What exactly is "truth" anymore, and how does that word apply to media and advertising these days?
So let's say, hypothetically, one wanted to break up with Facebook? Just how would one do that?
Slowly, you've been telling the web things about you - without meaning to.
The ecosystem is typically fragmented across a range of agencies, service providers and consultants, as well as internal partners and service providers.
Among the disruptions I expect: more retailers shutting down, more trade disputes and tariffs, and macroeconomic challenges.
Tech companies have all caught on to the idea that voice is the new UI. Voice is a level-setter.
For Facebook, 2018 came in like a lion, and went out like a really pissed-off Godzilla with a savagely bad hangover after the Mother of all New Year's Eves.
The era of brands sitting on the sidelines is over. Every ad placement is now an endorsement.
To help answer this question, we're republishing an open letter I wrote to Tim Cook when he took over from Steve Jobs.
One application of AI, customer service, is so compelling it has become core strategy for many. But relegating your reputation to a persona with an EQ of zero is risky.