Rob Williams
Member since November 2018- None MediaPost
- 77 Mackey Avenue
- Port Washington New York
- 11050 USA
Rob Williams is a writer and editor who lives near New York City.
- Prime Day's New Trick: Convincing Shoppers To Spend More On Products They Didn't Plan To Buy in
Research Intelligencer on
06/30/2026
U.S. retailers generated a record $26.4 billion in online sales during the four-day shopping event, up 9.3% from a year ago.
- AI Is Coming For CPG Marketing, But First It Has To Escape The Pilot Program in
Research Intelligencer on
07/08/2026
AI-generated innovation, consumer engagement and brand-building applications tend to involve fuzzier outcomes and longer paths to measurable business results.
- From Anti-Aging To Pro-Aging: Marketers Discover Their Next Trillion-Dollar Audience in
Research Intelligencer on
07/07/2026
For decades, brands sold wrinkle cream. Now they can sell a lifestyle. Better yet, a 100-year lifestyle.
- 'Toy Story 5' Was Right: The Tablet Is Winning Your Kids' Hearts And Minds in
Research Intelligencer on
06/29/2026
Nearly 69% of parents use screens while cooking. More than 65% use them while managing household tasks. Over 57% use them to calm children down. More than half use them as a reward.
- Retail Media's Midlife Crisis: AI Is Coming For The Click in
Research Intelligencer on
06/26/2026
If retail media spent the past five years building toll roads, agentic AI just arrived carrying an air taxi.
- Home Ownership Is Back, And Mom's Basement Is Losing Market Share in
Research Intelligencer on
07/06/2026
The American Dream is being rediscovered as more people say it's better to buy than to rent.
- Everyone Says AI Trust Matters, But Almost Nobody Measures It in
Research Intelligencer on
07/09/2026
People want AI's benefits, fear its mistakes and increasingly expect companies to explain what their systems are doing.
- America's Great Streaming Shuffle Continues, And Cable Somehow Refuses To Die in
Research Intelligencer on
06/25/2026
Millions of people connect their TVs to the internet, but cable and satellite TV remain the service used most often overall.
- Everybody Has Eight Screens, Yet TV Still Runs The Show in
Research Intelligencer on
06/24/2026
Beyond traditional viewing, consumers use TVs for YouTube videos, gaming, social media viewing, fitness programs, education, shopping and even virtual fireplaces.
- Your Next Focus Group May Be 1,000 AI Shoppers As Ipsos Bets On Digital Twins in
Research Intelligencer on
07/02/2026
Digital twins aren't generic chatbots wearing fake mustaches and claiming to understand consumers. Instead, they're AI models trained on data from real individuals.
- AI Sent Better Shoppers, And Marketers Owe It An Apology
by
Rob Williams
(Research Intelligencer on
06/15/2026)
Fascinating!
- Omnicom Media: 32% Of You Are Skeptical I Even Wrote This Column
by
Joe Mandese
(Media 3.0 on
03/04/2026)
Fascinating! I came for the AI slop discourse, and ended up staying for the emerging academic field of Ginsu economics.
- Omnicom Media: 32% Of You Are Skeptical I Even Wrote This Column
by
Joe Mandese
(Media 3.0 on
03/04/2026)
Great read. So the real question: when AI slop and AI sex collide, what does my AI shopping agent recommend next? Mushroom coffee, bitcoin, testosterone gummies and a set of Ginsu knives?
- 2025 Ends Flat, December Climbs Just 0.2%
by
Joe Mandese
(MediaDailyNews on
01/30/2026)
Interesting
- 2025 Ad Market Came In Like A Lion, Going Out Like A Lamb
by
Joe Mandese
(MediaDailyNews on
12/31/2025)
That's very interesting.
- Is It Smart To Turn All Sports Fans Into Sports Bettors?
by
Dave Morgan
(Media Insider on
10/30/2025)
Great column, Dave! Here’re my two cents, before I lose them betting on the Knicks. Sports gambling has always lived on the margins, but now that it’s mainstream, things have changed. What used to celebrate athletic talent, discipline and teamwork now glorifies the payout instead of the play. That’s a shame, when you consider the shared joys and heartbreaks that make sports one of the few things we still experience together.
- SNL's Thompson Shares Some Comedic Secret Sauce At Cannes, Turns Out It Includes Mayonnaise
by
Joe Mandese
(MediaPost Live on
06/18/2024)
AI can't write comedy, Google study suggestshttps://www.technologyreview.com/2024/06/17/1093740/what-happened-when-20-comedians-got-ai-to-write-their-routines/
- Loss Of Newspapers Leads To Waning Interest In Local Politics
by
(Publishing Insider on
09/28/2021)
Ed,Thanks for the detailed commentary!Rob
- Smaller News Audience On Social Media Is Likely Cyclical
by
(Publishing Insider on
09/21/2021)
Craig,Yes, that's a good point!Thanks,Rob
- Microsoft's Windows Adds Tipping Feature To Help Monetize Content
by
(Publishing Insider on
06/28/2021)
Craig,Yes, thanks for pointing that out -- it would be free for users of Windows 10, not earlier versions.Rob