What's really sad is that there's little we can do to steer Meta's vision or ambition. The Big Corporate Advertising Shutoff of 2020 had zero effect.
Linear isn't going away any time soon, and the implications are significant.
People like to think that if they've told the story, it's done. I do not agree.
Everything seemed so audacious and brashly hopeful, like ideological optimism just might rewrite the corporate rulebook.
Patrick McLean, CMO of Walgreens, provided a roadmap that was both surprising and inspirational at the DPAA conference.
The Chappelle controversy reminds us that there are ethical dilemmas we have yet to grapple with -- areas where we don't, in fact, know our own ethics.
Now, more than ever, as ad tech invades the world's media screens of choice, it needs to clean up what it does poorly.
I've seen some of the greatest ideas end up on the cutting room floor because one person said "I don't like that one." Data removes that subjectivity.
My neighbor has had a connected, high-end electric sports car for about a week. He still can't figure out how to use it.
In small towns and big cities, the battle over masking up and vaccine mandates are in many ways no different than the fight to block the pooper-scooper law.