by Gord Hotchkiss on Apr 23, 12:07 PM
When the bar is set as low as it is for government customer service, using AI -- even with current limitations -- would still be a step forward.
by Steven Rosenbaum on Apr 22, 1:00 PM
"I'd rather give my kids Jack Daniels and weed than Instagram," is Professor Scott Galloway's memorable line in the sand.
by Kaila Colbin on Apr 19, 1:56 PM
Ranked-choice voting makes our vote count, and rewards politicians who listen to the majority rather than to a small group of extremists.
by Dave Morgan on Apr 18, 4:24 PM
Emails sent to members of Congress are incredibly powerful, much more so that most people think.
by Cory Treffiletti on Apr 17, 11:52 AM
A premium partner should be able to provide log data that shows exactly where your ads ran, at least within a specific and predetermined rate of accuracy.
by Gord Hotchkiss on Apr 16, 12:56 PM
I can't help worrying when complex issues like AI and GMOs are broad-stroked by the same brush, especially when that brush is in the hands of a marketer.
by Steven Rosenbaum on Apr 15, 11:57 AM
In a controlled and randomized study, GPT-4 demonstrated a greater ability to shift opinions during a debate compared to human participants.
by Maarten Albarda on Apr 12, 11:24 AM
Involvement from the advertising and marketing community has largely been the responsibility of local news media, businesses and agencies.
by Dave Morgan on Apr 11, 4:05 PM
I learned a lot from many of you, and believe I can now put a much finer point on understanding the scale of the CTV ad market.
by Cory Treffiletti on Apr 10, 1:50 PM
How do you tell the difference between an expert and someone using AI tools to manufacture a story of their expertise? This is where critical thinking comes in.