Top 10 & Mid-Tier Media Outlets Boost Share Of Digital Ad Revenue
- by Robert Williams , April 16, 2024
The biggest companies last year boosted their share of U.S. advertising revenue as they harnessed their data and technology advantages, according to a report by trade group IAB and consulting firm PwC.
The “increase in top 10 market share is likely attributed to Apple’s privacy practices preferencing the largest players …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.
