Rob Williams
Member since November 2018- None MediaPost
- 77 Mackey Avenue
- Port Washington New York
- 11050 USA
Rob Williams is a writer and editor who lives near New York City.
- Influencers Sway Midterm Voters, Even As Americans Wonder If Social Media Knows Anything in
Research Intelligencer on
10/14/2026
Online creators are influencing political opinions ahead of the 2026 midterms, but trust remains complicated and AI isn't exactly winning over the electorate.
- TikTok Wins Popularity, Instagram Keeps Crowds, Teens Still Love Spending Parents' Money: Piper Sandler in
Research Intelligencer on
10/13/2026
Teens can be remarkably loyal to their favorite platforms while showing considerably less affection for the brands trying to reach them.
- Older Consumers Are Going Digital, Leaving Advertisers Behind The Curve in
Research Intelligencer on
10/12/2026
Age can help explain consumer behavior, but it doesn't always tell marketers who's using a platform.
- Microdramas Are Hooking Viewers For Hours, Advertisers Want Role In Soap Opera in
Research Intelligencer on
10/09/2026
Audiences worlwide don't seem to mind commercial interruptions or product placements in microdramas.
- Funny Ads Get Attention, But Showing Products Might Actually Sell Something in
Research Intelligencer on
10/08/2026
Some of the industry's favorite creative techniques are excellent at attracting attention while doing remarkably little to persuade consumers.
- Consumers Master Ad Avoidance, Forcing Brands To Get Creative in
Research Intelligencer on
10/07/2026
An impression and an impression made on a human being aren't necessarily the same thing, an Omnicom Media study suggests.
- Older Americans Have Time, Money And A Serious TV Habit in
Research Intelligencer on
10/06/2026
Lower fertility, slower immigration and longer lifespans are helping push the country toward an economy in which older consumers account for an increasingly important share of both people and
spending.
- Creative Intelligence Is Everywhere, Getting Humans To Use It Isn't Easy in
Research Intelligencer on
10/05/2026
The collection, structuring and analysis of creative decisions for advertisers isn't a technological obstacle, but organizational plumbing is.
- Netflix Is Winning Streaming, Next Step Is More Ads in
Research Intelligencer on
10/02/2026
After years of streaming wars, billions in content spending and enough corporate rebranding to exhaust a trademark attorney, Netflix is still Netflix.
- Digital Audio, CTV Team Up To Make Issue Ads Harder To Ignore in
Research Intelligencer on
10/01/2026
Encountering the same campaign in multiple places has a way of making people remember it.
- AI Sent Better Shoppers, And Marketers Owe It An Apology
by
Rob Williams
(Research Intelligencer on
06/15/2026)
Fascinating!
- Omnicom Media: 32% Of You Are Skeptical I Even Wrote This Column
by
Joe Mandese
(Media 3.0 on
03/04/2026)
Fascinating! I came for the AI slop discourse, and ended up staying for the emerging academic field of Ginsu economics.
- Omnicom Media: 32% Of You Are Skeptical I Even Wrote This Column
by
Joe Mandese
(Media 3.0 on
03/04/2026)
Great read. So the real question: when AI slop and AI sex collide, what does my AI shopping agent recommend next? Mushroom coffee, bitcoin, testosterone gummies and a set of Ginsu knives?
- 2025 Ends Flat, December Climbs Just 0.2%
by
Joe Mandese
(MediaDailyNews on
01/30/2026)
Interesting
- 2025 Ad Market Came In Like A Lion, Going Out Like A Lamb
by
Joe Mandese
(MediaDailyNews on
12/31/2025)
That's very interesting.
- Is It Smart To Turn All Sports Fans Into Sports Bettors?
by
Dave Morgan
(Media Insider on
10/30/2025)
Great column, Dave! Here’re my two cents, before I lose them betting on the Knicks. Sports gambling has always lived on the margins, but now that it’s mainstream, things have changed. What used to celebrate athletic talent, discipline and teamwork now glorifies the payout instead of the play. That’s a shame, when you consider the shared joys and heartbreaks that make sports one of the few things we still experience together.
- SNL's Thompson Shares Some Comedic Secret Sauce At Cannes, Turns Out It Includes Mayonnaise
by
Joe Mandese
(MediaPost Live on
06/18/2024)
AI can't write comedy, Google study suggestshttps://www.technologyreview.com/2024/06/17/1093740/what-happened-when-20-comedians-got-ai-to-write-their-routines/
- Loss Of Newspapers Leads To Waning Interest In Local Politics
by
(Publishing Insider on
09/28/2021)
Ed,Thanks for the detailed commentary!Rob
- Smaller News Audience On Social Media Is Likely Cyclical
by
(Publishing Insider on
09/21/2021)
Craig,Yes, that's a good point!Thanks,Rob
- Microsoft's Windows Adds Tipping Feature To Help Monetize Content
by
(Publishing Insider on
06/28/2021)
Craig,Yes, thanks for pointing that out -- it would be free for users of Windows 10, not earlier versions.Rob