by Dave Morgan on Jan 31, 4:47 PM
This special week, with Super Bowl Sunday right around the corner, is a good time to celebrate all that's special in advertising.
by Cory Treffiletti on Jan 30, 1:37 PM
First off, you need to understand who in the organization should take the lead. In most cases, this will be IT.
by Gord Hotchkiss on Jan 29, 1:26 PM
Key to its success, Amazon connected the physical and digital worlds, filling the gap between purchase and physical fulfillment.
by Steven Rosenbaum on Jan 28, 12:25 PM
We're in serious trouble, said Rushkoff: We've let tech run amok. We need to stop blaming tech, and start embracing the team that matters: Team Human.
by Maarten Albarda on Jan 25, 1:18 PM
Let's say you're the CEO of a TV company. How do you grapple with programmatic, becoming less ad-dependent, launching a VOD platform?
by Dave Morgan on Jan 24, 4:44 PM
Why have some of the world's largest tech companies failed at bringing marketplace technology to TV? To me, the answer is pretty straightforward.
by Cory Treffiletti on Jan 23, 12:40 PM
The web is not a stand-alone channel for big brand advertisers. Could it become one some time again?
by Gord Hotchkiss on Jan 22, 2:42 PM
What have we Media insiders been talking about? I wondered that myself, so I did a tally and grouped all last year's columns into 10 broad categories.
by Steven Rosenbaum on Jan 21, 12:05 PM
If the rollout can proceed without getting screwed up by the marketing folks, it might just be pretty important. Even, dare I say it, a game-changer.
by Kaila Colbin on Jan 18, 1:07 PM
I am not a fan of standalone reputation protocols -- even if they are decentralized and immutable.