
Senior Director, Guest Growth & Retention

Ashley Sasnett

Equifax
Sr. Director, Content Strategy

Lisa Singer

MediaPost
Senior Director, Event Programming

What people are saying about this event

Venue

Virgin Hotel
1 Music Square W
Nashville, Tennessee, 37203

Boutique Hotel in Downtown Nashville, and your place in Music City...
Nashville is legendary for food, fun, and more amazing music than you can possibly imagine. Just a few minutes away from downtown Nashville, Virgin Hotels Nashville is located right on historic Music Row and is steps away from the Gulch, Broadway, and Belmont & Vanderbilt University. Whether you’re looking to shop, listen to live music, catch a game at Bridgestone Arena, or stroll through the Midtown area, Virgin Hotels Nashville is the perfect destination for your getaway in Music City.
 

Booking your Room at The Virgin Hotel

To secure a room for MediaPost's Search & Performance Insider Summit, you MUST be a registered attendee of the 3-day conference. If you ARE NOT registered in our event system you will NOT be able to retain any reserved room under our discount booking link below. Any reservations made WITHOUT event registration will be revoked. If you haven't done so yet, you may register for the event here.

To book your discounted room at The Virgin Hotel, go to:
https://virginhotels.com/nashville/reservations#/booking/step-2?arrive=5%2F01%2F2024&depart=5%2F04%2F2024&adults=1&group=2874481 

This discounted room block will EXPIRE on WEDNESDAY, 4/3/24!!

If your room is not booked by this time, you will run the risk of prices increasing and hotel inventory becoming unavailable, so please book as soon as possible.

Virgin Hotel Nashville

Related Stories From MediaPost

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Seth Oilman, SVP, Chief Revenue Officer at seth@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Seth Oilman, SVP, Chief Revenue Officer at seth@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.