This special week, with Super Bowl Sunday right around the corner, is a good time to celebrate all that's special in advertising.
First off, you need to understand who in the organization should take the lead. In most cases, this will be IT.
Key to its success, Amazon connected the physical and digital worlds, filling the gap between purchase and physical fulfillment.
We're in serious trouble, said Rushkoff: We've let tech run amok. We need to stop blaming tech, and start embracing the team that matters: Team Human.
Let's say you're the CEO of a TV company. How do you grapple with programmatic, becoming less ad-dependent, launching a VOD platform?
Why have some of the world's largest tech companies failed at bringing marketplace technology to TV? To me, the answer is pretty straightforward.
The web is not a stand-alone channel for big brand advertisers. Could it become one some time again?
What have we Media insiders been talking about? I wondered that myself, so I did a tally and grouped all last year's columns into 10 broad categories.
If the rollout can proceed without getting screwed up by the marketing folks, it might just be pretty important. Even, dare I say it, a game-changer.
I am not a fan of standalone reputation protocols -- even if they are decentralized and immutable.