Patrick McLean, CMO of Walgreens, provided a roadmap that was both surprising and inspirational at the DPAA conference.
The Chappelle controversy reminds us that there are ethical dilemmas we have yet to grapple with -- areas where we don't, in fact, know our own ethics.
Now, more than ever, as ad tech invades the world's media screens of choice, it needs to clean up what it does poorly.
I've seen some of the greatest ideas end up on the cutting room floor because one person said "I don't like that one." Data removes that subjectivity.
My neighbor has had a connected, high-end electric sports car for about a week. He still can't figure out how to use it.
In small towns and big cities, the battle over masking up and vaccine mandates are in many ways no different than the fight to block the pooper-scooper law.
Marketers will need to be overt and purposeful about drawing digital advertising red lines, and transparently publish how well they have done.
Media companies should watch the crypto space very carefully. I believe they will be watching their own future.
Can AI replace the roles you have open, or at least allow you to reallocate your people to roles that are more valuable?
With social media, friendship is now many steps removed from its physical, intimate and organic roots. It is stripped of the context in which it evolved.