by Cory Treffiletti on Jan 31, 1:26 PM
Specialization creates bureaucracy and a bloated structure. Instead, consider a small team of digital-focused marketers who are generalists.
by Gord Hotchkiss on Jan 30, 12:54 PM
If democracy relies on crowds' aggregation of data, and if AI processes data more efficiently, why shouldn't AI decide our government lineup?
by Steven Rosenbaum on Jan 29, 12:46 PM
New York has become the first major city to designate social media as an environmental toxin or "public health hazard."
by Kaila Colbin on Jan 26, 2:50 PM
For one, commit to avoiding sarcasm. one of the most tempting and -- and most unhelpful -- forms of communication on the Internet.
by Dave Morgan on Jan 25, 4:11 PM
Ad and audience measurement is still a mess -- and with streaming and linear TV advertising converging, getting it right matters now more than ever.
by Cory Treffiletti on Jan 24, 12:57 PM
Politics and AI are going to be the stories of the year, which strangely enough will make it more comfortable for the ad industry as a whole. Let me explain.
by Gord Hotchkiss on Jan 23, 1:36 PM
Some recent studies have found that, depending on the category, over one-third of the reviews you see on Amazon are fake.
by Steven Rosenbaum on Jan 22, 1:12 PM
Alexa is pushing to release a paid subscription product by June of this year. That raises all kinds of questions.
by Maarten Albarda on Jan 19, 2:24 PM
In today's digitally structured media auction world, "volume" has been replaced by "capability" when choosing media agencies.
by Dave Morgan on Jan 18, 3:33 PM
The military develops leaders and strategists, folks who know how to get things done, and people who care, are principled and do the right thing.