Rob Williams
Member since November 2018- None MediaPost
- 77 Mackey Avenue
- Port Washington New York
- 11050 USA
Rob Williams is a writer and editor who lives near New York City.
- College Football Audiences Are Ready To Spend, Even If NIL Deals Often Fumble in
Research Intelligencer on
08/28/2026
College football offers brands a large and valuable audience. It just won't excuse weak execution, unless the campaign is in its first semester at Michigan.
- Gen Z Is Killing The Millennial Marketing Playbook, One Craft Beer At A Time in
Research Intelligencer on
08/27/2026
Much of supposedly definitive Gen Z behavior belongs to millennials or to the ancient human practice of getting older and earning a paycheck. Also, the claim that Gen Z prefers experiences over
possessions is flawed.
- Spending Can Still Spark Joy For Consumers If Brands Make It Worth The Guilt in
Research Intelligencer on
08/26/2026
The average American can be described as 'Joy Pressured,' according to a new benchmark created by Ally Bank.
- Gen Z Leads Restaurant Revival Ahead Of Holiday Season in
Research Intelligencer on
08/25/2026
Consumers haven't sealed their wallets inside an inflation-proof bunker. They're spending more freely, although not necessarily at the businesses with the biggest advertising budgets.
- AI Is Screening B2B Vendors Before Sales Even Gets A Meeting, Ipsos Finds in
Research Intelligencer on
08/24/2026
By the time a sales representative enters the conversation, the buyer may already know the competitors, product limitations and approximate price.
- Brand Partnerships Need Data, Not Two Logos Awkwardly Sharing A Tote Bag in
Research Intelligencer on
08/21/2026
Partnership planning should test audience overlap, incremental reach, reputation and future value before anybody announces a collaboration between a mayonnaise brand and a luxury sneaker.
- Advertisers Love AI Until It Reaches For The Budget in
Research Intelligencer on
08/20/2026
While marketers are happy to let AI analyze performance, draft creative and perform the chores that make humans question their career choices, they're much less comfortable letting it control budgets,
adjust bids or make consequential campaign changes without supervision.
- Your Brain On Short Videos: Cognitive Control Takes A Snack Break in
Research Intelligencer on
08/19/2026
Watching an appealing stream of bite-sized clips shifts the brain into an immersive, low-effort state in which self-monitoring takes a breather, a scientific study found.
- Streaming Bundles Need More Than Another Streaming Service, Deloitte Says in
Research Intelligencer on
08/18/2026
Many bundles amount to several streaming services taped together with a discounted price and a shared login. Younger consumers want something broader and more useful.
- Inflation Sends Parents Bargain Hunting As AI Joins Back-To-School Scramble in
Research Intelligencer on
08/17/2026
Consumers aren't looking for lofty brand declarations while calculating whether one child can wear another's sneakers. They want value, discounts and convenient ways to obtain the correct supplies.
- AI Sent Better Shoppers, And Marketers Owe It An Apology
by
Rob Williams
(Research Intelligencer on
06/15/2026)
Fascinating!
- Omnicom Media: 32% Of You Are Skeptical I Even Wrote This Column
by
Joe Mandese
(Media 3.0 on
03/04/2026)
Fascinating! I came for the AI slop discourse, and ended up staying for the emerging academic field of Ginsu economics.
- Omnicom Media: 32% Of You Are Skeptical I Even Wrote This Column
by
Joe Mandese
(Media 3.0 on
03/04/2026)
Great read. So the real question: when AI slop and AI sex collide, what does my AI shopping agent recommend next? Mushroom coffee, bitcoin, testosterone gummies and a set of Ginsu knives?
- 2025 Ends Flat, December Climbs Just 0.2%
by
Joe Mandese
(MediaDailyNews on
01/30/2026)
Interesting
- 2025 Ad Market Came In Like A Lion, Going Out Like A Lamb
by
Joe Mandese
(MediaDailyNews on
12/31/2025)
That's very interesting.
- Is It Smart To Turn All Sports Fans Into Sports Bettors?
by
Dave Morgan
(Media Insider on
10/30/2025)
Great column, Dave! Here’re my two cents, before I lose them betting on the Knicks. Sports gambling has always lived on the margins, but now that it’s mainstream, things have changed. What used to celebrate athletic talent, discipline and teamwork now glorifies the payout instead of the play. That’s a shame, when you consider the shared joys and heartbreaks that make sports one of the few things we still experience together.
- SNL's Thompson Shares Some Comedic Secret Sauce At Cannes, Turns Out It Includes Mayonnaise
by
Joe Mandese
(MediaPost Live on
06/18/2024)
AI can't write comedy, Google study suggestshttps://www.technologyreview.com/2024/06/17/1093740/what-happened-when-20-comedians-got-ai-to-write-their-routines/
- Loss Of Newspapers Leads To Waning Interest In Local Politics
by
(Publishing Insider on
09/28/2021)
Ed,Thanks for the detailed commentary!Rob
- Smaller News Audience On Social Media Is Likely Cyclical
by
(Publishing Insider on
09/21/2021)
Craig,Yes, that's a good point!Thanks,Rob
- Microsoft's Windows Adds Tipping Feature To Help Monetize Content
by
(Publishing Insider on
06/28/2021)
Craig,Yes, thanks for pointing that out -- it would be free for users of Windows 10, not earlier versions.Rob