• The New Company We Already Love To Hate: Meta
    What's really sad is that there's little we can do to steer Meta's vision or ambition. The Big Corporate Advertising Shutoff of 2020 had zero effect.
  • TV Ads Will Straddle Streaming AND Linear For Years To Come
    Linear isn't going away any time soon, and the implications are significant.
  • What You Say AND How You Say It Matter When Presenting
    People like to think that if they've told the story, it's done. I do not agree.
  • Whatever Happened To The Google Of 2001?
    Everything seemed so audacious and brashly hopeful, like ideological optimism just might rewrite the corporate rulebook.
  • Mass Personalization Comes To The Pharmacy
    Patrick McLean, CMO of Walgreens, provided a roadmap that was both surprising and inspirational at the DPAA conference.
  • Dave Chappelle And The Messiness Of Ethics
    The Chappelle controversy reminds us that there are ethical dilemmas we have yet to grapple with -- areas where we don't, in fact, know our own ethics.
  • Let's Not Screw This Up
    Now, more than ever, as ad tech invades the world's media screens of choice, it needs to clean up what it does poorly.
  • The Art Of Data-Driven Storytelling
    I've seen some of the greatest ideas end up on the cutting room floor because one person said "I don't like that one." Data removes that subjectivity.
  • The Terrors Of New Technology
    My neighbor has had a connected, high-end electric sports car for about a week. He still can't figure out how to use it.
  • My Dog's Right To Poop In Public
    In small towns and big cities, the battle over masking up and vaccine mandates are in many ways no different than the fight to block the pooper-scooper law.
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